What Schafer Agency does

Schafer Agency, Inc. is an independent insurance agency headquartered at 5955 E Dunbar Rd., Monroe, Michigan, operating as a privately held, family-influenced firm. The agency sells personal, commercial, farm, and specialty insurance products through direct customer interactions — primarily phone (734-242-5100), in-office consultations, and a website contact form — and serves individual consumers, small-to-medium businesses, and farm operators in Monroe, MI and surrounding communities. Licensed agents including Greg Schafer (CIC), Larry Schafer (CPCU, CIC, ARM, AFSB), and Brenda Schuster (CISR Elite) lead a staff of approximately nine people covering both licensed agent and customer service functions.

The product portfolio spans auto, homeowners, life, motorcycle, recreational vehicle, watercraft/boat, personal umbrella, renters, and condominium insurance on the personal side, and a full commercial suite including Business Owners Policy, general liability, commercial auto and property, workers' compensation, bonds, surety bonds, D&O, EPLI, excess liability, and liquor liability on the commercial side, plus specialized farm insurance. As an independent agency, Schafer shops across multiple A-rated carrier partners to find coverage fit for each customer rather than offering a single carrier's products.

Revenue is generated through commissions on policies placed with carrier partners, with no subscription or fee-based pricing disclosed. Go-to-market is relationship-driven, supported by a Refer A Friend program, customer testimonials, Google My Business, Yelp, and Facebook presence, plus a content blog. Pricing is quote-based and not publicly disclosed. The firm holds no patents, has no subsidiaries or parent company, and has no disclosed funding; it operates as an independent commission-based brokerage with no proprietary technology stack beyond a Zywave-built marketing website.

Name

Schafer Agency

Legal name

Schafer Agency, Inc.

Website

https://schaferagency.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Schafer Agency, Inc. is an independent insurance brokerage in Monroe, Michigan, selling personal, commercial, and farm insurance across multiple A-rated carriers to individuals, SMBs, and agricultural operators through direct agent relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Multi-carrier insurance agent
• Farm and business insurance

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Schafer Agency earns commissions from selling insurance policies from multiple carrier partners. Agents shop policies across their network of trusted A-rated insurance carriers to find the best fit for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Schafer Agency is an independent insurance agency that sells personal and commercial insurance policies on behalf of multiple A-rated insurance carriers. Agents shop the agency's carrier network to match customers with auto, home, life, recreational vehicle, motorcycle, watercraft, personal umbrella, farm, and business insurance coverage, then earn commissions from the issuing carrier. Service is delivered through phone, in-office, and website-driven consultations in Monroe, MI and surrounding communities.

Product overview

Schafer Agency is an independent insurance agency offering a comprehensive portfolio of insurance products designed to protect individuals, families, and businesses. The agency operates as a multi-product insurance broker providing Auto Insurance, Homeowners Insurance, Life Insurance, Motorcycle Insurance, Recreational Vehicle Insurance, Watercraft & Boat Insurance, Personal Umbrella Insurance, Farm Insurance, and an extensive suite of Business Insurance products including General Liability, Commercial Auto, Commercial Property, Workers' Compensation, Business Owners Policy (BOP), Bonds, Surety Bonds, D&O Liability, EPLI, Excess Liability, and Liquor Liability Insurance. The agency markets itself as an independent agent offering choice by shopping multiple A-rated insurance carriers to find the best fit for each customer's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for vehicles including cars, protecting against accidents, theft, and damage. Sold through Schafer Agency's licensed agents as a standalone personal lines policy.
• Homeowners Insurance Protection for residential properties against damage, theft, and liability. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Life Insurance Financial protection for families providing death benefits and living benefit options. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Motorcycle Insurance Coverage for motorcycles protecting against accidents, theft, and liability while riding. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Recreational Vehicle Insurance Protection for RVs, travel trailers, and camper vans against damage and liability. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Watercraft & Boat Insurance Coverage for boats, yachts, and watercraft protecting against accidents on waterways. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Personal Umbrella Insurance Additional liability coverage that extends beyond standard policy limits for personal protection. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Renters Insurance Coverage for tenants protecting personal belongings and providing liability protection. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Condominium Insurance Coverage for condo owners protecting the interior of units and personal property. Sold as a standalone personal lines policy through Schafer Agency's licensed agents.
• Farm Insurance Specialized coverage for farms and agricultural operations including property, equipment, livestock, structures, and agricultural liability. Sold as a standalone policy through Schafer Agency's licensed agents.
• Business Insurance Comprehensive commercial coverage umbrella offering general liability, commercial auto, commercial property, workers' compensation, business owners policy, bonds, surety bonds, D&O, EPLI, excess liability, and liquor liability. Sold as a multi-line commercial package through Schafer Agency's licensed agents to small and medium business owners.
• Business Owners Policy (BOP) Insurance Combined coverage bundling property, liability, and business interruption protection for small to medium businesses. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• General Liability Insurance Coverage protecting businesses against third-party claims for bodily injury, property damage, and advertising injury. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Commercial Auto Insurance Coverage for business vehicles including trucks, vans, and company cars used for commercial purposes. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Commercial Property Insurance Protection for commercial buildings, equipment, inventory, and business assets against damage or loss. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Workers' Compensation Insurance Coverage for employee injuries and illnesses sustained while working, as required by state law. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Bonds (Surety and Fidelity Bonds) Surety bonds and fidelity bonds for business and contractual obligations, including contract bonds ensuring performance and payment for construction and commercial projects. Sold as a standalone commercial product through Schafer Agency's licensed agents.
• Directors and Officers Liability Insurance Protection for corporate leaders against claims arising from management decisions and oversight. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Employment Practices Liability Insurance (EPLI) Coverage against employee claims for discrimination, harassment, wrongful termination, and other employment-related issues. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Excess Liability Insurance Additional liability coverage above the limits of primary insurance policies. Sold as a standalone commercial policy through Schafer Agency's licensed agents.
• Liquor Liability Insurance Coverage for businesses that sell, serve, or furnish alcohol against liability from alcohol-related incidents. Sold as a standalone commercial policy through Schafer Agency's licensed agents.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted A-Rated Insurance CarrierscoreChannel Partner/ Reseller/ DistributorSchafer Agency partners with multiple trusted A-rated insurance carriers to offer customers choice and competitive pricing. The agency shops across their carrier network to find the best policy fit for each customer's unique needs rather than being limited to a single insurer's products.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SchaferAgencyInc
• Xx.com/SchaferAgency
• LinkedInlinkedin.com/company/schafer-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schafer Agency