Deats
Deats is a Dutch reverse-recruitment marketplace serving the hospitality industry, enabling employers to apply to candidates instead of the reverse through algorithm-based wish-list matching, €29/month employer subscriptions, and partnership-driven placement services.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Deats does
Deats is an Amsterdam-based online recruitment platform founded in 2019 that operates exclusively within the Dutch hospitality industry under the legal entity JAM! B.V. (Chamber of Commerce 66449324). The platform structurally inverts the conventional application flow: hospitality workers create profiles on the free talent side, define a wish list specifying salary expectations, working hours, location, and role preferences, and then receive offers from employers rather than applying to vacancies. Employers gain access to a database of 3,000+ profiles, including passive candidates — addressing the cited dynamic that approximately 80% of hospitality employees open to switching do not actively search for new roles.
The platform combines algorithm-based matching with human intervention via a dedicated Recruitment Manager who supports employers through the hiring process. The technical product includes anonymous profile creation, distance-based filtering between candidate home and employer, and a mutual 'like-to-match' mechanism that triggers contact-exchange only when both parties accept. A core strategic partnership with JAM! Horeca Detachering B.V. extends platform economics into staffing and payroll: when a match leads to employment, the candidate is detached through JAM! Horeca for up to six months at fees of 1.75x to 1.90x of gross salary depending on role seniority, after which employers may hire directly.
Deats monetizes the employer side at a flat €29/month subscription with unlimited matching and monthly cancellability, plus a one-time €1,800 fee for direct ZZP/freelancer placements outside the detachment arrangement. A new 'Deats Ambitious' paid tier is in development for talent, intended to offer personality assessments, salary benchmarking, coaching, and training. The company is privately held with 1-10 employees, no disclosed external funding, and a stated 2030 vision of capturing more than half of all Dutch hospitality job placements. Customer logos include Ron Gastrobar, Brouwerij Troost, Bertmans, De Burgemeester, Neni Amsterdam, and The Harbour Club, all Netherlands-based hospitality operators.
Deats firmographics
Firmographics- Name
- Deats
- Legal name
- JAM! B.V.
- Website
- https://deats.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deats is a Dutch reverse-recruitment marketplace serving the hospitality industry, enabling employers to apply to candidates instead of the reverse through algorithm-based wish-list matching, €29/month employer subscriptions, and partnership-driven placement services.
- Ownership category
- akta.pro rank
Deats industry classification
Industry- Product category
- Hospitality Recruitment Platform
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
- akta.pro secondary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where Deats is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Deats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer Monthly Subscription: Employers pay a fixed monthly fee of €29 for unlimited access to the platform, database, and ability to match with unlimited candidates. Subscription is monthly cancellable.
- Detachment/Payrolling Fees: When a match leads to employment, Deats detaches the candidate via partner JAM! Horeca. Fees are calculated as a factor on the candidate's gross salary: 1.75x for basic functions (dishwasher, server), 1.80x for shift leaders, 1.90x for cooks and managers.
- ZZP/Freelancer Placement Fee: One-time fee of €1,800 (excl. VAT) for direct hire of freelancers/ZZP workers without using the detachment arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials employer subscription at €29/month |
| Freemium | Pay-as-you-go | Free for talents |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Deats product offering
Product offeringCore offering
Deats is a Dutch online recruitment platform that reverses the traditional job application process for the hospitality industry. Candidates build anonymous wish lists (desired salary, working hours, location, role) and employers browse and approach them, with matches facilitated by an algorithm and supported by a dedicated Recruitment Manager. The platform is free for hospitality workers and €29 per month for employers, with optional staffing and payroll services delivered through partner JAM! Horeca Detachering B.V.
Product overview
Deats is a hospitality-focused reverse-recruitment marketplace that operates as a single unified platform with separate candidate-facing (Talent Portal) and employer-facing (Employer Portal) interfaces. The core platform's Matching System (Wish List & Like/Match) connects job seekers with hospitality employers, with support from a Recruitment Manager add-on. A strategic partnership with JAM! Horeca handles staffing and payroll (detachment) for matched candidates. Pricing is structured as a free tier for talent and a €29/month Essential subscription for employers, with an Ambitious paid tier for talent in development.
Differentiator
Problem solved
Functional benefit
Products and services
- Deats Platform
- Talent Portal Candidate-facing portal where hospitality workers create anonymous profiles, define salary, hours, location, and role preferences via a wish list, and receive job offers from interested employers.
- Employer Portal Employer-facing portal where hospitality businesses browse candidate profiles, send likes/offers, and match with talent, with guided support from a dedicated Recruitment Manager.
- JAM! Horeca Detachment Service Temporary detachment and payrolling service for matched candidates, delivered via partner JAM! Horeca Detachering B.V., covering payroll, pensions, insurance, vacation pay, taxes, and HR administration (absence, illness, dismissal) for up to six months, after which the employer may hire the candidate directly.
- Recruitment Manager Support Add-on service in which a dedicated Recruitment Manager helps employers find suitable candidates, forwards matching profiles, and provides HR support and guidance throughout the hiring process.
Quantifiable outcome
- 80% of employees who would switch jobs don't actively search - Deats targets this latent market
- +1 more outcomes
Companies that use Deats
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Deats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JAM! Horeca Detachering B.V.coreJAM! Horeca is the staffing and payroll partner for Deats. When a match leads to employment, the candidate is detached through JAM! Horeca for up to six months. JAM! handles payroll, pensions, insurance, vacation pay, taxes, and provides HR support including handling absenteeism, illness, and termination. After the detachment period, employers can hire the candidate directly at no additional cost.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Deats competitors and assessment
Company assessmentBroad incumbents
- Indeed: Global generalist job board with dominant presence in the Netherlands. Competes for employer recruitment spend across all industries including hospitality, but lacks Deats' reverse-application, anonymous-profile, and vertical-specialization differentiation.
- Tempo-Team: Major Dutch staffing firm (part of Randstad) with broad coverage including hospitality. Operates a wider portfolio of staffing services across multiple industries rather than specializing in hospitality like Deats.
- LinkedIn: Dominant professional network increasingly used for hospitality recruitment in Europe. Provides passive-candidate signals (Open To Work) and recruiter tools that compete with Deats' core differentiating features at scale.
- Randstad Netherlands: Largest staffing company globally with a sizable Dutch hospitality practice. Offers overlapping recruitment and payrolling services but competes as part of a much broader industry portfolio.
- Nationale Vacaturebank: One of the largest Dutch job boards across all industries including hospitality. Competes for both employer job postings and active candidate traffic, though without Deats' reverse-application model or vertical specialization.
Direct peers
- ASA Talent: One of the largest Dutch hospitality staffing and recruitment agencies. Directly competes with Deats for both employer contracts and candidate placement in the NL horeca market, with overlapping detachment/payrolling services.
- Festina Lente Personeel: Dutch recruitment agency specialized in hospitality staffing and detachment. Closely comparable operating model (NL hospitality focus, payrolling/detachment revenue) and overlapping employer customers.
- Young Capital: Dutch staffing and recruitment platform with strong focus on younger workers and hospitality/horeca placements. Directly comparable as a NL-based recruitment services player targeting hospitality employers and job seekers.
Emerging players
- RecruitNow: Dutch recruitment software vendor serving staffing agencies and HR teams. Adjacent competitor providing technology that powers recruitment workflows for firms that compete with Deats in the NL staffing market.
Regional players
- Horeca United: Emerging Dutch hospitality-focused recruitment and employer branding platform. Directly comparable as a vertical-specialized NL horeca matching service targeting both talent and employers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Deats social profiles
Digital presenceDeats compliance and trust
Trust signalCompliance1 record
Deats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deats leadership team
Management profileNumber of profiles
Profiles1 record
Deats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deats
What does Deats do?
Deats is a Dutch online recruitment platform that reverses the traditional job application process for the hospitality industry. Candidates build anonymous wish lists (desired salary, working hours, location, role) and employers browse and approach them, with matches facilitated by an algorithm and supported by a dedicated Recruitment Manager. The platform is free for hospitality workers and €29 per month for employers, with optional staffing and payroll services delivered through partner JAM! Horeca Detachering B.V.
Is Deats a public or private company?
Deats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deats founded?
Deats was founded in 2019. It employs 1 to 10 people.
Where is Deats based?
Deats is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Deats make money?
Three revenue lines are on record. Employer Monthly Subscription is the primary driver. The others are detachment/Payrolling Fees and ZZP/Freelancer Placement Fee.
Who are Deats's main competitors?
Broad incumbents on record are Indeed, Tempo-Team, LinkedIn, Randstad Netherlands and Nationale Vacaturebank. Direct peers are ASA Talent, Festina Lente Personeel and Young Capital. RecruitNow is listed as an emerging player. Horeca United is listed as a regional player.
Does Deats have an API?
No public API is recorded for Deats.
What industry is Deats in?
Deats's product category is Hospitality Recruitment Platform. Its primary akta.pro industry code is BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service, with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 561311 and its SIC code is 7361.