Petoskey High School

What Petoskey High School does

Petoskey High School is a public secondary school serving approximately 868 students in grades 9-12, located at 1500 Hill Street in Petoskey, Michigan, and operating as part of the Public Schools of Petoskey district under the Spitler Administration Building at 1130 Howard Street. The school delivers a comprehensive college-preparatory program that includes Advanced Placement coursework across multiple subjects, dual enrollment with North Central Michigan College, Career Technical Education pathways through Char-Em ISD (agriscience, aviation, welding, machine tool, cosmetology, public safety, and others), NCAA-eligible athletics (19 sports, 40 teams in the Big North Conference), and counseling plus mental health services that include the Poppy therapy dog program. Supporting technology is built entirely on third-party K-12 SaaS platforms: PowerSchool for student information, Schoology for learning management, Xello for career exploration, Google Workspace for Education for collaboration, and ParentSquare for parent communications.

Funding flows from Michigan per-pupil allocations, local property taxes, and federal grants — a public-sector revenue model rather than a commercial one, with ancillary fee-bearing transactions such as $99 AP exam fees and $110 NCAA Eligibility Center registrations passed through to families. Enrollment is managed through district residency-based open enrollment. The student body is supported by 54 professional staff including teachers, counselors, and administrators, of whom 39 hold a Master's degree or higher, and the school tracks outcomes through college continuation metrics (67.5% post-secondary enrollment for the Class of 2024), SAT/AP performance, and a foundation-funded scholarship ecosystem awarding close to $25,000 annually. The organization was recognized by U.S. News & World Report as a Best High School for 2025-2026.

Name

Petoskey High School

Legal name

Public Schools of Petoskey

Website

https://petoskeyschools.org

Company type

Private

Operating status

Operating

Short description

Petoskey High School is a public secondary school serving 868 students in grades 9-12 in Petoskey, Michigan. Part of the Public Schools of Petoskey district, it delivers college-preparatory education through AP courses, dual enrollment, CTE programs, and NCAA-eligible athletics.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

Keywords

• Public secondary education
• High school academics
• College preparation programs
• Career technical education
• Student athletics programs

Headquarters

HQ city

Petoskey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public School Funding: Public education funded primarily through state and local tax revenue, federal grants, and per-pupil funding allocations from the State of Michigan.
2. Testing and Exam Fees: AP exams at $99 per test; NCAA eligibility center registration at $110; SAT/ACT registration fees passed through to testing agencies
3. Food Service: School meal programs including breakfast and lunch, managed through Food Service department with My School Bucks payment system

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Petoskey High School is a public secondary school serving grades 9-12 with approximately 868 students, operated by the Public Schools of Petoskey district. It delivers Michigan Merit Curriculum-aligned instruction including Advanced Placement courses, dual enrollment with North Central Michigan College, and Career Technical Education programs, alongside athletics (19 sports, 40 teams), counseling, and extracurricular activities.

Product overview

Public Schools of Petoskey is a public school district serving approximately 868 high school students plus middle and elementary students in Petoskey, Michigan. The district operates as a unified educational platform consisting of four elementary schools, one middle school, one high school, and a preschool program. The core educational offering includes traditional academic instruction supplemented by Advanced Placement courses, dual enrollment opportunities through North Central Michigan College, and Career Technical Education programs via Char-Em ISD. Supporting services include comprehensive counseling, mental health support (including a therapy dog program), athletics, extracurricular clubs, and scholarship programs through the Petoskey Education Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Petoskey High School Education Program Public high school education serving grades 9-12 with approximately 868 students, providing Michigan Merit Curriculum-aligned core academics and graduation requirements.
• Advanced Placement (AP) Courses College-level courses including AP Biology, Calculus, Government, Language, Literature, Macroeconomics, Microeconomics, Precalculus, and US History, with students taking AP exams for college credit.
• Dual Enrollment and Early College Program Partnership with North Central Michigan College allowing students to earn college credit while in high school, including the North Central Now Early College program offering an associate degree after the fifth year.
• Career Technical Education (CTE) Programs Vocational programs through Char-Em ISD including Agriscience, Aviation, Cosmetology, Energy/Lineworker, Machine Tool, PowerSports, Public Safety, TV/Film, Unmanned Vehicles, Welding, Woodworking, and more.
• Athletics Program Athletics program offering 19 sports with 40 teams competing in the Big North Conference, including football, basketball, soccer, wrestling, and track.
• Counseling Department Services Academic counseling, college preparation, career exploration, scholarship assistance, and mental health support services for students organized by last name ranges.
• School-Based Mental Health Services Mental health support including behavioral health therapists, school wellness programs, and counseling services across all district schools.
• Poppy Therapy Dog Program Therapy dog program providing emotional support, reducing anxiety, and promoting mental wellbeing among students.
• Student Clubs and Activities

Quantifiable outcome

• 67.5% post-secondary enrollment rate (Class of 2024)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Jensen's Animal HospitalminorOthersProvides veterinary care and annual pet insurance for Poppy, the therapy dog at Petoskey High School. Dr. Henning and staff support the therapy dog program.
• Women Who Care in the Tip of the MittminorOthersGrant awarded to cover cost of Poppy the therapy dog, training, and additional expenses for the therapy dog program at PHS.
• Wing & Shot, LLCminorOthersProfessional trainers who trained Poppy, the therapy dog at Petoskey High School.
• North Central Michigan CollegecoreStrategic or Co-development PartnerLocal community college partnership for dual enrollment allowing PHS students to earn college credit. Also partner for Early College program (North Central Now) allowing students to earn associate's degree after fifth year. Students complete courses at PHS and NCMC.
• Petoskey Education FoundationcoreStrategic or Co-development PartnerIndependent nonprofit foundation that raises funds to support PHS students through scholarships (close to $25,000 annually), innovation grants, teacher welcome baskets, and PBIS initiatives.
• MI Student AidminorOthersState of Michigan financial aid program providing virtual financial aid webinars, FAFSA guidance, and Michigan Achievement Scholarship information for students and families.
• Char-Em ISD CTE ProgramscoreStrategic or Co-development PartnerCareer and Technical Education programs including Agriscience, Audio Engineering, Aviation, Cosmetology, Energy/Lineworker, Machine Tool, PowerSports, Public Safety, TV/Film, Unmanned Vehicles, Welding, and Woodworking available to PHS students.
• Camp DaggettminorStrategic or Co-development PartnerLeads the Full Value Agreement character education platform that PEF and PHS support. Agreement emphasizes Be Safe, Speak Up, Work as a Team.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• North Central Michigan College: Local community college and Petoskey's primary dual-enrollment partner. While not a competitor, it is the most economically embedded counterparty in the district's college-credit pipeline and a key determinant of the high school's affordability story.
• Charlevoix-Emmet ISD: Intermediate school district that delivers the CTE programs (Agriscience, Aviation, Welding, etc.) used by Petoskey High School. Critical enabling partner rather than a competitor, but a structural dependency that shapes curriculum.

Regional players

• Charlevoix High School: Public high school in Charlevoix, Michigan, sharing Lake Michigan shoreline geography and the same Char-Em ISD career and technical education programs. Direct peer for evaluating regional public school performance in Northwest Lower Michigan.
• Harbor Springs High School: Public high school in Harbor Springs, Michigan, in adjacent Emmet County. Comparably sized, faces similar demographic and property-tax funding dynamics, and serves a largely overlapping regional student population.

Emerging players

• Michigan Virtual University: State-approved online course provider used by Petoskey for supplemental course offerings and credit recovery. Represents the broader online and blended learning alternatives that compete for student time and credit-hour share.

Direct peers

• Traverse City Central High School: Companion public high school within Traverse City Area Public Schools, similar 9-12 enrollment scale, same Michigan Merit Curriculum framework, and overlapping Big North Conference athletics. Functioning alternative to Petoskey for Northern Michigan families.
• Traverse City West Senior High School: Large public high school in nearby Traverse City, Michigan, serving grades 9-12 with similar college-prep offerings, AP courses, and athletic programs. Closest comparable by size, geography, and mission within Northern Michigan.
• Cadillac High School: Public high school in Cadillac, Michigan, of comparable size and rural-Northern-Michigan catchment. Competes with Petoskey for similar student demographics and offers a similar mix of AP and vocational coursework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PetoskeyHighSchoolCounseling
• LinkedInlinkedin.com/company/petoskey-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petoskey High School