LUCI Systems
LUCI Systems is a Las Vegas-based software and services company that provides a brand-agnostic "Modern OS for Multimedia Systems," integrating broadcast, signage, audio, displays, and analytics for enterprise gaming and hospitality operators across multiple US properties.
- Company typePrivate
- Founded2019
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LUCI Systems does
LUCI Systems (LUCI Systems, LLC; Las Vegas, NV) designs, sells, and supports a vertically integrated multimedia management platform branded as "The Modern OS for Multimedia Systems." The platform integrates overtop of any AV, media, building system, or API to provide intuitive, web-based control of broadcast content, video and digital signage, audio and paging, displays and video walls, and LED display solutions, exposed through a drag-and-drop mobile interface with unlimited user IDs and customizable permissions. Real-time guest-behavior analytics sit atop the API layer to support data-driven marketing and operations decisions.
The company serves primarily enterprise customers in the gaming and hospitality industries, including Boyd Gaming, Choctaw Casinos, Caesars Entertainment and Caesars Sports, Osage Casinos, and Yaamava' Resort & Casino at San Manuel, with roughly 19 named enterprise logos. Reported outcomes include up to 80% hardware reduction, 80% operational efficiency gains, 89% fewer support calls, and—at Yaamava—a 110% increase in customer and employee satisfaction. The go-to-market is enterprise field sales targeting AV, IT, marketing, procurement, and design/construction buyers, supplemented by a reseller program and integration partner network; pricing is quote-based and not publicly disclosed.
Revenue is generated through three streams: subscription/recurring software platform licensing, hardware sales emphasizing vendor-agnostic and rack-space-reducing configurations, and professional "partnership services" spanning R&D, planning, procurement, deployment, and ongoing owner's-rep support. The company is privately held, LLC-structured, founder-led (Mike Epstein, CEO; Nickolas Jensen, CIO), with 11–50 employees and no disclosed external institutional funding. The company traces its operator/integrator expertise to roughly 1999 and was formalized as LUCI Systems in 2019.
LUCI Systems firmographics
Firmographics- Name
- LUCI Systems
- Legal name
- LUCI Systems, LLC
- Website
- https://lucisystems.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LUCI Systems is a Las Vegas-based software and services company that provides a brand-agnostic "Modern OS for Multimedia Systems," integrating broadcast, signage, audio, displays, and analytics for enterprise gaming and hospitality operators across multiple US properties.
- Ownership category
- akta.pro rank
LUCI Systems industry classification
Industry- Product category
- AV and Multimedia Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
- akta.pro secondary industry
- Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)
Keywords
Where LUCI Systems is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LUCI Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Software Platform Licensing: Software platform providing intuitive, automated, web-based control for multimedia systems. Continuous software development ensures investment remains viable as needs evolve.
- Hardware Solutions: Leveraging latest available technology, enabling freedom from vendor lock-in with products designed to scale and adapt
- Professional Services: Partnership services including research and development, planning and procurement, deployment and daily operations support, owner's rep support
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LUCI Systems product offering
Product offeringCore offering
LUCI Systems provides a software platform called the Modern OS for Multimedia Systems that integrates overtop of any AV, media, building system, or API to deliver intuitive, automated, web-based control of multimedia environments. The offering consolidates broadcast content, video and digital signage, audio and paging, displays and video walls, and analytics into a single management layer for gaming and hospitality operators. The platform is complemented by partnership services (R&D, planning, procurement, deployment, ongoing operations support) and vendor-agnostic hardware solutions.
Product overview
LUCI Systems offers a vertically integrated multimedia management platform consisting of the core LUCI Enterprise Multimedia System and Software Platform. The platform integrates overtop of any AV, media, building system, or API to provide intuitive, automated, web-based control. Key modules include Broadcast Content System, Video & Digital Signage, API & Analytics, Audio & Paging, and Displays & Video Walls. The solution is complemented by partnership services (R&D, planning, procurement, deployment, operations support) and hardware solutions designed to be vendor-agnostic, scalable, and easy to maintain.
Differentiator
Problem solved
Functional benefit
Products and services
- LUCI Software Platform (Modern OS for Multimedia Systems) A proprietary software platform that integrates overtop any AV, media, building system, or API to provide intuitive, automated, web-based control. It unifies broadcast content, video and digital signage, audio and paging, displays, and video walls under a single control source with mobile drag-and-drop operation, unlimited user IDs, and customizable permissions, targeted at enterprise gaming and hospitality operators.
- Partnership Services A professional services engagement covering research and development, planning and procurement, deployment, daily operations support, and ongoing owner's representative support for enterprise multimedia environments in gaming and hospitality.
- Hardware Solutions Vendor-agnostic hardware leveraging the latest available technology, designed to be quick to implement, easy to adjust, require minimal maintenance, and scale with facility needs while avoiding vendor lock-in.
Quantifiable outcome
- Up to 80% reduction in hardware requirements
- +7 more outcomes
Companies that use LUCI Systems
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
LUCI Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature5 records
LUCI Systems partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Digital Signage Provider (Choctaw Casinos)coreLUCI partnered with a digital signage provider in 2020 to respond to an RFP for upgrading digital signage and television content distribution at Choctaw Casino flagship properties. LUCI addressed distribution needs and integrated an interface for operations teams to manage environment including audio and lighting controls.
- Integration Partner (Caesars Gaming)coreLUCI collaborated with a corporate Guest Technology Department and integration partner to develop cohesive strategy for installing and streamlining multimedia systems across Caesars Casino brands and Digital Sportsbook properties.
- Architectural Firms (Osage Casinos)minorLUCI began working with Osage executive team via an architectural firm in 2015, establishing a lasting partnership that expanded to all Osage properties in Oklahoma including new constructions.
- Mike EpsteincoreFounder and CEO, leading LUCI's strategic direction and enterprise multimedia solutions for gaming and hospitality.
- Nickolas JensencoreFounder and CIO, driving technology innovation and multimedia platform development.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
LUCI Systems competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LUCI Systems social profiles
Digital presenceLUCI Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUCI Systems leadership team
Management profileNumber of profiles
Profiles2 records
LUCI Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUCI Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUCI Systems
What does LUCI Systems do?
LUCI Systems provides a software platform called the Modern OS for Multimedia Systems that integrates overtop of any AV, media, building system, or API to deliver intuitive, automated, web-based control of multimedia environments. The offering consolidates broadcast content, video and digital signage, audio and paging, displays and video walls, and analytics into a single management layer for gaming and hospitality operators. The platform is complemented by partnership services (R&D, planning, procurement, deployment, ongoing operations support) and vendor-agnostic hardware solutions.
Is LUCI Systems a public or private company?
LUCI Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUCI Systems founded?
LUCI Systems was founded in 2019. It employs 11 to 50 people.
Where is LUCI Systems based?
LUCI Systems is headquartered in Las Vegas, United States, in the North America region.
How does LUCI Systems make money?
Three revenue lines are on record. Software Platform Licensing is the primary driver. The others are hardware Solutions and professional Services.
Does LUCI Systems have an API?
Yes. LUCI's software integrates with any AV, media, building system, or API to provide intuitive, automated, web-based control. The platform includes API & Analytics capabilities for real-time analytics on guest behavior and data-driven decision-making.
What industry is LUCI Systems in?
LUCI Systems's product category is AV and Multimedia Management Software. Its primary akta.pro industry code is HDAEALAC, IT Operations Management (ITOM) Platforms, with a secondary code of BPAEAGAH, Enterprise Integration, iPaaS & Middleware Services (API/EDI). Its NAICS code is 54151 and its SIC code is 7373.