What FABA does

FABA, LLC (Forecasting and Business Analytics, LLC) is a privately held Texas-based consulting firm founded in 2001 that provides econometric modeling, statistical analysis, forecasting, and data mining services to enterprise clients and government organizations. The firm operates from College Station, TX, with 11-50 employees organized around Managing Partner Dr. Oral Capps, Jr., and a distributed network of PhD-level academic economists and graduate research staff, many affiliated with Texas A&M University's Department of Agricultural Economics and its Agribusiness, Food and Consumer Economics Research Center (AFCERC), where the Managing Partner serves as Co-Director.

FABA's service offering comprises three core lines: (1) Data Mining, Business Analytics & Forecasting, including econometric modeling, risk/credit default modeling, price simulation for M&A transactions, and asset allocation modeling; (2) Evaluation of Advertising & Promotion Campaigns, focused on ROI and benefit-cost analysis of federally mandated agricultural commodity checkoff programs; and (3) Demand Analysis, Marketing & Scanner Data, encompassing consumer demand forecasting, price elasticity analysis, and scanner-data analytics using large datasets including Nielsen Homescan panel data. The underlying technology stack is proprietary econometric and statistical modeling grounded in economic theory, with experience handling macroeconomic data at national, state, and county levels.

The firm generates revenue through professional services consulting on a project/engagement basis, with pricing driven by individual project quotes rather than disclosed tiers. Distribution is achieved through direct enterprise and government engagement led by the Managing Partner, supplemented by strategic alliances (notably with Vega Economics), academic affiliations with Texas A&M, conference participation, and a corporate website. FABA's client roster includes Coca-Cola, American Express, Fidelity Investments, Mary Kay Cosmetics, Kellogg, John Deere, Hill's Pet Nutrition, Bank One, First Chicago, First USA Banks, Sound Transit, the Florida Public Service Commission, and a substantial portfolio of agricultural commodity boards (Cotton Board, National Pork Board, United Soybean Board, American Lamb Board, American Pecan Council, Dairy Management Inc., MilkPEP, Norwegian Seafood Council, Vidalia Onion Committee, and others).

Name

FABA

Legal name

Forecasting and Business Analytics, LLC

Website

https://faba-llc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FABA is a Texas-based econometric consulting firm founded in 2001 that provides forecasting, demand analysis, scanner data analytics, and checkoff program evaluation to enterprise clients (Coca-Cola, American Express, Fidelity) and government/commodity boards.

Ownership category

akta.pro rank

Product category

Econometric & Forecasting Consulting

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Econometric consulting services
• Demand forecasting analytics
• Scanner data analysis
• Advertising effectiveness evaluation
• Merger acquisition pricing analysis

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services providing quantitative and qualitative analyses, strategic planning, policies, and forecasts for business and government organizations

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

FABA (Forecasting and Business Analytics, LLC) is a professional consulting firm that provides quantitative and qualitative analyses, econometric modeling, demand forecasting, scanner data analysis, risk management modeling, advertising effectiveness evaluation, and merger/acquisition price simulations. The firm serves business and government organizations by applying economic and statistical theory to deliver turn-key analytical products designed to specific internal operations.

Product overview

FABA provides three interconnected consulting service offerings: Data Mining, Business Analytics & Forecasting (econometric modeling and risk management); Evaluation of Advertising & Promotion Campaigns (ROI and benefit-cost analysis for commodity checkoff programs); and Demand Analysis, Marketing & Scanner Data (consumer demand forecasting and scanner data analytics). The common thread across all services is the application of econometric and statistical modeling to enable improved forecasting and decision-making for business and government organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Mining, Business Analytics, & Forecasting Provides econometric modeling, advanced forecasting processes, and data mining services to business and government agencies, enabling them to leverage information for decision-making. Includes risk/credit management forecasting, price simulations for mergers and acquisitions, asset allocation modeling, and macroeconomic impact assessment.
• Evaluation of Advertising & Promotion Campaigns Uses econometric analysis and simulation to derive return-on-investment and benefit-cost ratio estimates for advertising and promotion programs, including the congressionally mandated commodity checkoff program evaluations.
• Demand Analysis, Marketing, & Scanner Data Provides consumer demand forecasting and scanner data analysis, including price elasticity analysis and customer segmentation, to help clients understand business, economic, and financial landscapes.

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Agribusiness, Food and Consumer Economics Research Center (AFCERC)coreStrategic or Co-development PartnerAFCERC provides high-quality, objective, and timely research supporting strategic decision-making at all levels of the supply chain from producers to processors, wholesalers, retailers, and consumers. They provide analyses, strategic planning, and forecasts of market conditions impacting domestic and global agricultural, agribusiness, and food industries. FABA's Managing Partner serves as Co-Director of AFCERC.
• Vega EconomicsminorStrategic or Co-development PartnerVega Economics is a premier economic consulting firm that provides economic analysis and quantitative solutions to help legal and corporate clients address complex challenges. FABA has formed a strategic alliance with Vega Economics to provide valuable forecasting and analytic services to their mutual clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Brattle Group: The Brattle Group is a global economics, regulation, and litigation consulting firm. FABA is explicitly listed as having collaborated with Brattle on econometric M&A analyses, making Brattle a directly comparable economic-consulting peer serving similar regulated and corporate clients.
• Analysis Group: Analysis Group is one of the largest private economics consulting firms, with strong practices in health economics, antitrust, and finance. Its scale, expertise, and academic network parallel FABA's positioning in econometric consulting.
• Cornerstone Research: Cornerstone Research is an economic and financial consulting firm with academic affiliations and a strong litigation/antitrust practice. Its model of leveraging economics faculty parallels FABA's AFCERC-rooted talent model.
• NERA Economic Consulting: NERA is a leading economic and financial consulting firm specializing in antitrust, regulation, and litigation. Its M&A price-effects, consumer demand, and damages-quantification practices directly overlap with FABA's econometric modeling services.
• Charles River Associates (CRA): CRA is a major global economics consulting firm with deep practices in antitrust/competition economics, M&A, and financial economics. It competes for the same litigation-economics and price-effects mandates that FABA supports for clients like Coca-Cola.
• Compass Lexecon: Compass Lexecon is a premier economic consulting firm focused on competition, regulation, and litigation matters worldwide. FABA's M&A price-effects and demand-modeling work overlaps directly with Compass Lexecon's core offering.

Emerging players

• Inferential Focus: Inferential Focus is a quantitative consulting firm applying statistical and economic analysis to litigation and regulatory matters. As a smaller econometric consulting player with deep statistical expertise, it is comparable to FABA in size and methodology mix.
• Edgeworth Economics: Edgeworth Economics is an economics consulting firm providing expert testimony and quantitative analysis in litigation and regulatory contexts. It is a comparable mid-sized econometric consulting competitor with similar academic-talent sourcing.

Direct peers

• Bates White Economic Consulting: Bates White is an economics consulting firm focused on antitrust, regulation, and litigation support. Its single-discipline economics consulting model and client base (regulated industries, M&A parties) overlaps closely with FABA's enterprise/government book.
• Vega Economics: Vega Economics is a strategic alliance partner of FABA providing economic analysis and quantitative solutions to legal and corporate clients. It is a closely comparable, similarly-sized economics consulting firm with explicit collaboration with FABA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forecasting-and-business-analytics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FABA