What ChartHouse Learning does

ChartHouse Learning, legally ChartHouse International Learning Corporation and operating as FISH! Philosophy, is a privately held workplace culture transformation company headquartered in Eden Prairie, Minnesota. The company was founded in 1998 around a proprietary four-practice framework — Be There, Play, Make Their Day, and Choose Your Attitude — derived from the storytelling premise of Seattle's Pike Place Fish Market. Over more than 28 years it has built a customer base of 30,000+ organizations spanning healthcare, education, government, enterprise, hospitality, retail, manufacturing, and other verticals, with named reference customers including Apple, Southwest Airlines, Home Depot, Ford, Zappos, Nordstrom, Target, IKEA, HP, Verizon, SpaceX, Shell, and 3M.

The core product surface is a cloud-based learning management system delivered through a 24/7 private online portal that hosts the iconic FISH! Film, five training programs covering culture, leadership, and teamwork, editable PowerPoints, workbooks, audio companions, and digital downloads. The platform supports organization-wide licensing with unlimited sessions and employees per customer and is intranet-compatible for enterprise deployment, with no facilitator certification required for buyers. Complementary offerings include live keynote and workshop engagements delivered globally by FISH! speakers, the bestselling FISH! Philosophy book used as a free top-of-funnel acquisition tool, and a direct-to-consumer Materials Store selling physical merchandise such as the Pete the Perch plush.

The business runs a hybrid go-to-market combining product-led growth (self-serve portal and freemium 30-day trial), enterprise field sales (custom keynotes and workshops for Fortune 500s, healthcare systems, and government agencies), and direct-to-consumer e-commerce. Revenue is generated across four streams: recurring subscription licensing for the self-paced programs, professional services fees for live speaking events, one-time book sales, and merchandise sales. Pricing is not publicly disclosed; enterprise contracts are sales-driven, while the free book and 30-day trial serve as the conversion entry point. There are no disclosed funding rounds, acquisitions, or institutional investors in the source material, indicating an independent, founder-/operator-owned private company.

Name

ChartHouse Learning

Legal name

ChartHouse International Learning Corporation

Website

https://charthouse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ChartHouse Learning, operating as FISH! Philosophy, delivers workplace culture transformation training built on a four-practice framework (Be There, Play, Make Their Day, Choose Your Attitude) to over 30,000 organizations globally via self-paced online programs, live keynotes, a bestselling book, and merchandise.

Ownership category

akta.pro rank

Product category

Workplace Culture Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL)

Keywords

• Workplace culture training
• Leadership development programs
• Employee engagement training
• Organizational culture consulting
• Team building workshops

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Self-Paced Guided Programs: Organization-wide licensing of online training portal with video content, workbooks, PowerPoints, and digital materials. Licensed per end-user organization with unlimited sessions and employees. Delivered through private online portal accessible 24/7.
2. Live Speaking Events and Workshops: World-class keynotes, half-day, and full-day leadership workshops delivered by FISH! speakers. Custom-tailored to industry, culture, and audience. Available worldwide for enterprise organizations.
3. Book Sales: The bestselling FISH! Philosophy book - a business fable that serves as the launchpad for implementations and provides a shared foundation and common language. Widely used for all-staff book clubs, new-hire onboarding, and leadership reading programs.
4. Training Materials and Merchandise: Physical products including Pete the Perch plush, workbooks, guides, and sustainment tools sold through the Materials Store (learn.fishphilosophy.com).
5. 30-Day Trial Programs: Introductory trial offering allowing organizations to experience the FISH! Philosophy before committing to full program implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ChartHouse Learning (operating as FISH! Philosophy) sells workplace culture transformation training built around four practices — Be There, Play, Make Their Day, and Choose Your Attitude. The product suite consists of a bestselling book, Self-Paced Guided Programs delivered through a 24/7 cloud-based private online portal (with the iconic FISH! Film, video content, editable PowerPoints, audio companions, and digital downloads licensed per organization with unlimited sessions), Live Speaking Events (custom-tailored keynotes, half-day and full-day leadership workshops delivered worldwide by FISH! speakers), and supporting materials/merchandise sold through an online storefront.

Product overview

ChartHouse Learning (operates as FISH! Philosophy) offers a suite of workplace culture transformation programs centered around four simple practices: Be There, Play, Make Their Day, and Choose Your Attitude. The core offering consists of the bestselling FISH! Philosophy Book (which launched the culture movement), the Self-Paced Guided Programs delivered via a private online portal (including the famous FISH! Film and five training programs on culture, leadership, and teamwork), and Live Speaking Events/Keynotes. Additional offerings include a Materials Store (Pete the Perch, workbooks, guides) and a 30-day trial option. The programs are used by 30,000+ organizations across healthcare, education, government, hospitality, and enterprise sectors, and are intranet-compatible for organizational deployment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Return on investment has been tenfold over impact on bottom line
• +1 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development and culture transformation as part of a broader talent management portfolio — a scaled incumbent in the same enterprise space as FISH!.
• Skillsoft: Large-scale digital learning and talent development platform offering leadership, compliance, and culture content via subscription to enterprises — a broad incumbent with overlapping leadership/culture offerings.

Emerging players

• BetterUp: Technology-driven coaching and wellbeing platform focused on employee development and culture at enterprise scale — an emerging, partially-overlapping player targeting the same workplace engagement/culture buyer.

Direct peers

• Wilson Learning: Provider of sales, leadership, and culture training with global delivery to enterprises — directly comparable offering profile and buyer base to FISH!. Wilson Learning is also displayed as a FISH! customer logo, evidencing market overlap.
• Dale Carnegie & Associates: Long-established training company offering courses on leadership, communication, and interpersonal skills, delivered via in-person workshops and digital programs — directly overlapping FISH!'s enterprise training and live-events model.
• DDI (Development Dimensions International): Global leadership development firm selling leadership training, assessment, and culture programs to large enterprises — directly competitive with FISH! in the corporate culture and leadership training category.
• The Ken Blanchard Companies: Provider of leadership and management development programs (e.g., Situational Leadership), with workshops, digital learning, and enterprise customers — a close comparable to FISH!'s structured leadership training methodology.
• Center for Creative Leadership: Nonprofit specializing in leadership development research, assessments, and experiential programs for executives and managers — a directly comparable leadership and culture training peer.
• VitalSmarts: Corporate training company known for Crucial Conversations and culture programs delivered through courses, books, and live workshops — directly comparable in content-driven enterprise training.
• FranklinCovey: Leading provider of leadership, culture, and execution training (e.g., The 7 Habits), with enterprise workshops, online programs, and a similar Fortune 500 target market — directly comparable to FISH! Philosophy's culture-transformation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChartHouseLearn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChartHouse Learning