Edina Hockey Association

What Edina Hockey Association does

Edina Hockey Association is a private, non-profit youth hockey organization headquartered in Edina, Minnesota, that runs seasonal youth hockey programs for families in the local community. Its offerings span house/association-level hockey, skills clinics (including a Girls 10U/12U Skills Clinics program for the 2026-27 season), and the Return 2 the Hive retention-oriented program, with a development pathway extending into Junior Gold High School Hockey. The association is affiliated with District 6 Hockey, Minnesota Hockey, and USA Hockey, and operates primarily out of Braemar Arena.

The association's technology footprint is narrow: its public website is powered by SportsEngine's Sports Relationship Management (SRM) software, which the association uses for member communications, family account management, and online registration processing. The site is owned by Edina Hockey Association but is subject to SportsEngine's platform governance and branding (including a SportsEngine footer copyright). There is no proprietary software, mobile application, or custom technology stack disclosed in the source material — operational technology is essentially the SportsEngine SRM platform plus standard web/email channels.

Edina Hockey Association generates revenue through seasonal (annual) registration fees paid by families for participation in its youth hockey programs; pricing is quote-based and not publicly disclosed. Go-to-market is community-led and direct: families register online through the SportsEngine-powered website, with new families creating a family account (parent as primary member, children added at registration). The customer base consists of youth hockey families within the Edina catchment, with no enterprise, institutional, or third-party distribution channels. There are no funding rounds, investors, subsidiaries, or M&A activity disclosed.

Name

Edina Hockey Association

Legal name

Edina Hockey Association

Website

https://edinahockeyassociation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Edina Hockey Association is a private, non-profit youth hockey organization based in Edina, Minnesota, providing seasonal registration, skills clinics, and competitive hockey programs to local families under District 6, Minnesota Hockey, and USA Hockey affiliations.

Ownership category

akta.pro rank

Product category

Youth Hockey Programs

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Youth Development & Sports Outreach Programs (EDAIAGAG)

Keywords

• Youth hockey programs
• Hockey skills clinics
• Hockey registration services
• Community hockey association
• Youth sports programs

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Others

Revenue model

1. Youth Hockey Registration Fees: Seasonal registration fees collected from families for participation in youth hockey programs including skills clinics and house/association hockey.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Edina Hockey Association organizes seasonal youth hockey registration for boys and girls in Edina, Minnesota, including age-level skills clinics (Girls 10U/12U) and a Return 2 the Hive re-engagement program. It serves families seeking community-based, USA Hockey-aligned hockey participation for their children, using Braemar Arena as its home facility.

Product overview

Edina Hockey Association operates as a youth hockey organization offering multiple programs including hockey skills clinics for girls (10U/12U divisions) and the Return 2 the Hive program. The association provides online registration services for its seasonal hockey activities and maintains informational resources about its heritage and hockey community.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Youth Hockey Registration Annual online registration service for boys and girls youth hockey programs (8U through Bantam/12U and older levels), affiliated with District 6 Hockey, Minnesota Hockey, and USA Hockey. Target users are Edina-area families seeking organized, community-based hockey participation for their children.
• Girls 10U/12U Skills Clinics Skills-development hockey clinics for girls at the 10U and 12U age levels, offered as supplemental training alongside regular season play. Targeted at Edina-area female youth players seeking focused skill development.
• Return 2 the Hive Program Re-engagement program encouraging previous Edina Hockey Association players to return to the association after time away. Targeted at Edina-area families whose children have lapsed participation and wish to re-enter the program.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) software platform that powers the Edina Hockey Association website. This platform handles member communications, registration processing, and family account management. The website is owned by Edina Hockey Association but subject to SportsEngine's platform governance.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wayzata Youth Hockey Association: Suburban Minneapolis youth hockey association within District 6 Hockey. Mirrors EHA's community-based, fee-funded model with skills clinics and house/travel team pathways.
• Eden Prairie Hockey Association: Another District 6 Hockey-affiliated suburban youth hockey association in the southwest Twin Cities metro. Comparable member base, seasonal registration model, and developmental programming structure to EHA.
• Minnetonka Hockey Association: Adjacent suburban Twin Cities youth hockey association also affiliated with District 6 Hockey and Minnesota Hockey. Directly comparable as a community-run, registration-fee-funded youth hockey club competing for the same family demographic.
• Bloomington Jefferson Hockey Association: Bloomington, MN-based youth hockey association affiliated with District 6 Hockey. Comparable suburban community hockey association with seasonal registration and developmental programming.
• Hopkins Youth Hockey Association: Hopkins, MN youth hockey association within the District 6 Hockey ecosystem. Competes for the same suburban Twin Cities family demographic with similar seasonal registration and skills clinic offerings.

Others

• SportsEngine: Technology platform provider powering EHA's registration, communications, and member management. Adjacent enabler rather than competitor — a SaaS vendor on whose product EHA's operations depend.

Broad incumbents

• Minnesota Hockey: State affiliate of USA Hockey governing amateur hockey across Minnesota. Comparable as the regional governing body that defines rules, pathways, and tournament structure for EHA and peer associations.
• USA Hockey: National governing body for amateur hockey in the United States. Comparable as the overarching authority that defines Safe Sport, certification, and developmental pathways that EHA and other associations must follow.
• Junior Gold High School Hockey League: Post-youth competitive hockey league that EHA's players feed into. Comparable as part of the broader Minnesota amateur hockey ecosystem where EHA serves as a feeder association.
• District 6 Hockey: The local governing district that EHA explicitly affiliates with. Operates as an umbrella for multiple youth hockey associations, setting scheduling rules and competitive structure across the southwest Twin Cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edinahockey
• Facebookfacebook.com/edinahockeyassociation
• LinkedInlinkedin.com/company/edina-hockey-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edina Hockey Association