Hino Motor

What Hino Motor does

Hino Motor Sales Australia Pty Ltd (HMSA) is the exclusive Australian distributor of Hino commercial vehicles and diesel engines, operating as a wholly owned subsidiary of Toyota Group-listed Hino Motors Limited (HML). The company has distributed Hino trucks, parts and service across Australia for over 50 years through a nationwide authorized dealer network covering every state and territory, with headquarters and a dedicated Parts Distribution Centre both based in Sydney.

The core product portfolio spans three unified truck ranges — the 300 Series light-duty (4.5–8 tonne GVM), the 500 Series medium-duty, and the 700 Series heavy-duty — supplemented by the Built to Go pre-configured line and an expanding Hybrid Electric variant that delivers up to 22–24% fuel and emissions reductions without recharging or range limitations. Differentiated technology layers include the Hino SmartSafe active safety package (Pre-Collision System with pedestrian detection, Autonomous Emergency Braking, Adaptive Cruise Control, Lane Departure Warning, Vehicle Stability Control, reverse camera), the Hino-Connect telematics system for real-time fleet KPI tracking, remote diagnostics and 24/7 alerts, and AI-powered ADAS drawing on radar, computer vision and predictive maintenance capabilities originally developed at the parent level.

HMSA generates revenue from unit vehicle sales through the dealer network, recurring parts and service income (anchored by the Capped Price Service program running until 31 December 2026), Hino Genuine Accessories, and Hino Financial Services leasing and fleet financing backed by Toyota Financial Services. It operates an enterprise field sales GTM supplemented by an inside sales Customer Care Centre (1300 01 HINO), and customer segments span small-to-medium fleet operators, heavy-duty freight and logistics operators, and large enterprise fleet buyers across Australian retail, beverage, transport and logistics end-markets.

Name

Hino Motor

Legal name

Hino Motor Sales Australia Pty Ltd

Website

https://hino.com.au

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Hino Motor Sales Australia is the exclusive Australian distributor of Hino commercial trucks (300, 500 and 700 Series plus Hybrid Electric and Built to Go variants) for the Toyota Group, selling through a nationwide authorized dealer network to SMB fleet operators, heavy-duty transport operators and enterprise fleet buyers.

Ownership category

akta.pro rank

Product category

Commercial Vehicles

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Commercial vehicles
• Heavy-duty trucks
• Hybrid electric trucks
• Vehicle telematics
• Truck dealer network

Headquarters

HQ city

Caringbah

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Hino trucks across 300, 500, and 700 Series including Built to Go models. Primary revenue stream through authorized dealer network.
2. Parts and Service: Genuine parts supply and maintenance services through dealer network. Capped Price Service program available for scheduled maintenance.
3. Financial Services: Hino Financial Services provides vehicle financing, leasing, and fleet financing solutions backed by Toyota Financial Services.
4. Accessories: Hino Genuine Accessories including bullbars, seat covers, cameras, navigation packages with 3-year unlimited kilometre warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hino Motor Sales Australia manufactures, distributes, and services commercial trucks in the light, medium, and heavy-duty segments via the 300, 500, and 700 Series ranges, including pre-configured Built to Go variants and Hybrid Electric models. The company also sells parts, accessories, and ancillary services such as telematics (Hino-Connect) and the Hino Advantage after-sales support program, backed by financing through Hino Financial Services.

Product overview

Hino Motor is a Japanese commercial vehicle manufacturer offering a unified truck portfolio across light, medium, and heavy-duty segments. The core product range consists of the 300 Series (light-duty), 500 Series (medium-duty), and 700 Series (heavy-duty), supplemented by the Built to Go pre-configured truck line. The company has expanded into electrified vehicles with the 300 Series Hybrid Electric variant. Key technology add-ons include the Hino-Connect telematics system (standard on 500/700 Series and Hybrid models) for real-time fleet management, and Hino SmartSafe active safety suite featuring autonomous emergency braking, collision avoidance, and driver assistance. The Hino Advantage program provides after-sales support including Capped Price Service, complimentary first service, and 24/7 roadside assistance across the dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Hino-Connect: Cutting-edge telematics system offering real-time insights and customised solutions for fleet management.
• Hino Advantage
• Hino Hub

Products and services

• 300 Series Light-Duty Trucks Light-duty commercial truck range available in car-licenced 4.5 tonne GVM up to medium-rigid 8 tonne GVM variants, including Built to Go variants for rapid deployment. Used by small-to-medium fleet operators for local delivery, trade, and light commercial transport.
• 500 Series Medium-Duty Trucks Medium-duty truck range with Standard Cab and Wide Cab variants, powered by A05 turbo five-litre engine producing up to 260hp and 882Nm torque. Used by medium-duty transport operators and fleet buyers for freight, logistics, and trade applications.
• 700 Series Heavy-Duty Trucks Heavy-duty truck range equipped with Euro 6-compliant engines, Hino SmartSafe active safety, and Hino-Connect telematics as standard. Built for operators demanding proven reliability, advanced safety, and superior efficiency for heavy freight and long-haul operations.
• Built to Go Pre-Configured Trucks Ready-to-drive truck models, including Alloy Tray and TradeAce variants, available for immediate purchase and operation. Designed for customers to start saving money from day one without lengthy body-building delays.
• 300 Series Hybrid Electric Light-duty hybrid electric truck delivering up to 22% fuel and emissions reductions, with no recharging or range limitations. Available in 6.5 tonne and 8 tonne GVM variants, now including Built-to-Go Alloy Tray and TradeAce variants. Used by small-to-medium fleet operators and trade businesses seeking lower running costs and emissions compliance.
• Hino-Connect Telematics Connected fleet telematics platform combining real-time key performance data tracking, remote diagnosis of vehicle faults, and 24/7 alerts delivered to customers and Hino-Connect specialists. Standard on 300 Series Hybrid, 500, and 700 Series models, enabling fleet operators to monitor performance, faults, and driver behavior.
• Hino Advantage Customer Care Program Total support customer care program encompassing innovations, business support, parts, services, and group benefits. Includes Capped Price Service (scheduled maintenance capped at published maximums until 31 December 2026), Free First Service at 5,000 km, and roadside assistance.
• Hino Financial Services Vehicle financing, leasing, and fleet financing solutions backed by Toyota Financial Services. Includes Hino Finance Leases, Business Vehicle Loans, and Fleet Financing for commercial vehicle buyers.
• Capped Price Service Program Scheduled maintenance program at 20,000 km or 6 month intervals with capped pricing at published maximums valid until 31 December 2026. Covers labour, parts, lubricants, and sundries, enabling fleet operators to plan and minimize downtime.
• Hino Genuine Accessories Vehicle accessories including bullbars, seat covers, cameras, and navigation packages, supplied under a 3-year unlimited kilometre warranty. Sold through the authorized dealer network.

Quantifiable outcome

• Up to 24% fuel cost reduction compared to equivalent diesel trucks
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Toyota GroupflagshipStrategic or Co-development PartnerHino Motors Limited (parent company) is part of the Toyota Group, operating as a publicly listed Japanese manufacturer and leading global producer of medium and heavy-duty diesel trucks. HML is bound by Toyota Group global policies including HML Global Credo and Global Code of Conduct.
• Truck Industry Council (TIC)minorStrategic or Co-development PartnerHino works with the Truck Industry Council which liaises with the Australian Federal Government on ensuring the essential service of freight and logistics continues during COVID-19.
• SupercarsminorGTM or Marketing PartnerHino partners with Supercars for promotional activities including VIP experiences offered as competition prizes for customers.
• Daimler Truck (for merger context)flagshipStrategic or Co-development PartnerContext: Daimler Truck plans to sell its Nakatsu plant in Japan following consolidation of Mitsubishi Fuso operations with Toyota, as part of a merger between Japanese truck units including Hino. The new corporate entity, Archion, will focus on enhancing business efficiency and competitiveness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scania Australia: Scania competes in heavy-duty trucks with strong fleet management services (Scania Fleet Management) and sustainability positioning, targeting the same enterprise fleet buyers as Hino's 700 Series with comparable total-cost-of-ownership propositions.
• DAF Trucks Australia: DAF Trucks (PACCAR) competes with Hino in the medium and heavy-duty truck segments (LF, CF, XF) in Australia with comparable fleet-oriented product offerings and PACCAR Financial backing similar to Hino's Toyota Financial Services relationship.
• Volvo Trucks Australia: Volvo Trucks is a major competitor in the heavy-duty segment with strong BEV ambitions (FL/FE Electric, FH Electric) and a broad premium fleet offering, directly challenging Hino's 700 Series positioning with enterprise and logistics fleets.
• UD Trucks Australia: UD Trucks (Volvo Group) competes directly with Hino in the Australian medium and heavy-duty truck segments (Croner, Quester, Quon), with comparable target customers in distribution, logistics, and construction applications.
• Iveco Trucks Australia: Iveco competes with Hino in the medium and heavy-duty segments (Eurocargo, Stralis, S-Way) with active investment in alternative powertrains including CNG, hybrid, and BEV - posing direct competition to Hino's hybrid strategy in fleet decarbonization deals.
• Mercedes-Benz Trucks Australia: Mercedes-Benz Trucks (via Daimler Truck) competes in medium and heavy-duty segments (Atego, Actros) with a premium positioning and active eActros BEV rollout, presenting a direct alternative to Hino's premium and heavy-duty offerings.
• MAN Truck and Bus Australia: MAN Trucks (Traton Group) competes with Hino in the heavy-duty segment (TGS, TGX) with comparable target applications including long-haul freight, construction, and distribution. Part of the same Traton family as Scania.
• Fuso Truck and Bus Australia: Mitsubishi Fuso is a direct competitor across light, medium and heavy-duty truck segments in Australia (Canter, Fighter, Heavy). Notably, Fuso is part of the Daimler-Toyota Archion merger context with Hino, making it both a competitor and a future corporate cousin.
• Isuzu Trucks Australia: Isuzu is Hino's closest direct competitor in the Australian light and medium-duty truck market, with overlapping product portfolios (N-Series, F-Series) targeting the same fleet, trade, and distribution customer segments. Head-to-head rivalry in the 300 Series equivalent segment.
• Kenworth Australia: Kenworth (PACCAR) is a leading competitor in heavy-duty trucks in Australia, particularly strong in long-haul and line-haul applications (T610, T909) overlapping with Hino's 700 Series in fleet owner-operator and logistics segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hinotruckaustralia
• Facebookfacebook.com/HinoAustralia
• LinkedInlinkedin.com/company/hino-motor-sales-australia
• Instagraminstagram.com/hinoaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino Motor