Joe's Blooms

What Joe's Blooms does

Joe's Blooms is a UK-based digital compliance platform that helps small and medium property developers in England meet the Biodiversity Net Gain (BNG) requirements introduced under the Environment Act 2021, which mandate a minimum 10% biodiversity uplift on most planning applications. The platform is built around the BNG Tool, a self-service step-by-step product that uses the UK Government's Statutory Biodiversity Metric and Ordnance Survey mapping to produce a complete Biodiversity Gain Plan, Small Site Metric calculation, and pre- and post-development habitat plans with unlimited revisions. It is complemented by the Explore Tool (Biodiversity Unit valuation from £95 per project), a Tree Survey Tool (£150), a free Exemption Checker, a pro bono LPA Portal for Local Planning Authorities, an HMMP service (£495), and a Premium tier (£1,250) with live video guidance.

The company is structured as a privately held, family-founded limited company (Joe's Blooms Limited, registration no. 13892230) with a headcount of 1–10, registered in Camberley, Surrey, and has been operating since 2022 with no disclosed external funding. Its go-to-market is product-led and self-serve for small developers, supplemented by Enterprise subscriptions for larger organizations, a content-led marketing engine (blog, YouTube, research reports, PR including Sky News), and a partner network that includes the UK Planning Advisory Service, UK Hab, UK Green Building Council, the Government Planning Portal, and the National Federation of Builders. Distribution is entirely domestic, reflecting the England-specific nature of BNG rules.

Name

Joe's Blooms

Legal name

Joe's Blooms Limited

Website

https://joesblooms.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Joe's Blooms is a UK digital platform that helps small and medium property developers in England comply with the statutory Biodiversity Net Gain (BNG) requirement, producing complete Biodiversity Gain Plans and metric calculations from £495 per project.

Ownership category

akta.pro rank

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BNG Tool (Standard): One-time payment per project for self-service BNG compliance tools. Includes unlimited revisions, all BNG documents, metric sheets, habitat plans, and Biodiversity Gain Plan. Standard package starts at £495 per site.
2. BNG Tool (Premium): Premium tier at £1,250 per site offering real-time guidance via video call alongside full digital tool access. Targets users needing extra support or with complex project requirements.
3. Explore Tool: Pay-per-project tool starting at £95 per project for calculating Biodiversity Unit values of land. Also available via enterprise subscription for businesses and land agencies seeking bulk access.
4. Tree Survey Tool: Pay-per-project tree survey report service at £150 per project for small sites and householders.
5. HMMP Service: Habitat Management and Monitoring Plan service at £495 per project, delivered within 5 working days by experts.
6. Enterprise Subscription: Bespoke team access to BNG tools for organizations, with monthly or annual subscription arrangements tailored to customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Joe's Blooms provides a digital platform for Biodiversity Net Gain (BNG) compliance in England, helping planning applicants generate all required statutory documents (Biodiversity Gain Plans, Small Site Metric sheets, and Ordnance Survey-based habitat maps). The platform is offered as a self-service digital tool from £495 per site, with a Premium tier at £1,250 adding live video guidance, plus ancillary tools (Explore, Tree Survey, Exemption Checker) and an LPA Portal for planning authorities.

Product overview

Joe's Blooms is a digital compliance platform offering a suite of tools for Biodiversity Net Gain (BNG) in England. The core product is the BNG Tool (with a standard self-service tier from £495 and a Premium tier at £1,250 offering real-time video support), complemented by the Explore Tool for calculating Biodiversity Unit values, the Tree Survey Tool for tree reports, the LPA Portal for local planning authority review (provided pro bono), and the Exemption Checker for determining BNG applicability. The company also offers an HMMP (Habitat Management and Monitoring Plan) service and BNG Consulting as add-on services. All tools are cloud-based, web-accessible platforms designed primarily for small-to-medium development sites needing to comply with the Environment Act 2021 BNG requirement of a minimum 10% biodiversity uplift.

Differentiator

Problem solved

Functional benefit

Products and services

• BNG Tool Self-service digital tool that guides users step-by-step through the Biodiversity Net Gain compliance process, producing a complete Biodiversity Gain Plan, completed Small Site Metric, and Ordnance Survey-based pre- and post-development habitat plans with unlimited revisions, starting at £495 per site.
• BNG Tool Premium Premium tier of the BNG Tool providing real-time, face-to-face video call guidance from Joe's Blooms trained staff, including all Standard features, priced at £1,250 per site, designed for complex projects or users needing extra hands-on support.
• Explore Tool Digital tool that calculates the Biodiversity Unit value of any piece of land in England, enabling scenario planning and assessment of BNG opportunities, starting at £95 per project, with an enterprise subscription option for businesses and land agencies.
• Tree Survey Tool Digital tool producing fast, proportionate tree reports for small sites and householders, generating LPA-friendly reports for planning validation at £150 per project.
• LPA Portal Portal for Local Planning Authorities to review BNG submissions, add additional local requirements and obligations, and ensure local priority habitats are integrated into applications, offered pro bono.
• BNG Exemption Checker Free digital tool that helps users determine whether their development is exempt from BNG requirements, identifies the type of exemption applicable, and links to relevant legislation and guidance.
• HMMP (Habitat Management and Monitoring Plan) Expert-crafted Habitat Management and Monitoring Plan service for small sites, tailored to the specific circumstances of each project and delivered within 5 working days at £495 per project.
• BNG Consulting Consulting service providing specialist support for developers and planning applicants navigating BNG compliance, offered alongside the digital tools.

Quantifiable outcome

• BNG compliance cost reduced from £2,000+ (traditional) to £495 per project (self-service) or £1,250 (premium)
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UK Hab (ukhab.org)coreStrategic or Co-development PartnerUK Hab is shown as a partner on the Joe's Blooms website. UK Hab is a habitat and biodiversity organization that aligns with Joe's Blooms mission to promote best practices in Biodiversity Net Gain. The partnership helps deliver best-in-class BNG digital services.
• UK Green Building Council (UKGBC)coreStrategic or Co-development PartnerUKGBC is a nonprofit organization working to radically improve the sustainability of the built environment. Joe's Blooms supports UKGBC's mission and the partnership helps drive sustainability practices in the development sector.
• Planning PortalcoreChannel Partner/ Reseller/ DistributorPlanning Portal is the UK Government's online planning and building regulations resource. The partnership positions Joe's Blooms as an approved resource for BNG compliance within the official planning ecosystem.
• Thames EstuaryminorStrategic or Co-development PartnerThames Estuary is a partnership organization working on environmental projects in the Thames Estuary region. The partnership supports regional biodiversity initiatives.
• National Federation of Builders (NFB)coreGTM or Marketing PartnerNFB is a trade association for construction and builders. A customer testimonial from NFB's representative is featured on the Joe's Blooms website, indicating a close working relationship supporting small builders with BNG compliance.
• Planning GeekminorGTM or Marketing PartnerPlanning Geek is a planning-focused media/education platform. The partnership helps reach planning professionals and disseminate BNG compliance information.
• Hexagon HQcoreStrategic or Co-development PartnerHexagon HQ appears as a visible supporter/partner on multiple pages of the Joe's Blooms website, indicating a close working relationship in delivering BNG solutions.
• BNG Online (Planning Advisory Service)coreStrategic or Co-development PartnerJoe's Blooms helped set up BNG Online with the Planning Advisory Service. BNG Online is a partnership between the Planning Advisory Service and the Future Homes Hub, providing guidance on BNG requirements. Joe's Blooms offers pro bono tools for this initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joe-s-blooms
• YouTubeyoutube.com/@joesblooms
• Xx.com/joesblooms
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe's Blooms