What Baker Tilly Mooney Moore does

Baker Tilly Mooney Moore is a Belfast-based independent accountancy firm established in 1986, operating as an independent member of the Baker Tilly International network. The firm delivers audit and assurance, tax advisory, business services (including bookkeeping, payroll, and fractional CFO), consulting (HR advisory, organisation design and development), debt options, and restructuring and insolvency services to clients across Northern Ireland, the Republic of Ireland, and the broader UK and Europe. Its client base is organised across twelve sector verticals including manufacturing, public sector, property and construction, education and charities, pension schemes, agri-business, professional practices, recruitment, private healthcare, retail and leisure, energy and natural resources, and clubs and credit unions. The firm employs between 101 and 250 people under Managing Partner Joanne Small, with additional partner and director bench including Tax, Audit, Consulting, and Business Services partners.

The business runs on a partner-led professional services engagement model with bespoke, quote-based pricing and direct-to-client delivery through the Belfast headquarters; there is no software product, third-party channel, or franchise structure. Its technology stack is standard for the sector, comprising Sage, Xero, QuickBooks for financial reporting, HMRC systems for compliance, and payroll processing platforms. The firm uses its website, LinkedIn, Instagram, Facebook and X as content marketing and brand channels, and invests in regional positioning through sponsorship of the Irish News Business Excellence Awards.

Baker Tilly Mooney Moore's primary competitive positioning combines the global reach of the Baker Tilly International network ($6.8bn worldwide revenue, 147 territories, 754 offices, 50,400 people) with local Northern Ireland sector expertise and long-tenured client relationships. The firm has no external shareholders, no disclosed parent, and no private equity ownership identified, consistent with traditional partnership-held professional services firm structure.

Name

Baker Tilly Mooney Moore

Legal name

Baker Tilly Mooney Moore

Website

https://bakertillymooneymoore.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Baker Tilly Mooney Moore is a Belfast-based independent accountancy firm and member of the Baker Tilly International network, providing audit, tax, business services, consulting, and restructuring services to SMEs, corporates, and public sector clients across twelve sector verticals in Northern Ireland and the Republic of Ireland.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Audit assurance services
• Tax advisory services
• Business consulting
• Accounting bookkeeping
• Restructuring insolvency

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audit and Assurance Services: Provides comprehensive audit and assurance services with philosophy based on integrity, objectivity and independence.
2. Tax Advisory Services: Corporate tax, personal taxation, VAT advisory services across borders and specialisms with integrated team approach.
3. Business Services: Accounting, bookkeeping, payroll processing, preparation of accounts, and fractional CFO services delivered through personalised service model.
4. Consulting Services: Organisation design, development, HR advisory, and business restructuring services.
5. Restructuring and Insolvency: Business recovery, debt solutions, and insolvency services including Voluntary Arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Baker Tilly Mooney Moore is a Belfast-based accountancy firm providing audit and assurance, business services (accounting, bookkeeping, payroll, fractional CFO), consulting services (organisation design and HR advisory), debt advisory, restructuring and insolvency, and tax services (corporation tax, personal tax, VAT). Services are delivered to SMEs, corporates, public sector bodies and not-for-profit organisations across twelve industry verticals including manufacturing, education, property, agriculture, energy and retail. The firm combines local Northern Ireland expertise with the global Baker Tilly International network.

Product overview

Baker Tilly Mooney Moore is an independent member firm of Baker Tilly International, offering a portfolio of professional services as a single integrated accounting and business advisory firm. The core offering comprises six main service lines: Audit and Assurance, Business Services (including accounting, bookkeeping, payroll, and fractional CFO), Consulting Services (HR advisory, organisation design and development), Debt Options, Restructuring and Insolvency, and Tax advisory services. These services are delivered across multiple sector specialisms including Agri Business, Education and Charities, Energy, Manufacturing, Property, Public Sector, and Retail. The firm is not a software product company but provides professional advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance Comprehensive audit and assurance services grounded in integrity, objectivity and independence, including statutory audit, internal audit, and corporate governance and risk management for SMEs, corporates and public sector bodies.
• Business Services Full accounting, bookkeeping and payroll processing service delivered through personalised engagement with quick turnaround, including preparation of accounts, fractional CFO support, bookkeeping and accounting, payroll services, and support establishing a new business.
• Consulting Services Advisory services supporting organisations in optimising structures, cultures, processes and governance, including organisation design, organisation development, and HR advisory delivered through dynamic people development initiatives.
• Debt Options Impartial advice on debt solutions, specialising in Voluntary Arrangements for individuals, partnerships and companies facing financial pressure.
• Restructuring and Insolvency Focused, tailored solutions to debt-related issues including business recovery, dealing with debt, and insolvency services delivered by a specialist Business Recovery and Insolvency Team.
• Tax Tax advisory services covering Corporation Tax, Personal Taxation and VAT, delivered by an integrated team with cross-border and cross-specialism expertise.

Named customers2 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Baker Tilly InternationalcoreStrategic or Co-development PartnerIndependent member firm of Baker Tilly International, a global network of independent accountancy and business advisory firms. Baker Tilly International has $6.8bn worldwide revenue, operates across 147 territories with 754 offices and 50,400 people. The partnership provides Baker Tilly Mooney Moore with global reach while maintaining local expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KPMG Belfast: Big 4 presence in Belfast offering audit, tax and advisory. Overlaps with Baker Tilly Mooney Moore on larger NI corporate audits and competes for public sector and large mid-market mandates, with materially more resources and global reach.
• Deloitte Belfast: Big 4 firm with a Belfast operation providing audit, consulting, tax and risk advisory. Overlaps with Baker Tilly Mooney Moore on NI public sector and corporate audit work.
• Baker Tilly US: Separate Baker Tilly-branded firm in the United States, also a member of the global Baker Tilly International network. Comparable service portfolio (audit, tax, advisory) but operates at significantly larger scale in a different geography.
• PwC Belfast: Big 4 firm with a substantial Belfast office serving NI corporates, public sector and large SMEs. Competes for audit and tax engagements above Baker Tilly Mooney Moore's typical mid-market ceiling.

Direct peers

• Grant Thornton UK: Mid-tier national accounting and advisory firm serving mid-market clients across the UK and Ireland. Direct competitor on audit, tax and advisory mandates for growing businesses in BTMM's target segment.
• Moore Stephens Belfast: Belfast-based chartered accountancy and business advisory firm offering audit, tax and consulting services to NI mid-market clients. Directly competes with Baker Tilly Mooney Moore for the same SME and mid-market audit/tax mandates in Northern Ireland.
• BDO Northern Ireland: BDO's Belfast office provides audit, tax and advisory services to NI corporates and SMEs. Competes head-to-head for mid-market engagements and offers similar cross-border advisory to clients expanding into Republic of Ireland.
• Mazars UK: International mid-tier accounting firm with UK and Ireland presence offering audit, tax and advisory services. Comparable in scale and service mix to Baker Tilly Mooney Moore's mid-market positioning.
• Crowe UK: Mid-tier accounting and advisory network serving UK and Ireland mid-market clients. Directly comparable on service portfolio (audit, tax, advisory, restructuring) and target customer size.
• RSM UK: Mid-tier audit, tax and consulting firm competing for NI and UK mid-market clients. Overlapping service lines (audit, tax, consulting, restructuring) make it a close functional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BakerTillyMM
• Facebookfacebook.com/bakertillymooneymoore
• LinkedInlinkedin.com/company/baker-tilly-mooney-moore
• Instagraminstagram.com/bakertillymm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Tilly Mooney Moore