Inzpera Store

What Inzpera Store does

Inzpera Healthsciences Limited (doing business as Inzpera Store) is a wholly-owned subsidiary of Cipla Limited and operates as a direct-to-consumer health and nutrition brand focused primarily on pediatric and family health in India. The company markets a catalog of approximately 16 SKUs across six therapeutic categories — Respiratory Health, Cold & Cough, Iron Supplement, Skin Health, Probiotic Supplement, and Health Essentials — sold through house brands including Curkey, Tasiron, Tep-AD, Juski, Skidel, Babeaze, Prunix, Imki, Bowmuv, and ByRx.

The core technical differentiator is a set of proprietary drug delivery technologies applied to herbal and nutraceutical actives: Buccal Absorption Technology (BAT) underpinning Curkey Pastilles with a claimed 9x curcumin bioavailability versus standard oral supplements; Micro-encapsulation Iron Technology used across the Tasiron range (tablets, drops, sachets) to improve absorption and reduce gastric irritation; Polar-Non Polar Sandwich (PNS) Technology in Curkey Syrup; and a Parabiotic Advantage underpinning Tep-AD and Skidel/Babeaze skin/skin-microbiome products. Pricing is in Indian Rupees at unit/transactional levels (e.g., Curkey Pastilles from ₹206.25, Juski masks ₹185-199, Tasiron-15 ₹462.71).

The business model is direct-to-consumer transactional commerce via a Shopify-powered storefront (store.inzpera.com) with CC Avenue payment processing and Shiprocket domestic fulfillment, complemented by presence on other Indian e-commerce marketplaces. Products are sold only within India with no international shipping. Customer segments are skewed toward pediatric and family health consumers, with go-to-market executed through content marketing, Instagram (@curkeyindia), Facebook (curkeybyinzpera), and email capture. The company is registered in Mumbai, has no publicly disclosed revenue, and identifies Mitesh Shah as its Grievance Officer under the IT Act 2000.

Name

Inzpera Store

Legal name

Inzpera Healthsciences Limited

Website

https://store.inzpera.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Inzpera Healthsciences Limited is a wholly-owned subsidiary of Cipla Limited that sells proprietary, scientifically formulated herbal health and nutrition products directly to Indian consumers via its Shopify storefront, with a focus on pediatric and family health.

Ownership category

akta.pro rank

Product category

Consumer Health Products (Nutraceuticals and Personal Care)

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Food And Kindred Products (2000)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Probiotics & Digestive Health Supplements (CRADAGAF), Sensitive Skin & Barrier Repair (CRABAAAG), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Consumer health products
• Pediatric health supplements
• Nutraceutical formulations
• Iron supplementation products
• Natural herbal remedies

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: Inzpera generates revenue through direct-to-consumer sales of its health and nutritional products via its own e-commerce platform (store.inzpera.com) and other leading e-commerce marketplaces across India. The revenue model is transactional with one-time purchase pricing for each product, supplemented by bundled pack options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Inzpera Healthsciences Limited markets and sells own-brand palatable and therapeutically efficacious health and nutritional products directly to consumers in India via its Shopify-powered online store. The product portfolio spans curcumin-based pastilles and syrups for respiratory/sore-throat relief, micro-encapsulated chewable/oral iron supplements, probiotic and prebiotic formulations for gut and skin health, dermatologically tested emollients and cleansing bars, and reusable face masks — all underpinned by proprietary drug-delivery technologies (Buccal Absorption, Micro-encapsulation Iron, PNS, and Parabiotic Advantage).

Product overview

Inzpera Healthsciences Limited is a healthsciences company and subsidiary of Cipla Limited, marketing a portfolio of health and nutritional products across six therapeutic categories: Respiratory Health (Curkey, Curkey-KOF, Curkey Syrup), Iron Supplementation (Tasiron-15, Tasiron-30, Tasiron Sachets, Tasiron Drops), Probiotic Supplement (Bowmuv, Tep-AD), Skin Health (Tep-AD Daily Lotion, Prunix Lotion, Skidel Bar, Babeaze Bar), Cold & Cough (Curkey Pastilles, Curkey-KOF, Curkey Syrup, Imki), and Health Essentials (ByRx, Juski face masks). The product line spans multiple delivery formats including pastilles, syrups, tablets, sachets, drops, lotions, bars, and face masks, targeting age groups from infants to adults. The company leverages proprietary technologies such as buccal absorption technology (for curcumin delivery), micro-encapsulation iron technology, Polar-Non Polar Sandwich (PNS) technology, and parabiotic formulations. Products are sold through the Shopify-powered Inzpera Store (store.inzpera.com) and are available only in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Curkey Pastilles Consumer-friendly soft-gel pastilles containing curcumin extracted from natural turmeric, designed for quick sore-throat relief. Uses proprietary Buccal Absorption Technology so curcumin is absorbed through the oral mucosa into the bloodstream, bypassing first-pass metabolism with reported 9x higher bioavailability versus oral curcumin supplements. Sugar-free, mint flavour.
• Curkey-KOF Cough Syrup (100ml) A 100ml cough syrup providing all-round relief from dry, wet, allergic and seasonal coughs. Combines turmeric (curcumin), tulsi, adulsa, mulethi, pushkarmool, piper and talispatra. Alcohol-free, non-drowsy, sugar-free, mint flavour. Dosed at 5ml twice daily for children and 10ml twice daily for adults.
• Curkey Syrup (60ml) Syrup formulation combining curcumin and thyme extract, designed to provide quick relief from sore throat and bacterial/viral upper respiratory tract infections. Uses proprietary Polar-Non Polar Sandwich (PNS) technology for higher curcumin absorption and bioavailability. Citrus flavour.
• Tasiron-15 Chewable Tablets (3 strips of 10) Compliance-friendly chewable iron tablet with folic acid and Vitamin B12, formulated using proprietary micro-encapsulation iron technology to ensure improved absorption and minimal gastric irritation. Blackberry flavour; one tablet daily for minimum 3 months.
• Tasiron-30 Chewable Tablets (3 strips of 10) Higher-dose chewable iron tablet with folic acid and Vitamin B12, formulated using proprietary micro-encapsulation iron technology for improved absorption and minimal gastric irritation.
• Tasiron Mouth-Dissolving Powder Sachets (Pack of 15) Child-friendly mouth-dissolving powder iron preparation formulated with folic acid and Vitamin B12 using proprietary micro-encapsulation iron technology for improved absorption with minimal gastric irritation. Tangy orange flavour.
• Tasiron Drops (30ml) Child-friendly iron drops preparation formulated with folic acid and Vitamin B12 using proprietary micro-encapsulation iron technology for improved iron absorption and minimal gastric irritation. Designed to have no metallic taste.
• Imki (60ml) Syrup Syrup containing highly pure elderberry extract designed to fight viral infections and support respiratory health. FSSAI approved; forest fruit flavour.
• Tep-AD Sachets (Pack of 15) Oral probiotic/prebiotic sachets combining Lactobacillus salivarius LS01 with Fructo-oligosaccharide (FOS) prebiotic. Positioned as an 'Inside Out' approach that addresses gut bacteria imbalance to promote healthy skin functioning and skin immunity, including for atopic dermatitis management.
• Tep-AD Daily Lotion (175ml) First-of-its-kind parabiotic-based emollient lotion with a unique ingredient blend formulated to help manage dry, irritated and sensitive skin. Dermatologically tested, hypoallergenic, no added fragrance, safe for everyday use.
• Tep-AD Daily Lotion (50ml) Travel/trial-size parabiotic-based emollient for dry, irritated and sensitive skin. Dermatologically tested, hypoallergenic, fragrance-free.
• Prunix Lotion (50g) India's first Thalassotherapy (therapeutic use of sea minerals) lotion formulated to soothe itchy skin due to dryness, insect bites and rashes. Contains CEM-K (Ecklonia maxima extract) from natural sea-kelp. Hypoallergenic and dermatologically tested, suitable for long-term use and all age groups.
• Skidel Bar (75g) Gentle cleansing bar designed for children's delicate skin that helps restore healthy skin microbiome using the proprietary Parabiotic Advantage. Sulphate-free.
• Babeaze Bar (75g) Gentle cleansing bar designed for baby's delicate skin that helps restore healthy skin microbiome. Features Parabiotic Advantage plus aloe vera and betaine for increased skin hydration and elasticity. Paraben-free, phthalate-free, with skin-friendly pH.
• Bowmuv Sachets (Pack of 7) Symbiotic formulation combining the probiotic Bacillus coagulans with the prebiotic Fructo-oligosaccharide (FOS), positioned as the first such formulation for gut microflora balance, healthy bowel movement and growth of good gut bacteria. Pineapple flavour.
• ByRx Sachets (Pack of 7) Sachet-format health-essentials product marketed by Inzpera Healthsciences Limited.
• Juski Junior Reusable Face Mask for Kids (2 Pcs) Washable and reusable face mask for children/kids with three-layered filtration technology compliant with WHO guidelines — outer layer droplet/splash resistant, middle layer 99% anti-microbial using silver technology, inner layer 100% cotton. Reusable and washable up to 50 times.
• Juski Youth Reusable Face Mask (2 Pcs) Washable and reusable face mask for youth/teens with a contour shape for best fit and three-layered filtration technology per WHO guidelines (droplet/splash-resistant outer, 99% anti-microbial middle with silver technology, 100% cotton inner). Reusable and washable up to 50 times.
• Juski Women Reusable Face Mask (2 Pcs) Washable and reusable face mask for women with three-layered filtration technology per WHO guidelines (droplet/splash-resistant outer, 99% anti-microbial middle with silver technology, 100% cotton inner). Reusable and washable up to 50 times.
• Juski Men Reusable Face Mask (2 Pcs) Washable and reusable face mask for men with three-layered filtration technology per WHO guidelines (droplet/splash-resistant outer, 99% anti-microbial middle with silver technology, 100% cotton inner). Black print. Reusable and washable up to 50 times.

Quantifiable outcome

• 99% of Curkey Pastille users gave ratings of 4 or 5 (out of 5) for effectiveness in managing sore throat symptoms in consumer surveys
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Organic India: D2C-first herbal wellness brand offering Tulsi teas, probiotics, immunity, and respiratory formulations via own e-commerce and select retail. Comparable on premium herbal positioning and DTC-led go-to-market targeting Indian consumers.
• Dr. Vaidya's (Herbolab India): Indian Ayurvedic consumer health brand (Ayurvedic & Modern Medicine) selling cough/cold (Herbofit), digestive, joint, and personal care products direct-to-consumer. Most direct product-level overlap with Inzpera on pediatric/respiratory herbal SKUs.

Broad incumbents

• Marico Limited: Indian FMCG with Kaya, Parachute, Saffola, and Livon brands, expanding into health foods and immunity. Adjacent competitor in Indian herbal/health products with similar D2C and pharmacy distribution ambitions.
• Cipla Limited: Parent company and one of India's largest pharma majors. Comparable as the ultimate parent whose manufacturing standards, regulatory expertise, and brand credibility underwrite Inzpera; also a broad incumbent in Indian pharma/consumer health with overlapping respiratory, iron, and pediatric categories.
• Himalaya Wellness: Major Indian herbal personal care and pharma company offering BabyCare, skincare, respiratory, and digestive ranges. Directly competes with Babeaze/Skidel bars, Prunix, and Curkey/Tasiron on pediatric and family positioning.
• Hamdard Laboratories: Heritage Unani/Herbal major behind Rooh Afza and Safi, with growing presence in digestive, respiratory, and women's health OTC. Comparable on herbal formulation expertise and India-centric retail distribution.
• ITC (Personal Care Products): Indian conglomerate with extensive Ayurveda (Aashirvaad, Fiama, Vivel, Savlon) and OTC (Nimyle, BoroPlus) ranges. Comparable on scale, retail/pharmacy distribution, and brand investment capacity for Indian consumer health.
• Dabur India: India's largest Ayurvedic/Herbal FMCG major with iconic respiratory (Dabur Honitus), digestive (Pudin Hara), and skincare brands. Directly competes with Curkey, Tasiron, and Bowmuv on herbal positioning and retail distribution.
• Patanjali Ayurved: Baba Ramdev-led FMCG giant with deep Ayurveda ranges across immunity, cough/cold, digestive, and skincare. Competes head-on with Inzpera's respiratory (Curkey), probiotic (Bowmuv), and personal care (Skidel/Babeaze) lines on herbal, natural positioning.
• Emami Limited: Indian FMCG major with Zandu, Boroline, and Kesh King brands, active across Ayurvedic healthcare, cold/cough (Zandu Pancharishta), and skincare. Comparable on herbal cough/cold, digestive, and OTC consumer health categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/curkeybyinzpera
• Instagraminstagram.com/curkeyindia/?hl=en
• LinkedInlinkedin.com/company/inzpera-healthsciences

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inzpera Store