BlueDevil Products

What BlueDevil Products does

BlueDevil Auto Care Solutions is a Memphis, Tennessee-based consumer automotive-chemical brand founded in 1997 and operating as a proprietary brand of Highline Warren, LLC. The company sells a focused four-SKU product line of pour-in automotive repair and maintenance chemicals organized into three categories: cooling system repair (16oz Pour N' Go Head Gasket Sealer, 32oz Head Gasket Sealer, 32oz 3-in-1 Radiator Flush with Oil Degreaser), fluid oil system repair (8oz Pour N' Go Oil Stop Leak), and general maintenance. Products are marketed around a "torture-tested, highway-approved" claim and a pour-and-go ease-of-use positioning that allows DIY vehicle owners to attempt fixes (e.g., blown head gaskets) for under $60 instead of paying for professional mechanical work.

The company's core technology is its proprietary chemical formulations for sealing head gaskets, stopping oil leaks, and flushing cooling systems. While no patents or trademarks were disclosed in available data, the formulations represent the technical differentiator, and the company supports them with instructional video content and a website-based symptom-diagnosis tool that maps vehicle symptoms to specific BlueDevil SKUs. A lead chemist (Ben Retzer) was featured on the automotive media property Motorhead Garage, indicating some technical depth behind the formulations.

Commercially, BlueDevil operates a one-time-purchase, retail-channel sales model with no disclosed subscription, software, or service revenue. Distribution is exclusively through third-party retailers and marketplaces — AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA Online, Walmart (stores and Walmart.com), Amazon (own storefront), and Canadian Tire — targeting two end-user segments: DIY consumers performing their own repairs and automotive professionals. The brand drives demand through organic social media (Instagram, Facebook, YouTube), educational blog content, and its symptom-based diagnosis tool. Revenue is not publicly disclosed.

Name

BlueDevil Products

Legal name

BlueDevil Auto Care Solutions

Website

https://gobdp.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueDevil Auto Care Solutions is a Memphis-based consumer automotive-chemical brand (founded 1997) that sells pour-in head gasket sealers, oil stop leak, and radiator flush products to DIY vehicle owners and automotive professionals through major retailers including AutoZone, O'Reilly, Advance Auto Parts, NAPA, Walmart, Amazon, and Canadian Tire.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Chemicals

NAICS

Surface Active Agent Manufacturing (325613)

SIC

Motor Vehicle Parts & Accessories (3714), Adhesives & Sealants (2891)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

Keywords

• Automotive chemical sealants
• Head gasket repair
• Engine stop leak
• Radiator flush products
• DIY auto maintenance

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Automotive Chemical Products Sales: BlueDevil generates revenue through the sale of automotive chemical products including engine additives, sealants, and maintenance solutions. Products are sold through major retail channels (AutoZone, O'Reilly, Advance Auto Parts, NAPA, Walmart, Canadian Tire) and Amazon. Revenue is generated through one-time product purchases by DIY consumers and automotive professionals.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

BlueDevil Products manufactures and sells automotive chemical repair and maintenance consumables, including pour-in head gasket sealers (16oz Pour N' Go and 32oz standard), a 32oz 3-in-1 radiator flush with oil degreaser, and an 8oz oil stop leak additive. The products are sold primarily through major U.S. and Canadian auto parts retail chains and Amazon, targeting DIY vehicle owners and automotive professionals seeking easy, low-cost fixes for leaks and blown head gaskets.

Product overview

BlueDevil Auto Care Solutions offers a focused portfolio of pour-in automotive repair and maintenance products. The product line centers on four core offerings: two head gasket sealer variants (16oz Pour N' Go and 32oz standard formulas), a 3-in-1 radiator flush with oil degreaser, and an 8oz oil stop leak product. These products are organized into three main categories—Cooling System Repair, Fluid Oil System Repair, and General Maintenance—and are positioned for both DIY consumers and professional automotive technicians. The brand emphasizes its torture-tested, highway-approved formulations as simple pour-and-go solutions for common vehicle problems like leaks and blown head gaskets.

Differentiator

Problem solved

Functional benefit

Products and services

• BlueDevil 16oz. Pour N' Go Head Gasket Sealer Pour-in chemical sealer in a 16oz bottle designed to repair blown head gaskets in vehicles. Intended for DIY vehicle owners and automotive professionals using the Pour N' Go application approach.
• BlueDevil 32oz. Head Gasket Sealer 32oz head gasket sealer formulated to repair blown head gaskets in automotive engines. Intended for DIYers and professional technicians needing a larger volume than the 16oz Pour N' Go SKU.
• BlueDevil 32oz. 3 in 1 Radiator Flush with Oil Degreaser Multi-purpose 32oz radiator flush that also functions as an oil degreaser, used for cooling system maintenance. Designed for DIY vehicle owners and automotive professionals performing routine cooling system service.
• BlueDevil 8oz. Pour N' Go Oil Stop Leak Pour-in 8oz oil stop leak additive formulated to seal oil leaks in automotive engines. Intended for DIY vehicle owners and professional technicians using the Pour N' Go application approach.

Quantifiable outcome

• Fix a blown head gasket for under $60

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Permatex: Permatex is a major automotive sealants and adhesives manufacturer serving both DIY retail and professional channels. Its gasket sealers and thread treatments overlap with BlueDevil's sealant positioning.
• Prestone: Prestone is a broad-line incumbent in automotive chemicals (coolants, stop leaks, flushes) carried in all major retailers BlueDevil serves. It is a much larger player with overlapping cooling-system products and significantly broader category scope.
• J-B Weld: J-B Weld is a leading DIY repair adhesives and epoxies brand sold through the same national auto parts retailers. Its pour-and-fix positioning and DIY customer base make it an adjacent comparable for shelf and audience overlap.
• CRC Industries: CRC manufactures a broad portfolio of automotive and maintenance chemicals, including stop leaks and cooling system products. Its presence in DIY retail and professional channels makes it a relevant broad-incumbent comparable.
• Liqui Moly: Liqui Moly is a German-based automotive chemical and additive specialist with growing U.S. retail presence. Its additives and sealants overlap with BlueDevil's stop-leak and oil treatment categories.

Direct peers

• K-Seal: K-Seal is a single-product-direct competitor with its flagship pour-in head gasket and cooling system repair sealant. It competes for the same DIY shelf space and end-use cases as BlueDevil's head gasket sealer line.
• Sea Foam: Sea Foam is a long-established DIY automotive additive brand covering fuel, oil, and cooling system treatments. Its multi-product additive portfolio directly overlaps BlueDevil's stop-leak and cooling system flush categories in retail channels.
• Sta-Bil (Gold Eagle Company): Gold Eagle markets Sta-Bil and other automotive chemical brands sold through the same DIY retail channels. Its product mix in fuel stabilizers, additives, and engine treatments makes it a peer in both category and distribution.
• Bar's Leaks (Radiator Specialty Company): Bar's Leaks is the closest direct competitor, offering pour-in head gasket sealers, cooling system stop leaks, and oil-leak products sold through the same major U.S. auto parts retailers. Nearly identical product positioning and channel overlap make it a true head-to-head comparable.

Regional players

• Holts: Holts is a UK-focused automotive chemicals brand offering radiators, sealants, and DIY repair products comparable to BlueDevil's portfolio. It competes in similar product categories but in a different geography (primarily UK/Europe).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bluedevilproducts
• Facebookfacebook.com/BlueDevilProducts
• Instagraminstagram.com/gobdproducts
• Xx.com/gobdproducts
• LinkedInlinkedin.com/company/bluedevil-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueDevil Products