Create Capital
Create Capital is a Delaware-based middle-market private equity firm that invests in control buyouts, recapitalizations, corporate carveouts, and restructurings across North America, targeting companies with revenues up to $300M and EBITDA up to $25M.
- Company typePrivate
- Founded-
- HeadquartersDenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Create Capital does
Create Capital, LLC is a privately-held middle-market private equity firm organized under Delaware law and headquartered in Denville, New Jersey. The firm invests through two articulated approaches: a General Investment approach that partners with leadership teams to buy companies at pivotal development moments, and a Special Situations Investment approach that addresses control buyouts, recapitalizations, corporate carveouts, liquidity events for closely held companies, restructurings, and distressed portfolio company solutions. Target companies generally have revenues up to $300 million and EBITDA up to $25 million, and are primarily headquartered in the United States or Canada.
Create Capital's single disclosed transaction is a $300 million-plus committed investment, made in partnership with Create Music Group, to fund a management buyout of Nettwerk Music Group from its existing investors, expected to finalize in February 2026. The firm monetizes through private equity returns - equity appreciation and exit transactions - rather than fee-based pricing tiers; investment terms are negotiated deal-by-deal. Go-to-market is direct, relationship-driven outreach to management teams and intermediaries, with limited public marketing presence beyond a LinkedIn presence and the corporate website.
The firm is led by CEO and Managing Partner Johnathan Robertson and COO and Managing Partner Rick Perez, supported by a team of 11-50 employees. Leadership credentials include Harvard Law School, prior roles at McKinsey & Company and TG Capital (Robertson), and Holland & Knight (Perez). The firm's value proposition emphasizes certainty of close, listening-based partnership, add-on acquisition capabilities, and access to substantial follow-on capital.
Create Capital firmographics
Firmographics- Name
- Create Capital
- Legal name
- Create Capital, LLC
- Website
- https://createcapital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create Capital is a Delaware-based middle-market private equity firm that invests in control buyouts, recapitalizations, corporate carveouts, and restructurings across North America, targeting companies with revenues up to $300M and EBITDA up to $25M.
- Ownership category
- akta.pro rank
Create Capital industry classification
Industry- Product category
- Middle-Market Private Equity
- NAICS
- Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Create Capital is headquartered
LocationHeadquarters
- HQ city
- Denville
- HQ country
- United States
- HQ region
- North America
Markets served
Create Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Private Equity Investment Returns: Create Capital generates returns through equity investments in portfolio companies, with a focus on control buyouts and special situations. The firm creates value at pivotal points in company development through strategic initiatives, add-on acquisitions, and operational improvements. Revenue is generated through equity appreciation and exit transactions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Create Capital product offering
Product offeringCore offering
Create Capital is a private equity firm that partners with leadership teams to acquire and invest in middle-market companies at pivotal points in their development. Its offerings consist of control buyouts, recapitalizations, corporate carveouts, restructurings, and distressed portfolio company solutions, targeting North American businesses with revenues up to $300M and EBITDA up to $25M. The firm provides capital, operational support, access to follow-on financing, and a collaborative partnership model.
Product overview
Create Capital is a private equity firm, not a software or technology product company. Its offerings consist of investment strategies and financial services rather than software products, modules, or platforms. The firm provides investment approaches including General Investment (partnering with leadership teams for buyouts at pivotal moments) and Special Situations Investment (control buyouts, recapitalizations, corporate carveouts, liquidity solutions, restructurings, and distressed portfolio company solutions). The firm targets companies with revenues up to $300M and EBITDA up to $25M, primarily headquartered in North America.
Differentiator
Problem solved
Functional benefit
Products and services
- General Investment Approach
- Special Situations Investment Approach
Companies that use Create Capital
Customer profileSegments2 records
Ideal customer profiles2 records
Create Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Create Capital partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Create Capital competitors and assessment
Company assessmentDirect peers
- H.I.G. Capital: Global alternative investment firm with dedicated middle-market control-buyout and special situations strategies, including restructurings and distressed investments — overlapping with Create Capital's special situations mandate.
- American Industrial Partners: Middle-market PE firm focused on industrial, aerospace, and business services, with a strong special situations and restructuring capability — comparable in middle-market check size and willingness to engage in complex carveouts and restructurings.
- Genstar Capital: Middle-market private equity firm focused on control investments in U.S. and Canadian companies, with a comparable strategy of partnering with management teams and pursuing special situations and take-privates in similar revenue and EBITDA ranges.
- Welsh, Carson, Anderson & Stowe: Long-established U.S. middle-market PE firm focused on control equity investments in partnership with management teams — directly comparable in target company profile and partnership-led approach.
- Audax Group: Middle-market PE firm running a control-buyout strategy with a heavy emphasis on add-on acquisitions and operationally-led value creation — directly comparable to Create Capital's stated growth-via-acquisition playbook.
- Madison Dearborn Partners: Chicago-based middle-market PE firm focused on control investments in U.S. and Canadian companies, often partnering with founders and management teams at ownership transitions — a structurally similar lower-upper-middle-market sponsor.
- Centerbridge Partners: Alternative investment firm combining traditional control buyouts with distressed and special situations strategies — closely aligned with Create Capital's combined general and special situations approach.
Broad incumbents
- The Carlyle Group: Large global alternative asset manager with U.S. middle-market buyout and special situations strategies — overlapping with Create Capital's investment profile but operating at materially larger scale and with broader fund vehicles.
- Apollo Global Management: Mega-cap alternative asset manager with significant middle-market and special situations franchises — competes for similar management-team relationships and complex control transactions, but at a fundamentally different scale and product breadth.
Regional players
- Bridgepoint: European middle-market PE firm pursuing control buyouts and growth investments in similar revenue/EBITDA ranges; comparable in strategy and target profile but operating primarily outside Create Capital's North American geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Create Capital social profiles
Digital presenceCreate Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Capital leadership team
Management profileNumber of profiles
Profiles2 records
Create Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Capital
What does Create Capital do?
Create Capital is a private equity firm that partners with leadership teams to acquire and invest in middle-market companies at pivotal points in their development. Its offerings consist of control buyouts, recapitalizations, corporate carveouts, restructurings, and distressed portfolio company solutions, targeting North American businesses with revenues up to $300M and EBITDA up to $25M. The firm provides capital, operational support, access to follow-on financing, and a collaborative partnership model.
Is Create Capital a public or private company?
Create Capital is a private company. It is classified as unknown and is currently operating.
When was Create Capital founded?
Create Capital was founded in -1. It employs 11 to 50 people.
Where is Create Capital based?
Create Capital is headquartered in Denville, United States, in the North America region.
How does Create Capital make money?
One revenue line is on record: private Equity Investment Returns.
Who are Create Capital's main competitors?
Direct peers on record are H.I.G. Capital, American Industrial Partners, Genstar Capital, Welsh, Carson, Anderson & Stowe, Audax Group, Madison Dearborn Partners and Centerbridge Partners. Broad incumbents are The Carlyle Group and Apollo Global Management. Bridgepoint is listed as a regional player.
Does Create Capital have an API?
No public API is recorded for Create Capital.
What industry is Create Capital in?
Create Capital's product category is Middle-Market Private Equity. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 5259.