M&A Digital

Digital Transformation Servicesdigital.grupoma.eu

M&A Digital (InovaDigital) is a Portugal-based digital transformation services firm delivering custom software, e-commerce platforms, mobile apps, interactive multimedia, and proprietary hardware for Portuguese enterprise and B2C clients across real estate, energy, sports, fashion, and viticulture verticals.

Company typePrivate
Founded1998
HeadquartersAvelãs De Caminho, Portugal
Headcount11–50
GTM typeB2B
OfferingServices

What M&A Digital does

M&A Digital, operating under the brand InovaDigital (also stylized as iNovaDigital), is a Portugal-based digital transformation services company that delivers custom software, e-commerce platforms, mobile applications, interactive multimedia, and proprietary hardware/electronics to enterprise and B2C clients. The offering is structured around four core pillars — Transforma\u00e7\u00e3o Digital, Performance & Gest\u00e3o, E-commerce, and Aplica\u00e7\u00f5es Multim\u00e9dia — supported by eight service modules including web development, systems integration, mobility (Android/iOS/hybrid), UI/UX design, IT consulting, and digital marketing. Technical capabilities emphasize end-to-end project ownership, from consulting and design through software development, integrations, multimedia deployment, and custom hardware production.\n\nThe customer base is anchored by recognizable Portuguese enterprise brands across at least nine verticals: real estate (ERA Imobiliária, Sotheby's International Realty), energy (PRIO Energy), sports (Sport Lisboa e Benfica), fashion (Fátima Lopes), viticulture (Bacalhôa, CVR D\u00e3o), modeling/talent (Elite Lisbon), aluminum extrusion (Extrusal), strategic advisory (Smart Vision), and architecture (Maider Neto Architecture). The business model is project-based professional services with custom pricing per engagement; no standardized pricing tiers, recurring SaaS contracts, or publicly disclosed pricing are available. Revenue and headcount are not disclosed.\n\nGo-to-market is sales-led and consultative: clients engage through the company website, contact forms, case-study showcases, and direct outreach, supported by an organic social presence on LinkedIn, Facebook, Instagram, and YouTube. Distribution is regional, concentrated in Portugal, with no disclosed international expansion or partnership channel beyond direct enterprise sales. The company is privately held with no external investment, no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity in the source data.

M&A Digital firmographics

Firmographics

Name: M&A Digital
Legal name: InovaDigital
Website: https://digital.grupoma.eu
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 11–50 employees
Short description: M&A Digital (InovaDigital) is a Portugal-based digital transformation services firm delivering custom software, e-commerce platforms, mobile apps, interactive multimedia, and proprietary hardware for Portuguese enterprise and B2C clients across real estate, energy, sports, fashion, and viticulture verticals.
Ownership category
akta.pro rank

M&A Digital industry classification

Industry

Product category: Digital Transformation Services
NAICS: Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
SIC: Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
akta.pro primary industry: Digital Strategy & Transformation (BPAHAEAA)

Keywords

Custom software development
E-commerce platforms
Digital transformation services
Mobile app development
Multimedia solutions

Where M&A Digital is headquartered

Location

Headquarters

HQ city: Avelãs De Caminho
HQ country: Portugal
HQ region: Europe

Markets served

M&A Digital business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Custom Software Development: Development and integration of custom software solutions, workflow automation, and digital transformation services for enterprises.
E-commerce Platform Development: Design, development, and implementation of B2B and B2C e-commerce platforms enabling 24/7 sales operations.
Mobile Application Development: Development of Android, iOS, web, and hybrid applications for businesses seeking mobile presence.
Multimedia Solutions: Custom multimedia applications for museums, corporate spaces, and outdoor advertising solutions.
IT Consulting: Technology consulting services to identify project needs and develop appropriate solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

M&A Digital product offering

Product offering

Core offering

M&A Digital (InovaDigital) provides end-to-end digital transformation services for businesses, building custom websites, e-commerce platforms, mobile apps, and multimedia content together with proprietary hardware and UI/UX design. The firm delivers consulting, integration, and ongoing digital management for clients across architecture, real estate, energy, viticulture, sports, fashion, and manufacturing sectors.

Product overview

InovaDigital is a digital transformation specialist offering a comprehensive portfolio of technology solutions organized into four core service areas: Transformação Digital (software development, integrations, and process automation), Performance & Gestão (data access and management solutions), E-commerce (B2B/B2C platform development and implementation), and Aplicações Multimédia (custom multimedia solutions). The portfolio includes supporting service modules such as Web Development, Software e Integrações, Soluções de Mobilidade, Multimédia Interativa, UI/UX Design, Hardware e Eletrónica, Consultoria TI, Marketing Digital, Websites, and Loja Online. Together, these products form an integrated ecosystem covering the full digital value chain from strategy and consulting through development, deployment, and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

Transformação Digital (Digital Transformation) End-to-end digital transformation service for businesses, covering strategy, custom web development, systems integration, and ongoing digital program management for enterprise clients.
Performance & Gestão (Performance & Management) Digital performance and management services focused on optimizing online operations, platform performance, and digital operations for business clients.
E-commerce Platforms (Lojas Online) Custom-built online store and e-commerce platform development for retail, brand, and wholesale clients seeking transactional digital channels.
Aplicações Multimédia (Multimedia Applications) Design and production of multimedia applications, interactive content, and digital media assets for brand and marketing use by business clients.

Companies that use M&A Digital

Customer profile

Named customers11 records

Segments3 records

Ideal customer profiles1 record

M&A Digital technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

M&A Digital partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

M&A Digital competitors and assessment

Company assessment

Direct peers

Strongstep: Portuguese digital agency focused on digital transformation, custom software, and e-commerce platform development. Strong overlap with InovaDigital's e-commerce, custom software, and digital transformation offerings for mid-market and enterprise clients.
Pixelmatters: Portuguese digital product studio specializing in custom software, UX/UI design, and digital platform development. Closely matches InovaDigital's web/mobile development, UI/UX, and custom software service modules for enterprise clients.
WYgroup: Portuguese digital transformation and technology consultancy offering digital strategy, software development, and digital marketing. Comparable as a domestic peer combining consulting, development, and digital marketing under one brand.
PrimeIT: Portuguese IT services and consulting firm delivering custom software development, systems integration, and digital transformation. Comparable as a same-geography peer in professional IT services.
NOVABASE: Portuguese-headquartered IT services and digital transformation firm serving enterprise and public-sector clients across similar industries. Most directly comparable peer due to shared geography, similar enterprise customer base, and overlapping service portfolio spanning software development and systems integration.

Broad incumbents

Thoughtworks: Global technology consultancy specializing in custom software, digital platforms, and enterprise modernization. Comparable on the custom software and digital transformation core, though typically operating at larger enterprise scale.
Capgemini Engineering: Global digital transformation and engineering services provider with presence across Europe. Overlaps with InovaDigital on software development, system integration, and digital platform delivery for large enterprises.
Accenture (Portugal / Iberia): Global professional services giant with a strong Iberian presence offering digital transformation, technology consulting, and large-scale systems integration. Comparable as a broader incumbent competing for the same enterprise transformation mandates.
Deloitte Digital: Global consulting firm's digital arm offering strategy, creative, technology, and digital transformation services. Competes for the same enterprise digital transformation RFPs though at a different scale and breadth.

Emerging players

CI&T: Latin American-headquartered digital transformation specialist rapidly expanding in Europe with custom software, e-commerce, and data engineering offerings. Comparable on custom software and e-commerce platforms for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

M&A Digital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

M&A Digital leadership team

Management profile

Number of profiles

M&A Digital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A Digital M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&A Digital

What does M&A Digital do?

Is M&A Digital a public or private company?

M&A Digital is a private company. It is classified as unknown and is currently operating.

When was M&A Digital founded?

M&A Digital was founded in 1998. It employs 11 to 50 people.

Where is M&A Digital based?

M&A Digital is headquartered in Avelãs De Caminho, Portugal, in the Europe region.

How does M&A Digital make money?

Five revenue lines are on record. Custom Software Development is the primary driver. The others are E-commerce Platform Development, mobile Application Development, multimedia Solutions and IT Consulting.

Who are M&A Digital's main competitors?

Direct peers on record are Strongstep, Pixelmatters, WYgroup, PrimeIT and NOVABASE. Broad incumbents are Thoughtworks, Capgemini Engineering, Accenture (Portugal / Iberia) and Deloitte Digital. CI&T is listed as an emerging player.

Does M&A Digital have an API?

No public API is recorded for M&A Digital.

What industry is M&A Digital in?

M&A Digital's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541511 and its SIC code is 7371.