What Brillopak does

Brillopak Limited is a privately held UK manufacturer, founded in 1999 and headquartered in Tonbridge, Kent, that designs and builds robotic end-of-line packing and palletising systems. The portfolio is modular and consists of the High Speed Automated Packer (a compact pick-and-place unit rated at up to 150 packs per minute), the Crate Destacker, the Automated Palletising Machine (handling crates, trays and boxes up to 50kg), the CasePAKer for automatic case erecting and sealing, and the Tray Denester. Each machine is designed to operate standalone or be integrated into a complete packing line, and all equipment carries CE/UKCA marking for food-manufacturing environments.

The company's customer base is concentrated in UK enterprise food manufacturers, including Morrisons, McVities, Muntons, Heinz, British Sugar, Adrian Scripps, Mackies, Manor Fresh and IPL, with adjacent exposure to pharmaceutical (GlaxoSmithKline), cosmetics and steel (TATA Steel). The go-to-market is consultative enterprise field sales: dedicated project managers engage with customer engineering teams, run product tests on purpose-built R&D machines during the proposal stage, and then deliver bespoke solutions through in-house design, manufacture and installation, backed by a 24-hour engineer response time and a claimed 98% average machine uptime.

The revenue model combines one-time hardware sales (the machines themselves) with a recurring PAKPerformance support layer covering remote diagnostics, spare parts, on-site engineering and maintenance contracts, and customer finance solutions to spread capital outlay. Awards include the 2021 Robotics & Automation Excellence Innovation Award and a PPMA industry award. The company operates with an 11-50 employee headcount, has no disclosed external funding, parent company, M&A activity or international offices in the available data, and is therefore best characterised as an organically grown, UK-focused specialist in food-grade robotic packing machinery.

Name

Brillopak

Legal name

Brillopak Limited

Website

https://brillopak.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Brillopak is a privately held UK manufacturer founded in 1999 and headquartered in Tonbridge, Kent, that designs and builds modular robotic end-of-line packing and palletising systems for enterprise food, pharmaceutical, cosmetics and industrial manufacturers, selling bespoke hardware backed by recurring PAKPerformance service and finance solutions.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Cartoning & Case Packing Systems (IMAHAOAB)

akta.pro secondary industries

Cartoning, Case Packing & Tray Loading Machines (IMALAOAE), Secondary Packaging & Case Packing (Multipacks, Shrink, Cartoning) (AFAFAJAK)

Keywords

• Robotic packaging machinery
• Automated palletising systems
• Pick and place robots
• Food packaging automation
• End of line automation

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Packing Machine Sales: Design, manufacture and sale of robotic packing systems including CasePAKer, palletisers, crate destackers, and tray denesters
2. PAKPerformance Support: Ongoing support services including remote diagnostics, on-site engineers, spare parts, and maintenance contracts
3. Finance Solutions: Financial solutions for customers to spread costs over time, supporting purchase decisions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brillopak designs and manufactures flexible robotic packing and palletising systems for high-performance food production. Its product range includes the High Speed Automated Packer (up to 150 packs per minute), the CasePAKer for automatic case erecting and sealing, the Automated Palletising Machine, the Crate Destacker, and the Tray Denester, all of which can operate standalone or be integrated into a complete packing line.

Product overview

Brillopak designs and manufactures a portfolio of flexible robotic packing systems for food production. The product range includes the High Speed Automated Packer (capable of 150 packs/minute), CasePAKer for case erecting and sealing, Automated Palletising Machine, Crate Destacker, and Tray Denester. These modular machines can operate independently or as an integrated packing line. The company also supports end-of-line automation including crate weight validating, bale arm closing, and crate destacking operations. All equipment is CE/UKCA marked and designed for food manufacturing environments.

Differentiator

Problem solved

Functional benefit

Products and services

• High Speed Automated Packer Compact, high-speed pick-and-place robotic system that handles single or multiple product picking, packing up to 150 packs per minute into boxes, cases, crates or trays, for food, manufacturing, pharmaceutical and cosmetics industries.
• CasePAKer Machine
• Automated Palletising Machine
• Crate Destacker
• Tray Denester Machine
• Integrated Packing Lines
• PAKPerformance Support
• Finance Solutions

Quantifiable outcome

• Up to 150 packs per minute throughput
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marel: Iceland-headquartered global leader in food processing equipment with significant end-of-line packaging and robotic portioning/packing systems for meat, poultry and prepared foods — competes with Brillopak on enterprise food contracts but offers a much broader processing portfolio.
• ABB Robotics: Supplier of industrial robots and complete packaging automation cells; competes against Brillopak as a robotic-packing supplier to large manufacturers while also supplying automation components to competitors.
• ProMach: US-based holding company assembling packaging machinery brands (incl. R.A Jones case packers, Pearson secondary packaging) — competes directly in case packing/end-of-line while offering customers full integrated lines.
• GEA Group: Global manufacturer of food processing and packaging equipment for dairy, meat, bakery and ready meals — overlapping end-of-line product scope with Brillopak from a much larger, publicly-listed industrial base.
• KUKA Robotics: Major industrial robot and automation cell supplier; competes with Brillopak for robotic pick-and-place and palletising applications across food, pharma and general manufacturing.
• Syntegon Technology: Former Bosch Packaging Technology, supplies processing and packaging machines plus integrated lines for food, pharma and cosmetics — overlaps with Brillopak's product range but at much greater scale and geographic reach.

Direct peers

• Ishida Europe: Leading manufacturer of weighing, bagging, and end-of-line packaging systems tailored to food production (snacks, fresh produce, protein) — overlapping strongly with Brillopak's food-manufacturing focus and pick-and-place automation.
• Schubert Group: German-based market leader in robotic top-loading packaging machinery (flow-wrappers, case packers, palletisers) with deep penetration in food, confectionery and pharma — directly comparable to Brillopak's pick-and-place, case packing, and palletising portfolio.
• R.A Jones (a ProMach company): Manufacturer of cartoning, case packing, and end-of-line packaging machinery for food, beverage and personal care — direct comparable to Brillopak's CasePAKer and high-speed packing system.
• ULMA Packaging: Spanish manufacturer of horizontal flow-wrapping, vertical bagging, tray sealing, and case packing systems for fresh produce, bakery, and prepared foods — directly competitive with Brillopak in food end-of-line automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/brillopak
• YouTubeyoutube.com/user/Brillopak
• Facebookfacebook.com/Brillopak
• LinkedInlinkedin.com/company/brillopak-limited
• Xx.com/Brillopak

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brillopak