NovAmérica Agrícola

What NovAmérica Agrícola does

NovAmérica Agrícola is a Brazilian agricultural management company founded in 1944 by Sr. Renato de Rezende Barbosa and currently led by his son, Fabio de Rezende Barbosa. The company is undergoing a strategic transformation from a traditional agricultural enterprise into a modern agricultural management company, operating across four integrated pillars: People (Pessoas), Equipment (Equipamentos), Land (Terras), and Sustainability (Sustentável). Its operational base is in Tarumã, São Paulo state, with a corporate office in São Paulo city's Pinheiros district. The company manages productive resources using knowledge, science, and technology to improve agrosystem performance with sustainability.

The company's core product is Gestão de Dados (Data Management), a service focused on collecting, processing, and analyzing farm data to support decision-making across agricultural operations. The underlying technology stack emphasizes agricultural data management systems, equipment management technology, and soil conservation technology. The company serves agricultural producers and landowners seeking professional management of farming operations, technology adoption, sustainable practices, equipment optimization, and soil conservation. The company diversifies crops and manages multiple agricultural operations, leveraging its 80+ years of operational experience in Brazilian agriculture.

The business model centers on direct operation and management of agricultural land, equipment, and productive resources, generating revenue from agricultural output and management fees. The go-to-market approach is sales-led and relationship-driven, relying on direct agricultural operations and partnerships rather than publicly disclosed distribution channels. The company maintains a presence on LinkedIn, Facebook, and Instagram primarily for top-of-funnel awareness, with a dedicated careers portal for talent acquisition. Pricing is not publicly disclosed, and no customer logos or revenue figures are available. Notable recognitions include Great Place to Work certification (2023) in the agribusiness sector and the Prêmio Visão Agro Centro-Sul (2023) for regional agricultural excellence. The company has a partnership with Fomenta Vale, a regional development program in Brazil's Vale region.

Name

NovAmérica Agrícola

Legal name

NovAmérica Agrícola

Website

https://novamerica.com.br

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NovAmérica Agrícola is a Brazilian family-owned agricultural management company founded in 1944, transitioning from traditional farming to technology-enabled management of land, equipment, and sustainable resources for agricultural producers and landowners in São Paulo state.

Ownership category

akta.pro rank

Product category

Agricultural Management Services

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Agricultural management
• Crop production
• Farm data management
• Soil conservation
• Agricultural equipment management

Headquarters

HQ city

Tarumã

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Production and Management: Direct operation and management of agricultural land including diversified crop production. Revenue generated from agricultural output and management fees for land and equipment oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NovAmérica Agrícola is an agricultural management company that directly operates and manages farmland, equipment, and productive resources in Brazil, producing diversified crops under sustainable practices. Its standalone service offering is Gestão de Dados (Data Management), which collects, processes, and analyzes farm data to support decision-making across the company's agricultural operations.

Product overview

NovAmérica Agrícola is an agricultural management company founded in 1944, transitioning from a traditional agricultural company to an agricultural management enterprise. The company operates through integrated management pillars including People (Pessoas), Equipment (Equipamentos), Land (Terras), and Sustainability (Sustentável), with a dedicated Data Management (Gestão de Dados) focus area. The portfolio includes a core data management service that leverages knowledge, science, and technology to improve agricultural ecosystem performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestão de Dados (Data Management)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fomenta ValeminorOthersDisplayed as a partner logo on the NovAmérica website, representing a regional development or incentive program in the Vale region.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Novamerica.agricola
• LinkedInlinkedin.com/company/2543568
• Instagraminstagram.com/novamericaagricola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovAmérica Agrícola