Earthstone Ovens

What Earthstone Ovens does

Earthstone Ovens (legally EarthStone Wood-Fire Ovens) is a privately held, family-owned manufacturer of wood, gas, and coal-fired stone hearth pizza ovens, founded in 1987 and headquartered at 6717 San Fernando Rd., Glendale, California. The company builds its ovens in-house in the U.S. using proprietary refractory materials — including an 80% alumina composition in 4-6 inch thick walls and Pierre de Boulanger hearth floor tiles cold-pressed at 8,500 psi and ceramitized at 2,800°F — and equips commercial models with solenoid-based gas burner systems and digital temperature controllers. The product portfolio spans residential and commercial lines in both modular (kit-assembled) and pre-assembled configurations, with fuel variants including wood (PA), gas (PAG), combination gas/wood (PAGW), and coal (PACB); commercial sizes range from Model 90 through Model 160, including double-oven units (90-Due, 110-Due, 130-Due). The company also resells Alfa Forni freestanding outdoor ovens (Brio, 5 Minuti, 4 Pizze) and offers a full line of accessories.

The company's commercial business targets multi-unit restaurant operators and food service establishments requiring high-volume, durable wood/gas/coal-fired ovens, while the residential line serves homeowners and outdoor entertaining use cases. Revenue is generated almost entirely through direct hardware sales (ovens and accessories) under a quote-based pricing model — no prices are publicly listed and no online purchasing is offered — with inquiries handled by phone (800-840-4915 / 818-553-1134) and email ([email protected]). Marketing is conducted via an owned website, a YouTube virtual showroom tour, and organic social channels (Facebook, Instagram). The company reports no venture funding, no parent company, no subsidiaries, no partnerships or alliances, and no leadership disclosures, consistent with a closely held niche manufacturer operating primarily in the U.S. domestic market.

Name

Earthstone Ovens

Legal name

EarthStone Wood-Fire Ovens

Website

https://earthstoneovens.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Earthstone Ovens is a privately held, family-owned manufacturer founded in 1987 in Glendale, California, producing commercial and residential wood, gas, and coal-fired stone hearth pizza ovens (plus accessories) for multi-unit restaurant operators and homeowners using proprietary refractory technology.

Ownership category

akta.pro rank

Product category

Commercial Cooking Equipment

NAICS

Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Stone hearth ovens
• Commercial pizza ovens
• Residential pizza ovens
• Wood-fired ovens
• Refractory cooking equipment

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pizza Oven Sales: Sale of commercial and residential wood-fired, gas-fired, and coal-fired pizza ovens. Products include modular ovens requiring assembly and pre-assembled ovens ready for installation.
2. Accessories: Sale of oven accessories including peels, poppers, pans, plates, cookbooks and related products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Earthstone Ovens designs, manufactures, and sells stone hearth pizza ovens in wood-fired, gas-fired, coal-fired, and combination fuel configurations. The portfolio includes commercial ovens (Model 90/110/120-Naples/130/160, including double-oven Due variants) and residential ovens (Model 60/90/110 and The Cafe), each available as either modular kits or pre-assembled units, plus freestanding outdoor models (Brio, 5 Minuti, 4 Pizze) and supporting accessories such as peels, pans, plates, and cookbooks. All products are manufactured in-house in Glendale, California and sold direct to commercial food service operators and residential customers.

Product overview

Earthstone Ovens is a manufacturer of commercial and residential stone hearth pizza ovens, building stone hearth ovens since 1987. The company is based in Glendale, California with all ovens made and manufactured in the U.S.A. The product portfolio consists of two primary oven types: Modular Ovens (shipped as kits requiring on-site assembly) and Pre-assembled Ovens (factory-finished and delivered ready for installation). Each type is available in three fuel configurations: wood-fired (PA), gas-fired (PAG), and gas/wood combination (PAGW), with coal-burning (PACB) options on select commercial models. Residential offerings include Model 60, Model 90, Model 110, and The Cafe lines in both modular and pre-assembled variants, plus freestanding outdoor ovens (Brio, 5 Minuti, 4 Pizze) for portable use. Commercial ovens span from Model 90 to Model 160, including double-oven variants (90-Due, 110-Due, 130-Due) for high-volume food service operations. The company also offers oven accessories including peels, poppers, pans, plates, and cookbooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Modular Ovens Stone hearth pizza ovens shipped as kits requiring on-site assembly, designed for home installation. Available in Model 60, Model 90, and Model 110 wood-fired variants, with refractory elements engineered for high thermal mass, heat retention, and longevity.
• Residential Pre-assembled Ovens Factory-finished residential ovens delivered ready for installation, eliminating on-site assembly. Available in wood-fired (PA), gas-fired (PAG), and gas/wood combination (PAGW) variants across Model 60, Model 90, Model 110, and The Cafe product lines for homeowners.
• Commercial Modular Ovens Large-capacity stone hearth ovens shipped as kits requiring on-site assembly, intended for commercial food service operations. Available in Model 90, Model 110, Model 130, and Model 160 sizes with interior cooking areas ranging from 35 to 64 inches in diameter for high-volume pizza and bread production.
• Commercial Pre-assembled Ovens Ready-to-install commercial ovens in wood-fired, gas-fired, and combination configurations for high-volume food service operations. Includes Model 90, Model 110, Model 120-Naples, Model 130, Model 160, and double-oven variants (90-Due, 110-Due, 130-Due) designed for restaurants requiring maximum throughput per footprint.
• Brio Freestanding Outdoor Oven Freestanding hybrid gas/wood-fired oven available in Antique Red and Yellow finishes. Cooks 2-3 pizzas at 28 cm diameter and handles batch bread up to 2-3 kg, with maximum temperature of 500°C. Suitable for groups of 1-20 people and offered in Top, Top+table, or Top+base configurations for outdoor residential use.
• 5 Minuti Freestanding Outdoor Oven Compact wood-fired residential oven with stainless steel dome and refractory floor, described as the company's highest-sales freestanding model. Reaches operating temperature in 5 minutes, is mounted on a wheeled cart for mobility, and cooks 2 pizzas in 90 seconds. Designed for balconies, terraces, and gardens.
• 4 Pizze Freestanding Outdoor Oven Larger wood-fired residential garden oven designed for families. Features built-in lateral shelves and a peel holder, cooks 4 pizzas in 90 seconds, and handles 4 kg of bread per load. Stainless steel dome with ceramic fibre insulation; intended for gardens, balconies, and terraces.
• Oven Accessories Supporting products for Earthstone oven owners, including peels, poppers, pans, plates, cookbooks, and related cooking accessories designed for use with stone hearth pizza ovens.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gozney: Gozney designs and manufactures premium outdoor and commercial pizza ovens (Roccbox, Dome, Arc, Stone Deck), competing across Earth's residential freestanding and light-commercial segments with strong consumer brand marketing.
• Bakers Pride: Bakers Pride manufactures commercial deck, conveyor, and pizza ovens for the foodservice industry, providing overlapping commercial oven alternatives for the same multi-unit operator and independent pizzeria customers as Earthstone.
• Ooni: Ooni is a leading direct-to-consumer portable outdoor pizza oven brand with strong e-commerce scale, competing directly with Earth's freestanding outdoor lines (Brio, 5 Minuti, 4 Pizze) and pressuring premium pricing across the residential category.
• Alfa Forni: Alfa Forni is an Italian manufacturer of wood-fired and gas pizza ovens whose Brio, 5 Minuti, and 4 Pizze freestanding products are distributed by Earthstone in the US, making it both a partner and overlapping competitor in the residential outdoor pizza oven segment.
• Wood Stone Corporation: Wood Stone is a direct competitor manufacturing stone hearth ovens for the commercial foodservice industry, using similar refractory construction techniques and selling into the same multi-unit operator and independent restaurant channels as Earthstone.
• Fontana Forni: Fontana Forni is an Italian manufacturer of wood and gas pizza ovens for residential and light commercial use, with directly overlapping product positioning in traditional wood-fired construction targeting premium European-style outdoor cooking.
• Marsal & Sons: Marsal & Sons manufactures commercial pizza ovens and pizza prep equipment, competing for the same multi-unit operator and independent pizzeria customers as Earthstone across mid- and high-volume commercial configurations.
• Forno Bravo: Forno Bravo manufactures modular and assembled wood-fired pizza ovens for residential and commercial customers, with overlapping product positioning in traditional refractory stone hearth construction sold direct and through dealer networks.

Emerging players

• WPPO: WPPO manufactures wood-fired pizza ovens for residential and light commercial use, offering a similar product range with an emerging direct-to-consumer distribution posture in the lower- and mid-priced outdoor oven segment.

Broad incumbents

• Middleby Corporation: Middleby is a large commercial foodservice equipment conglomerate whose portfolio includes multiple pizza oven brands (e.g., Bakers Pride, Blod, TurboChef), competing broadly across commercial cooking equipment categories including those served by Earthstone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=PFX7bEo3fqQ
• Facebookfacebook.com/earthstoneovens
• Instagraminstagram.com/earthstone.ovens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthstone Ovens