Carole

What Carole does

Carole Inc. is a privately held, Los Angeles-based designer, manufacturer, and distributor of private label fashion jewelry and accessories, founded in 1950 and headquartered at 1607 S Grand Avenue. The company operates a sales-led go-to-market model, serving department stores, mid-tier retailers, specialty stores, discount retailers, and e-commerce merchants across the United States through dedicated account executives and lead designers assigned to each client. In addition to private label production, Carole holds the exclusive license for WallFlower Jewelry & Hair Accessories and produces custom one-of-a-kind pieces for celebrity and influencer brands including Savage X Fenty, Rachell Parcell, Claudia Sulewski, WildFang, and Something Navy.

The company's core capability is an integrated design-to-delivery workflow in which in-house designers collaborate with sales executives to build cohesive, balanced assortments spanning junior, contemporary, and missy categories, from concept through final product delivery. Production is executed through a network of 15+ dedicated factories across China, India, Vietnam, and Korea, all of which hold Prop 65, C-TPAT, and Social Compliance certifications, with longstanding supplier relationships enabling quick turnaround. Logistics and fulfillment are managed from a 20,000+ sq ft warehouse in downtown Los Angeles, with FOB shipping capability via a Qingdao, China office, supporting large distributions, replenishment programs, and drop ship fulfillment for e-commerce clients. The product portfolio spans fashion jewelry, hair accessories, travel cases, jewelry boxes, belt chains, stickers, pins, patches, and DIY kits.

Carole generates revenue through three streams: (1) private label manufacturing and wholesale distribution to retailers, (2) royalties and product sales under the exclusive WallFlower brand license, and (3) project-based custom production for celebrity and influencer brands. Pricing is quote-based with category-specific minimum order quantities and is not publicly disclosed. Marketing is conducted through a Squarespace-hosted corporate website, seasonal trend reports, an email newsletter, and organic social media channels targeted at retail buyers and brand partners. The company is privately held with no disclosed funding, parent company, or institutional ownership, and is presumed to be founder/management-controlled.

Name

Carole

Legal name

CAROLE INC.

Website

https://caroleinc.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Carole Inc. is a privately held Los Angeles-based private label designer, manufacturer, and distributor of fashion jewelry and accessories founded in 1950. It serves U.S. department stores, mid-tier, specialty, discount, and e-commerce retailers via in-house design, a 15+ factory Asian production network, and a Los Angeles distribution warehouse.

Ownership category

akta.pro rank

Product category

Fashion Jewelry and Accessories

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Private Label & Contract Manufacturing (End-to-End) (CRAKAIAL)

akta.pro secondary industry

Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)

Keywords

• Private label accessories
• Fashion jewelry design
• Jewelry manufacturing
• Accessory distribution
• Retail sourcing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: Designs, manufactures and distributes private label jewelry and accessories to department stores, mid-tier, specialty, discount and e-commerce retailers. Services span from concept and design through production and logistics delivery.
2. Exclusive Licensing (WallFlower): Holds exclusive license for WallFlower Jewelry & Hair Accessories brand, generating revenue through licensed product distribution.
3. Celebrity/Influencer Brand Partnerships: Creates one-of-a-kind pieces for celebrity and influencer brands including Rhianna Savage X, Rachell Parcell, Claudia Sulewski, WildFang and Something Navy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carole designs, manufactures, and distributes private label fashion jewelry and accessories (including travel cases, jewelry boxes, hair accessories, belt chains, stickers, pins, patches, and DIY kits) to department stores, mid-tier, specialty, discount, and e-commerce retailers. The company also holds the exclusive license for WallFlower Jewelry & Hair Accessories and creates custom one-of-a-kind pieces for celebrity and influencer brands. End-to-end services span from concept, design, and product development through production, logistics, and delivery.

Product overview

Carole Inc. is a California-based accessory distributor offering a unified portfolio of private label products and design-to-delivery services. Their core product offerings include fashion jewelry, travel cases, jewelry boxes, hair accessories, belt chains, stickers, pins, patches, and DIY kits. They provide end-to-end services spanning product development, design, sales, production, logistics, and trend reporting. They hold the exclusive license for WallFlower Jewelry & Hair Accessories and create custom pieces for celebrity and influencer brands. Production is managed through 15+ factories across China, India, Vietnam, and Korea, with distribution handled from their Los Angeles warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Jewelry Private label fashion jewelry designed and distributed to department stores, mid-tier, specialty, discount, and e-commerce retailers.
• Travel Cases Jewelry travel cases designed for retail and e-commerce distribution.
• Jewelry Boxes Jewelry storage and presentation boxes for retail and private label programs.
• Hair Accessories Hair accessories designed and distributed across junior, contemporary, and missy categories.
• Belt Chains Accessory belt chains designed for private label and retail distribution.
• Stickers Sticker products designed and distributed across accessory and lifestyle categories.
• Pins Pin accessories designed for retail and private label programs.
• Patches Patch products designed and distributed across accessory categories.
• DIY Kits Do-it-yourself kit products designed for retail and e-commerce distribution.
• WallFlower Jewelry & Hair Accessories Exclusive license for the WallFlower brand covering jewelry and hair accessories product categories, distributed through retail channels.
• Celebrity/Influencer Brand Collaborations Custom one-of-a-kind product creation for celebrity and influencer brands including Rhianna Savage X, Rachell Parcell, Claudia Sulewski, WildFang, and Something Navy.

Quantifiable outcome

• Quick turnaround times for delivery enabled by longstanding factory relationships spanning decades
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WallFlowercoreOEM/ Whitelabel/ Licensing PartnerCarole holds the exclusive license for WallFlower Jewelry & Hair Accessories, a significant branded product relationship that expands their portfolio beyond pure private label offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gorjana: Gorjana is a California-based fashion jewelry and accessories brand sold through its own retail, wholesale, and DTC channels. It is comparable to Carole in trend-driven women's accessories and in serving junior and contemporary price points, although Gorjana sells finished product to retailers rather than operating a pure private label model.
• Kendra Scott: Kendra Scott is a US-based fashion and fine jewelry brand sold direct-to-consumer and through select department store wholesale. It overlaps with Carole on trend-driven, design-led fashion jewelry assortments and on relationships with mid-tier and department store buyers.
• BaubleBar: BaubleBar is a New York-based fashion jewelry brand originally built on accessible private label and trend-driven product. It overlaps with Carole in trend interpretation, junior/contemporary fashion jewelry, and influencer-driven marketing, though BaubleBar sells direct-to-consumer while Carole sells into retailers.

Direct peers

• Quality Gold: Quality Gold is a Fairfield, Ohio-based wholesale jewelry distributor and manufacturer serving independent jewelers and retailers. It is directly comparable to Carole as a multi-category wholesale jewelry supplier with private label and branded offerings sold through retail channels.
• Brighton Collectibles: Brighton is a US-based accessories and fashion jewelry brand sold primarily through specialty retail and department stores. It is comparable to Carole's branded and licensed product work (such as WallFlower) and competes for the same retail buyer relationships across handbags, jewelry, and small accessories.
• Stuller: Stuller is a Lafayette, Louisiana-based jewelry manufacturer and wholesale supplier serving retail jewelers across the US. Like Carole, it operates a B2B model supplying finished jewelry to retailers with in-house design and a broad catalog, although Stuller skews toward fine jewelry rather than fashion/costume.
• Premier Designs: Premier Designs is a direct-sales fashion jewelry company with a long history of supplying trend-forward costume jewelry. It is comparable to Carole in category (fashion jewelry, hair accessories, women's accessories) and overlaps in the junior/missy customer segment.
• Honora: Honora is a New York-based pearl jewelry manufacturer and brand sold through department stores and specialty retail. It is comparable to Carole as a jewelry manufacturer supplying department and specialty stores, though Honora is positioned more toward pearls and fine jewelry.

Regional players

• Scala GmbH: Scala is a German-headquartered fashion jewelry and accessories manufacturer/wholesaler serving European retailers. It is comparable to Carole as a long-established private label fashion jewelry supplier with global factory relationships and trend-driven collections, though geographically focused on Europe rather than North America.

Broad incumbents

• Richline Group: Richline Group is a Berkshire Hathaway-owned jewelry manufacturer and supplier with operations spanning fine, bridal, and fashion jewelry at significantly greater scale than Carole. It competes with Carole for the same retailer private label programs but serves a much broader portfolio of categories and customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carole-incorporated

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carole