What Live Content does

Live Content is an independent digital agency headquartered in Lisbon, Portugal, founded in 2009-2010 and operating for approximately 14 years. The firm delivers a full-service suite of digital marketing and communication capabilities — Strategy & Consulting, Branding, Content, Social Media, Tech & Design, and Media Planning — either as standalone offerings or bundled into integrated packages such as 360 Campaigns and Social Media & Digital Content. Its core operational model is professional services: custom, quote-based engagements delivered directly to enterprise and mid-market clients, with no publicly disclosed pricing or productized SaaS components.

The agency serves primarily large enterprises and brands, with a publicly listed client roster exceeding 40 logos across at least 15 industries, including beverage (Super Bock, Galp, Delta Cafés), telecommunications (NOS, MEO), insurance (Tranquilidade), cosmetics (L'Oreal group brands including Garnier, Vichy, La Roche Posay, Lancôme, Biotherm), aerospace (TAP), sports broadcasting (Sport TV), entertainment (Disney, Universal Music, FOX), automotive (KIA, Hertz), and technology (Microsoft, Twitter, Nokia). Documented service delivery spans at least six countries (Portugal, UK, France, Spain, Angola, Cabo Verde).

The business is founder-operated and self-funded, with no disclosed external investment, no M&A activity, no parent company, and no subsidiaries. The firm maintains a modest physical footprint (single Lisbon headquarters) and a headcount range of 11-50 employees. Technology stack is described as a digital marketing and content creation services platform with no proprietary software products, patents, AI/ML capabilities, or integrations disclosed. Differentiation rests on brand reputation, creative talent, and a documented track record of measurable client outcomes (e.g., Sport TV becoming the largest sports-channel follower community in Portugal; Tranquilidade becoming one of the most-followed insurance brands on Instagram after launch; ISCTE-Sintra filling all first-phase enrollment slots in launch year). The go-to-market motion is enterprise field sales backed by public case studies and direct relationships.

Name

Live Content

Legal name

Live Content

Website

https://livecontent.pt

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Content is an independent Lisbon-based digital agency providing strategy, branding, content, social media, tech/design, and media planning services to enterprise brands across beverage, telecom, cosmetics, sports, entertainment, and other sectors in at least six countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• Digital marketing services
• Social media management
• Content creation services
• Branding services
• Media planning

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Professional services revenue from providing strategic consulting, branding, content creation, social media management, tech and design, and media planning services to corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Live Content is an independent digital agency that provides end-to-end digital marketing and communication services to enterprise brands. Its core offerings include Estratégia & Consultoria (strategy and consulting), Branding, Content creation, Social Media management, Tech & Design, and Media Planning, delivered as standalone engagements or bundled into integrated packages such as Campanha 360 and Social Media & Digital Content for live event coverage.

Product overview

Live Content is an independent digital agency based in Lisbon, Portugal, offering a comprehensive suite of digital marketing and communication services. The agency's core offerings include Estratégia & Consultoria (Strategy & Consulting), Branding, Content Creation, Social Media Management, Tech & Design, and Media Planning. These services are delivered as standalone offerings or combined into integrated packages such as Social Media & Digital Content and Campanha 360 (360 Campaign), which bundle multiple capabilities together. The agency specializes in social media management across platforms including Facebook, Instagram, TikTok, and Twitter, and has developed proprietary approaches like Hot Topics for real-time trend-based content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Estratégia & Consultoria (Strategy & Consulting) Strategic consulting services to help clients define their digital direction and business objectives, defining the strategic layer for downstream creative and media execution.
• Branding Brand development and identity services for establishing and strengthening client market presence through positioning, visual identity, and brand systems.
• Content (Content Creation) Content creation services including video, photography, and written materials developed for digital marketing campaigns across platforms.
• Social Media Management Social media management across platforms including Facebook, Instagram, TikTok, and Twitter, encompassing content planning, posting, community management, and engagement strategies for enterprise clients.
• Tech & Design Technology and design solutions for digital platforms, websites, and interactive experiences to support client digital presence and campaign delivery.
• Media Planning Strategic media planning and buying services for digital advertising campaigns across multiple channels and markets.
• Campanha 360 (360 Campaign) Full-service 360-degree campaign development encompassing strategy, content creation, social media management, video production, and offline communication materials for integrated marketing initiatives, delivered as a single bundled offering.
• Social Media & Digital Content (with Live Coverage) Social media management combined with digital content creation, including live event coverage (video and photography) and digital activation campaigns for festivals and other event-driven marketing initiatives.

Quantifiable outcome

• Tranquilidade became one of the insurance brands with most followers on Instagram after social media launch
• +2 more outcomes

Named customers48 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Flesh512minorStrategic or Co-development PartnerFlesh512 collaborated with Live Content on the ISCTE-Sintra campaign titled 'Dá Lugar à mudança' (Give Space to Change). Flesh512 provided creative direction while Live Content handled video production, offline communication materials, and social media management for Facebook and Instagram.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BBDO Portugal: Omnicom-owned creative agency in Portugal with integrated advertising, digital, content, and social offerings. Same horizontal-services, enterprise-client focus.
• Barbara Agency: Independent Portuguese creative agency serving enterprise brands with branding, content, and digital campaigns. Closest peer by size, independence, and Lisbon-based full-service digital positioning.
• McCann Portugal: IPG-owned creative network in Portugal providing advertising, branding, content, and digital services. Comparable agency model targeting the same brand roster.
• Dentsu Creative Portugal: Creative and digital arm of Dentsu in Portugal providing brand strategy, content, social, and media services to enterprise clients. Direct rival for full-service digital mandates.
• Havas Portugal: Portuguese branch of Havas offering creative, media, digital, and content services to major brands. Competes for the same enterprise-brand social media and 360 campaign RFPs.
• NOSSA Lisbon: Independent Portuguese creative agency offering branding, advertising, content, and digital services. Similar size, Lisbon HQ, and independent positioning to Live Content.
• Edelman Portugal: Edelman Portugal brand and communications agency providing PR, digital, social media, and content services. Comparable horizontal offering for enterprise clients.
• Publicis Portugal: Portuguese arm of the global Publicis network offering advertising, digital, content, and media planning services to enterprise brands in Iberia. Direct competitor for the same Super Bock, NOS, andContinente-style accounts.
• Ogilvy Portugal: WPP-owned creative network in Portugal delivering branding, advertising, social media, and digital content. Direct competitor for the same enterprise and consumer brand clients.

Regional players

• LOLA MullenLowe: Independent creative network headquartered in Madrid with strong Iberian presence, offering strategy, creative, content, and digital services. Closely comparable independent agency model but primarily Iberian/Spanish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/livecontent
• LinkedInlinkedin.com/company/live-content
• Instagraminstagram.com/livecontent
• TikToktiktok.com/@livecontent
• Xx.com/livecontent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Content