Platinum Pools

Name

Platinum Pools

Legal name

Platinum Pools

Website

https://platinumpools.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Pool Construction Services

NAICS

Residential Building Construction (23611)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Custom pool construction
• Pool remodeling services
• Residential pool builder
• Outdoor living design
• Pool maintenance services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Pool Construction: Primary revenue stream from designing and building custom in-ground swimming pools for residential homeowners. Pools are built to customer specifications with various features including water features, spas, decking, fire features, and outdoor kitchens. This is a one-time project-based revenue with high ticket sizes.
2. Pool Maintenance and Service: Ongoing pool maintenance services including cleaning, chemical balancing, equipment repair and installation. Service technicians provide complete equipment repair and new product installation.
3. Pool Remodeling: Renovation and remodeling services for existing pools including resurfacing, switching out tile and coping, equipment upgrades, and automation additions.
4. Pool Features and Add-ons: Additional features and accessories including water features, spas, decking, fire features, outdoor kitchens, and outdoor living elements. Cross-selling through Platinum Outdoor Living partnership.
5. Financing Services: Pool financing options offered to customers to enable purchase of custom pools. Financial services partnership through third-party lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Platinum Pools designs, builds, remodels, and services custom residential swimming pools and outdoor living environments for homeowners in the Houston and Beaumont, Texas metro areas. Offerings span turnkey new pool construction, pool resurfacing and remodeling, spas, water features, decking, fire features, outdoor kitchens, and equipment upgrades, supported by an in-house service department and ongoing pool cleaning and maintenance programs.

Product overview

Platinum Pools is a custom swimming pool construction company offering a comprehensive suite of services centered on custom in-ground pool design and construction. The core offering is Custom Swimming Pool Construction, supplemented by Pool Remodels (including Pool Resurfacing and Tile & Coping Replacement) and various add-on features. Water Features (waterfalls, weeping walls, sheer descents, scuppers), Spas, Decking, Fire Features (fire pits, fire bowls), and Outdoor Kitchens extend the outdoor living experience. The company also provides Pool Add-ons including tanning shelves, beach entries, rock waterfalls, and the A&A Manufacturing In-Floor Cleaning Systems for automatic maintenance. Supporting services include 3D Pool Videos for design visualization, Pool Cleaning Service, general Pool Maintenance, Pool Equipment Installations and Upgrades, and Pool Financing options. The portfolio ranges from basic pool construction to fully customized resort-style backyard transformations.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Outdoor Living: A related outdoor living brand serving Southeast Texas customers with pergolas, outdoor kitchens, pavilions, decking, artificial turf, fire pits, outdoor fireplaces, and putting greens.

Quantifiable outcome

• 3,500+ happy past Platinum family members served
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• A&A ManufacturingcoreTechnology or IntegrationPlatinum Pools partners with A&A Manufacturing for in-floor pool cleaning systems. The A&A in-floor system provides automatic cleaning, sanitization, elimination of cold pockets, reduced heat loss, and even chemical distribution. The technology uses unique cleaning head designs that pop up to spray water and collect debris without human intervention.
• PentaircoreTechnology or IntegrationPentair is referenced as a provider of pool equipment and technology. The company manufactures pool pumps, filters, and other pool equipment that Platinum Pools installs in new pool constructions and uses for equipment replacements and upgrades.
• Platinum Outdoor LivingcoreStrategic or Co-development PartnerPlatinum Outdoor Living (platinumoutdoorliving.com) is a sister company that handles outdoor living projects including pergolas, outdoor kitchens, pavilions, decking, artificial turf, fire pits, outdoor fireplaces, and putting greens. Customers are referred to Platinum Outdoor Living for comprehensive backyard transformations beyond the pool itself.
• Better Business Bureau (BBB)majorOthersPlatinum Pools has received multiple BBB awards including the Pinnacle Award (top BBB award) and has been recognized as Winner of Distinction every year since 2010. This accreditation and award relationship demonstrates the company's commitment to ethical business practices.
• Pool & Spa NewsmajorOthersPool & Spa News magazine has ranked Platinum Pools in their Top 50 Pool Builder list in the United States. The company has also been recognized as a Top 50 Pool Service company. This industry publication recognition is based on revenue, staff quality, industry involvement, and community engagement.
• Pool and Hot Tub Alliance (PHTA)majorOthersPlatinum Pools has won multiple PHTA International Awards of Excellence including Gold, Silver, and Bronze awards. These prestigious industry awards recognize excellence in pool design and construction across the industry.
• HouzzminorOthersPlatinum Pools has been recognized with the Best of Houzz award for customer satisfaction. Houzz is a platform where homeowners can find and review home improvement professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Claffey Pools: Texas-based custom pool builder serving the Dallas-Fort Worth metroplex with design-build-service capabilities. Highly comparable as a fellow Texas custom pool builder with similar service mix and target customer profile.
• River Pools: National fiberglass pool manufacturer and installer with a strong digital presence and dealer/installer network. Comparable as a custom pool provider targeting residential homeowners, though with a fiberglass (vs. concrete) product focus.
• Anthony & Sylvan Pools: One of the largest custom in-ground pool builders in the US, operating across multiple states. Directly comparable as a residential custom pool construction company with similar service breadth (design, build, remodel, service) and award-recognition positioning.
• Keith Zars Pools: Long-established custom pool builder based in San Antonio, Texas. Comparable as a fellow Texas custom pool construction company with strong brand reputation and award recognition in the state.
• Blue Haven Pools & Spas: National custom pool builder and service provider operating across multiple US markets. Comparable in offering end-to-end residential pool design, construction, and ongoing service with multi-region presence.
• Shasta Pools: Large regional custom pool builder headquartered in Arizona with a long operating history and award recognition. Comparable as an established regional player focused on custom residential pool construction, remodels, and outdoor living.
• California Pools: Largest custom pool builder in California with a multi-decade operating history. Comparable as a high-volume custom residential pool construction company with comprehensive design-build-service offerings.
• Premier Pools & Spas: National custom pool builder with a multi-region franchise-style operating model. Highly comparable in offering custom residential pools, outdoor living features, and a strong emphasis on awards and brand reputation in the pool industry.

Others

• Pentair: Major pool equipment manufacturer (pumps, filters, automation) and existing partner of Platinum Pools. Comparable as an ecosystem participant whose equipment is installed across Platinum's pool builds and whose roadmap influences Platinum's upgrade/remodel revenue stream.

Regional players

• Lonestar Pool Group: Texas-focused pool builder and service provider. Comparable as a regional pool construction and service company operating in the Texas market with similar residential customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/platinumpools
• YouTubeyoutube.com/user/platinumpoolstexas
• Facebookfacebook.com/PlatinumPools
• LinkedInlinkedin.com/company/platinum-pools-texas
• Instagraminstagram.com/platinumpoolstexas
• Pinterestpinterest.com/platinumpoolstx

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Pools