Liquid Print

What Liquid Print does

Liquid Print, Inc. is a Flint, Texas-based (founded 2004-2005) manufacturer and service provider in the hydrographic water-transfer-printing industry, operating as a private, founder/owner-operated corporation (Shannon Kroell). The company sells a vertically integrated portfolio: proprietary films (256+ patterns across 18+ design categories including camouflage, carbon fiber, wood grains, metals, marble, animal prints, skulls, flames, and royalty designs available in widths from 50cm to 1.5m), processing chemicals (activators, water-based base coats, clear coats in matte/high-gloss/Sure-Grip variants, primers, additives), capital equipment (manual LP-MDT dipping tanks in four sizes, LP 4DT-27-AP semi-automatic shuttle, LP 3DAT-500 fully automatic printing machine, LP 3DWA-10 and 3DWA-26 conveyor wash tunnels), and service offerings (contract hydrographic processing in Flint, TX, 1-2 day in-house training included with equipment purchase, plus on-site installation for automated systems).

The company's commercial stack monetizes through one-time equipment and consumables sales (films and chemicals purchased per order, activator pricing $16.95-$85, films starting $10-$15 on selected SKUs), custom film development (30-45 day concept-to-production lead time with minimum orders), and contract processing for OEM clients via the Flint facility. Long-standing enterprise relationships span aviation (Embraer, Gulfstream), motor coach (MCI Motor Coach, Marathon), and firearms/sporting (Remington), alongside a network of more than 38 branded film design partners (Ammo Cammo, Prym1, Kings Camo, Rutt Camo, Image Country, Can-Am, Timbertec, and others) that supply proprietary camouflage content.

Go-to-market is direct: e-commerce storefront on liquidprintone.com plus phone-based sales support during business hours (Monday-Friday 8am-5pm CST). International processing is offered for overseas-produced goods, supported by cultivated printing and equipment-provider relationships across Europe and Asia. The company also serves aftermarket automotive customization, marine, and consumer-products segments with secondary priority.

Name

Liquid Print

Legal name

Liquid Print Inc.

Website

https://liquidprintone.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Liquid Print is a Flint, Texas-based manufacturer of hydrographic water-transfer printing equipment, films, chemicals, and processing services, primarily serving automotive customization, hunting/sporting equipment, OEM manufacturers (aviation, motor coach), and a long tail of small processors.

Ownership category

akta.pro rank

Product category

Hydrographic Printing Supplies and Equipment

NAICS

Printing and Related Support Activities (3231), Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro industry

PRIMARYHDACAEAJ

Production & High-Volume Printing Systems

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Printers, Scanners & Imaging Peripherals

SECONDARYIMALAKAF

Direct-to-Container & Digital Printing (Inkjet/Laser)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

Keywords

• Hydrographic printing supplies
• Water transfer films
• Hydro dipping equipment
• Custom film development
• Decorative coating services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hydrographic Films Sales: Sale of water transfer printing films including stock prints and custom branded films. Films available in 50cm, 80cm, 1m widths, up to 1.5m special order. Includes proprietary branded films and imported film distribution.
2. Equipment Sales: Sale of hydrographic dipping systems ranging from manual to fully automated. Includes tanks, control panels, heating chambers, wash stations, and conveyor systems. Training included with purchase.
3. Chemicals and Supplies: Proprietary chemicals including activators, primers, paints, clear coats, and additives. Both proprietary Liquid Print brand and third-party supplies.
4. Hydrographic Processing Services: In-house processing from prototype to high-volume production. Services include single and three-stage pearl applications, premium show quality finishes, matt/flat/soft feel top coatings, double-imaging, and custom inlays. Facility in Flint, Texas handles commercial production.
5. Training Services: In-house training programs included with equipment purchase. One or two day training programs covering prep, painting, hydro dipping, and top coating. Additional on-site training available for automated systems (room and board charged).
6. Custom Film Development: Custom design and printing services for unique film patterns. Minimum orders required. Includes design, printing drums, and production.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Liquid Print manufactures and distributes proprietary hydrographic (water transfer printing) films in 256+ patterns, processing chemicals (activators, base coats, clear coats, primers, additives), and commercial-grade dipping and washing equipment (manual tanks to fully automated systems). It also provides custom film development, contract hydrographic processing services at its Flint, Texas facility, and training programs — a vertically integrated ecosystem for applying decorative and camouflage finishes to 3D objects.

Product overview

Liquid Print is a leading North American manufacturer of hydrographic (water transfer printing) products and equipment, operating for over 20 years. The company offers a comprehensive portfolio comprising proprietary hydrographic films in 18 design categories (camouflage, carbon fiber, wood grains, metals, marble, animal prints, skulls, flames, flags, illusions, and royalty designs) available in over 256 patterns; professional-grade processing chemicals including activators, base coats, clear coats (matte, high-gloss, and specialty finishes like Sure Grip), primers, and additives; commercial hydrographic equipment ranging from manual dipping tanks (LP-MDT series in 4 sizes) to semi-automatic shuttle systems and fully automated printing machines (LP 3DAT-500) with conveyor washing systems; and value-added services including custom film development, contract hydrographic processing, and in-house training programs. The product ecosystem is designed to work as an integrated solution—from film selection and base coat application through film activation, transfer, washing, and clear coating—enabling customers to perform complete hydrographic water transfer printing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrographic Films Water transfer printing films available in 256+ patterns across 18+ design categories (camouflage, carbon fiber, wood grains, metal finishes, marble, animal prints, skulls, flames, flags, illusions, royalty designs). Films are sold in widths from 50cm to 1.5 meters for use with manual, semi-automatic, and fully automatic water transfer printing systems.
• Activators Proprietary hydrographic film activators formulated for manual, semi-automatic, and fully automatic water transfer printing systems. Designed to enhance image detail and provide consistent, vibrant results when used with Liquid Print films.
• Hydro Paints Water-based hydrographic base coats available in 18 colors including metallics, standards, and camouflage-specific shades. Cure in natural ambient air with no special environment or forced heat cure required; once cured, parts can be dipped immediately or after extended storage.
• Clear Coats Automotive-grade clear coats including Matte Clear, Sure Grip Top Coat (silicone grip finish for sporting and hunting equipment), and Hi-Gloss Xpress Clear, available in high, low, and matte finishes.
• Primers Surface preparation products including CPO Primer for plastic adhesion and 2K Urethane Primer for high-build applications, designed to create proper adhesion barriers for hydrographic base coat paints.
• Additives Chemical additives including Flexi-grip Adhesion Promoter for plastic and rubber surfaces and Universal Flex Additive for elasticity in paint systems on flexible parts.
• LP 3DAT-500 Automatic Printing Machine Fully automatic hydrographic printing machine designed for high-volume water transfer imaging production, with secured lockable cabinet, remote control panel with LED indicators, automatic water fill control, and temperature probes.
• LP 3DWA-26 Tunnel Conveyor Washing System State-of-the-art conveyor wash tunnel with heated blow-off options for automated rinsing of hydrographic printed parts at production scale.
• LP 4DT-27-AP Automated Shuttle System Semi-automatic shuttle system for water transfer printing with automated water flow and temperature controls, bridging manual and fully automated operations.
• LP-MDT Series Manual Printing Machines Commercial-grade manual hydrographic dipping systems available in four sizes (18, 22, 27, and 35 inches), featuring main control panel, system housing, remote control panel, heating chamber, and automatic fill control.
• LP-3DWA-10 Production Washing System Stationary wash system for processing hydrographic printed parts with quality-controlled washing stages.
• Hydrographic Processing Services Contract hydrographic printing services performed at the Flint, Texas facility from prototype to high-volume production, including single and three-stage pearl applications, premium show quality finishes, matt/flat/soft feel top coatings, double-imaging, and custom image inlays. International processing available for goods produced overseas.
• Training Services In-house hydrographic training program covering prepping, painting, hydro dipping, and top coating in one- or two-day programs. Training is included with equipment purchase, and on-site installation and training is available for automated systems (room and board charged).

Quantifiable outcome

• Film turnaround time for custom designs: 30-45 days from concept to high definition transfer film
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• Ammo CammocoreStrategic or Co-development PartnerFilm design partner contributing camouflage patterns to the Liquid Print portfolio. Branded films available with no licensing restrictions on end-use applications.
• ASATcoreStrategic or Co-development PartnerFilm design partner providing camouflage and outdoor patterns for hydrographic applications.
• Bone HeadcoreStrategic or Co-development PartnerFilm design partner creating specialty camouflage and outdoor patterns.
• BoneyardcoreStrategic or Co-development PartnerFilm design partner contributing to the camouflage film collection.
• BushlancoreStrategic or Co-development PartnerFilm design partner for hunting and outdoor camouflage patterns.
• Can-AmcoreStrategic or Co-development PartnerFilm design partner contributing outdoor and vehicle-themed patterns.
• God's Country CamocoreStrategic or Co-development PartnerBranded camouflage pattern partner. Small royalty included in film price, no additional licensing fees or restrictions on end-use.
• Image CountrycoreStrategic or Co-development PartnerBranded camouflage partner with seasonal patterns for hunting applications.
• Kings CamocoreStrategic or Co-development PartnerBranded camouflage pattern provider for hunting and outdoor use.
• Prym1coreStrategic or Co-development PartnerBranded camouflage pattern partner with multiple seasonal and tactical variants including Woodlands, Typhoon, Black Out, Sand Storm, Shore Line, and specialty colors.
• Rutt CamocoreStrategic or Co-development PartnerBranded camouflage partner including True Rutt Buck, Classic, Late Season, and Timber variants. Multiple width options available.
• TimberteccoreStrategic or Co-development PartnerFilm design partner contributing wood grain and outdoor patterns.
• European Printing PartnerscoreTechnology or IntegrationLong-standing relationships with printing partners in Europe for high-quality engraved printing cylinders and film production.
• Asian Printing PartnerscoreTechnology or IntegrationCultivated relationships with equipment providers and printers in Asia for manufacturing capabilities and specialized production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuz Die (CD Hydrographics): Direct-to-customer hydrographic films, equipment, and supplies with a strong e-commerce storefront; competes on film variety, activator chemistry, and entry-level dipping systems.
• Big Dog Hydrographics: Hydrographic equipment, films, and supplies provider with a focus on commercial dipping systems and custom film services; comparable product breadth and customer base.
• Hydro-Grafix: Hydrographic film supplier and contract processor offering stock and custom patterns; competes on film library and contract processing services.
• YSG (Yankee Surface Gallery): Hydrographic printing services and custom finishing shop offering contract processing, films, and equipment; comparable custom service offering.
• Hydro-Dip: Hydrographic films, equipment, and supplies retailer targeting DIY and small commercial customers; overlapping film catalog and activator product lines with Liquid Print.
• Dreamscape Hydrographics: Hydrographic equipment manufacturer and supplier offering tanks, automated systems, films, and chemicals to commercial and customizer markets.
• TWN Industries: Largest North American hydrographic film and equipment supplier; directly competes with Liquid Print across film catalog, equipment, chemicals, and contract processing for OEM and customizer customers.
• Armorski Surface Coatings: Hydrographic film manufacturer and equipment supplier specializing in camouflage, hunting, and tactical patterns; direct overlap with Liquid Print's hunting and camouflage film portfolio.
• Coastal Coatings: Hydrographic processing and equipment supplier with focus on marine and powersports finishes; partial overlap with Liquid Print's marine vertical and dipping equipment lines.

Broad incumbents

• 3M (Decorative Films Division): Large industrial conglomerate with broad decorative and protective film portfolio; competes indirectly through wrap films, protective coatings, and OEM finishing solutions that overlap with hydrographic use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liquidprint1
• Facebookfacebook.com/liquidprintone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Print