Carole
Carole Inc. is a privately held Los Angeles-based private label designer, manufacturer, and distributor of fashion jewelry and accessories founded in 1950. It serves U.S. department stores, mid-tier, specialty, discount, and e-commerce retailers via in-house design, a 15+ factory Asian production network, and a Los Angeles distribution warehouse.
- Company typePrivate
- Founded1950
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carole does
Carole Inc. is a privately held, Los Angeles-based designer, manufacturer, and distributor of private label fashion jewelry and accessories, founded in 1950 and headquartered at 1607 S Grand Avenue. The company operates a sales-led go-to-market model, serving department stores, mid-tier retailers, specialty stores, discount retailers, and e-commerce merchants across the United States through dedicated account executives and lead designers assigned to each client. In addition to private label production, Carole holds the exclusive license for WallFlower Jewelry & Hair Accessories and produces custom one-of-a-kind pieces for celebrity and influencer brands including Savage X Fenty, Rachell Parcell, Claudia Sulewski, WildFang, and Something Navy.
The company's core capability is an integrated design-to-delivery workflow in which in-house designers collaborate with sales executives to build cohesive, balanced assortments spanning junior, contemporary, and missy categories, from concept through final product delivery. Production is executed through a network of 15+ dedicated factories across China, India, Vietnam, and Korea, all of which hold Prop 65, C-TPAT, and Social Compliance certifications, with longstanding supplier relationships enabling quick turnaround. Logistics and fulfillment are managed from a 20,000+ sq ft warehouse in downtown Los Angeles, with FOB shipping capability via a Qingdao, China office, supporting large distributions, replenishment programs, and drop ship fulfillment for e-commerce clients. The product portfolio spans fashion jewelry, hair accessories, travel cases, jewelry boxes, belt chains, stickers, pins, patches, and DIY kits.
Carole generates revenue through three streams: (1) private label manufacturing and wholesale distribution to retailers, (2) royalties and product sales under the exclusive WallFlower brand license, and (3) project-based custom production for celebrity and influencer brands. Pricing is quote-based with category-specific minimum order quantities and is not publicly disclosed. Marketing is conducted through a Squarespace-hosted corporate website, seasonal trend reports, an email newsletter, and organic social media channels targeted at retail buyers and brand partners. The company is privately held with no disclosed funding, parent company, or institutional ownership, and is presumed to be founder/management-controlled.
Carole firmographics
Firmographics- Name
- Carole
- Legal name
- CAROLE INC.
- Website
- https://caroleinc.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carole Inc. is a privately held Los Angeles-based private label designer, manufacturer, and distributor of fashion jewelry and accessories founded in 1950. It serves U.S. department stores, mid-tier, specialty, discount, and e-commerce retailers via in-house design, a 15+ factory Asian production network, and a Los Angeles distribution warehouse.
- Ownership category
- akta.pro rank
Carole industry classification
Industry- Product category
- Fashion Jewelry and Accessories
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Private Label & Contract Manufacturing (End-to-End) (CRAKAIAL)
- akta.pro secondary industry
- Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)
Keywords
Where Carole is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Carole business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Label Manufacturing: Designs, manufactures and distributes private label jewelry and accessories to department stores, mid-tier, specialty, discount and e-commerce retailers. Services span from concept and design through production and logistics delivery.
- Exclusive Licensing (WallFlower): Holds exclusive license for WallFlower Jewelry & Hair Accessories brand, generating revenue through licensed product distribution.
- Celebrity/Influencer Brand Partnerships: Creates one-of-a-kind pieces for celebrity and influencer brands including Rhianna Savage X, Rachell Parcell, Claudia Sulewski, WildFang and Something Navy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing with category-specific minimums |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Carole product offering
Product offeringCore offering
Carole designs, manufactures, and distributes private label fashion jewelry and accessories (including travel cases, jewelry boxes, hair accessories, belt chains, stickers, pins, patches, and DIY kits) to department stores, mid-tier, specialty, discount, and e-commerce retailers. The company also holds the exclusive license for WallFlower Jewelry & Hair Accessories and creates custom one-of-a-kind pieces for celebrity and influencer brands. End-to-end services span from concept, design, and product development through production, logistics, and delivery.
Product overview
Carole Inc. is a California-based accessory distributor offering a unified portfolio of private label products and design-to-delivery services. Their core product offerings include fashion jewelry, travel cases, jewelry boxes, hair accessories, belt chains, stickers, pins, patches, and DIY kits. They provide end-to-end services spanning product development, design, sales, production, logistics, and trend reporting. They hold the exclusive license for WallFlower Jewelry & Hair Accessories and create custom pieces for celebrity and influencer brands. Production is managed through 15+ factories across China, India, Vietnam, and Korea, with distribution handled from their Los Angeles warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Jewelry Private label fashion jewelry designed and distributed to department stores, mid-tier, specialty, discount, and e-commerce retailers.
- Travel Cases Jewelry travel cases designed for retail and e-commerce distribution.
- Jewelry Boxes Jewelry storage and presentation boxes for retail and private label programs.
- Hair Accessories Hair accessories designed and distributed across junior, contemporary, and missy categories.
- Belt Chains Accessory belt chains designed for private label and retail distribution.
- Stickers Sticker products designed and distributed across accessory and lifestyle categories.
- Pins Pin accessories designed for retail and private label programs.
- Patches Patch products designed and distributed across accessory categories.
- DIY Kits Do-it-yourself kit products designed for retail and e-commerce distribution.
- WallFlower Jewelry & Hair Accessories Exclusive license for the WallFlower brand covering jewelry and hair accessories product categories, distributed through retail channels.
- Celebrity/Influencer Brand Collaborations Custom one-of-a-kind product creation for celebrity and influencer brands including Rhianna Savage X, Rachell Parcell, Claudia Sulewski, WildFang, and Something Navy.
Quantifiable outcome
- Quick turnaround times for delivery enabled by longstanding factory relationships spanning decades
- +1 more outcomes
Companies that use Carole
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Carole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Carole partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WallFlowercoreCarole holds the exclusive license for WallFlower Jewelry & Hair Accessories, a significant branded product relationship that expands their portfolio beyond pure private label offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carole competitors and assessment
Company assessmentEmerging players
- Gorjana: Gorjana is a California-based fashion jewelry and accessories brand sold through its own retail, wholesale, and DTC channels. It is comparable to Carole in trend-driven women's accessories and in serving junior and contemporary price points, although Gorjana sells finished product to retailers rather than operating a pure private label model.
- Kendra Scott: Kendra Scott is a US-based fashion and fine jewelry brand sold direct-to-consumer and through select department store wholesale. It overlaps with Carole on trend-driven, design-led fashion jewelry assortments and on relationships with mid-tier and department store buyers.
- BaubleBar: BaubleBar is a New York-based fashion jewelry brand originally built on accessible private label and trend-driven product. It overlaps with Carole in trend interpretation, junior/contemporary fashion jewelry, and influencer-driven marketing, though BaubleBar sells direct-to-consumer while Carole sells into retailers.
Direct peers
- Quality Gold: Quality Gold is a Fairfield, Ohio-based wholesale jewelry distributor and manufacturer serving independent jewelers and retailers. It is directly comparable to Carole as a multi-category wholesale jewelry supplier with private label and branded offerings sold through retail channels.
- Brighton Collectibles: Brighton is a US-based accessories and fashion jewelry brand sold primarily through specialty retail and department stores. It is comparable to Carole's branded and licensed product work (such as WallFlower) and competes for the same retail buyer relationships across handbags, jewelry, and small accessories.
- Stuller: Stuller is a Lafayette, Louisiana-based jewelry manufacturer and wholesale supplier serving retail jewelers across the US. Like Carole, it operates a B2B model supplying finished jewelry to retailers with in-house design and a broad catalog, although Stuller skews toward fine jewelry rather than fashion/costume.
- Premier Designs: Premier Designs is a direct-sales fashion jewelry company with a long history of supplying trend-forward costume jewelry. It is comparable to Carole in category (fashion jewelry, hair accessories, women's accessories) and overlaps in the junior/missy customer segment.
- Honora: Honora is a New York-based pearl jewelry manufacturer and brand sold through department stores and specialty retail. It is comparable to Carole as a jewelry manufacturer supplying department and specialty stores, though Honora is positioned more toward pearls and fine jewelry.
Regional players
- Scala GmbH: Scala is a German-headquartered fashion jewelry and accessories manufacturer/wholesaler serving European retailers. It is comparable to Carole as a long-established private label fashion jewelry supplier with global factory relationships and trend-driven collections, though geographically focused on Europe rather than North America.
Broad incumbents
- Richline Group: Richline Group is a Berkshire Hathaway-owned jewelry manufacturer and supplier with operations spanning fine, bridal, and fashion jewelry at significantly greater scale than Carole. It competes with Carole for the same retailer private label programs but serves a much broader portfolio of categories and customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carole social profiles
Digital presenceCarole compliance and trust
Trust signalCompliance3 records
Carole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carole leadership team
Management profileNumber of profiles
Carole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carole
What does Carole do?
Carole designs, manufactures, and distributes private label fashion jewelry and accessories (including travel cases, jewelry boxes, hair accessories, belt chains, stickers, pins, patches, and DIY kits) to department stores, mid-tier, specialty, discount, and e-commerce retailers. The company also holds the exclusive license for WallFlower Jewelry & Hair Accessories and creates custom one-of-a-kind pieces for celebrity and influencer brands. End-to-end services span from concept, design, and product development through production, logistics, and delivery.
Is Carole a public or private company?
Carole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carole founded?
Carole was founded in 1950. It employs 51 to 100 people.
Where is Carole based?
Carole is headquartered in Los Angeles, United States, in the North America region.
How does Carole make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are exclusive Licensing (WallFlower) and celebrity/Influencer Brand Partnerships.
Who are Carole's main competitors?
Emerging players on record are Gorjana, Kendra Scott and BaubleBar. Direct peers are Quality Gold, Brighton Collectibles, Stuller, Premier Designs and Honora. Scala GmbH is listed as a regional player. Richline Group is listed as a broad incumbent.
Does Carole have an API?
No public API is recorded for Carole.
What industry is Carole in?
Carole's product category is Fashion Jewelry and Accessories. Its primary akta.pro industry code is CRAKAIAL, Private Label & Contract Manufacturing (End-to-End), with a secondary code of CRAKABAF, Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands). Its NAICS code is 33991 and its SIC code is 3960.