Abante Marketing

What Abante Marketing does

Abante Marketing is a privately held, full-service custom apparel decoration and promotional products company founded in 1998 and headquartered in Omaha, Nebraska. The company operates four Nebraska locations (Omaha, Grand Island, Lincoln, and South Sioux City, the last as the Absolute Screen Art subsidiary) and provides screen printing, embroidery, special decoration, and promotional products to schools, universities, corporate accounts, sports organizations, healthcare systems, and agricultural and transportation businesses. Its technical capability is anchored by significant equipment investment: 30 embroidery heads across five six-head machines plus a single-head machine, operating at up to 1,000 stitches per minute, alongside six screen printing presses (three automatic, three manual) capable of producing thousands of shirts per day. The company also offers specialty decoration methods including transfers, custom patches (print-stitch, 3D embroidered, PVC, leather, woven), and custom interior tag printing, plus access to an extensive catalog of imprintable apparel from national brands such as adidas, Nike, Under Armour, Columbia, The North Face, and Carhartt.

Abante's commercial model blends transaction-based decoration services with a software-style recurring layer. Most decoration work is quote-based and sold through a sales-led, direct sales force distributed across the four Nebraska locations with phone, email, and in-person engagement. A web store platform (Pop-Up Web Stores and tiered Business Class Web Stores at $119/month Standard and $199/month Premium) provides recurring subscription revenue, with hundreds of storefronts built annually for customers including fundraisers, school stores, booster clubs, and corporate programs. A customer portal supports order tracking, shipping/billing management, and account access for qualified customers. A cornerstone institutional relationship is the University of Nebraska-Lincoln Prime Supplier and UNL eSHOP punch-out partnership, under which Abante is licensed to print the university's logo on apparel and accessories. The company is co-owned by founders Stan Barth and Greg Taylor, with a management team including a COO, Account Executive/CMO, Director of Operations (Lincoln), and department managers across screen printing, embroidery, freight, and shipping.

The company is bootstrapped and founder-owned, with no disclosed external investment. In 2024 it expanded its Omaha facility to add capacity and new decoration equipment and launched a new customer portal. Operating geographies are concentrated in the Midwest, served almost entirely from within Nebraska; the company does not claim a national or global footprint. Revenue figures are not publicly disclosed.

Name

Abante Marketing

Legal name

Abante Marketing

Website

https://abantemarketing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Abante Marketing is a privately held, full-service custom apparel decorator and promotional products company serving schools, universities, corporate accounts, and other organizations across the Midwest from four Nebraska locations, offering screen printing, embroidery, special decoration, branded web stores, and promotional merchandise.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration and Promotional Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Custom apparel decoration
• Screen printing services
• Embroidery services
• Promotional products
• Branded merchandise

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Screen Printing Services: Custom screen printing on apparel and accessories using spot color, simulated process, and four-color process methods. Revenue generated per job based on quantity, colors, and complexity.
2. Embroidery Services: Embroidery decoration including logo digitization (one-time charge), monogramming, and production. State-of-the-art multi-head machines handle large and small orders.
3. Promotional Products: Sale of branded merchandise including apparel, bags, caps, and promotional items from national brands. One-time purchase transactions.
4. Web Store Subscriptions: Monthly subscription fees for Business Class Web Store platform ($119/month Standard, $199/month Premium) plus setup fees. Pop-Up stores use sales guarantee model with no monthly fee.
5. Special Decoration Services: Advanced decoration including transfers, patches (print-stitch, 3D embroidered, PVC, leather, woven), and custom interior tags. Premium pricing for specialty applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Abante Marketing provides custom apparel decoration services through screen printing, embroidery, and special decoration methods (transfers, patches, custom tags), paired with promotional products from national brands such as adidas, Nike, Under Armour, Columbia, and Carhartt. The company complements these decoration services with a branded Web Store platform (Pop-Up and Business Class editions) and a Customer Portal that streamline online ordering, payment, inventory, and order tracking for schools, corporations, sports teams, and other organizations.

Product overview

Abante Marketing is a full-service custom apparel decorator and promotional products company offering screen printing, embroidery, and special decoration services. The company operates through a portfolio of core services including screen printing (with spot color, simulated process, and four-color process capabilities), embroidery (with multi-head machines featuring 30 heads at up to 1,000 stitches per minute), special decoration methods (transfers, patches, custom interior tags), and branded e-commerce through their Web Stores platform. Additional services include a Customer Portal for order management, extensive product catalogs featuring over 40 national brands, and a UNL Prime Supplier Program for University of Nebraska-Lincoln. Supporting resources include personalization forms, color guides (ink colors and thread colors), and print area charts. The company serves diverse industries including healthcare, agriculture, transportation, education, and corporate sectors across four Nebraska locations.

Differentiator

Problem solved

Functional benefit

Brands

• Absolute Screen Art: Screen printing and embroidery services operated at the South Sioux City location

Products and services

• Screen Printing

Quantifiable outcome

• UNL Prime Supplier status - contracted provider for University of Nebraska-Lincoln apparel and accessories
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• University of Nebraska-Lincoln (UNL)coreChannel Partner/ Reseller/ DistributorAbante Marketing is a contracted Prime Supplier and Punch-out Supplier in the UNL eSHOP system for Apparel & Accessories. Licensed to provide the university's logo on available products. Long-term trusted partnership supporting UNL students, staff, faculty, and administration with screen printing, embroidery, and promotional product needs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AlphaGraphics: AlphaGraphics is a franchised print and marketing services network that delivers screen printing, embroidery, signage, and promotional products to local businesses. It is comparable as a direct competitor in custom apparel decoration and branded merchandise services targeting SMBs and institutions.
• HALO (HALO Branded Solutions): HALO is a major U.S. promotional products and corporate gifting distributor providing decorated apparel, awards, and branded merchandise to enterprise clients. It is directly comparable in offering branded apparel decoration + promotional merchandise, but with much larger enterprise scale than Abante.
• Boundless (formerly Boundless Network): Boundless is a promotional products and branded merchandise distributor serving corporate, education, and nonprofit clients. It is comparable as a direct competitor in the custom-decorated apparel and promotional merchandise distribution market.
• Crestline (Crestline Promotional Products): Crestline is a promotional products distributor offering decorated apparel, drinkware, and branded merchandise to organizations nationwide. It is comparable to Abante in the custom-decorated apparel and promotional merchandise distribution space, though with broader national reach.
• American Solutions for Business: American Solutions for Business is a U.S. distributor of promotional products, branded apparel, print, and marketing materials. It is comparable to Abante in providing screen printing, embroidery, and promotional merchandise across multiple verticals including education and corporate.
• Proforma: Proforma is one of the largest U.S. promotional products and print distribution networks, offering screen printing, embroidery, and branded merchandise to businesses and institutions. It is comparable to Abante because both monetize promotional apparel through decoration services + branded merchandise fulfillment.

Broad incumbents

• 4imprint: 4imprint is a publicly traded national promotional products distributor with a broad catalog of decorated apparel and accessories. It is comparable as a much larger incumbent serving the same end-customers (corporate, education) with branded merchandise, but at national rather than regional scale.

Others

• SanMar: SanMar is one of the largest U.S. wholesale apparel and accessories distributors, supplying blank imprintable apparel to decorators and screen printers like Abante. Comparable as a key upstream supplier in the same screen printing/embroidery value chain, though not a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AbanteCricket
• Facebookfacebook.com/abantemarketing
• Instagraminstagram.com/abantemarketing
• Pinterestpinterest.com/cricketschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abante Marketing