Cleenol Group

What Cleenol Group does

Cleenol Group is a family-owned UK manufacturer of professional cleaning and hygiene products, established in 1948 and headquartered in Banbury, UK. The company produces a multi-brand portfolio spanning hand soap and personal care, dishwashing and kitchen hygiene, surface disinfection, and laundry care for commercial and institutional buyers. Its core production capability rests on in-house formulation development via an on-site laboratory and chemistries built up over 75+ years, complemented by an in-house engineering team that supplies, installs, and services dispenser hardware at customer sites.

The business operates three revenue streams: (1) sales of its own branded products — including Cleenol, Steritec, Senses, Osmos, Mixxit, Medisan, Lift, Evolution, Evolution X2, Envirological, Edencleen, and EU Ecolabel lines — distributed via direct B2B enterprise sales and a customer portal under multi-year contract terms; (2) white labelling/contract manufacturing services for partner brands, exemplified by the Soap2o sustainable hand-hygiene collaboration where Cleenol provides formulation refinement, raw ingredient sourcing, and production; and (3) managed transition services including COSHH-compliant staff training (e.g., 500+ staff trained during the Young's Pubs rollout) and inventory rationalization. Customers are primarily UK-based and concentrated in hospitality (pubs, restaurants) and adjacent commercial segments, with newer qualification in regulated procurement (JOSCAR for aerospace/defence/security).

Certifications form a significant defensive moat: ISO 9001, 14001, and 45001 (with UKAS accreditation), EU Ecolabel, CHSA Accredited Manufacturer, and B Corp status. Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B contracts. There is no evidence of international geographic expansion, external equity investment, M&A activity, or AI/ML capabilities in the source material. The company's stated operating geographies are restricted to the UK, with 101–250 employees and a single manufacturing/headquarters site plus a Banbury distribution warehouse.

Name

Cleenol Group

Legal name

Cleenol Group Ltd

Website

https://cleenol.co.uk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleenol Group is a UK family-owned manufacturer of professional cleaning and hygiene products for commercial and hospitality markets. Founded in 1948 in Banbury, the company operates a multi-brand portfolio spanning hand care, kitchen hygiene, surface disinfection, and laundry care, plus white-labelling and contract manufacturing services.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

akta.pro primary industry

Bleach & Chlorine-Based Cleaners (CRAJAKAA)

Keywords

• Professional cleaning products
• Industrial hygiene chemicals
• Contract manufacturing services
• White label manufacturing
• Commercial disinfection products

Headquarters

HQ city

Banbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Proprietary Cleaning Products: Sale of owned branded cleaning and hygiene products including hand soap, personal care, dishwashing, surface disinfection, and laundry care products. Products are manufactured in-house and distributed to professional markets.
2. White Labelling Services: Contract manufacturing services where Cleenol produces cleaning products under customer brands. They provide formulation development support, raw ingredient sourcing, and production capabilities. Jordan Hurley from Soap2o noted they wanted a manufacturer who would 'add real value – helping refine the formulation, support our growth, and source the right raw ingredients.'
3. Contract Manufacturing: Custom manufacturing services for businesses seeking professional cleaning product solutions. Includes dedicated engineering team for dispenser installations and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cleenol Group is a family-owned manufacturer and supplier of professional cleaning and hygiene chemical products, offering hand soap and personal care, dishwashing and kitchen hygiene, surface disinfection, and laundry care solutions under multiple sub-brands. It also provides white labelling and contract manufacturing services, developing formulations and producing cleaning products under third-party brands with in-house laboratory and engineering support. Its products are sold primarily to commercial, institutional, and hospitality customers in the UK through direct B2B sales channels.

Product overview

Cleenol Group is a family-owned manufacturer offering a multi-brand portfolio of professional cleaning and hygiene products. The company operates as a single unified product offering with multiple sub-brands targeting different market segments and cleaning applications. Core product categories include hand soap and personal care, dishwashing and kitchen hygiene, surface disinfection, and laundry care. The portfolio comprises 12 branded product lines: Cleenol (core brand), EU Ecolabel (environmentally certified), Envirological (eco-focused), Edencleen (sustainable), Evolution and Evolution X2 (advanced formulations), Steritec, Senses, Osmos, Mixxit, Medisan, and Lift—all unified under the company's quality standards and B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• EU Ecolabel: Product line certified with EU Ecolabel environmental certification
• Cleenol
• Steritec
• Senses
• Osmos
• Mixxit
• Medisan
• Lift
• Evolution X2
• Evolution
• Envirological
• Edencleen

Products and services

• Hand Soap and Personal Care Products Professional hand soap and personal hygiene products for commercial and institutional settings, addressing hygiene standards, skin care, and contamination prevention.
• Dishwashing and Kitchen Hygiene Products Commercial dishwashing detergents, kitchen cleaners, and sanitizers addressing food safety compliance, grease removal, and sanitization for professional kitchens.
• Surface Disinfection Products Professional-grade surface disinfectants, multi-surface cleaners, and sanitizers for commercial and healthcare environments, addressing infection control, pathogen elimination, and surface safety.
• Laundry Care Products Commercial laundry detergents, fabric care, and industrial washing products for professional use, addressing fabric care, stain removal, and commercial laundry efficiency.
• White Labelling Manufacturing Services Contract manufacturing service where Cleenol produces cleaning products under customer brands, providing formulation development support, raw ingredient sourcing, and production capabilities for brands such as Soap2o.
• Custom Contract Manufacturing Services Custom manufacturing services for businesses seeking professional cleaning product solutions, including a dedicated engineering team for dispenser installations and on-site technical support.

Quantifiable outcome

• Successfully transitioned 231 pubs with zero operational disruption
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Soap2ocoreOEM/ Whitelabel/ Licensing PartnerWhite labelling partnership where Cleenol manufactures sustainable hand hygiene products under the Soap2o brand. Cleenol provided formulation refinement, growth support, and raw ingredient sourcing. The partnership is described as delivering a 'completely different experience to dealing with huge, faceless global companies.'
• Young's PubscoreStrategic or Co-development PartnerFull cleaning product transition partnership covering 231 pubs initially with 40+ more added. Cleenol managed the entire changeover including staff training on COSHH, product dosage and usage, and inventory management to minimize operational disruption.
• The Sun FundminorStrategic or Co-development PartnerCommunity partnership supporting The Sun Fund Youth Panel, bringing together young people to share ideas for their future. Cleenol participated in the first in-person Youth Panel event at Lock29.
• NHS (Katherine Hamnett Partnership)minorStrategic or Co-development PartnerCommunity involvement with NHS through Katherine Hamnett support initiative, working together to create a cleaner, safer community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PVA Hygiene: UK-based hygiene solutions provider offering cleaning chemicals, paper, and equipment to commercial customers. Comparable mid-sized competitor with overlapping product lines in commercial hand care, cleaning, and washroom hygiene.
• Christeyns: Belgium-headquartered manufacturer of professional cleaning and hygiene chemicals with strong UK presence. Directly comparable as a mid-sized European contract manufacturer of detergents, disinfectants, and laundry chemicals serving hospitality and institutional markets.
• Selden Research: UK-based manufacturer of professional cleaning and hygiene products with a multi-brand portfolio. Closely comparable mid-sized UK competitor serving hospitality, healthcare, and facilities management with similar contract manufacturing and proprietary brand offerings.
• Prochem: UK manufacturer of professional cleaning chemicals and maintenance products. Direct competitor in commercial cleaning formulations, particularly carpet care, hard floor maintenance, and specialist cleaning.
• Evans Vanodine: UK manufacturer of professional cleaning and hygiene products, founded 1919. Direct peer in the UK professional cleaning chemicals market with overlapping product categories (hand care, disinfection, laundry) and a similar family-owned heritage.
• Jangro: UK-based distributor and manufacturer of cleaning and hygiene products with own-label ranges. Comparable as a UK-focused professional cleaning chemicals supplier serving janitorial, hospitality, and facilities management channels.

Broad incumbents

• SC Johnson Professional: Commercial division of SC Johnson offering professional cleaning, hand hygiene, and floor care solutions. Broad incumbent competing with Cleenol in commercial hand care, surface disinfection, and contract manufacturing for global accounts.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving hospitality, healthcare, and food service. Overlaps with Cleenol across commercial cleaning chemicals but operates at vastly larger scale with broader service offerings.
• Diversey (now Solenis): Global hygiene and cleaning solutions provider (acquired by Solenis in 2023). Competes head-to-head with Cleenol in commercial cleaning chemistry and contract manufacturing for hospitality and institutional customers.

Emerging players

• Greenspeed: European manufacturer of ecological cleaning products with strong sustainability positioning and B Corp-style credentials. Comparable as a sustainability-focused challenger in professional cleaning chemicals with overlapping eco-certified product ranges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CleenolUK
• YouTubeyoutube.com/@CleenolUK
• Facebookfacebook.com/CleenolUK
• LinkedInlinkedin.com/company/cleenol-group-ltd
• Instagraminstagram.com/cleenol

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleenol Group