MSHVFAS

What MSHVFAS does

MSHVFAS (Millburn-Short Hills Volunteer First Aid Squad, Inc.) is a 501(c)(3) nonprofit Basic Life Support (BLS) emergency medical services organization founded in 1958 and headquartered at 188 Glen Ave, Millburn, NJ. The organization is staffed 100% by unpaid volunteers — all NJ Department of Health certified EMTs — providing free 24/7/365 emergency medical response and ambulance transport to residents of Millburn and Short Hills through 911 dispatch and mutual aid agreements with neighboring towns. It operates a three-ambulance fleet (2024, 2019, and 2013 Ford F-550 Type I Horton units) equipped with LUCAS automated chest compression systems, Stryker Power-PRO XT stretchers with Power-LOAD, and ZOLL emsCharts for electronic patient documentation.

The squad's revenue model is donation-driven rather than transactional; emergency services are provided free of charge and never billed. Supplementary income is generated through a small e-commerce store selling co-branded trauma and first aid kits (Fox Hill at $69.99, South Mountain at $199.99, Med Kit at $18) developed with Mountain Man Medical, and through community training classes ($20-$30 per participant for American Heart Association CPR/AED and DoD-certified Stop the Bleed). The organization maintains a selective high school cadet program (5-7 seats per year against 50+ applications) and a free EMT tuition pathway for adult volunteers in partnership with Robert Wood Johnson Barnabas Health.

Governance is by elected officers (President, Vice President, Treasurer, Recording Secretary), a Captain, functional Lieutenants (Training, Personnel, Equipment, Maintenance), and Trustees. The squad has no parent company, no subsidiaries, no disclosed revenue figures, and no AI/ML capabilities; its competitive position rests on 65+ years of community trust, a certified volunteer workforce, and its embedded role as the township's primary BLS provider.

Name

MSHVFAS

Legal name

Millburn-Short Hills Volunteer First Aid Squad, Inc.

Website

https://mshvfas.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

MSHVFAS is a 501(c)(3) nonprofit volunteer EMT organization founded in 1958 that provides free 24/7 Basic Life Support and ambulance transport to residents of Millburn and Short Hills, NJ, funded by private donations and supplemented by training classes and trauma kit sales.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

akta.pro secondary industries

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Emergency medical services
• Volunteer ambulance
• Basic life support
• First aid training
• Trauma first aid kits

Headquarters

HQ city

Millburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Donations: MSHVFAS is funded solely by private donations and never charges for any services rendered. The organization is a nonprofit that relies entirely on private donations.
2. Trauma First Aid Kit Sales: The organization sells custom trauma and first aid kits through its e-commerce store, including the Fox Hill kit ($69.99) and South Mountain kit ($199.99), developed in partnership with Mountain Man Medical.
3. Community Training Classes: The organization offers CPR and Stop the Bleed training classes for community members at $20-$30 per participant. Classes are exclusively for Millburn-Short Hills residents over age 18.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MSHVFAS (Millburn-Short Hills Volunteer First Aid Squad) provides free Basic Life Support (BLS) emergency medical services, 911 ambulance response, and hospital transport to residents of Millburn, Short Hills, and neighboring New Jersey communities, staffed 100% by volunteer NJ Dept. of Health certified EMTs on duty 24/7/365. The organization also offers paid community CPR/AED certification and Stop the Bleed training classes, and sells professional-grade trauma first aid kits and med kits through its e-commerce store.

Product overview

MSHVFAS is a 100% volunteer-staffed emergency medical services organization offering Basic Life Support (BLS) to Millburn and neighboring communities at no charge. The organization sells professional-grade Trauma First Aid Kits (The "Fox Hill" and The "South Mountain"), basic Med Kits, and offers community training classes including American Heart Association CPR/AED certification and Department of Defense Stop the Bleed® training. All services and 911 emergency response are provided free of charge, funded entirely by private donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Life Support Emergency Response
• The "Fox Hill" Trauma First Aid Kit
• The "South Mountain" Trauma First Aid Kit
• Med Kit
• American Heart Association Adult CPR/AED Class
• Stop the Bleed Training Class

Quantifiable outcome

• Free emergency services to all residents regardless of ability to pay

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Robert Wood Johnson Barnabas HealthcoreStrategic or Co-development PartnerEMT training partnership. MSHVFAS holds EMT classes at their building in Fall & Spring through partnership with RWJBH. Classes are listed on RWJBH's website. The organization helps new members find appropriate courses to fit learning styles and schedules.
• VCI Emergency Vehicle SpecialistsminorImplementation/ SI/ Consulting PartnerVCI assists MSHVFAS in maintaining their fleet of ambulances, including 2024, 2019, and 2013 Ford F-550 Type I Horton ambulances.
• Mountain Man MedicalminorStrategic or Co-development PartnerMembers of MSHVFAS partnered with Mountain Man Medical to design custom trauma and first aid kits. The kits contain professional-grade components that crews rely on in the field.
• Surrounding Volunteer Ambulance SquadsminorChannel Partner/ Reseller/ DistributorLong-standing mutual aid agreements with other volunteer ambulance squads from surrounding towns. Used when MSHVFAS primary unit is unavailable.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross: National nonprofit offering CPR/AED, first aid, and Stop the Bleed training across the country. Comparable because it competes in the same community preparedness training category MSHVFAS participates in, though at vastly greater scale and as part of a much broader disaster response portfolio.
• MONOC (Monmouth Ocean Hospital Service Corporation): New Jersey-based hospital cooperative providing coordinated EMS, MICU, and specialty response across multiple counties. Comparable as a regional NJ EMS coordination entity, though it operates professional paid crews at substantially larger scale than volunteer squads.
• Atlantic Mobile Health: Hospital-affiliated ambulance and medical transport service operated by Atlantic Health System across northern New Jersey. Comparable as a regional NJ EMS provider offering 911 and inter-facility transport, but as a paid professional operation rather than volunteer nonprofit.

Direct peers

• Springfield First Aid Squad: Volunteer ambulance squad serving Springfield Township, NJ. Same volunteer 911 BLS model in a similar suburban Union County environment; useful peer for understanding recruitment, training program design, and township-level funding dynamics.
• Livingston First Aid Squad: Volunteer BLS ambulance squad serving Livingston, NJ, a neighboring Essex County municipality. Operates the same volunteer 911 EMS model for an affluent suburban community, providing a directly comparable peer for benchmarking volunteer recruitment and service delivery.
• Maplewood First Aid Squad: Volunteer BLS ambulance organization serving Maplewood, NJ. Same single-town volunteer 911 EMS model, geographic neighbor, and community-funded structure — directly comparable on recruitment, training, and operational metrics.
• West Orange First Aid Squad: Volunteer first aid squad serving West Orange, NJ. Identical operational model — community-funded, volunteer-staffed 911 BLS response in an Essex County suburb — making it a directly comparable peer for volunteer pipeline and dispatch volume benchmarking.
• Summit Emergency Services: Volunteer emergency services organization in Summit, NJ with which MSHVFAS maintains mutual aid agreements (e.g., the carbon monoxide incident response). Operates a comparable volunteer 911 BLS model serving a similar affluent New Jersey community.

Others

• Robert Wood Johnson Barnabas Health (EMS / Training): Major NJ hospital system that partners with MSHVFAS on EMT training. Listed because it is a direct training partner and also a healthcare system that deploys EMS resources regionally — adjacent ecosystem participant rather than direct volunteer squad competitor.

Regional players

• Mountainside Medical Center EMS: Hospital-affiliated EMS services associated with Mountainside Medical Center in Montclair/Glen Ridge, NJ. Comparable as a regional NJ emergency medical response provider operating adjacent to MSHVFAS's service area with similar call mix in a suburban community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MSHVFAS
• LinkedInlinkedin.com/company/millburn-short-hills-volunteer-first-aid-squad

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSHVFAS