Celtic Sea Salt
Celtic Sea Salt is a family-owned Arden, NC-based retailer and wholesaler of unrefined, hand-harvested French sea salts, selling six core branded SKUs through its DTC website, over 2,000 U.S. retail locations, and a wholesale channel serving chefs, wellness consumers, and natural foods retailers.
- Company typePrivate
- Founded1976
- HeadquartersArden, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Celtic Sea Salt does
Celtic Sea Salt® is the consumer brand of Celtic Ocean International, LLC, a privately held, family-owned company founded in 1976 by food scientist Dr. Jacques Delangre and headquartered in Arden, North Carolina. The company sources unrefined sea salt from coastal waters in Brittany, France, using a hand-harvesting method derived from Celtic and Mayan traditions, and markets six core products — Light Grey Celtic®, Celtic Fine Ground™, Celtic Kosher™, Celtic Pink Cave Salt, Makai Pure®, and Fleur de Sel — positioned around naturally occurring mineral content (70+ trace minerals and elements), low chemical additive use, and applications spanning hydration, cooking, baking, and finishing. Its product technology centers on traditional harvesting, gentle milling, and seawater washing, rather than proprietary software or AI; the brand's defensibility rests on heritage, source geography, and trademarked SKUs (Celtic Sea Salt®, Light Grey Celtic®, Celtic Fine Ground™, Makai Pure®, Selina Naturally).
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce at celticseasalt.com with free shipping over $50, retail distribution through over 2,000 U.S. natural foods and grocery stores, and a wholesale/bulk channel supported by a dedicated phone line (888-353-0030) and reseller agreements, with bulk SKUs up to 22 lb. Pricing is unit-based across tiers — from $2 pocket shakers to $39.99 Fleur de Sel finishing salt — targeting wellness seekers, professional and home chefs, health-conscious consumers, and natural foods retailers. Marketing emphasizes mineral content, heritage, and recipe/lifestyle content via owned blog channels, social media, email newsletter, and earned media.
The company is led by founder Dr. Jacques Delangre's daughter-in-law Selina Delangre and her daughter, with no disclosed institutional investors, parent company, or external funding rounds. A separate entity, Celt Salt, launched in November 2025 as a wholly-owned subsidiary of Nature's Pantry, extending the family's sea salt presence into a parallel brand structure; this is operationally distinct from Celtic Ocean International, LLC. Certifications include GMP and Kosher for select products.
Celtic Sea Salt firmographics
Firmographics- Name
- Celtic Sea Salt
- Legal name
- Celtic Ocean International, LLC
- Website
- https://celticseasalt.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Celtic Sea Salt is a family-owned Arden, NC-based retailer and wholesaler of unrefined, hand-harvested French sea salts, selling six core branded SKUs through its DTC website, over 2,000 U.S. retail locations, and a wholesale channel serving chefs, wellness consumers, and natural foods retailers.
- Ownership category
- akta.pro rank
Celtic Sea Salt industry classification
Industry- Product category
- Specialty Sea Salt
- akta.pro primary industry
- Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)
- akta.pro secondary industry
- Salt Reduction & Sodium Replacers/Enhancers (KCl Systems, Salty Enhancers) (AFAJADAI)
Keywords
Where Celtic Sea Salt is headquartered
LocationHeadquarters
- HQ city
- Arden
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Celtic Sea Salt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company's website with various sizes from pocket shakers to 22 lb bulk bags
- Retail Distribution: Products sold through over 2,000 retail locations nationwide, positioning as a natural foods brand
- Wholesale/Bulk Sales: Wholesale channel for resellers with dedicated support line and bulk ordering options up to 22 lb bags
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Light Grey Celtic - Coarse unrefined salt from coastal salt beds |
| Unit Pricing | Pay-as-you-go | Celtic Fine Ground - Fine grains for baking, seasoning, daily culinary use |
| Unit Pricing | Pay-as-you-go | Celtic Kosher - Washed in seawater, lower sodium, electrolyte rich |
| Unit Pricing | Pay-as-you-go | Celtic Pink Cave Salt - Ancient cave deposits, higher potassium |
| Unit Pricing | Pay-as-you-go | Makai Pure - Deep ocean waters, clean vibrant flavor |
| Unit Pricing | Pay-as-you-go | Fleur de Sel - Rare delicate finishing salt, hand-harvested |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Celtic Sea Salt product offering
Product offeringCore offering
Celtic Sea Salt produces and sells hand-harvested, unrefined sea salt products under six core SKUs: Light Grey Celtic (coarse whole crystal), Celtic Fine Ground, Celtic Kosher, Celtic Pink Cave Salt, Makai Pure, and Fleur de Sel. The salts are sourced from coastal salt beds in Brittany, France and ancient cave deposits, and are marketed to chefs, home cooks, and wellness consumers for culinary and hydration use.
Product overview
Celtic Sea Salt® is a wellness and culinary salt brand offering unrefined, hand-harvested sea salts. The product portfolio consists of six core products: Light Grey Celtic® (coarse unrefined salt), Celtic Fine Ground™ (everyday fine salt), Celtic Kosher™ (washed seawater kosher salt), Celtic Pink Cave Salt (ancient cave deposits), Makai Pure® (deep ocean sea salt), and Fleur de Sel (premium finishing salt). All products contain naturally occurring minerals (70+ trace minerals) and are sourced from sustainable ecosystems, positioning the brand in the wellness and clean eating market segment.
Differentiator
Problem solved
Functional benefit
Brands
- Selina Naturally: Trademark belonging to Celtic Ocean International, LLC alongside Celtic Sea Salt.
Products and services
- Light Grey Celtic
Quantifiable outcome
- Contains 70+ trace minerals and elements vs. 0 in refined table salt
- +2 more outcomes
Companies that use Celtic Sea Salt
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Celtic Sea Salt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Celtic Sea Salt partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Celtic Sea Salt competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
Celtic Sea Salt social profiles
Digital presenceCeltic Sea Salt compliance and trust
Trust signalCompliance2 records
Celtic Sea Salt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celtic Sea Salt leadership team
Management profileNumber of profiles
Profiles1 record
Celtic Sea Salt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celtic Sea Salt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celtic Sea Salt
What does Celtic Sea Salt do?
Celtic Sea Salt produces and sells hand-harvested, unrefined sea salt products under six core SKUs: Light Grey Celtic (coarse whole crystal), Celtic Fine Ground, Celtic Kosher, Celtic Pink Cave Salt, Makai Pure, and Fleur de Sel. The salts are sourced from coastal salt beds in Brittany, France and ancient cave deposits, and are marketed to chefs, home cooks, and wellness consumers for culinary and hydration use.
Is Celtic Sea Salt a public or private company?
Celtic Sea Salt is a private company. It is classified as family owned and is currently operating.
When was Celtic Sea Salt founded?
Celtic Sea Salt was founded in 1976. It employs 11 to 50 people.
Where is Celtic Sea Salt based?
Celtic Sea Salt is headquartered in Arden, United States, in the North America region.
How does Celtic Sea Salt make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and wholesale/Bulk Sales.
Does Celtic Sea Salt have an API?
No public API is recorded for Celtic Sea Salt.
What industry is Celtic Sea Salt in?
Celtic Sea Salt's product category is Specialty Sea Salt. Its primary akta.pro industry code is AFAJANAE, Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts), with a secondary code of AFAJADAI, Salt Reduction & Sodium Replacers/Enhancers (KCl Systems, Salty Enhancers).