GMA New Media, Inc.

What GMA New Media, Inc. does

GMA New Media, Inc. (GMA NMI) is the wholly-owned digital media and technology subsidiary of GMA Network, one of the Philippines' leading broadcasting companies. Founded in 2000 and headquartered at the GMA Network Center in Quezon City, GMA NMI operates three business divisions: Digital PubAd (programmatic advertising, targeted campaigns, and social media monetization for GMA Network properties), NMI Solutions (end-to-end digital transformation services including custom software, Odoo ERP implementation, cloud and security infrastructure, networking, and IT systems integration), and NMI Studios (creative content production spanning video, 2D/3D animation, live production, generative AI, and AR/VR immersive experiences). The company serves as the innovation center for GMA Network's broader digital ecosystem, including GMA News Online, GMA Entertainment, GMA Play, Kapuso Stream, GMA NOW digital TV, and the proprietary election count consolidation system used since 2010, while also extending its services to external enterprise clients across financial services, retail, real estate, food and beverage, and hospitality.

The underlying technology platform combines programmatic advertising technology, AI-driven content creation (notably the Philippines' first AI sportscasters for NCAA 99), AR/VR experiences, NFC-enabled interactive retail displays, and enterprise systems integration, built on a broad vendor-partner ecosystem anchored by a flagship Odoo ERP certification and supported by accreditations with Microsoft Azure, AWS, Google Cloud, Adobe, Autodesk, Cisco, Sophos, Fortinet, Veeam, HPE, and others. GMA NMI monetizes through a hybrid revenue model spanning programmatic advertising, professional services and custom development, creative production, and technology licensing/resale, with quote-based multi-year enterprise contracts and quick-deploy offerings (e.g., a 2-week e-commerce setup). GTM is direct enterprise sales-led, supplemented by the GMA Network brand halo and channel relationships with global technology vendors.

Name

GMA New Media, Inc.

Legal name

GMA New Media, Inc.

Website

https://gmanmi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

GMA New Media, Inc. is the digital media and technology arm of GMA Network, providing programmatic advertising, enterprise digital transformation, and creative AI/AR/VR production services to GMA Network's broadcast properties and external enterprise clients across the Philippines.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Digital transformation services
• Programmatic advertising
• Enterprise software development
• Creative content production
• Systems integration

Headquarters

HQ city

Quezon

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising Services (Digital PubAd): Programmatic advertising, targeted campaigns, and social media monetization for GMA Network properties and external clients. Includes audience targeting, display, mobile, and video traffic platforms.
2. Software Development & Custom Solutions (NMI Solutions): End-to-end digital transformation services including web development, mobile app development, enterprise systems (ERP/CRM), IT infrastructure, cloud solutions, and interactive product displays.
3. Creative Content Production (NMI Studios): Multimedia and 3D production services including video production, animation (2D/3D), live production, and generative AI content for brands.
4. Technology Licensing & Resale: As certified partner of Odoo and technology vendors, resells software licenses, cloud services, design tools, networking products, security solutions, and server/storage solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GMA New Media, Inc. delivers end-to-end digital transformation services to enterprises, government and brands in the Philippines through three divisions: Digital PubAd (programmatic advertising and targeted digital campaigns), NMI Solutions (custom software, web and mobile app development, Odoo ERP implementation, cloud, security, networking, and storage integration), and NMI Studios (creative video, 2D/3D animation, live production, generative AI content, and AR/VR experiences). It also operates GMA Network consumer digital platforms such as GMA News Online, GMA Play streaming, and GMA NOW Digital TV, while providing proprietary election coverage systems and AI-generated virtual presenters.

Product overview

GMA New Media, Inc. operates as GMA Network's digital media and technology arm with three core divisions: Digital PubAd (programmatic advertising and social media monetization), NMI Solutions (customized software, enterprise ERP systems via Odoo partnership, and IT infrastructure including cloud/security/networking), and NMI Studios (creative production with video, animation, live production, Generative AI, and AR/VR experiences). The company also manages GMA's digital platforms including GMA News Online, GMA Entertainment, GMA Play streaming, Kapuso Stream, and GMA NOW digital TV, providing end-to-end digital transformation services to external clients and serving as GMA Network's innovation center for over 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• Digital PubAd: Programmatic advertising, targeted campaigns, immersive virtual experiences, and AI-driven content solutions.
• NMI Solutions
• NMI Studios

Products and services

• Digital PubAd Programmatic advertising solution offering data-driven display, mobile, and video traffic platforms with targeted campaign capabilities for brands advertising across GMA Network properties and external digital channels.
• NMI Solutions End-to-end digital transformation services for enterprises and government, providing custom software solutions, enterprise systems (Odoo ERP), cloud, security, networking, storage, and tailored platforms on a per-engagement basis.
• NMI Studios Creative production studio providing digital video production, 2D and 3D animation, live production, generative AI content, AR filters, and immersive 360-degree experiences for brands and GMA Network properties.
• Interactive Product Displays (NFC / Lift & Learn) NFC-enabled interactive product displays for events and retail stores; customers tap a tag to access product information, videos, and special offers on their own devices.
• Easy E-commerce Platform Customized online store setup with payment integration, cloud hosting, and chat support deliverable in approximately two weeks.
• Odoo ERP Implementation Services Certified Odoo partner service providing easy-to-deploy ERP modules including Sales, HR Information System, Events, Document Management, and CRM systems for enterprises and mid-market businesses.
• Cloud Solutions Scalable cloud infrastructure services delivered through accredited partnerships with Microsoft Azure, AWS, and Google Cloud, enabling enterprises to provision and scale cloud resources.
• Security and Backup Solutions Enterprise security and data backup portfolio drawing on certified vendor relationships with Sophos, Sangfor, Fortinet, SonicWall, Veeam, APC, and Hillstone Networks to provide endpoint, network, and data protection.
• Eleksyon Election Coverage System Proprietary election count consolidation system used by GMA Network since 2010 to provide fast and accurate voting results across all GMA platforms in Philippine elections.
• NCAA 99 AI Presenters (Generative AI Sportscasters) AI-generated virtual presenters (Marco and Maia) used for NCAA 99 sportscasting, combining AI-driven text, voice, and video with creative storytelling to deliver sports updates across GMA digital and social platforms.
• GMA News Online Digital news platform operated by GMA NMI for GMA Network, providing breaking news, current events, and sports coverage via website and mobile applications for Android and iOS.
• GMA Play (Streaming) Video streaming platform offering full episodes of GMA shows, including classic titles and latest dramas, free of charge to consumers in the Philippines and the Filipino diaspora.
• GMA NOW (Digital TV) Digital TV application operated by GMA NMI that enables offline TV viewing with interactive features, with registration requiring internet connectivity.

Quantifiable outcome

• Deployable e-commerce platform in 2 weeks
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or IntegrationCloud computing partnership providing Azure cloud services to enterprise clients for scalable infrastructure solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partnership enabling businesses to scale resources up or down as needed.
• Google CloudcoreTechnology or IntegrationCloud partnership providing Google Cloud solutions for enterprise clients.
• AdobecoreTechnology or IntegrationDesign tools partnership providing creative software for design professionals.
• AutodeskcoreTechnology or IntegrationDesign and engineering software partnership including V-Ray rendering and SketchUp 3D modeling tools.
• CiscocoreTechnology or IntegrationNetworking products partnership providing enterprise networking infrastructure solutions.
• SophoscoreTechnology or IntegrationSecurity partnership providing endpoint protection and cybersecurity solutions.
• FortinetcoreTechnology or IntegrationSecurity and firewall solutions partnership for enterprise network protection.
• OdooflagshipTechnology or IntegrationCertified Odoo partner providing easy-to-deploy ERP modules including Sales, HR, Events, Document Management, and CRM systems.
• VeeamcoreTechnology or IntegrationData backup and recovery solutions partnership.
• Hewlett Packard Enterprise (HPE)coreTechnology or IntegrationServers and storage solutions for enterprise-level security and performance.
• SangforcoreTechnology or IntegrationSecurity solutions partnership providing comprehensive cybersecurity protection.
• SonicWallcoreTechnology or IntegrationSecurity solutions partnership for network protection and threat detection.
• APC (Schneider Electric)coreTechnology or IntegrationPower and cooling solutions partnership for data center infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manila Broadcasting Company (MBC): Established Philippine radio and broadcast network with growing digital and online platforms that competes with GMA Network properties (and by extension GMA NMI-operated platforms) for audience and ad share.
• Rappler Inc. Leading Philippine digital news and content platform that competes with GMA News Online and Kapuso Stream for online news audiences, advertising revenue, and digital storytelling capabilities in PH.
• TV5 Network (MediaQuest Holdings): Philippine free-to-air broadcaster that has invested in digital platforms and Cignal TV; competes with GMA Network's properties that GMA NMI runs and operates as a direct broadcast digital peer.
• Inquirer Media Group: Philippine legacy publisher (Philippine Daily Inquirer) with a sizeable digital news platform that directly competes with GMA News Online for digital ad spend, audience reach, and content production work.
• ABS-CBN Corporation: The Philippines' other major broadcast network with a comparable digital transformation arm; competes with GMA NMI for broadcast digital infrastructure, streaming platforms, and enterprise content production in the same domestic market.
• Splash Philippines: Philippine creative and digital advertising agency offering programmatic media buying, content production, and digital campaigns that directly overlaps with GMA NMI's Digital PubAd and NMI Studios offerings.

Broad incumbents

• Accenture Philippines: Global systems integrator with a large Philippine delivery footprint, competing with NMI Solutions for cloud, ERP, and digital transformation engagements across Philippine enterprises and government clients.
• DXC Technology Philippines: Global IT services provider with Philippine operations competing with NMI Solutions for enterprise IT infrastructure, cloud migration, and security deployments among large Philippine accounts like BPI.
• Dentsu Philippines: Global advertising network with Philippine operations competing for programmatic advertising and content production budgets that GMA NMI's Digital PubAd and NMI Studios targets.
• IBM Philippines: Global enterprise technology vendor with a long-standing Philippine presence that competes with NMI Solutions for cloud, security, and digital transformation engagements in Philippine banking and enterprise sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GMANMI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMA New Media, Inc.