AXO Student Living

What AXO Student Living does

AXO Student Living is a UK-based purpose-built student accommodation (PBSA) operator, legally constituted as United Student Management Ltd and trading since 2018. The company operates nine properties comprising more than 2,000 rooms across London (seven properties: AXO Waterloo, New Cross, Islington, Camden, Oxford Circus, Seven Sisters, and the forthcoming Kingston) and Coventry (Paradise Student Village with 1,038 rooms and Sherbourne Student Village with 209 rooms), with core real estate concentrated near major universities and transport hubs including Coventry University and central London institutions.

The underlying product is fully furnished, all-inclusive student rooms and studios sold on subscription-style tenancies ranging from 30-day short stays up to 51-week academic-year contracts, with technology limited to an online booking portal, the AXO Hub tenant management platform, Glide WiFi infrastructure (up to 200Mb), Circuit Laundry facilities, and 24/7 keycard/CCTV security. Ancillary services include contents insurance via Endsleigh, a Mental Health & Wellbeing Student Support Programme, the AXO Life community events platform, and partnerships with Housing Hand (guarantor services for international students), UniKitOut, and JUST ONE Tree (sustainability).

The business model is direct-to-consumer recurring rental revenue, augmented by acquisition-side promotions including £200-£400 cashback, IKEA gift cards, £350 group booking rewards, and referral credits, with indirect distribution via university partnerships (notably ONCAMPUS for pathway students) and education agents. The company is privately held, ANUK Gold accredited, National Code compliant, a BETA member, and GDPR compliant, operating with 11-50 employees.

Name

AXO Student Living

Legal name

United Student Management Ltd

Website

https://axostudent.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Accommodation

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Student Housing Property Management & Leasing Operators (THAMAGAK)

akta.pro secondary industries

Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI), Student & Academic Term Monthly Housing (THAMAFAH), University Dorms & Affiliated Summer Housing (THAMAGAA)

Keywords

• Student accommodation
• Purpose-built student housing
• Student tenancy lettings
• Student residential services
• PBSA accommodation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Student Tenancy Rent: Core revenue from student tenancy agreements. Students pay rent for accommodation typically ranging from 16-week minimum contracts up to 51-week tenancies. Multiple instalment options available (monthly, upfront). One week advance rent required at booking.
2. Short-Term Summer Stays: Flexible short-term accommodation bookings for students needing accommodation during summer months. Contracts from 30 days available in London and Coventry properties.
3. Referral Rewards: Refer-a-friend program where existing residents earn £200 credit for referring new students who complete bookings. Acts as customer acquisition cost offset.
4. Group Booking Incentives: Group booking promotions offering gift cards (£350 for groups of 4) serve as customer acquisition and conversion mechanism while building community living clusters.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

AXO Student Living rents fully furnished, all-inclusive student rooms across nine purpose-built properties in London (seven buildings) and Coventry (two buildings), with over 2,000 rooms in total. Tenancy agreements range from 30-day short-term/summer stays to 51-week academic-year contracts, with bills, WiFi, contents insurance and on-site management bundled into a single rent payment. The offering also includes the AXO Life community programme, mental health and wellbeing support, and ancillary services such as guarantor support for international students.

Product overview

AXO Student Living is a student accommodation provider operating across the UK, primarily in London and Coventry. The core offering consists of named residential properties — seven London locations (AXO Waterloo, AXO New Cross, AXO Islington, AXO Camden, AXO Oxford Circus, AXO Seven Sisters, AXO Kingston) and two Coventry properties (Paradise Student Village and Sherbourne Student Village) — providing fully furnished rooms and studios with all-inclusive bills. Beyond physical accommodation, the portfolio includes time-bound sub-products (Summer Stays, Short-Term Stays from 30 days), resident engagement features (AXO Life events and wellbeing programme, Mental Health & Wellbeing Support), and customer acquisition incentives (Group Booking Offer, Refer a Friend, location-specific cashback promotions, IKEA gift card offers). Ancillary services include contents insurance (via Endsleigh) and flexible cancellation policies such as No Visa No Problem and No Place No Pay. AXO positions itself as a Gold ANUK-accredited, all-inclusive student living experience with on-site management and super-fast WiFi.

Differentiator

Problem solved

Functional benefit

Products and services

• AXO Waterloo Student accommodation property located at 2-3 Secker Street, London SE1 8UF, providing 159 rooms near central London universities and transport links. Fully furnished rooms with all-inclusive bills, WiFi, on-site management and 24/7 security.
• AXO New Cross Student accommodation at 403-407 New Cross Road, London SE14 6LA, providing 87 rooms in South East London near universities and transport links. Fully furnished with all-inclusive bills, WiFi and on-site management.
• AXO Islington Student accommodation at 556 Holloway Road, London N7 6JP, providing 149 rooms. 2026/27 promotional offers include £300 cashback plus a £100 IKEA gift card for qualifying bookings.
• AXO Camden Student accommodation at 111-113 Bartholomew Road, Camden, London NW5 2BJ, providing 63 rooms in the Camden area with access to transport links and local universities.
• AXO Oxford Circus Student accommodation at 2 Devonshire Street, Marylebone, London W1W 5DB, centrally located near Oxford Circus with access to major London universities.
• AXO Seven Sisters Student accommodation at 2 Chesnut Road, London N17 9EN, providing 65 rooms. 2026/27 bookings receive £300 cashback plus a £100 IKEA gift card for qualifying bookings.
• AXO Kingston Brand new student accommodation property in Kingston upon Thames, London KT2 6QW, providing 130 rooms and opening for the 2026/27 academic year.
• Paradise Student Village Large-scale student accommodation at 15-23 Paradise Street, Coventry CV1 2JU, providing 1,038 rooms opposite Coventry University Technology Park. Offers Silver Ensuite rooms with tiered cashback (£250-£350 by contract length) and May-May contracts with £400 cashback for 2026/27.
• Sherbourne Student Village Student accommodation at Vincent Street, Coventry CV1 3ZH, providing 209 newly refurbished studios. 2026/27 cashback of £350-£400 on Premium/Accessible, Superior or Superior Deluxe Studios depending on contract length.
• Summer Stays Short-term student accommodation available during summer months in London and Coventry properties. Flexible stays from 30 days for students extending after their contract ends, internships, resits or those needing a temporary base.
• Short-Term Stays Flexible short-term student accommodation with contracts from 30 days available in Central London and Coventry properties.
• Contents Insurance Contents insurance policy provided to residents through Endsleigh, covering residents' personal belongings during their stay.

Quantifiable outcome

• 4,267 trees planted through JUST ONE Tree partnership
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• JUST ONE TreecoreStrategic or Co-development Partner · 6 September 2024Sustainability partnership where JUST ONE Tree plants trees in areas affected by deforestation around the world (Brazil to Zambia). AXO plants one tree for every student who books accommodation for the academic year. The partnership includes environmental education initiatives and supports local communities through reforestation efforts.
• ONCAMPUSmajorChannel Partner/ Reseller/ Distributor · 8 August 2018Pre-university education provider who reserved a substantial number of rooms at Paradise Student Village expansion in September 2018. ONCAMPUS prepares international students who do not meet direct university requirements to progress to top UK, USA, and European universities. Since 2008, they have prepared 4,000 international students.
• Student RoostminorStrategic or Co-development PartnerPartnership with Student Roost, another student accommodation provider, for industry collaboration and shared best practices.
• National Code (Unipol)coreStrategic or Co-development PartnerCompliance partnership with the National Code administered by Unipol Student Homes. AXO is bound by the National Code standards for student accommodation.
• UniKitOutminorGTM or Marketing PartnerPartnership with UniKitOut to help students with move-in essentials and packing services, promoted through AXO Life blog and resident communications.
• Housing HandminorChannel Partner/ Reseller/ DistributorGuarantor service partner for international students, acting as a guarantor for students whose guarantors are not UK-based, allowing them to pay in instalments rather than upfront.
• UCASminorGTM or Marketing PartnerAXO provides tenant name and email data to UCAS for aggregated profile information. UCAS also provides student referral and application services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AXO-London-111042167193926
• Instagraminstagram.com/axostudent
• Xx.com/axostudent
• LinkedInlinkedin.com/company/axo-student-living

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXO Student Living