Winkels

What Winkels does

Winkels (WINKELS Servicegesellschaft mbH) is a German family-owned facility management services provider founded in 1982 and headquartered in Geldern, North Rhine-Westphalia. The company delivers three integrated service lines — building cleaning (Gebäudereinigung), security services (Sicherheitsdienst), and winter road maintenance (Winterdienst) — through a direct-delivery model executed by more than 2,000 employees across 13 branch locations in North Rhine-Westphalia, Hesse, Rhineland-Palatinate, and Berlin. Its customer base is anchored by German public administration and large private enterprises, including the German Bundestag/Reichstag (cleaning since August 2018), Frankfurt Airport (since 2005), and Stadt Neuwied (since 2005), alongside municipalities, retailers, hotels, hospitals, and industrial property managers.

The company's operating platform combines centralized data management on DELL, User 2000, and CITRIX infrastructure with a proprietary mobile field service application used by crews for job documentation and real-time reporting, claimed to reduce paper usage by up to 90%. Winkels operates its own KFZ workshop and tire service at headquarters and runs a 100+ vehicle winter service fleet out of a central depot in Kevelaer-Winnekendonk. It is a certified AJAX alarm system installer and holds ISO 9001:2015, ISO 14001:2015, and DIN 77200 Performance Level 3 (the highest tier) certifications, which are prerequisite credentials for many German public-sector tenders.

Winkels generates revenue predominantly through monthly recurring service contracts for cleaning, security, and winter services, with project-based pricing for one-time jobs such as Bauendreinigung (post-construction cleaning) and floor restoration. Go-to-market is enterprise field sales supported by dedicated branch-based account managers, 0800 vanity phone hotlines per service line, the corporate website, Google Ads, and an active careers/recruitment channel. The company remains family-controlled, with Janine Winkels as Managing Partner (joined management 2008) and Klaus Pasch as Managing Director (joined 2020), and reports audited annual revenue growth since 2018.

Name

Winkels

Legal name

WINKELS Servicegesellschaft mbH

Website

https://winkels-gmbh.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Winkels is a German family-owned facility management services provider, founded in 1982 and headquartered in Geldern, offering building cleaning, security, and winter road maintenance across 13 branches with over 2,000 employees serving public administration and private enterprise clients throughout Germany.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Security Systems Services (56162)

akta.pro primary industry

Chillers, Boilers & Central Plant Operations (BPABACAG)

akta.pro secondary industry

Snow Blowing Services (HSAIAIAD)

Keywords

• Building cleaning services
• Facility management services
• Security guard services
• Winter road maintenance
• Commercial cleaning solutions

Headquarters

HQ city

Geldern

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring facility management services: Long-term service contracts for building cleaning, security, and winter services billed on a recurring basis (monthly or per contract cycle). Revenue is generated through monthly service charges for recurring services, with project-based pricing for one-time services such as construction cleaning.
2. One-time / project-based services: One-time services such as construction cleaning (Bauendreinigung), floor restoration, and event security are priced and delivered as individual projects. These complement the recurring service model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Winkels provides integrated facility management services across three divisions: building cleaning (maintenance, deep, post-construction, glass, and disinfection cleaning), security services (facility protection, patrol, event security, reception, fire protection), and winter road maintenance (snow removal and ice control). Services are delivered by an in-house workforce of more than 2,000 employees operating from 13 branches across Germany to public administrations, airports, municipalities, retailers, and industrial customers.

Product overview

Winkels is a facility management services company offering integrated building services across three main divisions: Gebäudereinigung (building cleaning), Sicherheitsdienst (security services), and Winterdienst (winter services). The company operates as a single unified service provider rather than a platform-plus-modules architecture, with services delivered through a network of 13 branches across Germany. The building cleaning division includes Unterhaltsreinigung (maintenance cleaning), Grundreinigung (deep cleaning), Bauendreinigung (post-construction cleaning), Glasreinigung (glass cleaning), and Desinfektion (disinfection). The security services division encompasses Objektschutz, Empfangs- & Pfortendienst, Revier- & Interventionsdienst, Veranstaltungsschutz, Center Wache, 24/7 Notrufleitstelle, Baustellenbewachung, and Brandschutz (fire protection). The winter services division provides snow removal and ice control with full liability assumption. Additional specialized services include AJAX alarm system installation. Services are delivered by over 2,000 employees operating from the headquarters in Geldern and branches throughout North Rhine-Westphalia, Hesse, Rhineland-Palatinate, and Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebäudereinigung (Building Cleaning) Comprehensive TÜV-certified building cleaning services for commercial properties, public buildings, and offices, covering maintenance cleaning (Unterhaltsreinigung), deep cleaning (Grundreinigung), post-construction cleaning (Bauendreinigung), glass cleaning (Glasreinigung), and disinfection (Desinfektion) using EU Ecolabel sustainable cleaning products.
• Sicherheitsdienst (Security Services) Comprehensive security services for events, facilities, and construction sites, including facility protection (Objektschutz), reception/portier service, patrol and intervention, event security, center security office, 24/7 emergency hotline, construction site security, and fire protection, certified to DIN 77200 Performance Level 3.
• Winterdienst (Winter Services) Snow removal and ice control services using specialized vehicles and equipment, including snow transport, gritting and salting, and full liability assumption for traffic safety obligations, certified under ISO 9001:2015 and ISO 14001:2015.
• AJAX Alarm System Installation Certified installation, design, and maintenance services for AJAX alarm systems, enabling customers to integrate professional electronic security technology into their facilities.

Quantifiable outcome

• Up to 90% paper savings through digital field service management
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Dr. SchnellminorOthersWinkels uses Dr. Schnell cleaning products exclusively as part of its sustainability commitment. Dr. Schnell is a climate-neutral cleaning product manufacturer; its packaging is 100% compostable and made from recycled materials. Winkels highlights this partnership as evidence of its environmental commitment.
• AJAX SystemscoreTechnology or IntegrationWinkels is a certified installer ('Errichter') of AJAX alarm systems. This certification allows Winkels to design, install, and maintain AJAX security alarm systems for its customers, expanding its security service offering into integrated electronic security.

Scale indicators6 records

Recent moves19 records

Expansion highlights5 records

Broad incumbents

• Strabag Property and Facility Services: Subsidiary of the larger Strabag construction group offering integrated facility management including cleaning, security, and technical services across Germany and Central Europe.
• Sodexo Germany: German subsidiary of the global Sodexo group, providing facility management and cleaning services to enterprise and public clients with broader geographic and service coverage.
• Bilfinger Engineering & Maintenance: Large European industrial services and maintenance provider that competes in adjacent facility and technical building services, especially for industrial and government customers.
• Compass Group (Eurest Germany): Global FM/food services group with a German arm offering facility and support services to corporate and public-sector clients, broadening competitive overlap with Winkels' integrated facility services.

Direct peers

• Gegenbauer Holding: Berlin-based German facility services group with cleaning, security, and winter services portfolio and federal public-sector customer base closely overlapping with Winkels.
• Piepenbrock Dienstleistungsgruppe: Germany's largest family-owned facility management group with a comparable three-line model spanning cleaning, security, and building/technical services; structurally the closest analog to Winkels.
• Dussmann Group: German-headquartered integrated FM company offering cleaning, security, and building services with global reach; competes head-to-head for facility management contracts at large public and enterprise customers.
• Kötter Gruppe: Family-owned German security and facility services firm, combining guarding and cleaning services for public and commercial clients, with overlapping customer base in NRW.
• Wisag: Large German facility services group with cleaning, security, and technical building services across Germany; directly competes for the same public-sector and commercial contracts as Winkels.
• Hochtief Facility Management: German facility management subsidiary of Hochtief, providing cleaning, security, and operational services to public and commercial clients, directly competing with Winkels in NRW and other major markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winkels-servicegesellschaft-mbh

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winkels