Emisoras Unidas
Emisoras Unidas is a Guatemalan multimedia group operating 59 radio stations plus digital, outdoor, and streaming platforms, selling integrated advertising packages to brands seeking reach across Guatemalan audiences through news, sports, entertainment, and music content.
- Company typePrivate
- Founded1966
- HeadquartersGuatemala City, Guatemala
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Emisoras Unidas does
Emisoras Unidas (legal name Emisoras Unidas de Guatemala, doing business as Grupo Emisoras Unidas) is a privately held Guatemalan multimedia media group founded in 1966 and headquartered in Guatemala City. The company operates a portfolio of 59 radio stations with national coverage under flagship and sub-brands including Emisoras Unidas 89.7, Kiss 977, La Grande, Atm\u00f3sfera, Nueva Fabuest\u00e9reo, La Tronadora, and Yosi Sideral, alongside dedicated content verticals such as Universo Futbol for sports coverage. It extends into digital media through its Unidad Digital division, which distributes podcasts (A Primera Hora, El Chapuz, S\u00faper Deportivo, Hora 15), live streaming via EUTV, and presence across YouTube, Facebook, Instagram, X, TikTok, Telegram, and Bluesky. Audience reach is claimed at over 11 million social users, 14 million radio and digital listeners, and 134 million social content views as a group.
The company's revenue is generated exclusively through advertising across four primary streams: traditional radio spot advertising on its 59-station network, digital advertising (social, web banners, streaming), high-impact outdoor advertising (Vallas Unipolares, Mupis, Perimetrales), and packaged brand experiences including Brand Day/Brand Weekend takeovers, content marketing, push notifications, audiovisual production, and influencer collaborations. No proprietary technology stack is disclosed; the platform relies on standard web, streaming, and social media infrastructure. Pricing is quote-based and published in a Tarifario 2026 mediakit, distributed through a sales-led go-to-market motion with direct contact via the sales and digital units.
Emisoras Unidas serves two primary customer sets: a general Guatemalan audience consuming news, sports, entertainment, and music content, and advertisers/brands (SMB and enterprise) purchasing integrated multimedia campaigns to reach that audience. The company employs 101-250 staff, maintains a wholly-owned subsidiary structure (La Tronadora, Radios Guate, Emisoras Unidas Digital), and reports no funding rounds, M&A activity, parent company, or public listing. Geographic reach is concentrated in Guatemala (46.88% of audience) with meaningful diaspora audiences in the USA (18.56%) and Mexico (13.82%).
Emisoras Unidas firmographics
Firmographics- Name
- Emisoras Unidas
- Legal name
- Emisoras Unidas de Guatemala
- Website
- https://emisorasunidas.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emisoras Unidas is a Guatemalan multimedia group operating 59 radio stations plus digital, outdoor, and streaming platforms, selling integrated advertising packages to brands seeking reach across Guatemalan audiences through news, sports, entertainment, and music content.
- Ownership category
- akta.pro rank
Emisoras Unidas industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
- akta.pro secondary industries
- Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Emisoras Unidas is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Emisoras Unidas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Radio Broadcasting: Traditional radio advertising across 59 stations with national coverage in Guatemala, offering various ad formats and time slots to advertisers.
- Digital Advertising: Digital marketing services including social media advertising, web banner placements, streaming ads, and content marketing packages offered through their Emisoras Unidas Digital division.
- Outdoor Advertising: High-impact outdoor advertising formats including billboard structures (vallas unipolares), Mupis, perimetrales, and other exterior advertising solutions.
- Brand Day & Brand Weekend Packages: Custom branded content packages where advertisers can take over digital platforms for designated periods to showcase their products or services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based advertising packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Emisoras Unidas product offering
Product offeringCore offering
Emisoras Unidas operates a multimedia platform of 59 radio stations with national coverage in Guatemala, complemented by digital content (podcasts, news, sports), live TV streaming via EUTV, and a digital unit reaching millions of users across web and social platforms. The company monetizes its audience through integrated advertising solutions spanning traditional radio airtime, digital marketing services, and high-impact outdoor billboard formats, sold to brands and agencies via custom packages.
Product overview
Emisoras Unidas is a Guatemalan multimedia media group operating as a platform of interconnected radio stations, digital content services, and advertising solutions. The core offering centers on 59 radio stations including flagship Emisoras Unidas 89.7, regional stations (Nueva Fabuestéreo, La Grande, Kiss 977, La Tronadora, Atmósfera, Yosi Sideral), and specialized content like Universo Fútbol for sports coverage. The platform extends through a network of podcasts (A Primera Hora, El Chapuz, Súper Deportivo, Hora 15, Tocando las pelotas, El Compadrito Madrugador), live streaming via EUTV, and digital advertising services (outdoor billboards, marketing digital, content marketing, influencer partnerships, push notifications, audiovisual production, and Brand Day packages). The Digital Unit (Unidad Digital) connects all properties reaching millions of users across web, social media, and streaming platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Radio Emisoras Unidas 89.7: Main radio station broadcasting at 89.7 FM frequency
- Nueva Fabuestéreo
- La Grande
- Kiss FM
- La Tronadora
- Atmósfera
- Yosi Sideral
- Universo Fútbol
- Radios Guate
- La Tronadora
Products and services
- Radio Broadcasting Network (59 stations)
Companies that use Emisoras Unidas
Customer profileSegments2 records
Ideal customer profiles2 records
Emisoras Unidas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emisoras Unidas partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights4 records
Emisoras Unidas competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: Largest U.S. radio broadcaster operating hundreds of stations plus the iHeartRadio digital platform. Comparable to Emisoras Unidas as a radio-led multimedia group transitioning to digital audio and podcast advertising, though at vastly greater scale.
- PRISA: Spanish-language global media conglomerate owning Cadena SER, Los40, and other radio brands across Latin America. Comparable as a multi-station radio broadcaster with integrated digital advertising, though operating at significantly larger scale and broader geography.
Regional players
- Grupo Nación: Costa Rican multimedia group operating newspapers, digital platforms, and radio assets. Central American regional peer with comparable multimedia content + advertising model, though primarily serving Costa Rica rather than Guatemala.
Direct peers
- Caracol Radio: Major Colombian radio broadcaster and part of the Caracol media group, operating multiple stations plus digital audio extensions. Comparable to Emisoras Unidas as a multi-format radio operator in Latin America transitioning to digital.
- Grupo Radio Centro: Mexico's largest radio broadcaster operating multiple AM/FM stations and digital properties. Highly comparable business model to Emisoras Unidas as a multi-station radio operator expanding into digital and multi-platform advertising.
- Prensa Libre (Grupo Prensa Libre): Leading Guatemalan media group operating the country's newspaper of record plus digital properties. Competes with Emisoras Unidas for Guatemalan advertising budgets and audience attention across news, sports, and entertainment verticals.
- RCN Radio: Colombian radio network operating multiple AM/FM stations with national coverage and digital platforms. Directly comparable to Emisoras Unidas in radio station count, multi-platform distribution, and integrated advertising offerings.
- Albavisión: Guatemala-headquartered media conglomerate operating television channels (Canal 3) and radio stations across Central America. Direct competitor to Emisoras Unidas in the Guatemalan multimedia market with similar multi-platform advertising offerings.
- Televisiete (Canal 7): Guatemalan broadcast television network with national reach and digital extensions. Competes with Emisoras Unidas' EUTV streaming offering for both audience share and advertiser budgets in the Guatemalan market.
Others
- Tigo Guatemala: Leading Guatemalan telecommunications operator with bundled media/content offerings including Tigo Sports. Adjacent ecosystem participant competing for digital ad inventory and content distribution in the same Guatemalan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Emisoras Unidas social profiles
Digital presenceEmisoras Unidas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emisoras Unidas leadership team
Management profileNumber of profiles
Profiles1 record
Emisoras Unidas subsidiaries and ownership
Company hierarchySubsidiaries3 records
Emisoras Unidas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emisoras Unidas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emisoras Unidas
What does Emisoras Unidas do?
Emisoras Unidas operates a multimedia platform of 59 radio stations with national coverage in Guatemala, complemented by digital content (podcasts, news, sports), live TV streaming via EUTV, and a digital unit reaching millions of users across web and social platforms. The company monetizes its audience through integrated advertising solutions spanning traditional radio airtime, digital marketing services, and high-impact outdoor billboard formats, sold to brands and agencies via custom packages.
Is Emisoras Unidas a public or private company?
Emisoras Unidas is a private company. It is classified as unknown and is currently operating.
When was Emisoras Unidas founded?
Emisoras Unidas was founded in 1966. It employs 101 to 250 people.
Where is Emisoras Unidas based?
Emisoras Unidas is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does Emisoras Unidas make money?
Four revenue lines are on record. Radio Broadcasting is the primary driver. The others are digital Advertising, outdoor Advertising and brand Day & Brand Weekend Packages.
Who are Emisoras Unidas's main competitors?
Broad incumbents on record are iHeartMedia and PRISA. Grupo Nación is listed as a regional player. Direct peers are Caracol Radio, Grupo Radio Centro, Prensa Libre (Grupo Prensa Libre), RCN Radio, Albavisión and Televisiete (Canal 7). Tigo Guatemala is listed as an others.
Does Emisoras Unidas have an API?
No public API is recorded for Emisoras Unidas.
What industry is Emisoras Unidas in?
Emisoras Unidas's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms, with a secondary code of MPABAHAL, Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels). Its NAICS code is 5161 and its SIC code is 4833.