Interactive Knowledge

What Interactive Knowledge does

Interactive Knowledge is a privately held digital agency founded in 1991 and headquartered in Charlotte, North Carolina, operating with a deliberately small team (1-10 employees). The firm designs and builds custom digital experiences — websites, mobile and web applications, touchscreen kiosks, augmented reality experiences, interactive data visualizations, and online learning curricula — for a vertical-specialized client base comprising museums and cultural-heritage institutions, foundations and non-profits, public health organizations, and educational institutions. The company is one of only a select digital firms on a multi-year contract with the Smithsonian Institution, having been selected as a Smithsonian Preferred Vendor twice (2004 and 2019), and has delivered 12+ Smithsonian projects across the National Portrait Gallery, National Museum of Natural History, National Museum of American Indian, National Museum of Asian Art, and Smithsonian Global, among others.

The technology stack is anchored in Drupal (including decoupled/headless Drupal 8 with a React frontend using JSON:API and JSONa), HTML5, Electron for cross-platform desktop/kiosk applications with code signing and auto-update, and location-based augmented reality using scene recognition for historical and educational experiences. The firm maintains and publishes several open-source Drupal.org modules (abuseipdb, ik_modals, automated_crop, ik_constant_contact), follows WCAG 2.0 AA and PDF/UA accessibility standards, and supports bilingual (English/Spanish) content delivery. Notable technical outputs include the Gettysburg Augmented Reality Experience, the National Museum of Natural History wayfinding kiosk, the American Battlefield Trust homepage and Liberty Trail S.C. site, the Spot the Troll disinformation quiz, Roots of Health Inequity (used by ~100,000 public health professionals since 2012), and the 2026 North Carolina History Explorer ADA-compliant kiosk deployed at the I-77 South Carolina Welcome Center and the North Carolina Legislative Building.

The business model is project-based professional services with pricing determined through proposals rather than public rate cards. Revenue streams include custom web design and development, interactive experiences, mobile and web applications, and an ongoing support/hosting layer including legacy Drupal LTS programs. Distribution is primarily through direct enterprise engagement — preferred-vendor relationships, RFPs, and referrals — supplemented by app store distribution for consumer-facing mobile applications and government contracts via agencies such as the North Carolina Department of Commerce. The company is privately funded, with no external investors, no disclosed funding rounds, and ownership concentrated with founder Tim Songer (1991) and current President Eric Veal.

Name

Interactive Knowledge

Legal name

Interactive Knowledge, Inc.

Website

https://interactiveknowledge.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Interactive Knowledge is a Charlotte, NC-based digital agency founded in 1991 that designs and develops custom websites, mobile apps, augmented reality experiences, touchscreen kiosks, and online learning programs for museums, cultural-heritage institutions, foundations, public health organizations, and universities — notably as a long-tenured Smithsonian Preferred Vendor.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Simulation & Scenario-Based Learning Authoring (EDAFAHAD), Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• Digital agency services
• Web design development
• Cultural institution technology
• Interactive experience design
• Augmented reality solutions

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Web Design & Development: Custom website design and development projects for museums, cultural institutions, foundations, and non-profit organizations. Projects include full redesigns, new builds, and ongoing maintenance contracts.
2. Interactive Experiences: Design and development of touchscreen kiosks, interactive installations, and augmented reality applications for museums and cultural venues. These are typically one-time project engagements with potential for ongoing content updates.
3. Mobile & Web Applications: Development of mobile applications (iOS/Android) and Progressive Web Apps for educational and institutional clients, often distributed through app stores.
4. Ongoing Support & Hosting: Long-term relationships with clients including website hosting, security updates, and Drupal migration services. The company provides LTS (Long Term Support) programs for legacy Drupal versions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Interactive Knowledge is a digital agency that designs and develops custom web platforms, touchscreen kiosks, augmented reality experiences, mobile applications, and data visualizations primarily for museums, cultural heritage institutions, foundations, public health organizations, and educational clients. The firm delivers end-to-end digital project execution spanning strategy, user experience design, content development, system integration, and ongoing hosting and support, leveraging technologies such as Drupal, React, HTML5, Electron, and AR frameworks.

Product overview

Interactive Knowledge is a digital agency founded in 1991 in Charlotte, NC, specializing in innovative digital solutions for museums, cultural institutions, nonprofits, foundations, and public health organizations. The company operates as a services firm rather than a software product platform, offering eight core service lines: Web Design & Development, Touchscreen Experiences, Augmented Reality, Data Visualization, Mobile & Web Apps, User Experience Design, Content Strategy, and System Integration. Their portfolio includes notable projects such as the North Carolina History Explorer Interactive Kiosk (an ADA-compliant touchscreen deployed at state welcome centers for America 250), the Smithsonian Across America data visualization maps, the Gettysburg Augmented Reality Experience mobile app, the Webby Award-nominated American Revolution Experience, the Spot the Troll disinformation quiz (600,000+ users in two weeks), and the award-winning Reynolda Revealed tour app. Projects span interactive kiosks, bilingual websites, AR mobile apps, online learning curricula, data visualization dashboards, and map walls, primarily serving major cultural institutions including the Smithsonian, American Battlefield Trust, and various universities and museums.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Custom website design and development services for museums, cultural institutions, nonprofits, and foundations, often built on Drupal or WordPress content management systems.
• Touchscreen Experiences Design and production of interactive touchscreen installations for museums, visitor centers, and cultural venues, including kiosks, tabletop monitors, and large-scale map walls.
• Augmented Reality Experiences Design and development of augmented reality experiences for mobile and tablet devices, often used at historic sites and museums to bring historical scenes to life.
• Data Visualization Transformation of complex data into visually engaging, interactive formats including maps, charts, infographics, and interactive dashboards.
• Mobile & Web Apps Development of mobile applications and web-based software, often delivered as native apps or Electron-based kiosk applications with content management system integration.
• User Experience Design UX design services including user research, persona development, wireframing, prototyping, and usability testing to ensure digital products meet audience needs.
• Content Strategy Strategic planning for digital content including information architecture, content audits, and editorial planning to ensure effective communication with target audiences.
• System Integration Integration of digital products with existing enterprise systems, CRMs, ticketing platforms, donation systems, and membership platforms.
• North Carolina History Explorer Interactive Kiosk ADA-compliant touchscreen digital kiosk engaging users in North Carolina history from the Revolutionary War to the Civil War, installed at welcome centers and the state legislative building as part of America 250 celebrations.
• Gettysburg Augmented Reality Experience Location-based augmented reality mobile app for the American Battlefield Trust displaying historically accurate 3D recreations of Gettysburg battle scenes for use at the Gettysburg National Military Park.
• Spot the Troll Quiz Interactive online quiz developed for Clemson University that tests social media users' ability to identify disinformation and trolls, featuring real social media content from the 2016 election interference investigations.
• Medal of Honor Valor Trail App Mobile app for the Congressional Medal of Honor Society featuring an interactive trail experience showcasing Medal of Honor recipients.

Quantifiable outcome

• Smithsonian Capital Campaign website helped raise over $1.7 billion
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• American Battlefield TrustcoreStrategic or Co-development Partner · 24 June 2026Partnership with American Battlefield Trust for the North Carolina History Explorer interactive kiosk initiative. The Trust, in partnership with Interactive Knowledge and the North Carolina Department of Commerce/America 250 NC, debuted the kiosk at the I-77 South Carolina Welcome Center on June 24, 2026. The initiative will expand to all North Carolina welcome centers.
• Smithsonian InstitutioncoreStrategic or Co-development Partner · 1 May 2026Interactive Knowledge is one of only a select group of digital design firms under a multi-year contract with the Smithsonian. They are the only firm from the original 2004 preferred vendor group to also be selected in the 2019 re-invigoration of the program. They have completed 12+ projects for various Smithsonian museums and offices.
• America 250 NC / North Carolina Department of Natural and Cultural ResourcescoreStrategic or Co-development Partner · 1 May 2026Partnership with North Carolina's official America 250 commemoration initiative to create immersive digital experiences celebrating North Carolina's history from the Revolution through the Civil War, deployed via interactive kiosks at welcome centers and government buildings.
• The Congressional Medal of Honor SocietycoreStrategic or Co-development PartnerPartnership to develop the Medal of Honor Valor Trail App and Experience, showcasing the stories of Medal of Honor recipients for the Congressional Medal of Honor Society.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/interactiveknow
• YouTubeyoutube.com/@interactive-knowledge
• Facebookfacebook.com/interactiveknow
• LinkedInlinkedin.com/company/interactiveknowledge
• Instagraminstagram.com/interactive.knowledge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Knowledge