Highland Creek Golf Club

What Highland Creek Golf Club does

Highland Creek Golf Club operates an 18-hole championship public golf course at 7101 Highland Creek Parkway in Charlotte, North Carolina. Designed by Clifton, Ezell, and Clifton, the course features Hybrid Bermudagrass greens (recently renovated in 2025), Bermuda fairways, four tee sets ranging from 5,080 to 7,000 yards, over 65 bunkers, and water features on 11 holes. The facility includes a 15,000 square foot clubhouse with men's and ladies locker rooms and a dining area with a full bar, plus a practice facility with a driving range, a 12,000 square foot putting green, a chipping green, and a practice bunker. Adjacent on-site, the Highland Creek Beer Garden and Taproom operates as a separately branded F&B subsidiary serving burgers, sandwiches, salads, and specialty items with scenic course views from a patio and large picture windows.

The club serves individual public golfers (primary segment), corporate outing groups, charity and social event organizers, and golf students across the Charlotte metro area. Its product surface spans green fees and cart rentals with weekday rates from $65 and Friday/weekend rates up to $90, food and beverage sales at the Taproom and Beer Garden, golf instruction by Director of Instruction Wil Mouer combining technical training with sports psychology, and customizable golf outings and tournament packages with banquet facilities accommodating up to 100 guests. Membership programs include an eClub email newsletter and a Birthday Club for repeat customers.

Revenue is generated through multiple transactional streams — green fees, cart rentals, F&B sales, lesson fees, event packages (with $500 deposits to hold tournament dates), and recurring membership/email programs. Distribution is primarily direct-to-consumer: the CourseRev AI-powered online tee time booking platform (offering discounts of up to 30% for online reservations), phone reservations at (704) 875-9000, walk-in play, and direct outreach by General Manager Mark McLauchlan for corporate and charity events. The club is operated under Pinnacle Golf Properties (PGPLLC), a Charlotte-area golf course management company that owns and markets multiple courses in the region under the CharlotteGolf.com umbrella brand.

Name

Highland Creek Golf Club

Legal name

Highland Creek Golf Club

Website

https://highlandcreekgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Creek Golf Club operates an 18-hole public championship golf course in Charlotte, NC, serving individual golfers, corporate groups, and charity events with green fees, food and beverage, lessons, and tournament hosting. The facility is managed by Pinnacle Golf Properties.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf course
• Golf instruction
• Corporate golf outings
• Practice facility
• On-site dining

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Cart Rentals: 18-hole and 9-hole rounds with golf cart, including weekday, weekend, and replay rates. Senior, military, first responder, and college discounts available.
2. Food and Beverage: Taproom and Beer Garden offering full bar, burgers, sandwiches, salads, and specialty items for lunch and dinner. Casual dining with scenic course views.
3. Golf Instruction: Golf lessons provided by Teaching Professional Wil Mouer, Director of Instruction, combining golf instruction with sports psychology.
4. Golf Outings and Events: Corporate outings, charity events, and social occasions with customized packages including golf, cart, range service, tournament services, and banquet facilities. Deposits of $500 to hold tournament dates.
5. Membership and Club Programs: Birthday Club program offering special deals and benefits to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Highland Creek Golf Club operates an 18-hole championship public golf course featuring newly renovated Hybrid Bermudagrass greens, four sets of tees ranging from 5,080 to 7,000 yards, and over 65 bunkers. The club supplements its core golf offering with a practice facility (driving range, 12,000 sq ft putting green, chipping green, and practice bunker), professional golf instruction, on-site food and beverage at the Taproom and Beer Garden, and customizable golf outing and event services for corporate and charity groups.

Product overview

Highland Creek Golf Club operates as a single-facility golf destination offering an 18-hole championship course as its core product, supplemented by practice facilities, professional instruction, dining services (Taproom and Beer Garden), event hosting for golf outings and corporate events, and membership programs including an eClub newsletter and Birthday Club. The facility provides a complete golf experience from course play to lessons, food and beverage services, and online booking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Highland Creek Beer Garden and Taproom: Full-service bar and restaurant with scenic views of the golf course, offering burgers, sandwiches, salads, specialty items, and patio dining. Separate website at hcbeergarden.com.
• CharlotteGolf.com

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course designed by Clifton, Ezell, and Clifton, featuring Bermudagrass greens, Bermuda fairways, four sets of tees from 5,080 to 7,000 yards, over 65 bunkers, and water features on 11 holes. Open to the public in Charlotte, NC.
• Golf Lessons Professional golf instruction provided by Teaching Professional and Director of Instruction Wil Mouer, combining golf instruction with sports psychology for greater confidence and consistent performance. Open to golfers of all skill levels.
• Practice Facility On-site practice amenities including a driving range, 12,000 square foot putting green, chipping green, and practice bunker, available to golfers to improve their game.
• Taproom Full-service bar and dining facility on-site at the clubhouse offering burgers, sandwiches, salads, and specialty items for lunch and dinner, with scenic views of the golf course from large picture windows and patio seating.
• Highland Creek Beer Garden Outdoor beer garden adjacent to the golf course offering a selection of beverages and food items from a patio area with large picture windows overlooking the course.
• Golf Outings and Events Customizable golf outing and tournament services for corporate events, charity fundraisers, and social occasions. Includes banquet facilities, catering options, tournament coordination, cart signs, custom scorecards, and event space accommodating up to 100 guests. A $500 deposit is required to hold tournament dates, coordinated through General Manager Mark McLauchlan.
• Online Tee Time Booking Online booking platform powered by CourseRev AI that allows golfers to reserve tee times directly through the website, offering potential savings up to 30% on rounds of golf compared to standard rates.

Quantifiable outcome

• Save up to 30% by booking tee times online

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Pinnacle Golf PropertiescoreStrategic or Co-development PartnerPinnacle Golf Properties provides full-service property management for Highland Creek Golf Club. They are known for quality service and premier course conditions, representing some of Charlotte's best golf layouts. Pinnacle continues making improvements to provide area golfers a premier golf experience at affordable prices while preserving the integrity of the game.
• CharlotteGolf.comcoreGTM or Marketing PartnerCharlotteGolf.com is an affiliate marketing platform for Highland Creek and other Charlotte golf courses. The site promotes Highland Creek as 'Charlotte's new Premier Bermudagrass Greens Public Facility' and drives bookings through the 'Experience Charlotte Golf' brand.
• Highland Creek Beer Garden and TaproomcoreOthersOn-site food and beverage venue offering scenic views from large picture windows, full-service bar, and casual dining with burgers, sandwiches, salads, and specialty items. Operates as an integrated part of the golf club experience.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eagle Chase Golf Club: Another 18-hole public golf course in the Charlotte metro operated by Pinnacle Golf Properties and marketed through CharlotteGolf.com. Directly comparable on course type, pricing strategy, marketing channels, and parent-operator relationship.
• Charles T. Myers Golf Club: Charlotte-area public golf course under the same Pinnacle Golf Properties portfolio and CharlotteGolf.com affiliate banner. Comparable business model, target customer (public golfers), and event/revenue streams.
• The Tradition Golf Club: Charlotte public golf course marketed through CharlotteGolf.com within the Pinnacle Golf Properties ecosystem. Directly comparable on pricing, public-fee structure, and event-hosting services.
• Charlotte Golf Links: The CharlotteGolf.com portal site ties multiple Pinnacle properties together; it is the shared marketing front for Highland Creek and sister courses. Directly comparable on tee-time pricing, online booking, and event offerings.

Broad incumbents

• ClubCorp: Large-scale golf and country club operator with a membership-based model. Comparable on full-service club operations (golf, F&B, events), though primarily private and multi-facility versus Highland Creek's single public site.
• TPC Piper Glen: Premium private/semi-private Charlotte golf club operating under the TPC brand. Comparable in geography and customer overlap (corporate events, affluent golfers), but operates at a higher price tier and private membership model.
• American Golf Corporation: One of the largest operators of public and private golf courses in the U.S. Comparable on multi-course operating model, public-fee structure, and event hosting, though at a national scale.

Emerging players

• Topgolf: Tech-enabled golf entertainment concept attracting casual and corporate customers. Comparable on driving-range/food-and-beverage bundle and corporate event revenue, though operating a fundamentally different, entertainment-led model.

Regional players

• Birkdale Golf Club: Public/semi-private golf course in Huntersville, NC (Charlotte metro) competing for the same regional golfer and corporate event demand. Comparable layout, customer base, and seasonality.
• Renaissance Park Golf Club: Public golf course in the Charlotte metro offering similar 18-hole championship play, practice facilities, and tournament services. Comparable on customer demographic and competitive set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/highlandcreekgolfclub
• Xx.com/highlandcreekgc
• LinkedInlinkedin.com/company/highland-creek-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Creek Golf Club