Ordel Ortadoğu Elektronik

What Ordel Ortadoğu Elektronik does

Ordel Ortadoğu Elektronik is a privately held Turkish industrial electronics manufacturer founded in 2004 and headquartered in a 3,000 m² owned facility in the Ostim Organized Industrial Zone, Yenimahalle, Ankara. The company designs and produces microprocessor-based industrial control, measurement, and signal-conversion instruments — including PID controllers, signal converters, data loggers, humidity/temperature transmitters, thermocouples, RTDs, thermowells, and ATEX-certified explosion-proof sensors — organized across roughly 235 SKUs in eight product categories plus the SEMM Instruments sub-brand for level and pressure sensing. Core technology relies on analog front-ends with 1500V galvanic isolation (±0.2% accuracy on the UST series), modular hardware architectures allowing per-module configuration, and proprietary device-driver software. The company holds ATEX certifications (II 1/2 GD EEx ia II C T1-T6 and II 1/2 GD EEx d II C T1-T6) for hazardous-area sensors.

Ordel sells to enterprise customers across at least eleven industrial verticals — including steel, chemical, petrochemical, food, plastics, metallurgy, cement, ceramics, glass, defense, and agriculture — with no publicly disclosed anchor customers or named logos. Go-to-market combines direct sales and technical support from the Ankara headquarters, a regional dealer network across Turkey (with named partners such as IO Process in Izmir), and direct-export activity into multiple international markets, supported by participation in trade shows including Turkchem, MCA World, FIA-TECH Azerbaijan, Fia Tech Manisa, and Tüyap Konya.

Revenue mechanics are quotation-based B2B hardware sales with no public pricing; channels are content-driven via the company website and trade-show presence. The company is founder-owned/bootstrapped with no disclosed equity funding rounds, no subsidiaries, no M&A history, and no public leadership disclosures. Product launches through 2025–2026 (SEMM Instruments, UST310, UST340, OR20 Ex-RTD) suggest active but incremental R&D-driven portfolio expansion.

Name

Ordel Ortadoğu Elektronik

Legal name

Ordel Ortadoğu Elektronik

Website

https://ordel.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Ordel Ortadoğu Elektronik is a privately held Turkish manufacturer, founded in 2004 in Ankara, that designs and produces microprocessor-based industrial control devices, sensors, and signal converters — including ATEX-certified explosion-proof temperature sensors — serving enterprise customers across steel, chemical, petrochemical, food, cement, and other process industries via direct sales, a domestic dealer network, and exports.

Ownership category

akta.pro rank

Product category

Industrial Process Control Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

akta.pro secondary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial process control
• Temperature sensors
• Signal converters
• ATEX explosion proof
• PID controllers

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Endüstriyel Elektronik Cihaz Satışı: Sale of industrial electronic control and measurement devices including temperature sensors, thermocouples, signal converters, data loggers, humidity/temperature transmitters, and process control instruments. Revenue generated from product sales with quotation-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ordel Ortadoğu Elektronik manufactures and exports microprocessor-based electronic control devices and sensors for industrial process automation. Its portfolio covers temperature/pressure/humidity/level controllers with PID and on/off control, thermocouples, RTDs, ATEX-certified Ex-Proof sensors, signal converters, data loggers, and level/pressure instruments under the SEMM Instruments sub-brand. Products are built to international standards, are fully modular and configurable, and serve industrial customers across food, chemical, petrochemical, steel, metallurgy, cement, ceramics, glass, plastics, and defense sectors.

Product overview

Ordel Ortadoğu Elektronik is a Turkish industrial automation company founded in 2004, specializing in the manufacture of electronic control devices and sensors. The company's product portfolio consists of 8 main product categories: Kontrol Cihazları (Control Devices) with 90 products for measuring and controlling temperature, pressure, speed, level, humidity, current, voltage, and resistance parameters using open/closed loop and PID control; Sinyal Dönüştürücüler (Signal Converters) with 28 products including universal signal converters, USB-UART/USB-485 converters, head-type converters, and compact transmitters; Sensörler (Sensors) with 37 products including thermocouples, resistance thermometers, thermowells, and level sensors; Veri Kaydediciler (Data Loggers) with 6 products for USB and RS485 output recording; Nem ve Sıcaklık Cihazları (Humidity and Temperature Devices) with 10 products; TC ve RT Kabloları (TC and RT Cables) with 2 products; Yardımcı Yazılımlar (Auxiliary Software) with 2 products including drivers; and SEMM Instruments (a sub-brand) with 62 products including pressure transmitters and level sensors. The company operates in Ostim, Ankara with 3000 m² facilities and 60 employees, serving industries including food, plastic, iron-steel, chemical, metallurgy, cement, ceramic, petro-chemical, refineries, and glass. Key products include the OM12 Series mineral-insulated thermocouples, AC series process controllers, UST series signal converters, and ATEX-certified Ex-Proof temperature sensors.

Differentiator

Problem solved

Functional benefit

Brands

• SEMM Instruments: Sub-brand for level sensors, pressure transmitters, and related industrial instrumentation products including Basınç Transmitterleri, Göstergeli Kapasitif Seviye Sensörleri, Hidrostatik Seviye Sensörü, Kapasitif Seviye Anahtarları, Radar Seviye Sensörleri, and Titreşimli (Çatal) Tip Seviye Sensörleri. Total of 62 products under this brand.

Products and services

• Kontrol Cihazları (Industrial Process Control Devices) Industrial process controllers for measuring and controlling temperature, pressure, speed, level, humidity, current, voltage, and resistance, with on/off and PID control, available in sizes from 48x48mm to 96x96mm across standard, advanced, step, rail-mount, timed, and furnace variants. Used in food, plastic, iron-steel, chemical, metallurgy, cement, ceramic, petrochemical, refinery, and glass industries.
• Sinyal Dönüştürücüler (Signal Converters) Microprocessor-based signal conversion devices that transform various analog input signals into isolated standard analog output signals, including universal signal converters, USB-UART and USB-485 converters, head-type signal converters, compact transmitters, and power supplies. Configurable via computer.
• Veri Kaydediciler (Data Loggers) Industrial data recording devices including USB output data loggers, RS485 output data loggers, paperless recording and control devices, and digital scanner and alarm devices for industrial environments.
• Nem ve Sıcaklık Cihazları (Humidity and Temperature Devices) Relative humidity and temperature transmitters and control devices that convert humidity and temperature data into standard analog signals for transmission to other systems. Designed to operate in industrial environments with humidity above 90%.
• Sensörler (Industrial Sensors) Industrial temperature and measurement sensors including thermocouples (Types K, J, T, E), resistance thermometers (RTD), thermowells, level sensors, and ATEX-certified Ex-Proof temperature sensors for hazardous environments. Temperature range from -200°C to 1750°C.
• TC ve RT Kabloları (Thermocouple and RTD Cables) Thermocouple (TC) and Resistance Temperature Detector (RT) cables used to connect temperature sensors to measurement and control equipment, including Rezistans Termometre Kabloları and Termokupl Kabloları.
• Yardımcı Yazılımlar (Auxiliary Software) Software products including drivers used for device configuration and communication with Ordel control devices.
• SEMM Instruments (Level and Pressure Instrumentation Sub-Brand) Industrial instrumentation sub-brand offering pressure transmitters, indicator-type capacitive level sensors, hydrostatic level sensors, capacitive level switches, radar level sensors, and vibrating (fork) type level sensors for industrial level and pressure measurement.
• UST310 Universal Signal Converter Universal signal converter converting various analog input signals to isolated standard analog output signals, with one universal analog input and one analog output. Microprocessor-based, configurable via SBA100 USB-UART converter and computer. Supports TC, RTD, mV, V, mA inputs with 1500V galvanic isolation and accuracy better than ±0.2%.
• UST340 Universal Signal Converter with Arithmetic Processor and Signal Multiplier Universal signal converter with arithmetic processor and signal multiplier capabilities. Features two universal analog inputs and two analog outputs, performs arithmetic operations between signals, all inputs and outputs isolated from power supply and each other. Supports TC, RTD, mV, V, mA inputs with 1500V galvanic isolation and accuracy better than ±0.2%.
• OM12 Series M12 and DIN 43650 Mineral-Insulated Thermocouple OM12 Series mineral-insulated thermocouples with M12 and DIN 43650 socket connections for industrial temperature measurement. Temperature range -200 to +1200°C, sensor types T, L, J, K, N. Features hygienic connection option, M12 connection (IP66), and DIN 43650 electrical connection. Suitable for food industry and hygienic processes.
• OR20 ATEX-Certified RTD Temperature Sensor RTD temperature sensor for chemical, petrochemical, pressure vessel, and mining process applications. Temperature range -200 to +500°C, available with AISI316 stainless steel, Inconel, titanium, or Hastelloy protective sheaths. Ex models with 2-wire 4-20mA transmitter, ATEX-certified (II 1/2 GD EEx ia II C T1-T6 and II 1/2 GD EEx d II C T1-T6).
• SVR200 Vibrating Fork Level Sensor Vibrating (fork) type level sensor for dust, particle, and solid applications. Process connection G1/2'' 1/2''NPT/Flange, process temperature -40 to 150°C, pressure range -1 to 25 BAR. Relay or transistor output, 24VDC/220VAC power supply. Measurement density for liquids >0.01 g/cm³ or >0.05 g/cm³. IP65/IP66/IP67 protection.
• SC991W Weight Measurement Control Device Weight measurement control device with LCD display and 5 front-panel keys for tare and calibration. Features two analog outputs for transmitting weight data to other scale systems, one RS485 Modbus RTU communication, and four relay outputs for ON/OFF control and alarms.
• SSR23 Liquid Level Control Relay Liquid level control relay for controlling liquid draining from tanks or wells containing conductive liquids, preventing dry running of water motors or pumps. Microcontroller-based with independent probe connections and individual relay outputs for each probe.

Quantifiable outcome

• Reliable indigenous production capability demonstrating quality and reliability can be achieved by local manufacturers

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IO Processregional dealerChannel Partner/ Reseller/ Distributor · 28 November 2022IO Process is Ordel's Izmir regional dealer, participating together in Turkchem trade fair representing the chemical industry sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WIKA: German manufacturer of industrial measurement technology including temperature, pressure, level, and force sensors plus signal conditioners. Closely comparable product portfolio and target verticals (chemical, petrochemical, food) to Ordel, with similar ATEX-certified hazardous-area offerings.
• JUMO: German manufacturer of industrial sensors and automation solutions for temperature, pressure, level, humidity, and flow, plus PID controllers and data loggers. Direct overlap with Ordel's AC-series controllers, sensors, and data loggers across similar process-industry customers.
• Kobold Instruments: Mid-sized manufacturer of industrial level, flow, pressure, and temperature measurement instrumentation. Comparable mid-market competitor with similar sensor/controller breadth and similar target verticals to Ordel.
• Eurotherm (by Watlow): Specialist in temperature and process controllers, signal conditioners, and power controllers for industrial furnaces, kilns, and heat-treatment applications. Directly competes with Ordel's AC-series PID controllers and furnace-control variants in steel, ceramics, and glass verticals.

Broad incumbents

• Honeywell Process Solutions: Provides industrial process measurement, control, and safety instrumentation as part of a much larger automation portfolio. Comparable in serving chemical, petrochemical, and refinery customers with temperature/pressure/level instrumentation, but with broader DCS and software scope.
• Endress+Hauser: Global leader in industrial process instrumentation for flow, level, pressure, temperature, and analytics. Directly comparable to Ordel in temperature sensors, transmitters, and process controllers, but with vastly greater scale, global service network, and broader portfolio.
• ABB Measurement & Analytics: Offers temperature, pressure, level, and flow instrumentation plus analytical devices for process industries. Directly competes with Ordel in temperature/level/pressure sensing for chemical, petrochemical, and metallurgy, with substantially larger global footprint.
• Siemens Process Automation: Supplies process instrumentation, SIMATIC controllers, and PCS 7 DCS systems for industrial process industries. Overlaps with Ordel's signal converters, controllers, and sensors in factory automation and process verticals, though as part of a much broader portfolio.
• Yokogawa Electric: Provides process control instrumentation, sensors, transmitters, and control systems across oil & gas, chemical, and power. Comparable in process transmitters and temperature/pressure/level instrumentation for the same hazardous-area end customers Ordel serves.

Regional players

• As-Jay (Turkey/regional): Turkish/regional industrial instrumentation manufacturer supplying temperature controllers and process instruments to domestic OEMs. Regional peer with overlapping Turkish customer base and similar mid-market positioning to Ordel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OrdelOrtadogu
• Facebookfacebook.com/ordelelektronik
• LinkedInlinkedin.com/company/ordelortadogu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordel Ortadoğu Elektronik