ECOCITY
ECOCITY is a Tel Aviv-based urban renewal real estate developer founded in 2008 that initiates, plans, and constructs evacuation-and-reconstruction (pinui-binuy) boutique residential projects across major Israeli cities, selling luxury apartments to individual buyers through fully in-house architecture, engineering, and sales capabilities.
- Company typePrivate
- Founded2008
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ECOCITY does
ECOCITY is an Israeli urban renewal real estate developer founded in 2008 and headquartered in Tel Aviv, specializing in evacuation-and-reconstruction (pinui-binuy / פינוי-בינוי) projects that replace aging residential buildings with modern boutique developments. The company operates a vertically integrated 360-degree framework managing the full project lifecycle — from initiation and planning through architecture, marketing, sales, financing, and construction — supported by two wholly-owned operating subsidiaries: Eco City Engineering (project management, engineering, site supervision, safety, and tenant changes) and Grosbard-Winziger Architecture Studio (in-house design). ECOCITY initiates, plans, and builds over 55 urban renewal projects across major Israeli city centers including Tel Aviv, Givatayim, Holon, Ramat Gan, Bat Yam, Hadera, and the Krayot areas, with notable projects including Bnei Dan 20-22 (36 apartments, front line of Yarkon Park), Shilo 7 (21 apartments near Rabin Square), and Paibel 3 (near Kikar HaMedina).
Revenue is generated through one-time apartment sales to individual buyers and families seeking luxury and boutique residential units, with per-unit pricing varying by project, size, floor level, and location. Distribution is exclusively direct-to-consumer via the company website (with apartment search and inquiry forms), social media channels (Instagram, Facebook, LinkedIn, X, YouTube), and personalized consultation meetings — no third-party brokers or distribution intermediaries. The sales-led GTM motion emphasizes relationship-building and guided purchase consultation for individual high-value residential transactions. Strategic financial backing is provided by Bank Hapoalim (via Poalim Equity) and Reality Fund, which support the capital-intensive nature of large urban renewal projects.
The company is co-owned and co-led by founding partners Illai Bar and architect Dudu Reshef, and has scaled from a two-person team to over 80 employees organized across development, marketing, sales, finance, project management, engineering, and architecture departments. Differentiators include the in-house design studio's distinctive minimalist Japanese-inspired aesthetic, full vertical integration, and a track record of 30 completed buildings with 14 currently under construction — evidence of operational execution capability in a market where regulatory, resident-consent, and construction risks are material.
ECOCITY firmographics
Firmographics- Name
- ECOCITY
- Legal name
- אקו סיטי אס אל יזמות ובנייה בע"מ
- Website
- https://ecocity.co.il
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ECOCITY is a Tel Aviv-based urban renewal real estate developer founded in 2008 that initiates, plans, and constructs evacuation-and-reconstruction (pinui-binuy) boutique residential projects across major Israeli cities, selling luxury apartments to individual buyers through fully in-house architecture, engineering, and sales capabilities.
- Ownership category
- akta.pro rank
ECOCITY industry classification
Industry- Product category
- Urban Renewal Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Housing Development, Construction & Rehabilitation Programs (BPAIANAB)
Keywords
Where ECOCITY is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
ECOCITY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Apartment Sales: Direct sale of newly developed residential apartments through urban renewal projects. The company initiates, plans, builds and sells apartments in boutique buildings across Israel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Luxury boutique apartments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ECOCITY product offering
Product offeringCore offering
ECOCITY initiates, plans, and builds urban renewal projects across Israel, transforming older neighborhoods into modern boutique residential buildings. The company manages the entire real estate project lifecycle in-house — from development, planning, architecture, and engineering through marketing, sales, financing, and construction — and sells newly developed apartments directly to individual buyers. Operations span Tel Aviv, Givatayim, Holon, Ramat Gan, Bat Yam, Hadera, and the Krayot areas.
Product overview
ECOCITY is a development and construction company specializing in urban renewal across Israel. Founded in 2008, the company operates a comprehensive 360° framework managing projects from inception through completion: development, planning, marketing, sales, financing, and construction. Their portfolio consists of three core product lines: (1) Boutique Buildings featuring minimalist Japanese-inspired design with full-floor penthouses in prime Tel Aviv locations; (2) Evacuation-and-Construction (פינוי-בינוי) projects transforming old neighborhoods into modern residential areas across multiple cities; and (3) an online Property Search Platform for browsing apartments on the market. The company maintains in-house capabilities through its Grosbard-Winziger Architecture Studio and ECOCITY Engineering Division, enabling end-to-end project control. Key projects include Bnei Dan 20-22 near Yarkon Park, Shilo 7 near Rabin Square, and Paibel 3 near Kikar HaMedina, among over 55 urban renewal projects nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Renewal Projects (התחדשות עירונית)
Quantifiable outcome
- Over 30 buildings completed across Israel
- +2 more outcomes
Companies that use ECOCITY
Customer profileSegments2 records
Ideal customer profiles2 records
ECOCITY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ECOCITY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grossbard & Winziger ArchitecturecoreRenowned architecture firm Grossbard & Winziger designed the Bnei Dan 20-22 project. The firm creates harmonious minimalist architecture that blends with surrounding environments, contributing to Eco City's distinctive design approach.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
ECOCITY competitors and assessment
Company assessmentBroad incumbents
- Danya Cebus:
- Azorim Investment, Development & Construction: Long-established Israeli residential developer active in urban renewal, new construction, and property development across Israel. Comparable in residential homebuilding focus but operates at broader scale than ECOCITY.
- Tidhar Group: Major Israeli residential developer and construction company with extensive urban renewal operations across Israel. A larger, more diversified peer that overlaps with ECOCITY's boutique residential and urban renewal focus but at significantly greater scale.
- Electra Real Estate (Electra Ltd): Major Israeli construction and real estate group with residential development and urban renewal activity. Comparable through its residential project portfolio, though operating as part of a much broader construction services conglomerate.
- Shikun & Binui: One of Israel's largest construction and real estate groups, with significant residential development and urban renewal operations. A broad incumbent peer serving overlapping markets at much larger scale.
Direct peers
- Y.H. Dimri Construction & Development: One of Israel's leading urban renewal and evacuation-construction (פינוי-בינוי) developers, with a national portfolio of residential projects and significant in-house execution capabilities. Directly comparable to ECOCITY in core business model and Israeli market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ECOCITY social profiles
Digital presenceECOCITY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECOCITY leadership team
Management profileNumber of profiles
Profiles8 records
ECOCITY subsidiaries and ownership
Company hierarchySubsidiaries2 records
ECOCITY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECOCITY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECOCITY
What does ECOCITY do?
ECOCITY initiates, plans, and builds urban renewal projects across Israel, transforming older neighborhoods into modern boutique residential buildings. The company manages the entire real estate project lifecycle in-house — from development, planning, architecture, and engineering through marketing, sales, financing, and construction — and sells newly developed apartments directly to individual buyers. Operations span Tel Aviv, Givatayim, Holon, Ramat Gan, Bat Yam, Hadera, and the Krayot areas.
Is ECOCITY a public or private company?
ECOCITY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECOCITY founded?
ECOCITY was founded in 2008. It employs 51 to 100 people.
Where is ECOCITY based?
ECOCITY is headquartered in Tel Aviv, Israel, in the Middle East region.
How does ECOCITY make money?
One revenue line is on record: new Apartment Sales.
Who are ECOCITY's main competitors?
Broad incumbents on record are Danya Cebus, Azorim Investment, Development & Construction, Tidhar Group, Electra Real Estate (Electra Ltd) and Shikun & Binui. Y.H. Dimri Construction & Development is listed as a direct peer.
Does ECOCITY have an API?
No public API is recorded for ECOCITY.
What industry is ECOCITY in?
ECOCITY's product category is Urban Renewal Real Estate Development. Its primary akta.pro industry code is BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.