Ken's Bike-Ski-Board

What Ken's Bike-Ski-Board does

Ken's Bike-Ski-Board is a privately held, family-owned specialty outdoor sports retailer operating from a single storefront at 650 G St. in Davis, California. The company sells bicycles, electric bikes, ski and snowboard equipment, snowshoes, cycling and snow apparel, parts, and accessories across roughly nine core supplier brands, with Specialized, Norco, Marin, and Surly identified as anchor partners. It complements retail with a multi-stream services business including bike repair, ski and snowboard tuning, expert boot fitting, and equipment rentals for both bikes and snow gear.

The business runs a hybrid brick-and-mortar plus e-commerce model through kensbikeski.com, with in-store pickup, local bike delivery, and free shipping on orders over $99. Customer acquisition and retention are reinforced by structured trade-in programs for adult bikes and tiered multi-year kids' bike and snow equipment trade-ins (up to 60% credit within one year), a Ride Club Rewards loyalty program, and gift cards. Marketing is concentrated in local channels — website, Facebook, Instagram, and email — consistent with a Northern California, Yolo County-focused footprint.

There is no proprietary technology disclosed, no external funding, no parent or subsidiary structure, and no management team information in the source material. Revenue, headcount, and founding date are not publicly disclosed, and there are no recorded M&A, leadership, or regulatory events. Operational signals (live e-commerce, current store hours, active product catalog) confirm the business is actively operating.

Name

Ken's Bike-Ski-Board

Legal name

Ken's Bike-Ski-Board

Website

https://kensbikeski.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ken's Bike-Ski-Board is a family-owned, single-store specialty retailer in Davis, California selling bicycles, e-bikes, ski/snowboard equipment, apparel, parts, and accessories, with complementary repair, boot-fitting, rentals, and trade-in services for the Northern California community.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail (Bicycles and Winter Sports Equipment)

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail sales
• Ski snowboard equipment
• Bike repair services
• Outdoor sports apparel
• Equipment rental services

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of bicycles (mountain, road, gravel, commuter, electric, kids), ski equipment, snowboards, snowshoes, cycling apparel, accessories, and parts. Includes major brands such as Specialized, Norco, Marin, Yuba, SE Bikes, Surly.
2. Equipment Rentals: Daily rental of skis, snowboards, snowshoes, and bike rental gear. Additional consecutive days at half price. Demo fees applicable to purchase.
3. Repair & Service: Bike repair and maintenance services, ski & snowboard service and repairs, expert boot fitting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ken's Bike-Ski-Board is a Davis, California-based specialty retailer selling bicycles (mountain, road, gravel, hybrid, commuter, kids, BMX, fitness, cruiser), electric bikes, skis, snowboards, snowshoes, parts, accessories, and apparel across brands such as Specialized, Norco, Marin, Yuba, SE Bikes, Surly, and Haro. The store complements retail with bike and ski/snowboard repair services, expert boot fitting, daily equipment rentals, multi-tier kids' trade-in programs, gift cards, and a Ride Club Rewards loyalty program.

Product overview

Ken's Bike-Ski-Board is a specialty outdoor sports retailer in Davis, CA offering a comprehensive range of bicycles, electric bikes, ski/snowboard equipment, and related accessories and services. The core product lines include: Bicycles (mountain, road, hybrid, commuter, children's, BMX across brands like Specialized, Norco, Marin, Yuba, SE Bikes, Surly, and Haro) and Electric Bikes (including Specialized Turbo Levo series); Snow Equipment (Skis, Snowboards, Snowshoes, Boots, Bindings, Poles, and Snow Clothing/Apparel); and Cycling Accessories and Apparel covering all gear categories. The business also operates a full-service department offering Bike Repair, Ski & Snowboard Service with expert boot fitting, plus Rental programs for both Bikes and Snow equipment. Trade-In Programs for both adult and children's bikes and snow gear enable customers to upgrade equipment while receiving store credit. A Gift Cards program and Ride Club Rewards loyalty program round out the customer offering. The shop is Voted Yolo County's #1 Bike Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Full-range bicycle retail offering across mountain, road/gravel/CX, hybrid, commuter/urban, children's, fitness, comfort, cruiser, and BMX categories. Features brands such as Specialized, Norco, Marin, Yuba, SE Bikes, Haro, Surly, KHS, and Sun Bicycles. For individual consumers and families seeking bikes for commuting, recreation, fitness, and sport.
• Electric Bikes Electric-assist bicycles spanning mountain, road/gravel, city and recreation, cruiser, and trike categories, including Specialized Turbo Levo models and Haro Skwad LT Class I pedal-assist e-bikes. For consumers seeking assisted cycling for commuting, recreation, and cargo hauling.
• Bicycle Parts Replacement and upgrade components including BMX parts, brakes/shifters/cables, cassettes/freewheels, chains, cranksets/chainrings/bottom brackets, derailleurs/groups, e-bike batteries and conversion kits, forks, handlebar grips/tape, handlebars/stems, headsets, pedals, saddles/seatposts, shocks, tires and tubes, and wheels. For cyclists performing repairs, upgrades, and routine maintenance.
• Cycling Accessories Wide range of cycling gear including car racks, child seats, electronics, fenders, hydration systems, indoor cycling equipment, lights and light sets, bike locks and security, nutrition products, packs/racks/baskets, pumps/inflation tools, safety gear, tools/maintenance supplies, trailers/strollers, and travel cases. For cyclists outfitting bikes for commuting, recreation, travel, and family use.
• Cycling Apparel Complete cycling clothing and protective gear including accessories, body care, eyewear, gloves, helmets, jerseys/tops (short and long sleeve), outerwear, protective/armor, running gear, casual shirts/tops, shoes, shorts/bottoms (including casual), skinsuits, socks, and undergarments. For cyclists needing apparel for road, mountain, commuter, and casual riding.
• Skis Ski equipment including all-mountain skis, freeride skis, freestyle skis, and demo downhill skis with alpine bindings and boot options. For skiers of all skill levels purchasing equipment for resort and backcountry use.
• Snowboards Snowboard retail including all-mountain snowboards, freeride snowboards, and freestyle snowboards with appropriate bindings. For snowboarders of all skill levels.
• Snowshoes Winter trail and hiking snowshoes with trail walking and day hiking categories, plus snowshoe poles and accessories. For winter trail users and hikers.
• Ski and Snowboard Boots Alpine ski boots, alpine touring ski boots, and snowboard boots for all skill levels. For skiers and snowboarders seeking properly fitted boots for performance and comfort.
• Snow Clothing and Accessories Complete snow sports apparel including base layer bottoms/tops, casual tops, gloves and mittens, headwear and neckwear, jackets, mid layers, pants and bibs, socks, snow helmets, goggles and sunglasses, and bags and luggage (board and ski bags). For skiers and snowboarders needing cold-weather apparel and protective gear.
• Bike Repair and Maintenance Services Complete bicycle repair and maintenance services. For bicycle owners requiring routine service, repairs, and tune-ups on purchased bikes.
• Ski and Snowboard Service and Boot Fitting Professional repair and tuning services for skis and snowboards, including expert ski and snowboard boot fitting. For winter sports participants needing equipment maintenance, tuning, and custom boot fitting.
• Bike Rentals Daily and multi-day bicycle rental program. For customers needing temporary bike access without purchase.
• Snow Rentals Ski, snowboard, and snowshoe rentals with alpine ski/board packages from $49/day, junior packages from $39/day, demo packages from $59/day, and snowshoe rentals at $35/day. Additional consecutive days are half price; up to two days of demo fees may be applied to purchase within 30 days. Helmet rental available at $10/day. For skiers, snowboarders, and snowshoers needing equipment for a trip or trying before buying.
• Adult Bike Trade-In Program Trade-in program allowing customers to bring quality used adult bikes for evaluation and receive instant store credit toward new bike purchases. For adult bike owners upgrading their equipment.
• Kids' Bike Trade-In Program Junior trade-in program for bicycles purchased for children under 16, offering up to 60% credit within 1 year, 50% within 1-2 years, 40% within 2-3 years, and 30% within 3-4 years of purchase. For families with growing children needing to upgrade outgrown bikes.
• Kids' Snow Trade-In Program Trade-in policy for ski and snowboard equipment purchased for children under 16, offering up to 50% credit within one year, 35% within two years, and 25% within three years. Applies to boots, skis, snowboards, snowshoes, bindings, and poles. For families with growing children needing to upgrade outgrown winter sports equipment.
• Gift Cards Gift card program redeemable for any products or services at Ken's Bike-Ski-Board. For customers seeking gifts for cycling and winter sports enthusiasts.
• Ride Club Rewards Customer loyalty and rewards program offering benefits to repeat customers. For repeat shoppers seeking ongoing value and perks on purchases.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SpecializedcoreOthersMajor bike brand carried in-store and prominently featured on website. Includes Specialized Turbo electric bikes, road bikes, mountain bikes, and kids bikes.
• NorcocoreOthersBike brand carried in-store with significant inventory (57 products as noted on site).
• MarincoreOthersBike brand carried in-store, including kids bikes and dual sport bikes.
• YubaminorOthersCargo bike brand carried in-store for customers needing bikes for hauling.
• SE BikesminorOthersBMX and specialty bike brand carried in-store.
• SurlycoreOthersSteel bike brand carried in-store with 44 products available.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sports Basement: Bay Area multi-category outdoor and sporting goods retailer carrying bikes, ski/snowboard gear, apparel, and accessories at value pricing. Highly comparable multi-season mix to Ken's, just at larger scale and discount positioning.
• Evo: Seattle-based specialty retailer operating both physical storefronts and a leading e-commerce site for ski, snowboard, and cycling gear, plus rentals and services. Closest peer to Ken's in combining bike + winter sports retail, rentals, and service in an outdoor-athletic market.
• Jax Bicycle Centers: Southern California multi-store independent bike retailer offering a full range of bicycles, parts, apparel, and repair services. Comparable specialty bike shop chain serving California with similar SKU breadth to Ken's.
• Mike's Bikes: Northern California multi-store bike retailer offering new bikes, parts, accessories, apparel, and repair services. Directly comparable business model to Ken's with broader geographic reach but the same specialty independent bike shop DNA.
• Sun & Ski Sports: Multi-location specialty retailer carrying ski, snowboard, cycling, run, and outdoor gear with in-store expert services. Same multi-season, service-led retail model as Ken's but with broader geographic footprint across multiple states.
• Chain Reaction Bicycles: California-based multi-store independent bicycle retailer offering road, mountain, commuter, and kids bikes plus parts, accessories, and repair services. Operates the same specialty bike shop model as Ken's with multiple locations.

Broad incumbents

• Trek Bicycle: Major bike manufacturer operating an expanding network of company-owned retail stores plus a robust direct-to-consumer e-commerce channel. Competes with Ken's both as a brand supplier and increasingly as a retail destination for premium road, mountain, and e-bikes.
• REI Co-op: Largest US consumer outdoor retail co-op operating 180+ stores plus a major e-commerce platform spanning bikes, snow sports, apparel, and services (including bike and ski/snowboard rental). Overlaps with Ken's across both core categories but at vastly greater scale and breadth.
• Specialized Bicycle Components: Premium bike manufacturer and a core supplier to Ken's, operating its own concept stores and direct-to-consumer channels. Represents both a key partnership and a competitive threat as the brand invests in owned retail.

Emerging players

• Backcountry.com: Leading US online specialty outdoor retailer carrying bikes, ski/snowboard gear, apparel, and accessories from premium brands. Pure-play digital competitor that pressures Ken's e-commerce pricing and selection on commodity SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KensBikeSkiBoard
• Instagraminstagram.com/kens_bsb
• Xx.com/kenbikeskiboard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ken's Bike-Ski-Board