Totally Vets

What Totally Vets does

Totally Vets Ltd is a privately held New Zealand veterinary services company operating a multi-branch mixed-animal practice in the central North Island. Headquartered in Feilding with additional clinics in Palmerston North (Awapuni) and Taumarunui, the company delivers both in-clinic and on-farm veterinary care to three distinct end markets: companion animal owners, production livestock farmers (dairy, sheep, beef, and deer), and equine owners. Service lines span routine consultations, vaccinations, desexing, surgery, diagnostics, blood donation programs, obesity and chronic disease management (e.g., PPID/Cushing's), reproductive services, and herd/flock health planning. Specialised equine reproduction—including artificial insemination, embryo transfer, and semen collection/freezing—is delivered in partnership with Sakura Park. The company also operates a retail channel for animal health products across all three branches.

Revenue is generated primarily through professional services fees (consultations and procedures) and retail sales of animal health products and merchandise. Pricing is not publicly disclosed and appears quote-based, with flexible consumer payment options including QCard, Afterpay, Vetcare Finance, and VetPay available to clients. Go-to-market is direct-to-consumer across all three segments, supported by a website with educational articles and interactive mobility quizzes, segmented Vetnotes email newsletters (Dairy; Sheep, Beef & Deer), multiple segment-specific Facebook pages, a LinkedIn corporate page, and in-person client events such as pet nutrition information evenings led by specialist veterinarians. On-farm delivery targets enterprise-scale farm clients while clinic delivery serves SMB and individual consumer pet and equine owners.

The company has no disclosed external funding, no headcount figures, no AI/ML capability, and no proprietary technology platform beyond standard veterinary practice tools (notably CowSmart for herd-data analysis). It operates a corporate group structure that includes a subsidiary, Comhla Vet Limited, and competes as a regional, relationship-driven mixed-animal practice in the Manawatu and King Country areas of New Zealand.

Name

Totally Vets

Legal name

Totally Vets Ltd

Website

https://totallyvets.co.nz

Company type

Private

Operating status

Operating

Short description

Totally Vets is a New Zealand privately held mixed-animal veterinary practice operating three clinics (Feilding, Palmerston North, Taumarunui) and on-farm services across the central North Island, serving pet owners, livestock farmers, and equine clients with clinical care, reproductive services, and animal health retail.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Support Activities for Animal Production (1152), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Livestock & Farm Animal Veterinary Services (AFAEANAB), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI)

Keywords

• Veterinary services
• Companion animal care
• Livestock health
• Equine reproduction
• Animal health retail

Headquarters

HQ city

Fielding

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Services: Revenue generated from comprehensive veterinary consultations, procedures, and treatments across companion animal (pets), farm animal, and equine service lines, delivered both in-clinic and on-farm.
2. Retail Animal Health Products: Sale of animal health products, merchandise, and veterinary supplies across all three branches with up-to-date advice on product use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Totally Vets operates a mixed-animal veterinary practice delivering comprehensive on-farm and in-clinic services across three branches in the central North Island of New Zealand (Feilding, Awapuni/Palmerston North, and Taumarunui). The practice is organized into three service divisions — Pets, Farm, and Equine — covering companion animal care, production livestock health management, and equine reproduction and treatment. The branches also retail animal health products and merchandise, complemented by educational content and a monthly Vetnotes newsletter for production animal clients.

Product overview

Totally Vets is a veterinary practice offering integrated animal health services across three clinic locations (Feilding, Awapuni in Palmerston North, and Taumarunui) serving companion animals (pets), production livestock (farm), and horses (equine). The core offering consists of three main service divisions: Pets Veterinary Services providing companion animal care including vaccinations, blood donation programs, and mobility assessments via interactive quizzes; Farm Veterinary Services covering dairy, beef, sheep, and deer herd health including reproductive services, animal health planning, and disease management; and Equine Veterinary Services offering reproduction (AI, embryo transfer), PPID/Cushing's management with Prascend, gastric ulcer treatment, and nutrition planning. Additional offerings include flexible payment options (QCard, Afterpay, Vetcare, VetPay) and veterinary referral services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pets Veterinary Services
• Farm Veterinary Services
• Equine Veterinary Services
• Animal Blood Donor Program
• Veterinary Referral Services
• Retail Animal Health Products

Quantifiable outcome

• Horse donor blood donation can save up to three other lives per donation.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sakura ParkcoreStrategic or Co-development Partner · 1 January 2025Totally Vets partners with Sakura Park for equine breeding services during the breeding season. Sakura Park's purpose-built equine facilities and grazing agistment provide a dedicated environment for veterinary reproductive work including artificial insemination, embryo transfer, and semen collection. The partnership reduces travel and call-out fees for clients, with services performable at Sakura Park in addition to the Awapuni clinic.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TotallyVetsCA
• LinkedInlinkedin.com/company/totally-vets-limited
• Xx.com/totallyvets

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Vets