Visionova

What Visionova does

Visionova S.r.l. is a privately held Italian digital marketing and communication agency headquartered in Brescia, operating since approximately 2000. The firm delivers a full-service digital marketing stack to B2B clients, organized as eight discrete service offerings: website development (Realizzazione Siti Web), SEO positioning, e-commerce creation, Google Ads management, social media marketing, LinkedIn campaigns, email marketing, and video production. Its technology stack is built on WordPress as the primary CMS, integrated with the Google ecosystem (Analytics, Ads, Tag Manager, Search Console, Looker), third-party SEO tooling (Semrush, SE Ranking), and performance/hosting infrastructure (Cloudflare, Rocket.net, Aruba), with Avada and Laravel referenced for design and application layers.

The agency's customer base is concentrated in Italian industrial and specialty manufacturing, including named enterprise clients such as Palazzani Industrie (aerial platforms), Comear (road rescue equipment), Risolì (cookware), Bontempi Vibo (fasteners), Coram Europe (automotive components), Zato (industrial shredders), and Minuter (precision turned parts), alongside the Zadei medical polyclinic. A core go-to-market differentiator is multi-language website builds and international SEO for Italian manufacturers seeking export reach into the UK, US, Germany, France, Spain, Portugal, and China.

Visionova operates a direct, sales-led B2B motion through consultations, project-based engagements, and retainer contracts, with no public pricing. Revenue is professional services fees; the firm is independently owned (no disclosed investors or parent), carries a €20,000 share capital, and operates with a 1-10 employee headcount, indicating a micro-agency structure despite a 25-year operating history. AI usage is limited to consumption of platform-side features in Google Ads, LinkedIn, and social content tooling rather than proprietary AI development.

Name

Visionova

Legal name

Visionova S.r.l.

Website

https://visionova.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Visionova is a privately held Italian digital marketing agency in Brescia, founded around 2000, serving B2B industrial and manufacturing clients with website development, SEO, e-commerce, Google Ads, social media, LinkedIn, email, and video production services across multiple languages for international expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue generated through project-based engagements and ongoing retainer contracts for digital marketing services including website development, SEO optimization, e-commerce creation, Google Ads management, social media marketing, LinkedIn campaigns, email marketing, and video production. Services are customized to client requirements with pricing based on project scope and service bundles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Visionova is a digital communication and marketing agency that designs, implements, and measures digital marketing strategies for Italian B2B clients. Its core offering bundles website development, SEO positioning, e-commerce platform creation, Google Ads management, social media and LinkedIn campaign management, email marketing, and corporate video production into project-based and retainer service engagements. The agency primarily serves industrial and manufacturing companies in Northern Italy seeking multi-language digital presence and international market expansion.

Product overview

Visionova is a digital communication and marketing agency based in Brescia, Italy, with 25 years of experience. The company offers a comprehensive suite of digital marketing services organized as distinct service offerings rather than a unified software product. Core services include Website Development (Realizzazione Siti Web), SEO Positioning (Posizionamento SEO), E-commerce Creation (Creazione E-commerce), Google Ads Management, Social Media Marketing, LinkedIn Campaigns, Email Marketing, and Video Production (Produzione Video). These services are delivered as professional consulting and implementation services to help clients establish and grow their digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development (Realizzazione Siti Web) Professional website design and development service including custom web design, WordPress and Avada implementation, responsive design, and SEO-ready build for Italian B2B clients seeking multi-language international sites.
• SEO Positioning (Posizionamento SEO) Search engine optimization service covering keyword analysis, on-page optimization, local SEO, and international SEO strategies across multiple markets for Italian B2B manufacturers expanding abroad.
• E-commerce Platform Creation (Creazione E-commerce) E-commerce platform development service including multi-language online shops, B2B portals with reserved areas, product catalogs, and SEO-optimized shopping experiences for Italian manufacturers selling internationally.
• Google Ads Management (Google ADS) Paid search advertising management service covering Google Ads campaigns, Performance Max, conversion tracking, and AI-optimized bid strategies for B2B lead generation across Italian and international markets.
• Social Media Marketing Social media management and content creation service including editorial planning, graphic design, multi-platform campaign management, and content strategies for Facebook, Instagram, and LinkedIn, tailored to B2B and B2C audiences.
• LinkedIn Campaigns (Campagne LinkedIn) LinkedIn advertising and consulting service for B2B lead generation, including lead generation campaigns, profile optimization, content marketing, and AI-powered targeting of professional decision-makers.
• Email Marketing (E-mail Marketing) Direct email marketing (DEM) service including database segmentation, newsletter creation, automated campaigns, and GDPR-compliant email delivery optimization using Mautic and Stripo platforms, targeting B2B retention and engagement.
• Video Production (Produzione Video) Corporate video production service covering traditional filming, motion graphics, product videos, interviews, and multilingual video content for web, social, and digital marketing campaigns, supporting brand storytelling for industrial clients.

Quantifiable outcome

• Multi-language SEO positioning across 3+ international markets for industrial clients
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Webranking: Italian digital marketing agency headquartered in the same Northern Italy region, offering SEO, Google Ads, content marketing and web development to B2B clients. Directly comparable in geography, service mix and target customer base.
• SeoZoom: Italy-based SEO and digital marketing agency with a strong focus on technical SEO and analytics. Strong overlap with Visionova's SEO positioning, content marketing and Google ecosystem service lines serving Italian SMEs and mid-market.
• Caffeina: Italian independent agency offering digital strategy, web development, social media and content production. Comparable mid-sized Italian creative+performance agency competing for the same B2B industrial and SME clients as Visionova.
• Commit Media (formerly Adequalis): Italian performance marketing agency specialized in SEO, paid media and analytics for B2B and e-commerce. Highly comparable in offering, methodology and Italian mid-market focus.
• ByTek (by Datrix Group): Italian data-driven digital marketing agency focused on SEO, content, and performance campaigns. Targets B2B and enterprise clients in Italy and abroad — directly comparable in service model and performance-marketing orientation.

Broad incumbents

• Havas Media: Large multinational advertising and digital media network covering SEO, paid media, social and content. Represents the scaled competitive benchmark for the upper end of Visionova's enterprise manufacturing prospects.
• Jellyfish (Brandtech Group): Global digital marketing agency offering SEO, paid media, content and analytics within a much larger portfolio. Overlaps with Visionova across all service lines but serves globally at materially larger scale and price points.
• Dept Agency: International digital agency group combining creative, technology and marketing services including SEO, web development and content. Competes with Visionova for mid-market and enterprise brands seeking multi-country digital execution.

Emerging players

• Keros Digital: Smaller specialized European digital marketing agency with focus on SEO, web development and content marketing for B2B. Comparable in size and offering mix to Visionova, but with broader European ambition.

Regional players

• Studio Cappello (now part of Different): Italian digital marketing and web agency offering SEO, web development and performance campaigns primarily to Italian SMEs. Comparable regional competitive set with similar service breadth and Italian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visionovasrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionova