What Bloomr does

Bloomr is a Barcelona-registered (BLOOMR, S.L.) impact finance advisory firm operating primarily in the French market. It serves impact-driven entrepreneurs and SMEs that need to access non-dilutive capital, with a stated portfolio of 140+ supported companies. The firm positions itself as a specialist intermediary between impact startups and the fragmented French financing landscape, including public instruments (Bpifrance grants and loans, regional subsidies), bank debt (BNP Paribas, La Banque Postale, Crédit Coopératif, CIC, La Nef), impact funds (France Active, Mirova, Paris Initiative Entreprise), and innovation tax credits (CIR, CII, JEI).

The firm's service offering comprises three interconnected lines: (1) Financement — non-dilutive financing advisory, including an online simulation tool that funnels prospects into a 'financing audit' engagement and culminates in competitive lender selection; (2) Direction Financière (DAF Externe) — outsourced CFO/financial direction structured as a recurring retainer; and (3) Fiscalité de l'innovation — optimization of R&D tax incentives. Delivery is consultancy-based with a team of 14 people based in Barcelona, including dedicated chargés d'affaires, a Head of Fiscal, an internal DAF, and analysts. The firm has no proprietary software platform; its core technology is domain expertise and curated relationships with French lenders.

Commercially, Bloomr operates a sales-led and inside-sales hybrid GTM. Pricing is quote-based and not publicly disclosed. Marketing is content-led via the bimonthly Pinchos Substack newsletter, a blog, and a 'Premiers Financements' workshop, supplemented by a public portfolio of 140+ client logos as social proof. The firm is B Corp certified, GDPR-compliant, and founder-controlled (Alice Caubrière and Florian Lanvin), with no disclosed external institutional funding. Revenue is generated primarily through professional services fees on financing mandates, recurring retainers for outsourced CFO work, and project or annual fees for innovation tax advisory.

Name

Bloomr

Legal name

BLOOMR, S.L.

Website

https://bloomr.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomr is a Barcelona-registered impact finance consultancy that helps French impact startups secure non-dilutive financing (BPI grants, bank loans, subsidies, CIR/CII/JEI tax credits) and provides outsourced CFO services. It serves 140+ SDG-aligned SMEs via a 14-person team with direct relationships to major French lenders.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Non-dilutive financing advisory
• External financial direction
• Innovation tax credit
• Impact startup consulting
• Financing intermediary services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Non-Dilutive Financing Advisory: Bloomr charges fees for helping impact companies identify, apply for, and close non-dilutive financing (bank loans, BPI grants, regional subsidies, impact fund debt). Revenue is likely success-fee or retainer based, though no public pricing is disclosed.
2. External Financial Direction (DAF Externe): Bloomr provides outsourced CFO/financial management services to impact companies, structured as an ongoing retainer.
3. Innovation Tax Advisory (Fiscalité de l'Innovation): Advisory on R&D tax incentives including CIR (Crédit d'Impôt Recherche), CII (Crédit d'Impôt Innovation), and JEI (Jeune Entreprise Innovante) status, likely billed as a project fee or annual retainer.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bloomr is a financial advisory consultancy that helps impact-driven companies in France access non-dilutive financing (BPI grants, bank loans, regional subsidies, impact fund debt) by structuring competitive lender selection processes. The firm also provides outsourced CFO services (DAF Externe) to structure clients' finance functions, and advises on R&D tax optimization including CIR, CII, and JEI status. All engagements are human-led, consultancy-based services rather than software products.

Product overview

Bloomr is a financial advisory firm (Agence de finance à impact) positioned as a partner for impact entrepreneurs. The company offers three interconnected service lines: (1) Financement — non-dilutive financing optimization including BPI, bank loans, and subsidies with simulation tools for treasury, historical debt, and capital fundraising; (2) Direction Financière (DAF Externe) — outsourced CFO services structuring the finance function; and (3) Fiscalité de l'innovation — R&D tax optimization covering CIR, CII, and JEI. The offering is structured as a consulting/advisory service rather than a software platform, focused on helping impact companies access financing and optimize their fiscal position.

Differentiator

Problem solved

Functional benefit

Products and services

• Financement (Non-dilutive financing advisory) Optimization of non-dilutive financing (BPI, banks, regional subsidies, impact fund debt) adapted to impact projects. The service identifies, applies for, and closes non-dilutive financing, including running a competitive process among lenders to improve terms. It is designed for French impact-driven startups and growth-stage companies seeking growth capital without equity dilution.
• Direction Financière (DAF Externe) Outsourced CFO service that structures the client's finance function, piloting finances and transforming numbers into levers for sustainable growth. It is designed for early-stage and growth-stage impact companies that lack an internal CFO.
• Fiscalité de l'innovation Innovation tax optimization service that secures R&D fiscal benefits including CIR (Crédit d'Impôt Recherche), CII (Crédit d'Impôt Innovation), and JEI (Jeune Entreprise Innovante) status. It is designed for French R&D-active impact companies seeking to optimize their innovation tax position.

Quantifiable outcome

• 140+ impact companies supported
• +5 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kimono & PyjamaminorOthersKimono & Pyjama is credited as the developer/designer of Bloomr's website (bloomr.tech). Referenced in the website copyright footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clipperton: Paris-based financial advisory firm focused on tech and impact-driven companies. Overlaps with Bloomr in serving French growth-stage companies on financing strategy, though Clipperton is more M&A-focused while Bloomr is non-dilutive financing-focused.
• The Family: European startup support organization providing education, community, and operational support to founders. Comparable on the 'long-term trusted advisor to French/European founders' axis, though The Family is broader (education/community) while Bloomr is finance-specialized.
• Raise Sherpas: French fundraising consultancy helping startups structure and execute equity and debt raises. Directly comparable in client type (early-stage French companies) and consultative advisory model, though Raise Sherpas tilts more toward equity while Bloomr specializes in non-dilutive financing.
• Adelie Finance: French financing advisory firm assisting SMEs and startups with bank financing, subsidies, and grants. Closest direct peer given the overlapping service line of bank-loan and subsidy intermediation for French growth companies.
• AFinance: French corporate finance advisory firm supporting SMEs and mid-caps with financing, M&A, and restructuring mandates. Comparable client type (French growth companies) and advisory model, though AFinance serves more mature SMBs while Bloomr focuses on earlier-stage impact companies.

Broad incumbents

• Mirova: Natixis-owned impact investment manager specializing in sustainable finance across private equity, infrastructure, and debt. Comparable in impact-focused mandate and French market presence; functions as a Bloomr financing partner but also competes for direct relationships with the same impact entrepreneurs.
• Tikehau Capital: European alternative asset manager with significant impact and private debt strategies. Comparable as a financing partner for Bloomr's clients and a parallel impact-aligned capital provider; relevant peer given the firm's overlap in French impact deal flow.
• Bpifrance Le Lab: The research and innovation arm of France's public investment bank, publishing intelligence and advisory content for French entrepreneurs. Functions as both a key partner for Bloomr and a potential competitor as Bpifrance expands in-house advisory.

Emerging players

• France Active: National network of solidarity-finance providers supporting impact entrepreneurship in France. Comparable in impact-alignment and target client base; functions as both a financing source Bloomr routes clients to and a quasi-peer offering direct support to entrepreneurs.
• Ring Capital: Paris-based early-stage impact venture fund. Comparable in the French impact-finance ecosystem and overlapping client base (impact startups), but Ring Capital is a capital provider rather than an advisory intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-de-financement-non-dilutif

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomr