SHAG
- Company typePrivate
- Founded1988
- HeadquartersTukwila, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
SHAG firmographics
Firmographics- Name
- SHAG
- Legal name
- Independent Living Inc.
- Website
- https://housing4seniors.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SHAG industry classification
Industry- Product category
- Affordable Senior Housing
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Senior Living Property Management (BPAJAGAI)
Keywords
Where SHAG is headquartered
LocationHeadquarters
- HQ city
- Tukwila
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
SHAG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Apartment Rental Income: Monthly rental income from 17+ senior living apartment communities across Washington State and Portland, Oregon. Properties include both income-restricted and market-rate units serving seniors of all income levels. Revenue is recurring, subscription-style rent payments with typical lease terms of 6-12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Heights at Columbia Knoll - Portland, OR |
| Subscription | Monthly | Celebration Senior Living - Federal Way, WA |
| Subscription | Monthly | Cedar River Court - Renton, WA |
| Subscription | Monthly | Titus Village - Kent, WA |
| Subscription | Monthly | Victoria Park - Seattle, WA |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
SHAG product offering
Product offeringCore offering
SHAG is a Washington non-profit that develops and operates affordable independent-living rental apartment communities for seniors aged 55+/61+ across the Puget Sound region and Portland. It offers both income-restricted (tax-credit) and market-rate units with community amenities, resident services, and transportation.
Product overview
SHAG (Sustainable Housing for Ageless Generations) is a Washington non-profit organization and the largest provider of senior apartment homes in Washington State, operating 17 independent living senior living communities across the Puget Sound region including Seattle, King County, Portland, and surrounding areas. The portfolio includes two types of communities: (1) Income-restricted communities requiring age 55+ (61+ for some) and income qualifications per tax credit guidelines, and (2) Evolution communities with no upper income restrictions for active seniors age 55+. Each community offers 1- and 2-bedroom apartments with amenities including community rooms, fitness facilities, outdoor gardens, free community van services, and pet-friendly policies. SHAG also provides mandatory property damage liability insurance options through ePremium and an online resident portal (Fortresstech) for rent payments, maintenance requests, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Arrowhead Gardens Income-restricted senior apartment community in West Seattle, WA offering 1- and 2-bedroom apartments for seniors age 55+ with income qualifications.
- Victoria Park Mixed-income senior apartment community in Lake City, Seattle offering apartments starting under $1,400/mo for active seniors.
- New Haven Senior apartment community in North Seattle (Bitter Lake) offering 1- and 2-bedroom apartments starting under $1,200/mo for active seniors.
- Interurban Senior Living Senior apartment community in North Seattle near the Interurban Trail, offering studio, 1-, and 2-bedroom apartments with rooftop deck and fitness room.
- Tukwila Village Mixed-income and income-restricted senior apartment community in Tukwila, WA with studio, 1-, and 2-bedroom apartments plus Live/Work units starting under $1,400/mo.
- Celebration Senior Living Income-restricted senior apartment community in Federal Way, WA offering 1- and 2-bedroom apartments with rooftop deck, fitness room, and outdoor gardens.
- Willamette Court Income-restricted senior apartment community in Federal Way, WA offering 1- and 2-bedroom apartments adjacent to Federal Way Transit Center.
- Cedar River Court Income-restricted senior apartment community in Renton, WA offering 1-bedroom apartments starting at $1,375/mo with a downtown location.
- Conservatory Place Income-restricted senior apartment community in Tacoma, WA offering apartments for seniors age 55+.
- Crossroads Senior Living Evolution community (no upper-income restrictions) in Bellevue, WA offering senior apartments for ages 55+.
- Legacy Plaza Senior Living Senior apartment community in Auburn, WA offering apartments for seniors age 55+ with no upper income restrictions (Evolution community).
- Mountlake Senior Living Senior apartment community in Mountlake Terrace, WA offering apartments for ages 55+ with no upper income restrictions (Evolution community).
- Sunset Garden Income-restricted senior apartment community in Puyallup, WA offering apartments for seniors age 55+.
- The Heights at Columbia Knoll Income-restricted 62+ senior apartment community in Portland, OR offering 1- and 2-bedroom apartments starting at $1,295/mo with movie theater, fitness center, and hair salon.
- Titus Village Income-restricted senior apartment community in Kent, WA with 1- and 2-bedroom apartments and townhomes starting at $1,000/mo.
- Tri Court Income-restricted senior apartment community in Kent, WA offering 1- and 2-bedroom apartments for seniors age 55+.
- Boulevard Place Senior Living Evolution community (no upper income restrictions) in Bothell, WA offering senior apartments for ages 55+.
- Fortresstech Resident Portal Online resident portal for rent payment, work order submission, insurance management, and community engagement at SHAG communities.
- ePremium Property Damage Liability Insurance Mandatory property damage liability insurance option provided through SHAG's master policy with ePremium, offering coverage to satisfy residents' insurance requirements.
Companies that use SHAG
Customer profileSegments3 records
Ideal customer profiles2 records
SHAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHAG partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- ePremium InsurancesupportingePremium provides a master property damage liability insurance policy that SHAG makes available to residents as an option for meeting mandatory insurance requirements. This partnership offers better coverage with more favorable premiums than typical renters insurance products.
- Community Partners for Resident ServicescoreSHAG partners with community organizations dedicated to helping manage the gap between income and rent, and other costs of daily living like food, healthcare and transportation. These partners support older adults in sustaining their affordable homes and living their best life.
- Community Life FoundationsupportingCommunity Life Foundation's Wellness Initiatives Manager John Friedl partners with SHAG to provide fitness programs including Ageless Fitness and Ageless Fitness Yoga classes for residents, promoting health and wellness among senior residents.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
SHAG competitors and assessment
Company assessmentDirect peers
- Aegis Living: Aegis Living is a Bellevue, WA-based senior living operator with assisted living, memory care, and independent living communities concentrated in the Pacific Northwest. Directly comparable to SHAG given overlapping geographic footprint, similar resident demographic, and independent living as a core offering.
- Senior Lifestyle: Senior Lifestyle is a Chicago-based senior living operator offering independent living, assisted living, and memory care across the U.S. Comparable to SHAG in operating amenitized independent living communities for active seniors with a portfolio-wide service model.
- Holiday Retirement: Holiday Retirement (formerly Holiday Inn Retirement) is one of the largest independent living operators in the U.S. with hundreds of communities nationwide. Comparable to SHAG in delivering independent-only senior living apartments with included services, meals, and transportation.
- Merrill Gardens: Merrill Gardens is a Seattle-based senior living operator with independent living, assisted living, and memory care communities across the western United States. Comparable to SHAG in providing senior independent living apartments in the Pacific Northwest with amenitized, service-rich environments.
- National Church Residences: National Church Residences is a non-profit senior housing operator providing affordable independent living, assisted living, and memory care across multiple states. Comparable to SHAG as a non-profit affordable senior housing operator with HUD/LIHTC-financed communities.
- Volunteers of America: Volunteers of America is a national non-profit that operates affordable senior housing communities across many U.S. markets. Comparable to SHAG in operating income-restricted senior apartments under LIHTC/HUD frameworks with a service-enriched mission-driven model.
- Retirement Housing Foundation (RHF): RHF is a national non-profit affordable senior housing provider operating income-restricted independent living communities across the U.S. Comparable to SHAG in serving low- and moderate-income seniors through tax-credit-financed apartment communities.
Broad incumbents
- Atria Senior Living: Atria Senior Living is a large national senior living operator with independent living, assisted living, and memory care communities across the U.S. Comparable to SHAG as a broad incumbent offering independent living apartments with full amenity packages.
- Brookdale Senior Living: Brookdale is the largest senior living operator in the U.S., offering independent living, assisted living, and memory care across hundreds of communities nationwide. Comparable to SHAG as a major incumbent in the same independent living category with overlapping Pacific Northwest presence.
Regional players
- King County Housing Authority: King County Housing Authority is the regional public housing authority serving the same Puget Sound market where SHAG operates. Comparable as a regional affordable housing provider serving low-income households, including seniors, with subsidy-supported rentals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SHAG social profiles
Digital presenceSHAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHAG leadership team
Management profileNumber of profiles
Profiles1 record
SHAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHAG
What does SHAG do?
SHAG is a Washington non-profit that develops and operates affordable independent-living rental apartment communities for seniors aged 55+/61+ across the Puget Sound region and Portland. It offers both income-restricted (tax-credit) and market-rate units with community amenities, resident services, and transportation.
Is SHAG a public or private company?
SHAG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SHAG founded?
SHAG was founded in 1988. It employs 11 to 50 people.
Where is SHAG based?
SHAG is headquartered in Tukwila, United States, in the North America region.
How does SHAG make money?
One revenue line is on record: apartment Rental Income.
Who are SHAG's main competitors?
Direct peers on record are Aegis Living, Senior Lifestyle, Holiday Retirement, Merrill Gardens, National Church Residences, Volunteers of America and Retirement Housing Foundation (RHF). Broad incumbents are Atria Senior Living and Brookdale Senior Living. King County Housing Authority is listed as a regional player.
Does SHAG have an API?
No public API is recorded for SHAG.
What industry is SHAG in?
SHAG's product category is Affordable Senior Housing. Its primary akta.pro industry code is HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 62331 and its SIC code is 7340.