What JMRodrigues does

JMRodrigues (legal name: J.M. Rodrigues & Cª Lda) is a Portuguese B2B wholesale textile company founded in September 1957 and headquartered in Trofa, Portugal. The company specializes in the transformation and commercialization of home textile products (bed, bath, and table categories — including pillows, bedspreads, comforters, bedsheets, throws, table linens, quilts, carpets, bath mats, robes, and protectors) for two primary customer segments: the hospitality/hotel industry and B2B wholesale customers purchasing for domestic resale. It operates as part of the Salgado Group, a diversified textile conglomerate that also houses the Season Home Collection and Nook brands and António Salgado, collectively providing shared manufacturing know-how, raw material sourcing, and production capacity. The entity is registered as a sociedade por quotas (private limited company) with a share capital of 50,000 euros and an estimated 11–50 employees.

The company's go-to-market is sales-led and built around bi-annual seasonal collections (Spring-Summer and Fall-Winter) plus an annual dedicated Hospitality Collection, all distributed through downloadable PDF catalogs and direct sales contact (phone and email). It maintains a four-language website (PT/EN/FR/ES) and light social media presence on Facebook and LinkedIn. Pricing is quote-based, negotiated directly with B2B buyers under multi-year contracts, with no public price disclosure. Its stated competitive proposition centers on quality-price balance, design alignment with current trends, competitive pricing, and rapid customer response — positioning it as a value-oriented wholesale supplier rather than a premium or differentiated brand.

Strategically, JMRodrigues is pursuing national consolidation across Portugal's continent and island markets while initiating internationalization to attract new international partners. Recent activity is dominated by catalog releases for the flagship brand, the Nook sub-brand, and the hospitality vertical. The company holds no patents, has no disclosed M&A, fundraising, or external investment activity, and shows no proprietary technology beyond conventional textile manufacturing and seasonal design execution. Ownership is private, with Salgado Group as the disclosed parent.

Name

JMRodrigues

Legal name

J.M. Rodrigues & Cª Lda

Website

https://jmrodrigues.pt

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

JMRodrigues is a Portuguese B2B wholesale textile company founded in 1957 that specializes in home and hospitality textile products (bed, bath, table) for hotels and wholesale customers, operating under the Salgado Group alongside the Season Home Collection and Nook brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Trofa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Textile Sales: B2B wholesale distribution of home textile products and hospitality textile products. Products include bed, bath, and table categories such as sheets, comforters, pillows, bath mats, robes, and protectors. Operating through seasonal catalog collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

JMRodrigues is a Portuguese textile company that transforms and commercializes home textile products (bed, bath, and table categories) for the B2B market, including domestic home textiles and dedicated hospitality/contract textiles for hotels. The company operates through bi-annual seasonal collections (Spring-Summer and Fall-Winter) distributed via direct sales and downloadable PDF catalogs. It is part of the Salgado Group alongside the Season Home Collection and Nook sub-brands.

Product overview

JMRodrigues is a Portuguese home textile company founded in 1957, offering two main product lines: Home Textiles Collection (including pillows, bath products, bouty, bedspreads, comforters, bedsheets, throws, table linens, quilts, and carpets) for domestic use, and a Hospitality Collection (including pillows, duvet covers, blankets, bedspreads, pillow/duvet fillings, bath sets, bedsheets, pillow/mattress/table protectors, robes, bed runners, bath mats, tablecloths, and toppers) for hotels and hospitality. The company operates under the Salgado Group alongside sub-brands Nook and Season Home Collection, which share manufacturing know-how and production capacity for home textiles.

Differentiator

Problem solved

Functional benefit

Brands

• Season Home Collection: Brand under Salgado Group focused on home textiles.
• Nook

Products and services

• JMRodrigues Home Textiles Collection Home textile collection including pillows, bath products, bouty, bedspreads, comforters, bedsheets, throws, table linens, quilts, and carpets for domestic/home use. Each collection is developed to add individuality and personality for comfort and refinement in the home. Distributed B2B to retailers and distributors through seasonal catalogs.
• JMRodrigues Hospitality Collection Hospitality textile collection dedicated to bed, bath, and table categories designed for hotels, designed from the outset to guarantee quality, durability, and well-being. Includes pillows, duvet covers, blankets, bedspreads, pillow/duvet fillings, bath sets, bedsheets, pillow/mattress/table protectors, robes, bed runners, bath mats, tablecloths, and toppers.
• Nook Sub-brand under the Salgado Group offering home textile products with seasonal collections (Spring-Summer and Autumn-Winter). Positioned as a complementary brand to the main JMRodrigues line.
• Season Home Collection Brand under the Salgado Group developing and producing home textiles for domestic and hotel environments, known for combining creativity and sustainability with quality raw materials and processes.

Quantifiable outcome

• Over 65 years of operation in Portuguese textile market

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Salgado GroupcoreStrategic or Co-development PartnerJMRodrigues is part of the Salgado Group, which brings together know-how and production capacity for development and production of home textiles for domestic and hospitality environments. The Group is responsible for overall textile operations while JMR focuses on B2B home textiles. A specialized team maintains Portugal's textile legacy, choosing best raw materials, processes, creativity, and sustainability to deliver solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bovi: Portuguese home textiles brand offering bed, bath, and kitchen textile products with comparable domestic and hospitality market exposure in the Iberian region.
• Caleffi: Italian home textile brand offering bed, bath, and household linens with comparable product portfolio and European market presence, competing in similar mid-market positioning.
• Lameirinho: Portuguese home textile manufacturer (bed, bath, table linens) with similar heritage, B2B focus, and hospitality vertical exposure. One of JMRodrigues' closest Iberian peers with overlapping product portfolio and customer base.
• Vossen: Austrian/German towel and home textile brand with comparable bed/bath product range and B2B hospitality exposure in European markets.
• Albano Morgado: Portuguese home textile brand offering bed, bath, and table products with similar B2B wholesale and domestic market focus in the Portuguese market.
• Resuinsa: Spanish hospitality textile supplier specializing in hotel bed, bath, and table linens - a directly comparable B2B hospitality textile peer in the Iberian market with similar customer profile.
• Hotelwörner: German hospitality textile supplier offering bed, bath, and table linens for hotels - a directly comparable B2B hospitality textile peer in continental Europe.

Broad incumbents

• El Corte Inglés Hogar: Spanish department store retailer with extensive home textile offering - a broader market incumbent in the same consumer home textile category in the Iberian market.
• Standard Textile: Large US-based global manufacturer of hospitality, healthcare, and home textiles - comparable product categories but at much larger scale and broader geographic reach than JMRodrigues.
• Welspun: Indian global home textile manufacturer with broad product portfolio (bed, bath, flooring) and hospitality vertical - a much larger incumbent in the same product category as JMRodrigues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/texteislarJMRodrigues
• LinkedInlinkedin.com/company/jmrodrigues-portuguesehometextiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMRodrigues