Bory Mall

What Bory Mall does

Bory Mall is a private shopping and entertainment center located in Bratislava, Slovakia (Lamač 6780), operating 54,000 m² of gross leasable area with nearly 200 tenant stores representing 195 brands and more than 30 restaurants and cafés. The center is anchored by entertainment attractions including a 12-screen CINEMAX cinema with IMAX, the 4,200 m² Buppi children's entertainment world, a Golem Club fitness facility with a 25-meter pool, and a signature 'Tornádo' open garden. The building was designed by Italian architect Massimiliano Fuksas and incorporates 162 skylights and over 2,400 parking spaces (750 garage, 1,650 surface), with EV charging stations and free parking for the first four hours.

The company's revenue model is built on three streams: recurring retail space rental to tenants across fashion, electronics, home goods, food, and services; usage-based parking fees (€3 per additional started hour after a 4–5 hour free window); and transaction fees on a proprietary gift card platform (€10–€250 denominations, 12-month validity) operated by technology partner Giftify SA. Distribution centers on the physical asset, supplemented by an online gift card e-shop, an on-site Infostánok information desk, and digital channels including a blog and social presence (Facebook, Instagram, TikTok, YouTube, email newsletter).

Bory Mall serves consumer segments centered on families with children, fashion and lifestyle shoppers, food and entertainment seekers, electronics and home-goods buyers, and health and wellness visitors, with co-tenancy with the Bory bývanie residential development and Bory Hospital providing a structural catchment. Operations are GDPR-compliant (Cookiebot) and integrate Google Analytics, VWO for split-testing, and social advertising pixels for Meta, TikTok, YouTube, and Pinterest. The center ranks among the top five largest shopping centers in Bratislava.

Name

Bory Mall

Legal name

BORY MALL

Website

https://borymall.sk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bory Mall is a private 54,000 m² shopping and entertainment center in Bratislava, Slovakia, housing nearly 200 stores across 195 brands plus 30+ restaurants, IMAX cinema, a 4,200 m² children's entertainment zone, and 2,400 parking spaces, serving consumer and family segments.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Commercial property management
• Consumer entertainment venue
• Parking facility services

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Space Rental: Revenue generated from renting commercial space to retail tenants including fashion, electronics, food, services, and entertainment providers.
2. Gift Cards: Sale of prepaid gift cards valid at participating Bory Mall retailers. Cards loaded with credit from 10€ to 250€, valid for 12 months from activation.
3. Parking Services: Parking fees collected from garage and surface parking. Free parking up to 4-5 hours, then 3€ per additional started hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bory Mall operates a 54,000 m² shopping and entertainment center in Bratislava, Slovakia, providing retail space rental to nearly 200 tenant stores representing 195 brands across fashion, electronics, home goods, and services, alongside 30+ restaurants and cafés. The center also operates ancillary consumer services including CINEMAX cinema with 12 IMAX screens, Buppi children's entertainment area (4,200+ m²), parking facilities (2,400+ spaces), and a proprietary gift card program.

Product overview

Bory Mall is a unified retail-entertainment complex offering a comprehensive shopping, dining, and leisure experience. The center combines nearly 200 retail stores across fashion, electronics, home goods, and services with 30 restaurants and cafés in the food court. Key integrated services include CINEMAX cinema with IMAX technology, Buppi children's entertainment (4,200+ m²), Golem Club fitness with swimming pool, and extensive parking (2,400+ spaces). The portfolio includes a proprietary gift card system, center services (Wi-Fi, EV charging, lockers, ATMs), and the unique Tornádo open garden. The complex was designed by architect Massimiliano Fuksas with 162 skylights bringing natural light into the passages.

Differentiator

Problem solved

Functional benefit

Brands

• Tornádo: Open garden in the heart of Bory Mall featuring planted pines, serving as a natural light source and relaxation area for visitors
• Buppi Detský svet
• Tornádo - Otvorená záhrada

Products and services

• Bory Mall Shopping Center A unified retail-entertainment complex spanning 54,000 m² with nearly 200 stores, 30+ restaurants, and attractions, offering one-stop shopping, dining, and leisure for individual consumers and families in Bratislava.
• Parking Services Comprehensive parking facilities with 2,400+ total spaces, offering free parking for 4 hours and €3 per additional started hour, including EV charging stations, available to mall visitors.
• CINEMAX Cinema Multi-screen cinema with 12 halls and IMAX technology, part of the CINEMAX network operating 14 cinemas across 12 Slovak cities, offering movie screenings to consumers.
• Gift Card Prepaid gift card available in denominations from €10 to €250, valid for 12 months from activation, accepted at participating Bory Mall retailers, available for purchase online or at the Info Desk.
• Buppi Detský Svet (Children's World) Children's entertainment area spanning over 4,200 m² with interactive attractions, game zones, creative activities, and outdoor play areas on 2nd floor, targeting families with children.
• Center Services Various mall amenities including free Wi-Fi, ATMs (ČSOB, VÚB, UniCredit), charging stations for electronics and EVs, lockers, first aid, seating zones, diaper changing facilities, and recycling stations.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Giftify SAcoreTechnology or IntegrationGiftify SA operates the gift card system for Bory Mall. Located at Cantersteen 47, 1000 Brussels, Belgium, Giftify provides the technology platform for issuing, loading, and redeeming prepaid gift cards accepted at participating mall retailers.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ECE Projektmanagement: One of Europe's largest shopping center developers and operators with 200+ centers. Comparable business in enclosed mall management, leasing, and mixed-use retail destinations across Germany and broader CEE/Europe.
• Atrium European Real Estate: Owner-operator of shopping centers across CEE, with prior exposure in Slovakia and surrounding markets. Comparable in asset profile (enclosed malls in CEE) and tenant mix strategy.
• Multi Corporation: European retail real estate operator (part of Talanx/Hanover Re) managing ~70 shopping centers. Directly comparable business model of managing enclosed malls and leasing space to retail tenants.
• CPI Property Group: One of the largest owners of retail real estate in CEE with a portfolio of shopping centers. Comparable regional mall landlord with significant Czech and Slovak exposure.
• Immofinanz: Austrian real estate company with STOP SHOP retail parks and VIVO! shopping centers across CEE. Comparable retail real estate operator with overlapping geography and mixed retail/dining/entertainment formats.
• Westfield (URW): Global enclosed mall and destination retail operator with broader portfolio. Operates Aupark in Bratislava directly competing with Bory Mall, and serves as the global benchmark for destination retail management.

Direct peers

• HB Reavis: Major CEE-focused real estate developer with a portfolio including retail and mixed-use destinations. Comparable in regional positioning and asset class, with a relevant footprint in Bratislava and adjacent commercial developments.
• Aupark Bratislava: Major shopping center in Bratislava operated by Unibail-Rodamco-Westfield. Direct competitor for tenants, shoppers, and catchment in the same city; comparable scale and positioning as a top-tier Slovak mall.

Regional players

• Westfield Donau Zentrum: Large Austrian shopping center comparable in scale, tenant mix, and family entertainment anchoring. Relevant peer for benchmarking mall operations in a nearby DACH/regional market.
• Galeria Krakowska: Major enclosed shopping center in Kraków, Poland, with similar scale, anchor tenants (fashion, electronics, F&B, cinema), and family entertainment positioning. Comparable asset profile in a neighboring CEE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcZ0_hlHFBzIW0KQbuTWAtQ
• Facebookfacebook.com/mallbory
• Instagraminstagram.com/bory.mall
• TikToktiktok.com/@bory.mall
• LinkedInlinkedin.com/company/bory-mall-management

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bory Mall