EU Holidays

What EU Holidays does

EU Holidays Pte Ltd is a Singapore-headquartered travel agency founded in 2010 that designs and sells curated package tours primarily to European destinations, with additional offerings across Asia, the Americas, Oceania, and exotic locations such as Madagascar, Mauritius, and Seychelles. The company operates a multi-brand portfolio including EU MICE (corporate travel and meetings/incentives), EU Asia (Asian destinations), EU Vacations (Malaysian market), and Singapore Ski & Snowboard Academy, alongside a recently launched Killiney Kopitiam F&B franchise. Its technology footprint is modest: a website-based tour catalog with cookie-based analytics for aggregate user profiling, with no API, SDK, or mobile app. The business relies heavily on physical distribution, including a 10,000 sq ft flagship at Suntec Convention Centre, a retail storefront at Suntec City Mall, and a Kuala Lumpur subsidiary, supplemented by event-based acquisition at NATAS travel shows.

Revenue is generated through three primary streams: per-person package tour sales (S$1,288-S$13,088 depending on destination and duration), corporate MICE services on a quote-based professional services model, and supplier commissions from airlines, hotels, cruise lines, and tour operators bundled into packages. Go-to-market combines direct-to-consumer sales through retail and digital channels, enterprise field sales for corporate clients, and event-driven acquisition at major travel exhibitions. The company serves individual leisure travelers as its primary segment, with corporate/enterprise clients and Asian-destinations buyers as secondary segments. EU Holidays has operated without disclosed external funding since founding, growing organically through subsidiary expansion and accumulating a substantial award portfolio including Singapore Prestige Brand Awards (2017, 2023), Travel Weekly Asia Best Outbound Travel Agency (2024), and Enterprise 50 top-5 placement (2025).

Name

EU Holidays

Legal name

EU Holidays Pte Ltd

Website

https://euholidays.com.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EU Holidays is a Singapore-based travel agency founded in 2010 that sells curated package tours primarily to European destinations for individual leisure travelers and corporate clients, operating multiple sub-brands across Singapore and Malaysia.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package tour holidays
• Corporate travel management
• MICE travel services
• European tour packages
• Leisure travel agency

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Package Tour Sales: Sale of curated travel packages to Europe, Asia, Americas, Oceania, and exotic destinations. Pricing ranges from approximately S$1,288 to S$13,088 per person depending on destination, duration, and inclusions.
2. Corporate Travel Management (EU MICE): MICE (Meetings, Incentives, Conferences & Events) services for corporate clients including business group tours and enterprise travel solutions.
3. Travel Agency Commissions: Commissions from third-party travel suppliers including airlines, hotels, cruise lines, and tour operators whose services are bundled in package bookings. Credit card and payment processing fees are collected through third-party vendors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

EU Holidays is a Singapore-based travel agency that sells curated package tours to European, Asian, American, Oceanian, and exotic destinations, with tour pricing typically between S$1,288 and S$13,088 per person. It operates the EU MICE division providing corporate travel management and meetings, incentives, conferences & events (MICE) services to enterprise clients. The company distributes via its euholidays.com.sg website, a Suntec Convention Centre flagship office, a Suntec City Mall retail storefront, a Kuala Lumpur office (EU Vacations), and dedicated tour managers.

Product overview

EU Holidays operates a multi-brand travel agency platform centered on its main EU Holidays service, with specialized sub-brands EU MICE (corporate travel), EU Asia (Asian destinations), EU Vacations (Malaysian market), and Singapore Ski & Snowboard Academy (ski travel). The company offers diverse travel services including group holidays, family tours, luxury travel, cultural tours, and themed experiences like Northern Lights and Exotic Escapes. Recent diversification includes a Killiney Kopitiam F&B franchise (2025) and expansion into retail storefronts (2023). The portfolio spans packaged tours to Europe, USA, Asia, Oceania, Americas, and cruise destinations, with tour durations ranging from 7 to 14+ days.

Differentiator

Problem solved

Functional benefit

Brands

• EU MICE: Corporate travel management division handling Meetings, Incentives, Conferences & Events
• EU Asia
• EU Vacations
• Singapore Ski & Snowboard Academy
• Killiney Kopitiam

Products and services

• EU Holidays Package Tours Curated group package tours covering Europe, USA, Asia, Oceania, and exotic destinations with durations ranging from 7 to 14+ days, targeting individual leisure travelers and families from Singapore and Malaysia. Per-person pricing ranges from approximately S$1,288 to S$13,088 depending on destination, duration, and inclusions.
• EU MICE Corporate Travel Management Corporate travel and MICE service for enterprise clients providing business group tours, meetings, incentives, conferences, and event management with dedicated weekday corporate sales support (Mon-Fri 9:30AM-6:00PM).
• Northern Lights Tours Specialized tours to Scandinavia and Nordic regions for viewing the aurora borealis, including Finland, Norway, Sweden, and Iceland destinations (e.g., 10D7N Autumn Northern Lights in Finland & Norway from S$5,388 per person).
• Exotic Escapes Tours Tours to exotic destinations including Madagascar, Mauritius, Seychelles (e.g., 14D11N Tri Island Icons tour from S$13,088 per person) and similar unique locations, marketed under the Exotic Escapes theme.
• Family Learning Journey Tours Family-focused educational travel packages combining travel with learning experiences for families traveling together.
• Family Fun Escapes Tours Leisure-focused family travel packages designed for family fun and shared holiday experiences.
• EU Vacations Malaysia Regional travel services for the Malaysian market offering EU Holidays' European and international tour packages through a Kuala Lumpur office (Level 20, S20-05, Wisma YNH, Kiara 163,8, Jalan Kiara, Mont Kiara), reachable by appointment.
• Singapore Ski & Snowboard Academy Specialized ski and snowboard travel package and training program offered to Singaporean customers interested in winter sports travel.

Quantifiable outcome

• Enterprise 50 Award - Top 5 placement on first attempt (2025)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Club MedcoreStrategic or Co-development Partner · 1 January 2024Club Med is a major resort partner of EU Holidays. The company received the Club Med Top Achiever Platinum Award in 2024, recognizing outstanding performance and collaboration in promoting and selling Club Med resort packages. This partnership enables EU Holidays to offer premium all-inclusive resort experiences to their customers.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Trip.com Group: Global OTA operating platforms including Trip.com and Skyscanner, with significant Southeast Asian user base. Competes with EU Holidays on the broader outbound travel funnel — flight and hotel booking — and represents a structural threat to traditional agencies.

Direct peers

• CTC Travel: Singapore-headquartered outbound travel agency specializing in group tours and customized itineraries across Asia and Europe. Closely mirrors EU Holidays' core offering and serves the same Singapore outbound traveler base.
• Nam Ho Travel: Singapore outbound travel agency with European and regional tour packages. Comparable to EU Holidays in serving Singapore-based leisure travelers seeking guided multi-country itineraries.
• ASA Holidays: Singapore-based outbound tour operator with decades of history offering group tours to Europe, USA, and Asia. Highly comparable to EU Holidays in destination mix, group-tour packaging, and Singapore consumer targeting.
• SA Tours: Singapore-based tour operator with European and exotic destination expertise. Competes directly with EU Holidays on curated multi-country packages and shared Singapore outbound traveler audience.
• WTS Travel: Singapore travel agency offering outbound packages and corporate travel services. Overlaps with EU Holidays on leisure group tours and competes for similar SMB and individual Singapore travelers.
• Chan Brothers Travel: Singapore's largest outbound tour operator offering group package tours to Europe, Asia, and beyond. Directly comparable to EU Holidays in customer segment (Singaporean leisure travelers), product mix (curated group tours), and award-driven positioning.
• Dynasty Travel: Established Singapore travel agency with strong outbound tour offerings including Europe, Japan, and Australia packages. Competes head-to-head with EU Holidays for the same Singapore outbound traveler cohort.

Emerging players

• Pelago: Singapore-based digital travel experiences platform (backed by Singapore Airlines) offering curated tours and activities. Represents the digital-native emerging model competing for the same Singapore outbound and experience-led travel demand as EU Holidays.

Others

• Club Med: Global all-inclusive resort operator and key partner of EU Holidays (Platinum Top Achiever Award, 2024). Comparable as an experiential-leisure brand operating in the same premium-package and resort-aggregation space, though as a supplier rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/euholidays
• Facebookfacebook.com/euholidays

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EU Holidays