Affinity
Affinity Chemical LLC, founded in 2011 and headquartered in Dallas, is a privately held specialty chemicals manufacturer that produces aluminum sulfate, ferrous sulfate, and the proprietary Pure7 poultry litter amendment across seven US manufacturing sites serving industrial, municipal water treatment, pulp and paper, and poultry customers.
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Affinity does
Affinity Chemical LLC is a privately held, Dallas-headquartered specialty chemicals manufacturer founded in 2011 that produces aluminum sulfate (alum), ferrous sulfate, and the proprietary poultry-grade product Pure7. The company operates seven manufacturing sites across the Southern and Midwestern United States, with an eighth facility under construction in Durant, Iowa, using a zero-emission aluminum trihydrate (ATH) batch process that generates no waste streams and recycles excess alum between batches. All facilities are NSF/ANSI Standard 60 certified, qualifying the products for municipal drinking water treatment applications.
The company serves four primary vertical markets: municipalities (drinking water, wastewater, and lake remediation — the largest user category, consuming over 60% of US aluminum sulfate), industrial customers (fabric dyeing, process water treatment, soaps, fertilizers, and chemical manufacturing), pulp and paper mills (sizing, charge neutralization, pitch control), and poultry farmers (Pure7 litter amendment reducing ammonia emissions by 70%). Distribution is hybrid: direct sales from regional plants, on-site/near-site plant construction for anchor customers, and an exclusive third-party distribution agreement with Clear View Enterprises for the Pure7 product line.
Go-to-market is relationship-driven rather than transactional. Affinity offers cost-based, multi-year pricing to customers who commit through mutual partnership, builds regional infrastructure to reduce freight costs on a freight-sensitive commodity, and guarantees supply continuity across the plant network at no incremental cost. The model is targeted at customers ranging from Fortune 500 industrials to small municipal and agricultural proprietors, with no external institutional or venture funding disclosed.
Affinity firmographics
Firmographics- Name
- Affinity
- Legal name
- Affinity Chemical LLC
- Website
- https://affinitychemical.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affinity Chemical LLC, founded in 2011 and headquartered in Dallas, is a privately held specialty chemicals manufacturer that produces aluminum sulfate, ferrous sulfate, and the proprietary Pure7 poultry litter amendment across seven US manufacturing sites serving industrial, municipal water treatment, pulp and paper, and poultry customers.
- Ownership category
- akta.pro rank
Affinity industry classification
Industry- Product category
- Specialty Chemicals
- NAICS
- Other Basic Inorganic Chemical Manufacturing (325180), Chemical Manufacturing (325)
- SIC
- Industrial Inorganic Chemicals (2810), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Municipal Drinking Water Treatment Chemicals (IMAEAJAA)
- akta.pro secondary industries
- Coagulants, Flocculants & Dewatering Aids (IMAEAJAM), Industrial Wastewater Treatment Chemicals (IMAEAJAC)
Keywords
Where Affinity is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Affinity business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Aluminum sulfate sales: Sale of liquid aluminum sulfate (alum) products manufactured via the ATH process. Products include standard, low iron, iron-free, poultry grade, and food grade alum. Sold to industrial, municipal, and pulp & paper customers through direct sales and partnerships.
- Pure7 poultry litter amendment sales: Sale of Pure7, a purified aluminum sulfate product with higher acid content specifically formulated for poultry litter management. Distributed exclusively through Clear View Enterprises.
- Ferrous sulfate sales: Sale of ferrous sulfate (iron sulfate) for industrial and municipal water treatment applications. Available in 5.5% and 7% ferrous concentrations.
- Custom chemical formulations: Custom aluminum or iron-based liquid solutions and custom liquid blends for pulp and paper manufacturing. Collaboratively developed with customers for specific industrial processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partnership pricing model with cost-based lock-in pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Affinity product offering
Product offeringCore offering
Affinity Chemical manufactures and supplies liquid aluminum sulfate (alum) used as a coagulant in water treatment, industrial processes, and pulp & paper production, along with ferrous sulfate, the Pure7 poultry litter amendment, and custom chemical formulations. Products are produced via a zero-emission aluminum trihydrate (ATH) batch process across multiple U.S. manufacturing sites and sold directly to municipalities, industrial customers, pulp & paper mills, and poultry operations through long-term partnership agreements.
Product overview
Affinity Chemical operates as a specialty chemicals manufacturer offering a portfolio of four distinct products. The core offering is Aluminum Sulfate (alum), supplemented by Ferrous Sulfate for water treatment applications. Pure7 is a specialized poultry litter amendment, while Custom Products provides tailored chemical formulations. The company distinguishes itself through a partnership-based business model emphasizing supply security, competitive pricing, and reliable service across industrial, municipal, pulp & paper, and poultry markets.
Differentiator
Problem solved
Functional benefit
Brands
- Pure7: Purified aluminum sulfate blended with higher acid content for poultry litter treatment, 100% low iron, free of heavy metals including arsenic, copper, mercury, lead, zinc
Products and services
- Aluminum Sulfate (Alum) Liquid aluminum sulfate (alum) used as a coagulant in municipal water treatment, industrial processes, and pulp and paper manufacturing. Available in standard, low iron, iron-free, poultry grade, and food grade variants; NSF/ANSI Standard 60 certified for drinking water use.
- Ferrous Sulfate Iron sulfate coagulant produced in aqueous form at the Fort Smith, Arkansas facility. Used for municipal and industrial water treatment, phosphorus removal, color reduction, metals precipitation, and TSS/FOG/BOD/COD removal; also used as a soil amendment and nutritional supplement.
- Pure7 Purified aluminum sulfate blended with higher acid content and engineered for poultry litter amendment. 100% low iron and free of heavy metals (arsenic, copper, mercury, lead, zinc); documented to cut ammonia emissions from treated litter by 70%, reduce pathogens, lower phosphorus runoff, and improve bird health. Distributed exclusively through Clear View Enterprises.
- Custom Chemical Products Tailored aluminum- or iron-based liquid solutions and custom liquid blends (including acid alum blends, polymer blends, and copper blends) developed collaboratively with customers for specific industrial processes such as pulp and paper manufacturing.
Quantifiable outcome
- 70% lower ammonia emissions from alum-treated poultry litter
- +4 more outcomes
Companies that use Affinity
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Affinity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Affinity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clear View EnterprisescoreClear View Enterprises is the exclusive distributor for Pure7 poultry litter amendment product. Clear View Enterprises is described as a leader in the animal health products industry who developed the market for litter amendments. The partnership enables Affinity to leverage Clear View's established distribution network in the poultry industry.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Affinity competitors and assessment
Company assessmentDirect peers
- Geo Specialty Chemicals: US producer of specialty inorganic chemicals including aluminum sulfate, ferric sulfate, and other coagulants for water treatment. Directly competes with Affinity across several end markets and product grades.
- Thatcher Group: US specialty chemicals manufacturer and distributor producing aluminum sulfate and other inorganic chemicals for water treatment and industrial applications. Overlaps with Affinity's product portfolio and multi-site regional manufacturing approach.
- Feralco Group: European producer of aluminum- and iron-based coagulants for water and wastewater treatment. Most directly comparable manufacturing model to Affinity's ATH-based alum production, though focused on European and Middle Eastern markets.
- Holland Company: Manufacturer of inorganic coagulants including aluminum sulfate and ferric sulfate for water and wastewater treatment. Directly competes with Affinity in the same product category, with overlapping municipal and industrial customer bases.
- Chemtrade Logistics Income Fund: One of North America's largest producers of aluminum sulfate and other water-treatment coagulants. Directly competes with Affinity in the municipal and industrial water-treatment markets across the US, though at significantly greater scale.
- PVS Chemicals: US manufacturer and distributor of inorganic chemicals including sulfuric acid, aluminum sulfate, and other industrial chemicals. Comparable product portfolio and serves overlapping industrial and water-treatment customers.
Broad incumbents
- Hawkins, Inc. US specialty chemicals company blending and distributing water-treatment chemicals (including alum and ferric-based coagulants) and serving industrial customers across multiple states. Competes with Affinity in regional municipal and industrial water-treatment accounts.
- Kemira Oyj: Global specialty chemicals company with a large water-treatment chemicals portfolio serving municipalities and pulp & paper customers. Overlaps with Affinity in coagulants and sizing chemistry but operates across a much broader chemical portfolio and geographic footprint.
- Carus Corporation: US specialty chemicals manufacturer producing water-treatment chemicals, permanganates, and other inorganic chemistries for municipal and industrial markets. Overlaps with Affinity in the municipal water-treatment customer segment.
- Solenis: Global specialty chemicals provider serving the pulp & paper industry with retention, sizing, and water-treatment chemistries. Comparable to Affinity's pulp & paper customer segment, though Solenis focuses on higher-value functional chemistries rather than commodity coagulants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affinity social profiles
Digital presenceAffinity compliance and trust
Trust signalCompliance1 record
Affinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity leadership team
Management profileNumber of profiles
Profiles2 records
Affinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity
What does Affinity do?
Affinity Chemical manufactures and supplies liquid aluminum sulfate (alum) used as a coagulant in water treatment, industrial processes, and pulp & paper production, along with ferrous sulfate, the Pure7 poultry litter amendment, and custom chemical formulations. Products are produced via a zero-emission aluminum trihydrate (ATH) batch process across multiple U.S. manufacturing sites and sold directly to municipalities, industrial customers, pulp & paper mills, and poultry operations through long-term partnership agreements.
Is Affinity a public or private company?
Affinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity founded?
Affinity was founded in 2011. It employs 11 to 50 people.
Where is Affinity based?
Affinity is headquartered in Dallas, United States, in the North America region.
How does Affinity make money?
Four revenue lines are on record. Aluminum sulfate sales are the primary driver. The others are pure7 poultry litter amendment sales, ferrous sulfate sales and custom chemical formulations.
Who are Affinity's main competitors?
Direct peers on record are Geo Specialty Chemicals, Thatcher Group, Feralco Group, Holland Company, Chemtrade Logistics Income Fund and PVS Chemicals. Broad incumbents are Hawkins, Inc., Kemira Oyj, Carus Corporation and Solenis.
Does Affinity have an API?
No public API is recorded for Affinity.
What industry is Affinity in?
Affinity's product category is Specialty Chemicals. Its primary akta.pro industry code is IMAEAJAA, Municipal Drinking Water Treatment Chemicals, with a secondary code of IMAEAJAM, Coagulants, Flocculants & Dewatering Aids. Its NAICS code is 325180 and its SIC code is 2810.