K2

What K2 does

K2 (legal entity K2 Investment Inc, with operating subsidiary K2con SRL) is a US-headquartered, privately held marketing and technology services firm founded in 2004, operating from Miami with a team of 120+ specialists across 22 countries spanning the Caribbean, Latin America, and a Madrid office. The company operates three branded service lines: Savvy by k² (data-driven strategy and marketing consulting), Live by k² (experiential events, product launches, and BTL/POP activations), and Masamo by k² (a learning management system that blends training with a points-based rewards engine). Underneath those brands sit a portfolio of proprietary platforms including Masamo Dash (real-time business intelligence dashboards), Scan and Win (AI-powered receipt scanning), POP K² (a curated merchandising platform for Mastercard merchants), Spend-and-Get rewards programs, and gift-card distribution across 21 countries.

Revenue mechanics rest on bespoke, multi-year professional services engagements (Savvy, Live) supplemented by a recurring/reward layer through Masamo subscriptions, gift-card fulfillment, and platform-style merchandising fees — augmented by custom development work sold under Bespoke Developments. Target customers are enterprise institutions across financial services (Mastercard, Paysend), health, tourism/hospitality (Fiebrú, JetBlue, Punta Cana, Miami Beach), retail (Exito, Loewes), and other major regional brands; pricing is quote-based with multi-year contracts and no standardized public tiers. The 8+ year Mastercard alliance across 22 countries is the standout anchor relationship and primary go-to-market proof point, complemented by a sales-led direct engagement model funneling prospects through a 'Become a Client' contact process on k2con.com.

Name

K2

Legal name

K2 Investment Inc

Website

https://k2con.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

K2 is a Miami-based, privately held firm founded in 2004 that delivers strategy, experiential marketing, and a gamified learning-and-rewards platform (Masamo) to enterprise clients across financial, health, and tourism verticals in 22 Caribbean and Latin American countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Savvy - Strategy and Marketing Services: Consulting services for financial, health and tourism institutions focusing on data-driven strategy and measurable performance
2. Live - Experiential Events & POP: High impact experiential events, product launches, and BTL activities including concept, design, production, travel, logistics, supervision, and communication campaigns
3. Masamo - Education and Reward Tools: Learning Management System blended with rewards, incentive programs, loyalty points earned through purchases, engagement, or challenges redeemable for discounts, products, or experiences
4. Bespoke Products and Solutions: Custom tailored solutions including curated journeys, immersive brand experiences, exclusive hospitality, personalized rewards, and POP materials

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

K2 delivers data-driven strategy and marketing consulting (Savvy), experiential events and point-of-purchase activations (Live), and a learning management system combined with rewards and incentive tooling (Masamo) to financial, health, and tourism institutions across 22 countries in the Caribbean and Latin America. Services are delivered by 120+ specialists and underpinned by proprietary platforms including the Masamo LMS, Dash by K2 business intelligence dashboards, an AI-powered Scan and Win receipt tool, and a Data Science platform that converts transaction data into marketing insights.

Product overview

K2 (also known as K² or K2-Aim Higher) operates a multi-product service platform comprising three core offerings: Savvy by k² (strategy and marketing), Live by k² (experiential events and POP), and Masamo by k² (Learning Management System with rewards). These are complemented by sub-products including Masamo Dash (Business Intelligence dashboards), Scan and Win (AI-powered receipt scanning), Gift Cards, and Spend and Get (spend-based rewards). The platform also includes a POP K² curation platform for Mastercard merchants. Bespoke Developments are offered for tailored solutions. The company delivers its services across 22 countries with a team of over 120 specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Savvy by K2 Strategy and marketing consulting service focused on driving marketing success for financial, health, and tourism institutions. Offers data-driven strategy, measurable performance metrics, local market intelligence, and fintech expertise.
• Live by K2 Experiential events service delivering high-impact live events, product launches, and below-the-line marketing activities. Includes concept and design, production, travel and logistics, supervision, and communication campaigns.
• Masamo by K2 Proprietary Learning Management System that blends learning and rewards to engage users, offering interactive training, real-time tracking, gamification, and customizable solutions for educational campaigns, staff training, onboarding, and incentive programs.
• Masamo Dash by K2 Business Intelligence dashboard system providing project timelines, overall status tracking, simple data presentation, data filtering, drill-through capabilities, and custom report generation.
• POP K2 Curated platform where Mastercard merchants can select high-impact point-of-purchase materials to enhance their retail spaces, driving engagement and sales. Features merchandise curation tailored to brand and budget.
• Bespoke Developments Custom development services providing fully tailored solutions to meet unique client challenges, designed to enhance performance, strengthen customer relationships, and drive sustainable growth. Includes curated journeys, immersive brand experiences, exclusive hospitality, personalized rewards, and POP materials.

Quantifiable outcome

• 200% growth in 2024
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• MastercardflagshipGTM or Marketing Partner · 1 January 2016Strategic alliance spanning 8+ years where K2 serves as Mastercard's ally for strategic marketing, experiential events, and tech tools across 22 countries in the Caribbean and LatAm. K2 delivers dynamic live events, POP marketing activations, and brand experiences that engage consumers directly. The partnership includes a curated platform where Mastercard merchants can select high-impact POP materials.
• PaysendcoreGTM or Marketing PartnerK2 has worked with Paysend on strategic marketing initiatives to expand the brand's reach across the Americas. Focus on fintech marketing campaigns and brand growth strategies.
• FiebrúcoreStrategic or Co-development PartnerK2 empowers Puerto Rico's hospitality and tourism industry through technology-driven solutions. Partnership involves developing custom technology solutions for the hospitality sector.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gut: Gut is an Argentine-founded independent creative agency with operations across LatAm and the US, serving enterprise clients with brand strategy and creative campaigns. Comparable to K2 in being a LatAm-rooted creative shop with enterprise client orientation.
• Globant: Globant is a LatAm-headquartered digital transformation firm combining technology services with creative and marketing capabilities across the Americas. It is the closest scaled analog to K2's hybrid consulting + proprietary tech model in the same regional footprint.
• Lápiz: Lápiz is a US Hispanic-focused creative and marketing agency (part of Publicis Groupe) serving financial services, retail, and CPG clients in Hispanic/LatAm markets. It mirrors K2's Hispanic and LatAm market focus plus enterprise financial-services client base.
• Conill: Conill is a US Hispanic market advertising agency serving automotive, financial services, and consumer brands across Hispanic and LatAm audiences. Comparable to K2 in serving enterprise clients with culturally attuned creative and strategic marketing in the same target markets.
• Dieste: Dieste is a US Hispanic and LatAm marketing agency with capabilities in strategy, creative, and digital media for multicultural audiences. Overlaps with K2's Savvy and Live offerings in serving enterprise clients seeking LatAm cultural expertise.

Broad incumbents

• VML: VML is a global creative and customer experience agency network (formed from Wunderman Thompson and VMLY&R) with strong LatAm operations. Comparable to K2's Live experiential and brand experience offerings for enterprise clients at global scale.
• Publicis Sapient: Publicis Sapient is Publicis Groupe's digital transformation consultancy combining strategy, technology, and marketing. Comparable to K2's hybrid Savvy + bespoke tech model but operating at global scale with broader geographic reach.
• Accenture Song: Accenture Song is the global marketing services arm of Accenture, delivering strategy, creative, technology, and media at enterprise scale across all major markets including LatAm. Represents the global-services incumbent that K2's regional offering competes against for multinational client budgets.
• Deloitte Digital: Deloitte Digital is Deloitte's creative digital marketing and transformation practice serving enterprise clients globally including financial services. Overlaps with K2's financial-services consulting and BI dashboard offerings.
• Merkle: Merkle (a Dentsu company) is a data-driven marketing technology firm specializing in customer experience, CRM, and BI for enterprise clients. Directly comparable to K2's Marketing Insights platform and BI Dash product but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2