Kupers Touringcars

What Kupers Touringcars does

Kupers Touringcars V.O.F. is a Dutch family-owned touringcar (coach) rental operator headquartered in Weert, Netherlands, founded in 1931 and operating across three regional offices in Weert, Eindhoven, and Tilburg. The company provides group transportation with driver for schools, businesses, associations, and private individuals across North Brabant, Limburg, and increasingly into Belgium, Germany, and France, moving 3,723 passengers and 27,102 kilometers per day on average. Its core product is a fleet of 90-100+ modern touringcars ranging from 21-seat VIP midibuses to 90-seat double-deckers, including 5 zero-emission electric coaches, Euro-6 engines, and a diverse mix of single-deck, double-deck, midibus, VIP, cabrio, and football-club-branded player buses. The company holds ISO9001 and ISO14001 certifications, operates its own workshop and 270-panel solar array at headquarters, and maintains a trained driver pool of 350+ supported by the Kupers Academy.

Revenue is generated primarily through quote-based charter rentals (one-time per-trip billing), with secondary streams from pre-packaged senior day trips (minimum 35 passengers), customized multi-day group tours via travel partners Biesen Travel and De Jong Intra Vakanties, add-on services (catering, wheelchair access, baggage trailers), and a small merchandise webshop. Pricing is dominated by per-trip quotes that vary by distance, duration, vehicle type, and extras; published day-trip pricing ranges from €81.95 to €106.50 per person with group-size tiering. Go-to-market is sales-led and direct-to-consumer, driven by an online 4-step quote request system, multi-channel digital presence (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest), email newsletters segmented by customer type, and referral partnerships. The company has official transport contracts with five professional Dutch football clubs — PSV, FC Eindhoven, Fortuna Sittard, Willem II, and RKC Waalwijk — providing premium brand association and recurring enterprise revenue, with player buses available for public charter when not in club use.

Name

Kupers Touringcars

Legal name

Kupers Touringcars V.O.F.

Website

https://kuperstouringcars.nl

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Kupers Touringcars is a 1931-founded Dutch family-owned coach rental operator providing group transportation with driver for schools, businesses, associations, and private individuals across North Brabant, Limburg, and Benelux, with a 90+ vehicle fleet and 350+ drivers.

Ownership category

akta.pro rank

Product category

Charter Coach Transportation

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industry

Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)

Keywords

• Group coach rental
• Charter bus services
• Corporate transport solutions
• School trip transportation
• Senior group travel

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Touringcar Rental with Driver: Core revenue stream from renting touringcars with professional drivers for single trips, return journeys, and multi-day trips. Customers specify trip details via quote request form and receive pricing based on distance, duration, vehicle type, and extra services.
2. Organized Group Day Trips: Pre-packaged senior group day trips with fixed departure dates, multiple pickup locations across Limburg and North Brabant, included excursions, meals, and transportation. Minimum 35 passengers required.
3. Custom Group Travel Packages: Fully customized multi-day group trips including transportation, accommodations, excursions, tickets, meals planned according to customer preferences. Minimum 35 persons required.
4. Extra Services: Catering services, wheelchair facilities, extra luggage space (baggage trailers), and merchandise sales including miniature touringcar models.
5. Merchandise Sales: Webshop sales of miniature touringcar models, building sets, sunglasses, socks, keychains, puzzles, mouse pads, card holders, aprons, travel bags, and greeting cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kupers Touringcars rents touringcars (coaches) to groups and provides professional drivers for single trips, return journeys, and multi-day trips. From three offices in Weert, Eindhoven and Tilburg, the company serves schools, businesses, associations, and private customers across South Netherlands and beyond with a fleet of over 90 modern vehicles including single-deckers, double-deckers, midibuses, VIP coaches, electric zero-emission touringcars, and football club player buses.

Product overview

Kupers Touringcars operates as a touringcar rental company with driver, offering a diverse fleet of over 90 modern vehicles from locations in Weert, Eindhoven, and Tilburg since 1931. The core product portfolio includes various touringcar types: standard Enkeldekker (40-62 seats) and Dubbeldekker (66-90 seats) for general group transport; VIP touringcars (33 seats) and VIP midibuses (21 seats) for luxury corporate transport; the Enkeldekker 2+1 VIP (30 seats) for premium group travel; Electric touringcars (48 seats) for sustainable travel; Cabrio touringcars (49 seats, vintage 1973) for special occasions; and Midibuses (25-30 seats) for smaller groups. The company also operates official player buses for PSV, FC Eindhoven, RKC Waalwijk, Willem II, and Fortuna Sittard football clubs. Service offerings span school transport, corporate transport, association transport, private group transport, customized group trips, and organized group day trips for seniors. Additional services include catering, extra luggage space via trailers, lost and found, and a merchandise webshop selling miniature bus models and branded items.

Differentiator

Problem solved

Functional benefit

Products and services

• Enkeldekker touringcar (Single-deck coach) Standard single-deck touringcar with 40 to 62 seats, featuring luxurious adjustable seats, air conditioning, toilet, coffee and tea facilities, microwave, sound system, screens and microphone; suitable for general group transportation.
• Dubbeldekker touringcar (Double-deck coach) Double-deck touringcar with 66 to 90 seats offering maximum passenger capacity for large groups.
• Midibus Compact midibus with 25 to 30 seats, featuring air conditioning, sound system and microphone; ideal for smaller groups.
• Enkeldekker 2+1 VIP touringcar

Quantifiable outcome

• 3,723 passengers transported per day on average
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PSVcoreStrategic or Co-development PartnerOfficial transporter of PSV football club. Kupers provides professional transport for players, staff, and delegations for matches, training, and official obligations in Netherlands and internationally. Also transports Jong PSV, PSV Women, youth teams, and supporters association. The PSV player bus is available for rental to the public when not in use by the club.
• FC EindhovencoreStrategic or Co-development PartnerOfficial player bus transportation for FC Eindhoven first team, youth teams, and women's team. Buses available for public rental when not in use by the club.
• Fortuna SittardcoreStrategic or Co-development PartnerOfficial player bus transportation for Fortuna Sittard first team, youth teams, and women's team. Buses available for public rental when not in use by the club.
• Willem IIcoreStrategic or Co-development PartnerOfficial player bus transportation for Willem II first team, youth teams, and women's team. Buses available for public rental when not in use by the club.
• RKC WaalwijkcoreStrategic or Co-development PartnerOfficial player bus transportation for RKC Waalwijk teams. Buses available for public rental when not in use by the club.
• Biesen TravelcoreChannel Partner/ Reseller/ DistributorPartnership with Biesen Travel from Kerkrade for day trips for small groups with fixed departure dates. Biesen Travel has 114 years of experience in the travel industry and offers curated day trips and city trips including excursions and meals. Kupers provides the transportation.
• De Jong Intra VakantiescoreChannel Partner/ Reseller/ DistributorPartnership for luxury group travel packages. New Van Hool T15 Acron touringcars with 2+1 VIP configuration are deployed for De Jong Intra Vakanties tours.
• ArrivaminorChannel Partner/ Reseller/ DistributorCollaboration partner in transportation services within the Arriva network.
• Eindhoven AirportminorChannel Partner/ Reseller/ DistributorPartnership for airport transportation services, providing shuttle and transport services to/from Eindhoven Airport.
• Kupers ReisinfominorChannel Partner/ Reseller/ DistributorRelated company providing travel information and booking services through kupers.nl website.
• Hartbrug ReizenminorChannel Partner/ Reseller/ DistributorTravel agency partnership for booking and referral of travel services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OAD Reizen: Established Dutch travel and coach operator offering group travel, day trips, and multi-day tours. Comparable business model combining transportation with packaged travel services.
• Van der Valk Touringcars: Dutch coach rental operator with fleet of touringcars for school, corporate, and association travel. Competitor in the same Dutch regional transport market.
• Munckhof Touringcars: Dutch coach rental and travel company operating in Limburg and North Brabant with similar group transport, school transport, and corporate outing offerings. Headquartered in the same southern Netherlands geography as Kupers.
• Besseling Travel Group: Regional Dutch travel and coach operator offering group travel, day trips, and charter services. Comparable customer segments (associations, seniors, corporate) and similar southern Netherlands coverage.
• Jan de Wit Touringcars: Belgian coach company operating across the Benelux region with comparable fleet and group travel services. Directly comparable cross-border competitor with similar customer mix.
• Pouw Vervoer: Dutch passenger transport company offering group, school, and corporate coach services. Comparable scale and customer base in the Netherlands.

Broad incumbents

• Connexxion: Large Dutch public transport operator under Transdev. Competes for school and corporate transport tenders but with broader transit portfolio rather than specializing in coach charter.
• Arriva Netherlands: Major Dutch public transport operator (already a Kupers collaboration partner) running buses and trains nationally. Overlaps in regional group transport but operates at much larger scale with broader portfolio.

Others

• FlixBus: European long-distance bus platform. Operates in adjacent space (coach-based passenger transport) with different model (scheduled intercity vs. charter) and overlapping sustainability themes.
• De Jong Intra Vakanties: Dutch tour operator (Kupers channel partner) that resells group travel packages using Kupers fleet. Adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kupers-touringcars
• Facebookfacebook.com/kuperstouringcars
• LinkedInlinkedin.com/company/kuperstouringcars
• Instagraminstagram.com/kuperstouringcars
• TikToktiktok.com/@kuperstouringcars
• Pinterestnl.pinterest.com/kuperstouringcars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kupers Touringcars