Saint Mary - of - the - Woods College
Saint Mary-of-the-Woods College is a private Catholic liberal arts college founded in 1840 near Terre Haute, Indiana, serving traditional, online, graduate, international, and military students through its campus and Woods Online programs.
- Company typePrivate
- Founded1840
- HeadquartersWest Terre Haute, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Saint Mary - of - the - Woods College does
Saint Mary-of-the-Woods College (SMWC), founded in 1840 by the Sisters of Providence, is a private Catholic liberal arts college and 501(c)(3) non-profit located in Saint Mary of the Woods, Indiana, near Terre Haute. The institution operates a 13:1 student-to-faculty ratio across a residential campus and the Woods Online (WOL) distance-learning platform, which is described as one of the largest online programs in Indiana. SMWC awards associate's, bachelor's, and graduate degrees — including MBA, MLD, MHA, MS-CMHC, MSE, MAAT, MAMT, and a Ph.D. in Global Leadership — across academic departments spanning Arts, Letters & Music; Business and Leadership; Education; Equine Studies; Nursing; Sciences and Mathematics; and Social and Behavioral Sciences. Distinctive academic offerings include Equine Studies, Nursing, Education, and the Global Leadership Institute. Student support infrastructure encompasses the Health Services Clinic, Student Counseling Center, Club '64 Fitness Center, and a 24/7 TimelyCare telehealth service. Governance is autonomous under an independent Board of Trustees, with the 17th President, Brennan J. Randolph, MBA, having succeeded Dottie L. King, Ph.D. in 2025.
SMWC's revenue model is a traditional higher-education tuition-and-fees structure supplemented by donations and alumni giving through the Office of Advancement and Alumni Affairs. Ninety-five percent of students receive financial aid, with average institutional scholarship coverage at 50% of tuition and roughly $10 million in scholarships awarded annually across more than 200 scholarship and grant programs. Distribution channels are segmented by learner type: dedicated admissions funnels exist for campus undergraduates, online undergraduates, graduate students, international students (including an English Language Institute), and transfer students. The college participates in the Yellow Ribbon Program and Servicemembers Opportunity Colleges consortium, providing full tuition coverage for eligible veterans. Corporate and municipal partnerships — including McDonald's, Union Health, Vigo County School Corporation, Vigo and Vermillion County governments, Hamilton Center, Indiana Boys & Girls Club, and City of Terre Haute — extend tuition discounts to employees and dependents, functioning as employer-channel recruitment. Marketing relies on the institutional website, campus visits, email communications, social channels, the Onyx Anneau alumni magazine, and pre-college outreach via the C.A.M.P. at The Woods program.
Saint Mary - of - the - Woods College firmographics
Firmographics- Name
- Saint Mary - of - the - Woods College
- Legal name
- Saint Mary-of-the-Woods College
- Website
- https://smwc.edu
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Short description
- Saint Mary-of-the-Woods College is a private Catholic liberal arts college founded in 1840 near Terre Haute, Indiana, serving traditional, online, graduate, international, and military students through its campus and Woods Online programs.
- Ownership category
- akta.pro rank
Saint Mary - of - the - Woods College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Religiously Affiliated Liberal Arts CollegesResidential Liberal Arts CollegesPrivate/Independent Community & Junior Colleges
Keywords
Where Saint Mary - of - the - Woods College is headquartered
LocationHeadquarters
- HQ city
- West Terre Haute
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saint Mary - of - the - Woods College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Tuition and Fees: Revenue generated from undergraduate and graduate tuition, including campus-based programs and Woods Online distance education offerings. 95% of students receive financial aid.
- Donations and Alumni Giving: Revenue from alumni donations, annual giving campaigns like WoodsGivingDay, and reunion events supporting the College's advancement priorities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Campus Undergraduate Tuition |
| Subscription | Annual | Woods Online Undergraduate |
| Subscription | Annual | Graduate Programs |
| Subscription | Annual | Military Tuition Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Saint Mary - of - the - Woods College product offering
Product offeringCore offering
Saint Mary-of-the-Woods College is a private Catholic liberal arts college that delivers credit-bearing educational programs at the associate's, bachelor's, master's, and doctoral levels, plus certificate and licensure programs, both on its Indiana campus and through the Woods Online distance-learning platform. The college couples academic instruction with student support services (telehealth, counseling, fitness, health clinic) and supplements tuition revenue with alumni giving and corporate/government partnership scholarships.
Product overview
Saint Mary-of-the-Woods College is a Catholic liberal arts college offering a comprehensive portfolio of educational programs and student services. The institution provides face-to-face campus-based education alongside Woods Online, a robust online learning platform. Academic offerings span associate's, bachelor's, and graduate degrees including master's programs (MLD, MBA, MHA, MS-CMHC, MSE, MAMT, MAAT) and a Ph.D. in Global Leadership. Supporting the academic mission, SMWC provides integrated student services including TimelyCare telehealth, on-campus health clinic, counseling services, fitness facilities (Club '64), and sustainability initiatives like Pomeroy Pedals bike share. The college's magazine, Onyx Anneau, serves as the primary publication connecting alumni, students, and the broader SMWC community.
Differentiator
Problem solved
Functional benefit
Products and services
- Graduate Degrees Graduate-level degree programs at SMWC, including master's degrees in Leadership Development (MLD), Business Administration (MBA), Healthcare Administration (MHA), Clinical Mental Health Counseling (MS-CMHC), Equine Science (MSE), Music Therapy (MAMT), Art Therapy (MAAT), and a Ph.D. in Global Leadership. Offered to professionals seeking advanced credentials and career advancement.
- Bachelor's Degrees Four-year undergraduate degree programs across multiple disciplines including Arts, Letters & Music, Business and Leadership, Education, Equine Studies, Nursing, Sciences and Mathematics, and Social and Behavioral Sciences. Designed for traditional residential and online undergraduate students.
- Associate's Degrees Two-year undergraduate degree programs providing foundational college education and pathways to bachelor's degrees.
- Certificate Programs Professional certificate programs offering specialized credentials for career advancement or skill development.
- Licensure Programs Programs designed to prepare students for professional licensure in various fields.
- Woods Online (WOL) SMWC's online learning platform offering flexible distance education for undergraduate and graduate programs, recognized as one of the largest online programs in Indiana. Targets working adults and non-traditional students.
- TimelyCare Telehealth 24/7 virtual healthcare service providing medical care, mental health counseling, psychiatry, health coaching, and care navigation for SMWC students at no cost.
Companies that use Saint Mary - of - the - Woods College
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Saint Mary - of - the - Woods College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saint Mary - of - the - Woods College partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- McDonald'sminorCorporate partnership providing scholarship opportunities for McDonald's employees, their spouses, and dependents. Offers campus tuition scholarship, Woods Online discount, Master's program discounts, and Ph.D. program discounts for qualifying McDonald's employees and family members.
- Union HealthminorHealthcare system partnership providing scholarship opportunities for Union Health employees, their spouses, and dependents across campus, online, graduate, and Ph.D. programs.
- Vigo County School CorporationminorEducation sector partnership offering $17,500 tuition scholarship for campus programs and $125/credit hour discount for Woods Online to employees, spouses, and dependents of Vigo County School Corporation.
- Vigo County GovernmentminorLocal government partnership providing scholarship opportunities for Vigo County government employees across campus, Woods Online, graduate, and Ph.D. programs.
- Vermillion County GovernmentminorLocal government partnership offering scholarship opportunities for Vermillion County government employees across campus, Woods Online, and graduate programs.
- Hamilton CenterminorHealthcare/mental health organization partnership providing $17,500 tuition scholarship for campus and $125/credit hour discount for online programs for Hamilton Center employees and families.
- Indiana Boys & Girls ClubminorYouth development organization partnership with full-tuition Youth of the Year Scholarship, runner-up scholarships of $18,000/year, and discounts across campus, online, and graduate programs for club members, volunteers, and employees.
- City of Terre HauteminorMunicipal partnership providing scholarship opportunities for City of Terre Haute employees across campus, Woods Online, and graduate programs.
- U.S. Department of Veterans Affairs (Yellow Ribbon Program)coreFederal partnership through which SMWC participates in Yellow Ribbon Program, providing full tuition and fees coverage for eligible Post-9/11 GI Bill veterans. SMWC scholarships the remaining cost beyond VA maximum reimbursement.
- Servicemembers Opportunity Colleges (SOC)coreNational consortium working with Department of Defense to provide educational opportunities for service members. SOC was created in 1972 to help servicemembers complete college degrees despite frequent moves.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Saint Mary - of - the - Woods College competitors and assessment
Company assessmentDirect peers
- University of Evansville: Private Indiana university offering undergraduate and select graduate programs with a residential liberal arts base. Comparable size, geography, and student-aid strategy, competing head-to-head for traditional Indiana students.
- University of Indianapolis: Indiana-based private university with broad undergraduate/graduate programs and a growing online footprint. Comparable adult-learner, nursing, and healthcare-administration graduate offerings.
- Indiana Wesleyan University: Large Indiana-based faith-affiliated university with a nationally significant online adult-learner program (IWU Online). Closest comparable for Woods Online's positioning, employer partnerships, and high-aid adult-learner model.
- Franklin College: Small private Indiana liberal arts college with comparable size, residential model, and tuition-aid structure. Direct peer for traditional campus undergraduate recruitment in the Indiana market.
- Mount St. Joseph University: Catholic private university in the Midwest with undergraduate and graduate programs including nursing and counseling. Direct peer on religious affiliation, regional positioning, and graduate professional offerings.
- Saint Mary-of-the-Woods College (anchor): Peer-of-self inclusion is not appropriate; excluded. (Placeholder note: regional Catholic peers such as Belmont Abbey College and Lourdes University represent comparable Catholic liberal arts institutions outside Indiana.)
- Hanover College: Indiana liberal arts college with similar residential, undergraduate-focused model and small size. Comparable on traditional liberal arts positioning, financial aid strategy, and demographic exposure to the Midwest high school pipeline.
- Marian University (Indianapolis): Indiana-based Catholic university offering undergraduate, graduate, and online programs with a similar mix of liberal arts foundation and professional degrees. Comparable size and regional footprint, with overlapping adult-learner and employer-affinity enrollment strategies.
Broad incumbents
- Purdue Global: Indiana-headquartered, scaled online university competing for the same adult-learner and military student segments as Woods Online. Substantially larger and better capitalized, representing the upper bound of competitive intensity for SMWC's online growth strategy.
- Western Governors University: Large, nationally scaled nonprofit online university competing in competency-based undergraduate and graduate education. Sets the bar for cost-per-credit and employer-affinity strategy that SMWC's Woods Online is benchmarked against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saint Mary - of - the - Woods College social profiles
Digital presenceSaint Mary - of - the - Woods College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Mary - of - the - Woods College leadership team
Management profileNumber of profiles
Profiles11 records
Saint Mary - of - the - Woods College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Mary - of - the - Woods College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Mary - of - the - Woods College
What does Saint Mary - of - the - Woods College do?
Saint Mary-of-the-Woods College is a private Catholic liberal arts college that delivers credit-bearing educational programs at the associate's, bachelor's, master's, and doctoral levels, plus certificate and licensure programs, both on its Indiana campus and through the Woods Online distance-learning platform. The college couples academic instruction with student support services (telehealth, counseling, fitness, health clinic) and supplements tuition revenue with alumni giving and corporate/government partnership scholarships.
Is Saint Mary - of - the - Woods College a public or private company?
Saint Mary - of - the - Woods College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Saint Mary - of - the - Woods College founded?
Saint Mary - of - the - Woods College was founded in 1840.
Where is Saint Mary - of - the - Woods College based?
Saint Mary - of - the - Woods College is headquartered in West Terre Haute, United States, in the North America region.
How does Saint Mary - of - the - Woods College make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are donations and Alumni Giving.
Who are Saint Mary - of - the - Woods College's main competitors?
Direct peers on record are University of Evansville, University of Indianapolis, Indiana Wesleyan University, Franklin College, Mount St. Joseph University, Saint Mary-of-the-Woods College (anchor), Hanover College and Marian University (Indianapolis). Broad incumbents are Purdue Global and Western Governors University.
Does Saint Mary - of - the - Woods College have an API?
No public API is recorded for Saint Mary - of - the - Woods College.
What industry is Saint Mary - of - the - Woods College in?
Saint Mary - of - the - Woods College's product category is Higher Education. Its primary akta.pro industry code is EDAHACAF, Religiously Affiliated Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.