Winkels
Winkels is a German family-owned facility management services provider, founded in 1982 and headquartered in Geldern, offering building cleaning, security, and winter road maintenance across 13 branches with over 2,000 employees serving public administration and private enterprise clients throughout Germany.
- Company typePrivate
- Founded1982
- HeadquartersGeldern, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Winkels does
Winkels (WINKELS Servicegesellschaft mbH) is a German family-owned facility management services provider founded in 1982 and headquartered in Geldern, North Rhine-Westphalia. The company delivers three integrated service lines — building cleaning (Gebäudereinigung), security services (Sicherheitsdienst), and winter road maintenance (Winterdienst) — through a direct-delivery model executed by more than 2,000 employees across 13 branch locations in North Rhine-Westphalia, Hesse, Rhineland-Palatinate, and Berlin. Its customer base is anchored by German public administration and large private enterprises, including the German Bundestag/Reichstag (cleaning since August 2018), Frankfurt Airport (since 2005), and Stadt Neuwied (since 2005), alongside municipalities, retailers, hotels, hospitals, and industrial property managers.
The company's operating platform combines centralized data management on DELL, User 2000, and CITRIX infrastructure with a proprietary mobile field service application used by crews for job documentation and real-time reporting, claimed to reduce paper usage by up to 90%. Winkels operates its own KFZ workshop and tire service at headquarters and runs a 100+ vehicle winter service fleet out of a central depot in Kevelaer-Winnekendonk. It is a certified AJAX alarm system installer and holds ISO 9001:2015, ISO 14001:2015, and DIN 77200 Performance Level 3 (the highest tier) certifications, which are prerequisite credentials for many German public-sector tenders.
Winkels generates revenue predominantly through monthly recurring service contracts for cleaning, security, and winter services, with project-based pricing for one-time jobs such as Bauendreinigung (post-construction cleaning) and floor restoration. Go-to-market is enterprise field sales supported by dedicated branch-based account managers, 0800 vanity phone hotlines per service line, the corporate website, Google Ads, and an active careers/recruitment channel. The company remains family-controlled, with Janine Winkels as Managing Partner (joined management 2008) and Klaus Pasch as Managing Director (joined 2020), and reports audited annual revenue growth since 2018.
Winkels firmographics
Firmographics- Name
- Winkels
- Legal name
- WINKELS Servicegesellschaft mbH
- Website
- https://winkels-gmbh.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Winkels is a German family-owned facility management services provider, founded in 1982 and headquartered in Geldern, offering building cleaning, security, and winter road maintenance across 13 branches with over 2,000 employees serving public administration and private enterprise clients throughout Germany.
- Ownership category
- akta.pro rank
Winkels industry classification
Industry- Product category
- Facility Management Services
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Chillers, Boilers & Central Plant Operations (BPABACAG)
- akta.pro secondary industry
- Snow Blowing Services (HSAIAIAD)
Keywords
Where Winkels is headquartered
LocationHeadquarters
- HQ city
- Geldern
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
Winkels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Recurring facility management services: Long-term service contracts for building cleaning, security, and winter services billed on a recurring basis (monthly or per contract cycle). Revenue is generated through monthly service charges for recurring services, with project-based pricing for one-time services such as construction cleaning.
- One-time / project-based services: One-time services such as construction cleaning (Bauendreinigung), floor restoration, and event security are priced and delivered as individual projects. These complement the recurring service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotation based on service scope and frequency |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Winkels product offering
Product offeringCore offering
Winkels provides integrated facility management services across three divisions: building cleaning (maintenance, deep, post-construction, glass, and disinfection cleaning), security services (facility protection, patrol, event security, reception, fire protection), and winter road maintenance (snow removal and ice control). Services are delivered by an in-house workforce of more than 2,000 employees operating from 13 branches across Germany to public administrations, airports, municipalities, retailers, and industrial customers.
Product overview
Winkels is a facility management services company offering integrated building services across three main divisions: Gebäudereinigung (building cleaning), Sicherheitsdienst (security services), and Winterdienst (winter services). The company operates as a single unified service provider rather than a platform-plus-modules architecture, with services delivered through a network of 13 branches across Germany. The building cleaning division includes Unterhaltsreinigung (maintenance cleaning), Grundreinigung (deep cleaning), Bauendreinigung (post-construction cleaning), Glasreinigung (glass cleaning), and Desinfektion (disinfection). The security services division encompasses Objektschutz, Empfangs- & Pfortendienst, Revier- & Interventionsdienst, Veranstaltungsschutz, Center Wache, 24/7 Notrufleitstelle, Baustellenbewachung, and Brandschutz (fire protection). The winter services division provides snow removal and ice control with full liability assumption. Additional specialized services include AJAX alarm system installation. Services are delivered by over 2,000 employees operating from the headquarters in Geldern and branches throughout North Rhine-Westphalia, Hesse, Rhineland-Palatinate, and Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Gebäudereinigung (Building Cleaning) Comprehensive TÜV-certified building cleaning services for commercial properties, public buildings, and offices, covering maintenance cleaning (Unterhaltsreinigung), deep cleaning (Grundreinigung), post-construction cleaning (Bauendreinigung), glass cleaning (Glasreinigung), and disinfection (Desinfektion) using EU Ecolabel sustainable cleaning products.
- Sicherheitsdienst (Security Services) Comprehensive security services for events, facilities, and construction sites, including facility protection (Objektschutz), reception/portier service, patrol and intervention, event security, center security office, 24/7 emergency hotline, construction site security, and fire protection, certified to DIN 77200 Performance Level 3.
- Winterdienst (Winter Services) Snow removal and ice control services using specialized vehicles and equipment, including snow transport, gritting and salting, and full liability assumption for traffic safety obligations, certified under ISO 9001:2015 and ISO 14001:2015.
- AJAX Alarm System Installation Certified installation, design, and maintenance services for AJAX alarm systems, enabling customers to integrate professional electronic security technology into their facilities.
Quantifiable outcome
- Up to 90% paper savings through digital field service management
- +2 more outcomes
Companies that use Winkels
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Winkels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Winkels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Dr. SchnellminorWinkels uses Dr. Schnell cleaning products exclusively as part of its sustainability commitment. Dr. Schnell is a climate-neutral cleaning product manufacturer; its packaging is 100% compostable and made from recycled materials. Winkels highlights this partnership as evidence of its environmental commitment.
- AJAX SystemscoreWinkels is a certified installer ('Errichter') of AJAX alarm systems. This certification allows Winkels to design, install, and maintain AJAX security alarm systems for its customers, expanding its security service offering into integrated electronic security.
Scale indicators6 records
Recent moves19 records
Expansion highlights5 records
Winkels competitors and assessment
Company assessmentBroad incumbents
- Strabag Property and Facility Services: Subsidiary of the larger Strabag construction group offering integrated facility management including cleaning, security, and technical services across Germany and Central Europe.
- Sodexo Germany: German subsidiary of the global Sodexo group, providing facility management and cleaning services to enterprise and public clients with broader geographic and service coverage.
- Bilfinger Engineering & Maintenance: Large European industrial services and maintenance provider that competes in adjacent facility and technical building services, especially for industrial and government customers.
- Compass Group (Eurest Germany): Global FM/food services group with a German arm offering facility and support services to corporate and public-sector clients, broadening competitive overlap with Winkels' integrated facility services.
Direct peers
- Gegenbauer Holding: Berlin-based German facility services group with cleaning, security, and winter services portfolio and federal public-sector customer base closely overlapping with Winkels.
- Piepenbrock Dienstleistungsgruppe: Germany's largest family-owned facility management group with a comparable three-line model spanning cleaning, security, and building/technical services; structurally the closest analog to Winkels.
- Dussmann Group: German-headquartered integrated FM company offering cleaning, security, and building services with global reach; competes head-to-head for facility management contracts at large public and enterprise customers.
- Kötter Gruppe: Family-owned German security and facility services firm, combining guarding and cleaning services for public and commercial clients, with overlapping customer base in NRW.
- Wisag: Large German facility services group with cleaning, security, and technical building services across Germany; directly competes for the same public-sector and commercial contracts as Winkels.
- Hochtief Facility Management: German facility management subsidiary of Hochtief, providing cleaning, security, and operational services to public and commercial clients, directly competing with Winkels in NRW and other major markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Winkels social profiles
Digital presenceWinkels compliance and trust
Trust signalCompliance9 records
Winkels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winkels leadership team
Management profileNumber of profiles
Profiles8 records
Winkels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winkels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winkels
What does Winkels do?
Winkels provides integrated facility management services across three divisions: building cleaning (maintenance, deep, post-construction, glass, and disinfection cleaning), security services (facility protection, patrol, event security, reception, fire protection), and winter road maintenance (snow removal and ice control). Services are delivered by an in-house workforce of more than 2,000 employees operating from 13 branches across Germany to public administrations, airports, municipalities, retailers, and industrial customers.
Is Winkels a public or private company?
Winkels is a private company. It is classified as family owned and is currently operating.
When was Winkels founded?
Winkels was founded in 1982. It employs 501 to 1,000 people.
Where is Winkels based?
Winkels is headquartered in Geldern, Germany, in the Europe region.
How does Winkels make money?
Two revenue lines are on record. Recurring facility management services are the primary driver. The others are one-time / project-based services.
Who are Winkels's main competitors?
Broad incumbents on record are Strabag Property and Facility Services, Sodexo Germany, Bilfinger Engineering & Maintenance and Compass Group (Eurest Germany). Direct peers are Gegenbauer Holding, Piepenbrock Dienstleistungsgruppe, Dussmann Group, Kötter Gruppe, Wisag and Hochtief Facility Management.
Does Winkels have an API?
No public API is recorded for Winkels.
What industry is Winkels in?
Winkels's product category is Facility Management Services. Its primary akta.pro industry code is BPABACAG, Chillers, Boilers & Central Plant Operations, with a secondary code of HSAIAIAD, Snow Blowing Services. Its NAICS code is 56162.