Notikumi

What Notikumi does

Notikumi is a Valencia-based, privately held ticketing and event-organizer SaaS company founded in 2011 and operated through NOTIKUMI S.L. (CIF B98523004). Its core offering is the notikumi Pro platform, which bundles three modules — Ticketing, Marketing automation, and Business Intelligence — into a single product, served alongside a consumer-facing marketplace (notikumi.com), a buyer self-service portal (mytickets.notikumi.com), and a live-streaming service (live.notikumi.com). The platform supports ticket sales without requiring buyer registration or app download, offers white-label embedding into organizer websites and apps, numbered seating plans, season subscriptions, CRM and audience segmentation, and a BI dashboard that cross-references ticketing, campaign, and buyer behavior data. Native integrations connect the platform to Zoho, Mailchimp, Mailjet, Power BI, Looker Studio, and Google Sheets, with dedicated APIs (Ticketing, Marketing, BI) on the Pro+ tier.

The business model is a hybrid of transaction fees and recurring subscriptions. Notikumi charges €0.50 per ticket sold, or 5% commission on tickets priced above €10, while monetizing organizer-side features through a three-tier subscription: Basic (free), Pro at €89/month, and Pro+ with custom multi-year enterprise pricing. The go-to-market combines product-led growth for SMBs (free self-serve onboarding, no credit card required), enterprise field sales for large venues and promoters on Pro+, and channel partnerships via white-label and authorized third-party ticket distribution. The customer base spans 5,423 professional organizers and 39,728 events — including concert halls (Es Gremi, Sala Búho Real), festivals (Rototom Sunsplash, Festival Luz del Sur), theaters, museums, cultural centers, sports venues, cinemas, and corporate event organizers — primarily in Spain, with multi-language support (ES, EN, CAT, GL, EU) and some international event listings. Notikumi is bootstrapped with no disclosed funding rounds, has 11–50 employees, and holds a registered trademark on the Notikumi brand.

Name

Notikumi

Legal name

NOTIKUMI S.L.

Website

https://notikumi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Notikumi is a Valencia-based ticketing SaaS (founded 2011) that sells a Pro platform combining ticketing, marketing automation, and BI to Spanish event organizers, monetized via per-ticket fees plus €89/month Pro subscriptions, with 5,423 organizer customers across concerts, festivals, and theaters.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Event ticketing platform
• Online ticket sales
• Event marketing automation
• Audience analytics software
• Live event streaming

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ticket Transaction Fees: Platform charges 0.50€ per ticket sold or 5% commission if ticket price exceeds 10€. Notikumi acts as intermediary between event organizers and buyers, collecting payments and facilitating ticket distribution.
2. Subscription Plans: Monthly subscription fees for professional tools: Basic (free trial), Pro (89€/month), Pro+ (custom pricing based on volume). Includes ticketing, marketing automation, and business intelligence features.
3. Additional Newsletter Volume: Pro plan includes 5,000-100,000 daily newsletter sends with volume discounts. Additional sends at 6€ per 1,000 recipients beyond included volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Notikumi operates a cloud-based ticketing platform that enables event organizers to sell tickets, manage audiences, run email marketing campaigns, and analyze sales performance. The offering combines three integrated modules — Ticketing, Marketing, and Business Intelligence — delivered through subscription plans (Basic free, Pro at €89/month, Pro+ custom). A consumer-facing marketplace at notikumi.com also lets ticket buyers discover and purchase tickets for events organized by third parties using the platform.

Product overview

Notikumi is a ticketing, marketing, and business intelligence platform for event organizers. The offering consists of three integrated product modules within the notikumi Pro platform: (1) Ticketing — the core product for ticket sales with full autonomy over pricing, capacities, access control, and real-time statistics; (2) Marketing — an audience segmentation and newsletter campaign module integrated with ticketing data; and (3) Business Intelligence — an analytics module that crosses ticketing, marketing campaign, and buyer behavior data to enable data-driven strategy decisions. These modules are available across three pricing tiers (Basic free/low-cost, Pro at 89 EUR/month, and Pro+ for large venues with custom pricing). The platform also includes a consumer-facing marketplace (notikumi.com) where ticket buyers discover and purchase tickets, a dedicated buyer portal (mytickets.notikumi.com) for ticket management, and a live streaming service (live.notikumi.com) for hybrid event formats.

Differentiator

Problem solved

Functional benefit

Products and services

• notikumi Pro - Ticketing Core ticketing module enabling event organizers to sell tickets with full autonomy, manage pricing strategies, capacities, access control, and sales data. Includes unlimited ticketing, white-label options, numbered seating plans, season subscriptions, and real-time event statistics.
• notikumi Pro - Marketing Audience segmentation and newsletter campaign module for event promoters and venue managers. Includes unlimited contacts, CRM and audience management with purchase history, dynamic segmentation, campaign planning, and unlimited email templates. Pro plan includes 5,000-100,000 daily newsletter sends; Pro+ includes unlimited sends.
• notikumi Pro - Business Intelligence Analytics and data intelligence module enabling event organizers to analyze sales performance, understand audience demographics, and optimize campaigns. Features buyer segmentation by behavior, demographic analysis (age, gender, recurrence), purchase frequency analysis, geographic sales mapping, and acquisition channel tracking with ROI analysis.
• notikumi.com (Consumer Marketplace) Public-facing event marketplace where consumers discover concerts, festivals, theater, monologues, and free events, and purchase tickets. Connects ticket buyers with events organized by third-party event organizers using the Notikumi platform.
• notikumi myTickets (Buyer Portal) Dedicated buyer portal for ticket holders to manage purchased tickets, access downloaded tickets, and receive confirmations. Includes help and contact functionality for buyers.
• notikumi Live Streaming Live streaming service for events that enables organizers to broadcast performances to online audiences as an additional revenue channel alongside physical attendance.

Quantifiable outcome

• Platform has facilitated 10,198,329 ticket sales across 39,728 events for 5,423 professionals

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ZohocoreTechnology or IntegrationReal-time data synchronization with Zoho CRM and Zoho Analytics. Ticketing and contact data can be synced bidirectionally with Zoho systems.
• MailchimpcoreTechnology or IntegrationIntegration allows synchronizing audience segments and contacts with Mailchimp for email marketing campaigns.
• Power BIcoreTechnology or IntegrationPro+ plan includes integration with Microsoft Power BI for advanced business intelligence and data visualization.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Dominant global primary ticketing platform owned by Live Nation. Operates primary ticketing across Spain (Ticketmaster.es), directly competing for the same venues and festivals as Notikumi with significantly larger scale and consumer brand.
• Universe (Live Nation): Self-service ticketing platform owned by Live Nation, targeting SMB event organizers with white-label and embedded ticketing. Comparable SMB/product-led positioning to Notikumi's Basic/Pro tiers with substantially larger parent backing.

Emerging players

• Tito: Simple self-service ticketing platform for events and conferences with strong design-led UX. Comparable direct SMB segment and white-label approach to Notikumi's Basic tier.
• Resident Advisor: Electronic music ticketing and discovery platform with promoter/club-facing tools. Comparable niche overlap with Notikumi's music venue segment and audience data capability.

Direct peers

• See Tickets: European primary ticketing provider with white-label and SaaS tools for venues and promoters. Comparable business model and geographic footprint to Notikumi in serving event organizers with ticketing technology.
• Fever: Madrid-born experiences and events marketplace with proprietary ticketing/CRM tooling, now operating in 60+ cities. Closely comparable to Notikumi on integrated tech + marketplace approach and Iberian roots.
• Dice: Mobile-first ticketing platform focused on live music with strong fan-side UX, marketing automation, and data features. Comparable to Notikumi's music-event focus and integrated CRM/campaign tooling.
• Eventbrite: Global self-service ticketing and event management platform. Most direct functional peer to Notikumi's ticketing + organizer tools, though Eventbrite operates at vastly larger scale and primarily in English-speaking markets.

Regional players

• Entradas.com: Spain-focused ticket marketplace (Eventim subsidiary) covering concerts, theater, and cultural events — directly overlapping Notikumi's core Spanish organizer base and buyer marketplace.
• El Corte Inglés Entradas: Spain's dominant department store operates a major ticketing marketplace (entradas.com) covering theater, concerts, and cultural events across Spain — directly competing for the same Spanish consumer buyer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/notikumi
• Facebookfacebook.com/notikumi
• LinkedInlinkedin.com/company/notikumi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notikumi