FrogTape

What FrogTape does

FrogTape is a North American consumer and professional tape brand owned by Shurtape Technologies, LLC, a privately held pressure-sensitive tape manufacturer headquartered in Hickory, North Carolina. The company manufactures and markets premium painter's tapes differentiated by proprietary PaintBlock® Technology — a cross-linked, sodium-based super-absorbent polymer that reacts with water in latex paints to form a micro-barrier along tape edges, preventing paint bleed and producing sharp paint lines. Its painter's tape portfolio spans six color-coded SKUs (Advanced, Multi-Surface, Delicate Surface, Pro Grade Blue, Pro Grade Orange, High Bond Exterior) engineered for different adhesion levels and surfaces, complemented by an industrial performance masking line for automotive, marine, transportation, and MRO applications, and a Pro Grade flashing tape line for building envelope work.

In 2025 FrogTape extended its portfolio with the reMOVEables™ line of damage-free mounting solutions — hooks, picture hanging strips, poster strips, and adjustable hangers — built on a second proprietary technology, CleanGrip Technology™, which holds firmly yet removes without surface damage. Revenue is generated exclusively through hardware sales of these tape and mounting products. Distribution is sales-led and predominantly retail: Home Depot, Lowe's, Sherwin-Williams, Ace Hardware, True Value, and Walmart handle physical sales, while Amazon and FrogTape.com cover online demand, supplemented by a wholesale/distributor channel for industrial and contractor buyers. The customer base is split horizontally between DIY enthusiasts, professional painters, industrial contractors, and home organizers/decorators, with marketing emphasis on social media content, the Paintover Challenge community event, and a 2026 exclusive sponsorship of the One Room Challenge®.

Name

FrogTape

Legal name

Shurtape Technologies, LLC

Website

https://frogtape.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

FrogTape is a North American painter's tape and mounting-solutions brand owned by Shurtape Technologies. It sells proprietary PaintBlock® painter's tapes and reMOVEables™ damage-free mounting products through major retailers and online channels to DIY consumers, professional painters, and industrial contractors.

Ownership category

akta.pro rank

Product category

Painter's Tape and Mounting Solutions

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Graffiti Removal & Anti-Graffiti Coatings (IMAIAKAL)

akta.pro secondary industry

Graffiti Removal & Surface Restoration (HSAIAMAF)

Keywords

• Painter's masking tape
• Professional painting supplies
• DIY home improvement
• Damage-free mounting solutions
• Industrial masking tape

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Painter's Tape Products: FrogTape generates revenue through the sale of painter's tapes including Multi-Surface, Delicate Surface, Pro Grade, Advanced, and specialty tapes. Products are sold through retail partners and direct-to-consumer online channels.
2. Mounting Solutions Products: FrogTape reMOVEables™ product line includes hooks, picture hanging strips, and poster strips that provide damage-free mounting solutions. Revenue generated through hardware sales of these adhesive mounting products.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

FrogTape manufactures and sells premium painter's masking tapes featuring proprietary PaintBlock Technology that prevents paint bleed, and damage-free mounting solutions (reMOVEables) featuring CleanGrip Technology. The portfolio includes painter's tapes for multiple surface types, industrial performance masking tapes, building envelope flashing tapes, and a reMOVEables line of hooks, picture hanging strips, and poster strips. Products are sold primarily through major home improvement retailers and online channels to DIY consumers and professional painters.

Product overview

FrogTape is a comprehensive tape and mounting solutions brand owned by Shurtape Technologies. The product portfolio consists of two main categories: Painter's Tapes and Mounting Solutions. The painter's tape line includes six distinct products differentiated by color-coded adhesion levels and use cases: FrogTape Advanced (lime green, ultra-premium washi paper with PaintBlock Technology, 28-day removal), Multi-Surface (green, medium adhesion, PaintBlock Technology, 21-day removal), Delicate Surface (yellow, low adhesion for fresh paint/wallpaper, 60-day removal), Pro Grade Blue (medium adhesion, 14-day removal), Pro Grade Orange (high adhesion for production painting, 3-day removal), and High Bond Exterior (beige, very high adhesion for self-cleaning paint, 3-day removal). The Industrial/Performance masking tape sub-line includes gold, light blue, and pink performance tapes plus PVC fineline tapes for automotive, marine, and MRO applications. Building envelope products include flashing tapes for weatherproofing. The reMOVEables mounting solutions line features hooks, picture hanging strips, poster strips, and adjustable picture hangers—all using CleanGrip Technology for damage-free installation. Two proprietary technologies underpin the portfolio: PaintBlock Technology (a super-absorbent polymer that prevents paint bleed) and CleanGrip Technology (for the mounting solutions line).

Differentiator

Problem solved

Functional benefit

Brands

• FrogTape reMOVEables™: Damage-free wall mounting solutions including hooks, picture hangers, and poster strips featuring CleanGrip Technology for damage-free mounting and clean removal.
• PaintBlock® Technology

Products and services

• FrogTape Advanced™ Painter's Tape Ultra-premium lime green painter's tape with PaintBlock Technology and premium washi paper backing. Conforms better around curves, is 2X stronger for tear-free removal, features medium adhesion, and 28-day indoor clean removal. For DIYers and professionals painting interior surfaces.
• FrogTape® Multi-Surface Painter's Tape Classic green painter's tape treated with PaintBlock Technology for sharp paint lines. Solvent-free, high-performance adhesive with medium adhesion and 21-day clean removal plus 7-day UV resistance. Ideal for a variety of surfaces.
• FrogTape® Delicate Surface Painter's Tape Yellow painter's tape with low adhesion designed for freshly painted surfaces, wallpaper, and decorative finishes. Features PaintBlock Technology and up to 60-day clean removal. Helps prevent surface damage on delicate substrates.
• FrogTape® Pro Grade Painter's Tape Blue premium painter's tape with PaintBlock Technology for professional results. Medium adhesion with 14-day clean removal and UV resistance for indoor/outdoor use. Designed for professional painting projects.
• FrogTape® Pro Grade Orange Painter's Tape® High adhesion orange painter's tape designed for production painting. Quick stick and conformable backing for rough surfaces with up to 3-day clean removal. Ideal for production painting professionals.
• FrogTape® High Bond Exterior Painter's Tape® Beige production-grade tape engineered for exterior surfaces including self-cleaning paint technology. Very high adhesion for smooth and rough outdoor applications with up to 3-day clean removal. FSC certified paper.
• FrogTape 225 Gold Performance Masking Tape Performance masking tape for marine, automotive, transportation, and industrial MRO applications. Medium-high adhesion with moderate temperature resistance. For industrial contractors.
• FrogTape 250 Light Blue Performance Masking Tape Performance masking tape designed for marine and automotive applications with solvent and water-based coatings. UV resistant up to 3 days.
• FrogTape 325 Pink Performance Masking Tape High temperature resistance performance masking tape for demanding industrial applications. Withstands bake cycles and various coating applications.
• FrogTape® FLC 280 Blue Fineline Masking Tape Fineline masking tape for automotive and marine applications requiring crisp, clean edges. Designed for use with solvent and water-based coatings.
• FrogTape® FLS 325 Yellow Fineline Masking Tape Fineline masking tape for automotive aftermarket finishing. Provides crisp edges without staining or ghosting.
• FrogTape® High Temperature PVC Fineline Masking Tape High temperature PVC fineline masking tape that handles compound and tight radius curves. Designed for demanding paint masking applications.
• FrogTape® Low Stretch PVC Fineline Masking Tape High temperature fineline masking tape for demanding applications up to 325°F. Tough, conformable, waterproof and solvent-resistant for crisp paint lines.
• FrogTape® Double-Sided Poly-Hanging Containment Tape Two-in-one premium quality poly-hanging solution for containment during painting projects.
• FrogTape™ Pro Grade Flashing Tape Flashing tape with advanced solventless acrylic adhesive for creating weatherproof seals on buildings.
• FrogTape™ Pro Grade Flashing and Waterproofing Tape Flashing and waterproofing tape for comprehensive building envelope protection.
• FrogTape™ Pro Grade Deck and Joist Flashing Tape Deck and joist flashing tape designed to protect decking components from moisture damage.
• FrogTape reMOVEables™ Heavy-Duty Hooks Damage-free heavy-duty wall hooks featuring CleanGrip Technology. Available in Large (5 lbs), Medium White (3 lbs), and Medium Brushed Nickel variants. Reusable with new adhesive strips. For home organization.
• FrogTape reMOVEables™ Utility Hooks Large white utility hook holding up to 5 lbs. Designed for rugged use in mudrooms, basements, and closets. Reusable with refill strips.
• FrogTape reMOVEables™ Wire Hooks Wire hooks in small (0.5 lbs) and medium (2 lbs) sizes, available in white and clear. Ideal for hanging oven mitts, mugs, measuring cups, and utensils.
• FrogTape reMOVEables™ Picture Hanging Strips Picture hanging strips with CleanGrip Technology. Large strips hold up to 16 lbs, Medium strips hold up to 12 lbs (per 4 strips). Available in white and clear variants. Not reusable.
• FrogTape reMOVEables™ Mini Hooks Mini hooks holding up to 0.5 lbs. Available in white and clear. Ideal for keys and small cords.
• FrogTape reMOVEables™ Poster Strips Poster strips holding up to 0.5 lbs each. Clean removal from both wall and poster. Not reusable.
• FrogTape reMOVEables™ Adjustable Picture Hanger Unique adjustable picture hanger holding up to 4 lbs. Allows for easy adjustment after hanging. Reusable with new adhesive strips.
• FrogTape reMOVEables™ Large Refill Strips Refill adhesive strips for reusing utility and heavy-duty large hooks. Holds 5 lbs. Compatible with FrogTape reMOVEables mounting hooks.

Quantifiable outcome

• FrogTape Advanced is 2X stronger than traditional crepe paper painter's tape for tear-free removal
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• One Room Challenge®coreGTM or Marketing Partner · 2 April 2026FrogTape has been named the exclusive painter's tape sponsor for the Spring 2026 One Room Challenge®, supporting designers and DIYers in their room makeover projects. The partnership features FrogTape products across participating projects, emphasizing the brand's premium performance and innovative PaintBlock® Technology.
• Shurtape Technologies LLCcoreOthersFrogTape is a brand under Shurtape Technologies LLC, a global industry-leading manufacturer and marketer of pressure-sensitive tapes serving numerous markets including DIY, home products, industrial/MRO, building and construction, automotive, marine, and more. Headquartered in Hickory, NC.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Painter's Mate Green: Painter's Mate Green is another Shurtape-owned painter's tape brand offering similar bleed-prevention performance. It targets a comparable DIY/professional customer base and competes for the same retail shelf placement as FrogTape.
• 3M: 3M's ScotchBlue painter's tape line competes head-to-head with FrogTape in DIY and pro channels, and 3M's Command brand dominates the damage-free mounting category that FrogTape reMOVEables is targeting. 3M is the most direct and largest competitor across both of FrogTape's core product lines.
• Duck Brand: Duck Brand is a sister brand to FrogTape, both owned by Shurtape Technologies, with overlapping retail distribution in hardware and home improvement channels. Although Duck is more associated with duct tape, the brand portfolio overlap creates direct cross-portfolio competition for shelf space and consumer spend.
• Scapa Group: Scapa manufactures specialty adhesive tapes for industrial, automotive, healthcare, and consumer applications. Its product line overlaps with FrogTape's industrial performance and fineline masking tapes, particularly in automotive and marine end markets.
• Pro Tapes: Pro Tapes is another brand under Shurtape Technologies that produces specialty adhesive tapes for industrial and professional markets. While focused more on industrial/commercial applications than DIY, it overlaps with FrogTape's industrial performance masking tape product line.
• Intertape Polymer Group: Intertape Polymer Group manufactures pressure-sensitive adhesive tapes for industrial, retail, and consumer applications, including masking and packaging tapes. Its product portfolio and customer segments overlap meaningfully with FrogTape's industrial performance masking tape line.
• Trimaco: Trimaco manufactures surface protection and painting supplies including masking tapes, drop cloths, and related accessories. Its product portfolio directly competes with FrogTape's painter's tape line in the same retail channels.

Broad incumbents

• Norton (Saint-Gobain): Saint-Gobain's Norton brand includes abrasive and surface finishing products for industrial and automotive markets. While primarily abrasives, the brand's industrial distribution channels and end-market focus overlap with FrogTape's industrial performance masking tape business.
• Tesa SE: Tesa is a global pressure-sensitive adhesive tape manufacturer owned by Beiersdorf, with a broad portfolio spanning industrial, professional, and consumer markets. It competes with FrogTape's performance masking tapes in industrial channels and with painter's tapes in European DIY retail.
• Berry Global: Berry Global is a large diversified manufacturer with tape and adhesive products within its consumer and industrial portfolios. While not a direct painter's tape competitor, the company operates at comparable scale in adjacent tape categories and shares similar retail and industrial distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FrogTape
• YouTubeyoutube.com/@frogtape
• Facebookfacebook.com/frogtape
• Instagraminstagram.com/frogtape/?hl=en
• Pinterestpinterest.com/frogtape
• TikToktiktok.com/@frogtapebrand?lang=en
• LinkedInlinkedin.com/company/frogtape

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FrogTape