What GSB does

GSB, Inc. Architects & Planners is a privately held architecture firm founded in 1979 by Ronald G. Smith and headquartered at 3555 NW 58th St, Suite 700W, Oklahoma City, Oklahoma. Over a 46-year operating history, the firm has developed a portfolio concentrated in luxury hospitality and resort architecture, with repeat engagements for enterprise clients including Marriott International, Walt Disney World/Disney Vacation Club, Ritz-Carlton, Caesars Palace, St. Regis, and the St. Joe Company. The firm also serves civic (Oklahoma City Public Schools), educational (University of Oklahoma), banking (First Fidelity Bank), and senior-living clients, providing some non-hospitality diversification. GSB's geographic reach is national across the United States and extends to the Caribbean, despite the single Oklahoma City headquarters.

The firm offers a comprehensive suite of professional architectural services: architecture, interior design, master planning, programming, feasibility studies, facility evaluation, sustainable design/LEED, rendering/visualization, construction drawings, construction specifications, construction contract administration, Building Information Modeling (BIM), bond issue assistance, and storm-hardened shelters. Underlying production technology centers on REVIT-based BIM, supported by proprietary firm-wide Revit standards for design and construction documentation. Sustainable design is embedded in standard practice rather than offered as an add-on, with LEED-certified project experience including the OU Radar Innovations Laboratory.

GSB generates revenue through negotiated, project-based professional service fees billed against scope-defined engagements, often spanning multi-year timelines. The firm operates as Architect of Record, Design Architect, or full-service provider depending on client need. Client acquisition is direct, driven by business development, long-term enterprise relationships, and reputation-based referrals rather than broad marketing campaigns. The firm is privately held, founder-controlled, and independent with no parent company, no funding rounds, and no identified M&A activity; revenue is not publicly disclosed.

Name

GSB

Legal name

GSB, Inc.

Website

https://gsb-inc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

GSB, Inc. is a 46-year-old, Oklahoma City-based architecture firm specializing in luxury hospitality, resort, and resort-residential design for enterprise clients including Marriott, Disney, Ritz-Carlton, and Caesars, with national and Caribbean project reach.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Architectural Services (54131), Interior Design Services (54141), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Interior Design Services (BPAHAKAB)

Keywords

• Architectural services
• Hospitality design
• Resort architecture
• Interior design
• Master planning

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Architectural Services: GSB generates revenue through professional architectural service engagements billed on a fee-for-service basis. Services include architecture, interior design, programming, master planning, feasibility studies, facility evaluation, sustainable design/LEED, rendering/visualization, construction drawings, construction specifications, construction contract administration, BIM, bond issue assistance, and storm-hardened shelters. Revenue is project-based and varies by scope, project type, and engagement model (full services vs. Design Architect or Architect of Record only).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GSB, Inc. Architects & Planners provides comprehensive professional architectural services including architecture, interior design, programming, master planning, feasibility studies, facility evaluation, sustainable design/LEED, rendering/visualization, construction drawings, construction specifications, construction contract administration, Building Information Modeling, bond issue assistance, and storm-hardened shelters. The firm specializes in hospitality, residential, entertainment, community, commercial, civic, and educational project types, serving as Architect of Record, Design Architect, or full architectural services provider.

Product overview

GSB, Inc. Architects & Planners is an architecture firm offering a comprehensive suite of professional services including architecture, interior design, master planning, programming, feasibility studies, facility evaluation, sustainable design/LEED, rendering/visualization, construction drawings, construction specifications, construction contract administration, Building Information Modeling (BIM), bond issue assistance, and storm-hardened shelters. The firm specializes in project sectors including hospitality (hotels, resorts), residential (multi-family, timeshare, single-family), entertainment (theaters, restaurants), community (clubhouses, amenity centers), commercial (retail, office, banking), civic (public facilities, wellness centers), and educational (schools, universities). GSB operates as a single integrated architecture practice where all services are delivered through their team of architects, designers, and specialists rather than as separate product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural design, documentation, and construction administration services for hospitality, residential, entertainment, community, commercial, civic, and educational projects. Engaged by enterprise developers, branded hospitality operators, and institutional clients as Architect of Record, Design Architect, or for full architectural services.
• Interior Design Interior design services for commercial, residential, hospitality, and institutional projects, delivered as part of GSB's architectural practice.
• Master Planning Strategic planning services for large-scale developments and master-planned communities, including 55+ master-planned and resort residential communities.
• Hospitality Design Hotel, resort, timeshare, casino, theater, and branded hospitality facility architecture. GSB has served as Architect of Record and Design Architect for multiple Marriott, Disney, Ritz-Carlton, St. Regis, and Caesars properties nationally and in the Caribbean.
• Residential Design Multi-family and single-family residential architecture including luxury condominiums, timeshare properties, resort residences, and custom homes for developers and private clients.
• Entertainment Design Entertainment venue architecture including theaters, restaurants, and themed entertainment facilities for hospitality and entertainment operators.
• Community Design Community amenity centers, clubhouses, and recreational facility design for master-planned communities and resort developments.
• Commercial Design Commercial architecture including retail, office, banking branches, parking structures, and furniture showroom facilities for corporate and commercial clients.
• Civic Design Civic and public architecture including government facilities, health and wellness centers, and community buildings for public sector clients.
• Educational Design Educational facility architecture including K-12 schools, university buildings, research laboratories, and training facilities for school districts and universities.
• Programming and Feasibility Studies Early-phase project programming to define space requirements and functional needs, paired with feasibility analysis and assessment services for prospective clients evaluating new or renovation projects.
• Facility Evaluation & Assessment Existing facility condition assessments and evaluations for institutional and commercial clients considering renovation or adaptive reuse, including historic-to-civic conversion work.
• Sustainable Design / LEED Sustainable and environmentally conscious design services with LEED certification expertise, embedded as standard practice across all GSB projects.
• Bond Issue Assistance Municipal bond issue support services for publicly funded projects, assisting clients through public financing requirements.
• Storm-Hardened Shelters / Saferooms Storm shelter and saferoom design services for tornado and hurricane protection, addressing FEMA and ICC-500 requirements for schools, public facilities, and community buildings.

Quantifiable outcome

• GSB has been involved in hospitality and entertainment projects in excess of $1 billion over its 46-year history.
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Marriott InternationalcoreStrategic or Co-development PartnerGSB serves as Architect of Record and Design Architect for multiple Marriott-branded properties including Marriott Horseshoe Bay Resort, Marriott Wardman Park, Buffalo Marriott HARBORCENTER, Marriott Downtown at Key Center, and multiple Marriott Autograph Collection hotels (Hotel Vin, Hotel Carmichael, The Barfield, The Ellison). The relationship spans decades of ongoing project engagements with the hotel chain.

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gsb-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSB